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    Marijuana Marketing: Can the Blossoming Cannabis Industry Overcome 'Stoner' Stereotypes?

    By Erik Devaney

    Marijuana smokers. Pot heads. Stoners. They’re a bunch of dirty hippies, right? 

    And boy are they lazy! These “pot smokers" live in their moms' basements. No job. No routine. Ok, maybe they have a routine, but that routine consists of getting stoned, giggling, eating Funyuns, and doing it all over again.

    That, my friends, is the “stoner" stigma; the stereotype that people who use marijuana are dirty, lazy, stupid, or otherwise unsavory.

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    A Visual History of Apple Ads: 4 Decades in the Making

    By Mindy Parkhurst

    Apple started advertising in 1976, and for nearly 39 years since, we have watched the evolution of Apple ad campaigns. From print ads to TV commercials, Apple ads have made us laugh, made us cry, and made us wonder, “What were they thinking?”

    As an Apple enthusiast and former employee, it was fun to research and write this post. I have been using Apple products for nearly 25 years, and I vividly remember a good portion of these ads. Let’s take a journey back in time and experience the evolution of Apple and its ad campaigns.

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    How to Set Up Multi-Product Ads on Facebook [Quick Tip]

    By Siobhán McGinty

    In June of last year, Facebook announced a new ad format called "multi-product ads" that caught the attention of many Facebook advertisers. This new format was designed to do three things: generate more website visitors, drive better conversion rates, and improve remarketing results. 

    Quick movers were able to make the most of the new ad format using the Facebook Ads API, but others had to wait for Facebook to fully incorporate the format into its advertising product.

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    13 Bright Ideas for Running Smarter Retargeting Campaigns

    By Siobhán McGinty

    According to retargeting platform AdRoll, only 2% of shoppers typically convert on their first visit to an online store. That's a lot of people slipping through the cracks. What's a marketer to do?

    Enter retargeting. Retargeting allows you to zero in on those 98% of visitors, giving them a second (and in some cases third, fourth, and fifth) chance to convert. Here's how retargeting works: It allows you to show targeted ads to potential customers via search, social media, and other websites. They see them, click back to your website, and then (hopefully) convert.

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    The Best Super Bowl Ads to Watch Before the Big Game

    By Lindsay Kolowich

    Super Bowl XLIX is on the horizon. And as we get closer to the Big Game, Americans aren't just looking forward to the football -- they're also looking forward to seeing what the nation's big-budget advertisers will come up with for this year's ads.

    So far, the lineup looks to be a combination of newcomers, like Skittles, and veterans, like Budweiser and Dove.

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    9 Examples of Native Ads People Actually Enjoyed Reading

    By Jami Oetting

    This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post.

    Native advertising grew up in 2014. 

    Advertisers went beyond asking, "Is this a fad?" and tried to understand how to measure the success of sponsored posts and native ads. Publications considered who should write sponsored content, and even Last Week Tonight host John Oliver weighed in on the discussion.

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    8 Ads With Subliminal Messages You've Probably Missed

    By Aly Schweigert

    Advertising is supposed to be impactful and clever without overpowering. David Ogilvy, the modern Father of Advertising, once shared this great quote: “A good advertisement is one which sells the product without drawing attention to itself.”

    In short, be subtle.

    And advertisements have a long history of being subtle. Whether hiding a double-meaning in a logo or working some Photoshop magic, subliminal ads definitely meet the criteria of clever — and the more clever the ad, the better we feel about “getting” it — and the better we feel about the product. Win-win for advertisers!

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    Jeter, Penguins & Soft Drink Rivalries: 9 of the Best Ads of 2014

    By Carly Stec

     

    This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post.

    The most effective ads become a part of our culture. They prompt dialogue and debates, they convey meaningful messages, and they aim to create a visceral response. Unlike sorry, stale ads that parrot back the status quo, influential ads aim to break new ground.

    These ads made us laugh, made us cry, and in some cases made us question our conventional wisdom -- but above all, they earned our attention in 2014.

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    'Tis the Season of Giving: 6 Ways Companies Are Raising Money for Charities This Year

    By Rachel Sprung

    The holiday season is in full force -- which means planning for the coming year, holiday parties, and for many, giving back to charities meaningful to us. One study showed about 34% of all charitable giving is done in the last three months of the year.

    Here at HubSpot, we get into the holiday giving spirit through our annual charity auction, where employees can donate anything they want -- and they sure get creative. This year, our COO offered to lend out his Tesla for the day to one lucky bidder.

