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    How Do You Market a City? 9 Famous Olympic Bid Videos From Around the World

    By Lindsay Kolowich

    world-flags-olympics

    World-class athletes aren't the only ones vying for selection in the Olympic Games. Cities around the world start the bid process a full nine years before the Games, and it takes another two for the International Olympic Committee (IOC) to select the winner.

    The actual work that goes into putting a bid together often begins well before then, and it's a heck of a project. Not only does it require communication and cooperation among city, regional, and national authorities, but it also calls for teams of creative minds to spin up some killer marketing campaigns.

    How do you market your city and your country to win the honor of hosting the Olympic Games? They're not just appealing to the IOC, although those are the folks who ultimately get the vote -- they're also appealing to people of all cultures and backgrounds across the globe. "In the end, the ... Read More

    Hackers Are Draining Your Ad Budget: What You Need to Know About Digital Ad Fraud

    By Lindsay Kolowich

    How much money do you think you're wasting on paid advertising?

    new study from ANA, in which online ad purchases by 36 major U.S. brands were tracked between August and September 2014, found that 11% of online display ads and 23% of video ads aren't actually displayed to real people. And it's estimated that advertisers could lose more than $6 billion globally to ad fraud in 2015.

    If your marketing team is paying for online advertising, you want and expect the views and clicks on your ads to be coming from humans -- real consumers who could potentially buy your product or service somewhere down the line.

    Read More
    Say 'Yes' to Drugs? The History of Pharmaceutical Marketing

    By Erik Devaney

    Mom, I know you might have freaked out a bit when you read that headline. But don't worry! The whole "Say 'Yes' to Drugs" bit isn't me advocating for drug use: I'm just making a tongue-in-cheek reference about pharmaceutical marketing messages.

    Ultimately, pharmaceutical companies do want consumers to say "yes" to drugs -- their drugs.

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    5 Quirks of the Human Brain Every Marketer Should Understand

    By Carter Bowles

    The human mind is an amazing instrument, but it certainly has its quirks and flaws.

    The technical term for these flaws? Cognitive biases, which means irrational thought patterns -- trade-offs of the human brain that worked well for us as cavemen, but don’t always work in our favor today.

    These brain quirks can seriously limit your marketing efforts, and even cause them to

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    5 Brilliant Marketing Campaigns for Boring Products

    By Dan Hecht

    Not every brand is as exciting and sexy as Apple, BMW, or Red Bull. The reality is that many companies make products that are just plain boring -- but just because a product may be dull doesn't mean its marketing has to be.

    But how do dull companies create content that gets so much attention?

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    7 Creative Ads Even Inbound Marketers Can Love

    By Lane Sutton

    When ads are bad, they're annoying to watch. They interrupt what you're doing -- browsing the web, surfing your social feed, watching your favorite TV show -- don't feel targeted, and offer nothing of value. You find yourself trying to find an escape route by clicking out of your browser, picking up your phone, or changing channels. 

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    Commercial Misconduct: The Worst TV Ads Ever

    By Erik Devaney

    It was a simpler time, back then … before the rise of DVRs and streaming video services.

    Back then, when people said they were “watching TV,” they meant that they were actually watching TV -- a.k.a. watching the programming that the TV stations were broadcasting.

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    Why Aren't My Facebook Fans Seeing My Posts Anymore?

    By Shannon Johnson

    If you manage a Facebook Page, you might be a little bit frustrated. Anyone who manages a Facebook Page has either heard about Facebook’s organic reach decline or experienced its aftermath first hand.

    All of this buzz about “organic reach decline” simply means brand Page posts are becoming less visible in Fans’ News Feeds, which means fewer clicks, comments, and shares. And fewer of those interactions mean fewer conversions, leads, and customers.

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    People's Choice: This Week's Most Popular Articles

    By Sam Kusinitz

    Last week, we tested out a new roundup format -- the content our readers thought was good enough to share with their friends, coworkers, and maybe even family. 

    Despite this content's popularity on social media, it's possible you missed these stories. So take a chance to catch up on the five most-shared posts from this past week. 

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    The Engagement Ring Story: How De Beers Created a Multi-Billion Dollar Industry From the Ground Up

    By Lindsay Kolowich

    One of the biggest assets in a married couple's relationship, the diamond engagement ring, might be an emotional asset and a symbol of love and commitment -- but in the financial sense of the word, it isn't actually an asset at all.

