How to Write Better Headlines [Infographic]

    by Ginny Soskey


    August 14, 2014 at 12:00 PM

    headline_writingTruthfully, I think the hardest part of blogging is coming up with a great headline. Headlines are a special breed of difficulty because they have to accomplish so many things in such a small amount of space. In just a few characters, you've got to instill intrigue, yet answer questions. You've got to make it work for Twitter and Facebook and LinkedIn and Pinterest and Google and Bing and any other network you hope to be found on. Oh, and if you make it too intriguing, you could turn your whole post into clickbait -- and your readers won't appreciate the bait and switch. 

    It's easy to let all of that overwhelm you and just settle for a "good enough" headline -- but that's not how you're going to be able to grow your blog.

    If you want to get your headlines past "good enough," keep on reading. The infographic below by Neil Patel from Quick Sprout will give you a simple formula for enticing headlines. Though there's no one-size-fits-all headline trope that guarantees a crazy influx of traffic, the tactics below should help you tweak your headlines to get your posts the attention they deserve.


    What other headline writing tips do you have? 


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    Written by Ginny Soskey

    Ginny is the Section Editor for HubSpot's Marketing Blog, which means she spends most of her days editing and writing, and helping others do the same. Say hey to her on Twitter @gsosk.

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