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    Hackers Are Draining Your Ad Budget: What You Need to Know About Digital Ad Fraud

    By Lindsay Kolowich

    How much money do you think you're wasting on paid advertising?

    new study from ANA, in which online ad purchases by 36 major U.S. brands were tracked between August and September 2014, found that 11% of online display ads and 23% of video ads aren't actually displayed to real people. And it's estimated that advertisers could lose more than $6 billion globally to ad fraud in 2015.

    If your marketing team is paying for online advertising, you want and expect the views and clicks on your ads to be coming from humans -- real consumers who could potentially buy your product or service somewhere down the line.

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    Say 'Yes' to Drugs? The History of Pharmaceutical Marketing

    By Erik Devaney

    Mom, I know you might have freaked out a bit when you read that headline. But don't worry! The whole "Say 'Yes' to Drugs" bit isn't me advocating for drug use: I'm just making a tongue-in-cheek reference about pharmaceutical marketing messages.

    Ultimately, pharmaceutical companies do want consumers to say "yes" to drugs -- their drugs.

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    5 Quirks of the Human Brain Every Marketer Should Understand

    By Carter Bowles

    The human mind is an amazing instrument, but it certainly has its quirks and flaws.

    The technical term for these flaws? Cognitive biases, which means irrational thought patterns -- trade-offs of the human brain that worked well for us as cavemen, but don’t always work in our favor today.

    These brain quirks can seriously limit your marketing efforts, and even cause them to

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    5 Brilliant Marketing Campaigns for Boring Products

    By Dan Hecht

    Not every brand is as exciting and sexy as Apple, BMW, or Red Bull. The reality is that many companies make products that are just plain boring -- but just because a product may be dull doesn't mean its marketing has to be.

    But how do dull companies create content that gets so much attention?

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    7 Creative Ads Even Inbound Marketers Can Love

    By Lane Sutton

    When ads are bad, they're annoying to watch. They interrupt what you're doing -- browsing the web, surfing your social feed, watching your favorite TV show -- don't feel targeted, and offer nothing of value. You find yourself trying to find an escape route by clicking out of your browser, picking up your phone, or changing channels. 

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    Commercial Misconduct: The Worst TV Ads Ever

    By Erik Devaney

    It was a simpler time, back then … before the rise of DVRs and streaming video services.

    Back then, when people said they were “watching TV,” they meant that they were actually watching TV -- a.k.a. watching the programming that the TV stations were broadcasting.

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    Why Aren't My Facebook Fans Seeing My Posts Anymore?

    By Shannon Johnson

    If you manage a Facebook Page, you might be a little bit frustrated. Anyone who manages a Facebook Page has either heard about Facebook’s organic reach decline or experienced its aftermath first hand.

    All of this buzz about “organic reach decline” simply means brand Page posts are becoming less visible in Fans’ News Feeds, which means fewer clicks, comments, and shares. And fewer of those interactions mean fewer conversions, leads, and customers.

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    People's Choice: This Week's Most Popular Articles

    By Sam Kusinitz

    Last week, we tested out a new roundup format -- the content our readers thought was good enough to share with their friends, coworkers, and maybe even family. 

    Despite this content's popularity on social media, it's possible you missed these stories. So take a chance to catch up on the five most-shared posts from this past week. 

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    The Engagement Ring Story: How De Beers Created a Multi-Billion Dollar Industry From the Ground Up

    By Lindsay Kolowich

    One of the biggest assets in a married couple's relationship, the diamond engagement ring, might be an emotional asset and a symbol of love and commitment -- but in the financial sense of the word, it isn't actually an asset at all.

    In fact, it's worth at least 50% less than you paid for it the moment you left the jewelry store. Makes you wince a little, doesn't it?

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    8 Brands That Totally Nailed Their World Cup Ads

    By Niti Shah

    It's FIFA World Cup 2014 time, and boy do we have fútbol fever! We've filled out our brackets, ironed out team jerseys, draped flags around our office chairs (I kid you not), and of course, being the marketers we are, have pored over all the ads being released by brands around the event.

    In case you missed it, the World Cup is pretty much the most epic event ever (sorry, Olympics).

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    How to Build a Successful Native Advertising Campaign

    By Maricor Resente

    A marketer’s job is always changing, whether it’s keeping up with new trends and technology, or simply altering a strategy to grow with your company. Native advertising is the current “it” tactic, and as publishers are deciding the best ways monetize in an increasingly digital world, marketers like myself are figuring out how to take advantage of this great new opportunity. 

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    A Roundup of Old School Print Ads (Some Weird, Some Wonderful)

    By Joe Lazauskas

    To listen to some marketers today, you'd think that they invented the idea of brand storytelling.

    Writing that lede made me feel like a crotchety old ad man grumbling in an airport bar, but it's also true. While content marketing is one of the hottest industry trends today, the idea of brands telling stories isn't a particularly new one. That

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