    In fact, it's worth at least 50% less than you paid for it the moment you left the jewelry store. Makes you wince a little, doesn't it?

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    8 Brands That Totally Nailed Their World Cup Ads

    By Niti Shah

    It's FIFA World Cup 2014 time, and boy do we have fútbol fever! We've filled out our brackets, ironed out team jerseys, draped flags around our office chairs (I kid you not), and of course, being the marketers we are, have pored over all the ads being released by brands around the event.

    In case you missed it, the World Cup is pretty much the most epic event ever (sorry, Olympics).

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    How to Build a Successful Native Advertising Campaign

    By Maricor Resente

    A marketer’s job is always changing, whether it’s keeping up with new trends and technology, or simply altering a strategy to grow with your company. Native advertising is the current “it” tactic, and as publishers are deciding the best ways monetize in an increasingly digital world, marketers like myself are figuring out how to take advantage of this great new opportunity. 

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    A Roundup of Old School Print Ads (Some Weird, Some Wonderful)

    By Joe Lazauskas

    To listen to some marketers today, you'd think that they invented the idea of brand storytelling.

    Writing that lede made me feel like a crotchety old ad man grumbling in an airport bar, but it's also true. While content marketing is one of the hottest industry trends today, the idea of brands telling stories isn't a particularly new one. That

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    8 Promotional Videos You Might Actually Enjoy Watching

    By Sam Kusinitz

    There's an interesting double standard that has emerged with video advertisements.

    We loathe the commercial breaks that interrupt our regularly scheduled programs, and we despise the pre-roll ads that play unsolicited before our selected internet videos. However, Scott Reese, CEO of blurblQ, explains that

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    Forget Football: This Tool Determines Which Ad Is Winning the Super Bowl

    By Ginny Soskey

    I'll admit it: I don't really care about watching the Super Bowl. The game feels slow, and I usually have work the next day. So I generally just focus on the fun parts of Super Bowl Sunday until the fourth quarter or so: prepping a bunch of wings, chasing them down with a beer or two, and, of course, watching the discussion about Super Bowl ads on social media ... and I'm not alone.

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    How Anchorman 2 Became Kind of a Big Deal [SlideShare]

    By Ginny Soskey

    Last week, one of my coworkers mentioned that his friend hadn't heard about Anchorman 2.

    My jaw dropped. "WHAT?! How is that possible? Will Ferrell has been everywhere!"

    Seriously, it's been near-impossible to avoid him. The trailer has been played non-stop on TV, and news outlets have picked up story after story about the movie's promotions. 

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    Why the Digital CMO Is Already Obsolete

    By Ritika Puri

    It’s an understatement to call a CMO’s role exciting. We live in a time when the heart of marketing has transformed from static broadcasts to engines driven by two-way customer communications and real-time data. What was once as simple as a billboard or park bench ad is now a blend of attribution models, behavioral retargeting, continuous testing, and direct connections to revenue.

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    The Next Big Thing: Scaring the Sh*t Out of Your Customers

    By Ginny Soskey

    136341204_copyPlease raise your hand if you're sick and tired of the same marketing buzzwords being thrown out there over and over and over to describe the latest trends in marketing. 

    Okay, I can't actually see if your hand is raised or not, but I'd guess that most people reading this post are tired of it ... but at the same time,

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    Advertisers Find Sneaky New Way to Make You Watch Commercials

    By Corey Eridon

    I don't know if this is innovative, annoying, or a little bit of both. (Probably a little bit of both, but let me know what you think.)

    I was buying tickets for Bruce in the U.S.A. last night through Ticketmaster. I was doing this because Bruce Springsteen isn't touring in the U.S. anytime soon, and I needed something to tide me over til his next tour.

    Read More
    The Best Product Videos Ever (and Why They Make You Buy)

    By Meghan Keaney Anderson

    I could watch product videos all day long. If possible, I'd watch the length-equivalent of The Godfather Part III in product videos at work (assuming they were good enough and my boss allowed it). I'm guessing you may want to watch many of these videos too but may not have that much time on your hands? Not to worry. I thought I'd save you the effort and

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