<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=1657797781133784&amp;ev=PageView&amp;noscript=1">

Where Marketers Go to Grow

November 21, 2014 // 12:00 PM

How to Increase Conversion Rates by Decreasing Choices [Infographic]

Written by | @

too_many_choicesI don't know about you, but I hate shopping for shampoo.

I know roughly what kind of shampoo I need -- something that doesn't dry my hair out -- but when I get to the aisle to find it, I freeze up. There are roughly a zillion brands to choose from (Dove! Pantene! Herbal Essences!) and each one has a zillion types (Color Protection! Damaged Hair! Hydro-Recharge!). When the choices get overwhelming, I'll end up going for the one that sound the most innocuous and least expensive. 

Too many choices isn't just something that paralyzes people in the shampoo aisle: It can paralyze visitors to our website, too.

Your website has plenty of goals and objectives to help you meet, but if you're not careful, competing conversion opportunities can prevent you from being successful. To learn more about how lots of choices on your website can affect conversions, check out infographic below from our friends at QuickSprout.

reduceoptionsincreaseconversions

What other tips do you have for increasing conversions? Let us know in the comments below.

how to optimize marketing channels

Topics: Lead Generation

Subscribe to HubSpot's Marketing Blog

Join 300,000+ fellow marketers! Get HubSpot's latest marketing articles straight to your inbox. Enter your email address below:

9 Comments

Sorry we missed you! We close comments for older posts, but we still want to hear from you. Tweet us @HubSpot to continue the discussion.

9 Comments
subscribe to hubspot's marketing blog
X

Join 300,000 Fellow Marketers

Get expert marketing tips straight to your inbox, and become a better marketer. Subscribe to the Marketing Blog below.