You've heard it before and you'll hear it again: social media is getting more visual every single day. Social networks like Facebook, Twitter, LinkedIn and Pinterest have increasingly adopted more visually oriented layouts and promote more visually appealing content when possible.
... And that's because visual content works. For example, in just one month after the introduction of Facebook timeline for brands, visual content -- photos and videos -- saw a 65% increase in engagement.
So if we want to promote our inbound marketing content, we need to jump on board -- even if we don't have great design chops. There are tons of resources out there to help you easily create visual social media content (including our brand new free download of 17 Customizable Templates for Creating Shareable Graphics on Social Media).
Don't believe me? I'll walk you through making a social media image -- one straight from the template I just told you about -- in the rest of this post. It shouldn't take you more than five minutes from start to finish. Promise.
First things first: download our customizable template, and then we'll get started. And if the image I walk you through here doesn't strike your fancy, just use one of the other types in the template! We tried to think of many common but diverse use cases.
1) In PowerPoint, add an image you own or have purchased as the square background.
Tip: If you're looking for free images to use, you can download 75 free stock photos here.
2) Right-click the added image, go to 'Arrange,' and select 'Send to Back' in the dropdown.
3) Write your headline or copy.
Tip: If you need help writing good titles, check out this blog post.
4) Select the gray box and background image, then right click > Grouping > Group.
5) Right click on the whole image and select 'Save as Picture.'
6) Post to social media! (Ideally with an associated link, of course.)
... And that's it! Wasn't that easy? If you want 16 more customizable visual social media post templates, click here.
How do you use graphics in your social media marketing? Share your ideas with us in the comments!