Conversion Copywriting: Words & Phrases That Make People Click [Infographic]

    by Lindsay Kolowich

    Date

    August 7, 2014 at 2:00 PM

    words-word-scrambleThink of the number of new posts entering our social feeds every hour, the number of search results that appear for each query we type, and the number of blog post headlines we skim through each day. How do people choose which ones to click on and which ones to ignore?

    In an overcrowded market where everyone has the power to create content, it's really difficult for marketers to get an edge -- we're all competing for our message to be the one that catches our audience's eye and makes them click (and hopefully eventually become customers).

    This data-backed infographic from Uberflip tells us why word choice is so important, and which words are most likely to convert today's consumers. Take note of the words it suggests, and be sure to try them out in your next tweet or blog post headline!

    Words-That-Convert-Uberflip-Infographic

     

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    Written by Lindsay Kolowich

    Lindsay is a Staff Writer at HubSpot. She's into business, marketing, the ocean, and the Boston Red Sox. Hoya Saxa!

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