<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=1657797781133784&amp;ev=PageView&amp;noscript=1">

Where Marketers Go to Grow

May 13, 2015 // 8:00 AM

A Data-Backed Approach to Writing Great Headlines [Infographic]

Written by | @

write-effective-headlines.jpeg

When you write a blog post, how much effort do you put into the title?

All too often, the answer to this question is "Not much at all." Either writers are settling on their working title for the sake of time, or they're spending just a minute or two tweaking it before pressing "publish" -- no experimentation with multiple iterations or consultation with anyone else.

Sound familiar? Then you're neglecting a critical component of your content strategy. Think about how many more people read the title of your blog post than who click through to actually read it. It's the very first impression you can make on people -- and, often, it's the deciding factor for whether or not they'll read your post at all.

One crucial way to get more people to read your blog posts is by writing effective titles and headlines. But we know that's easier said than done -- which is why we teamed up with Market Domination Media to create the infographic below. Check it out to learn which words drive people to click on your content, engage with it, and convert into leads and customer. You'll also learn which title length is best for social, for search, for clickthrough rate, and for best post-click engagement.

Share This Image on Your Site

writing-better-titles-infographic.jpg

Share This Image on Your Site

subscribe to get free marketing data

Topics:

Subscribe to HubSpot's Marketing Blog

Join 300,000+ fellow marketers! Get HubSpot's latest marketing articles straight to your inbox. Enter your email address below:

2 Comments

Sorry we missed you! We close comments for older posts, but we still want to hear from you. Tweet us @HubSpot to continue the discussion.

2 Comments
subscribe to hubspot's marketing blog
X

Join 300,000 Fellow Marketers

Get expert marketing tips straight to your inbox, and become a better marketer. Subscribe to the Marketing Blog below.