The Anatomy of a Highly Shareable Infographic

    by Ginny Soskey

    Date

    May 12, 2014 at 8:00 AM

    anatomy_of_a_shareable_infographic_2-1The hard truth about creating content online is the amount of time you put into it isn't always proportional to what you get out of it. We all hope that everything we do is a grand slam resulting in traffic, leads, and reporters clamoring to talk to you. 

    But that's not always what happens.

    And while you can brush that off when you didn't invest too much time in the content, when it's something more resource-intensive -- like an infographic -- it stings a bit more.

    Luckily, there are few things we can do to infographics to hedge our bets a bit. So, we put together the following infographic on making highly shareable infographics -- helping you rake in more views and conversion opportunities. Follow these tips, and your infographic will be much more likely to get shared. 

    Editor's note: We've included a few Easter eggs in the infographic to make it extra shareable. See if you can find them!

    Didn't find the Easter eggs? Hover your mouse over the infographic to see them pop up. (My favorite's in the top left corner!) We're using a platform called Thinglink to add relevant context to the information in the infographic -- and make it easy for you all to share the post. If you're looking to maximize your shareability, you might want to try it out for yourself. 

    Do you create infographics? What other tips do you have for making them shareable?

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    Written by Ginny Soskey

    Ginny is the Section Editor for HubSpot's Marketing Blog, which means she spends most of her days editing and writing, and helping others do the same. Say hey to her on Twitter @gsosk.

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