<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=1657797781133784&amp;ev=PageView&amp;noscript=1">

Where Marketers Go to Grow

Subscribe to any HubSpot blog now and receive a code for
$200 off an INBOUND All-Access Pass.

December 3, 2014 // 2:00 PM

The Science of Building Better Buyer Personas [Infographic]

Written by | @


Creating buyer personas is an important part of a successful inbound strategy.

These semifictional representations of your ideal buyers help you understand your customers better; and when you understand your customers better, you can create content better geared toward them.

And better content helps attract website visitors who may well turn into customers one day.

But building a buyer persona isn't as simple as narrowing your customers down to an age range, location, occupation type, gender, or some other descriptor. It's a science -- one that involves research, analytics, even surveys of your existing customer base. Creating very specific personas can dramatically help improve your marketing campaign results. Check out the infographic below created by Single Grain to learn more about the science behind building great personas.


  free buyer persona creation template

Topics: Inbound Marketing

Subscribe to HubSpot's Marketing Blog

Join 300,000+ fellow marketers! Get HubSpot's latest marketing articles straight to your inbox. Enter your email address below:


Sorry we missed you! We close comments for older posts, but we still want to hear from you. Tweet us @HubSpot to continue the discussion.

subscribe to hubspot's marketing blog

Join 300,000 Fellow Marketers

Get expert marketing tips straight to your inbox, and become a better marketer. Subscribe to the Marketing Blog below.