Meet the Ad Guy Who Gets Paid to Kidnap People and Play Cruel Pranks

by Dan Lyons

Date

April 14, 2014 at 5:00 PM

ray_wertThis post originally appeared on the Opinion section of Inbound Hub. To read more content like this, subscribe to Opinion.

Ray Wert has an awesome job. He runs a digital agency called Tiny Toy Car, and to hear him tell it, he basically gets paid to kidnap people and play evil pranks on them.

Wert’s latest video, which I’ve embedded below, was sponsored by Pepsi Max. In the video, Wert

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Samsung, Selfies, and Sponsored Content: How Marketers Might Ruin a Good Thing

by Ginny Soskey

Date

April 4, 2014 at 11:00 AM

selfies_samsungOn the surface level, there seems nothing harmful about selfies. At their worst, they're an annoying pop culture trend based on intentionally choreographed photos that speak to the self-indulgent nature of the person taking them. At their best, they boost your self esteem as more and more people like a near-flawless photo of you. All harmless fun, right?  

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15 of the Most Creative Billboard Ads From Around the World

by Sam Kusinitz

Date

March 28, 2014 at 11:00 AM

paintYes, you read that correctly. I just used the adjective "creative" to describe billboard advertisements.

I know, it’s hard to believe that there could be anything original about such a tired form of advertising. 

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8 Promotional Videos You Might Actually Enjoy Watching

by Sam Kusinitz

Date

March 18, 2014 at 4:00 PM

watching-tv-1There's an interesting double standard that has emerged with video advertisements.

We loathe the commercial breaks that interrupt our regularly scheduled programs, and we despise the pre-roll ads that play unsolicited before our selected internet videos. However, Scott Reese, CEO of blurblQ, explains that

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Forget Football: This Tool Determines Which Ad Is Winning the Super Bowl

by Ginny Soskey

Date

January 31, 2014 at 2:00 PM

footballI'll admit it: I don't really care about watching the Super Bowl. The game feels slow, and I usually have work the next day. So I generally just focus on the fun parts of Super Bowl Sunday until the fourth quarter or so: prepping a bunch of wings, chasing them down with a beer or two, and, of course, watching the discussion about Super Bowl ads on social media ... and I'm not alone.

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