How often do you use the word “smart” to describe advertising?Read More
While the athletes have been battling it out on the field -- sweating, crying, and even biting -- brands have used the World Cup event to connect with a global fan base and even try out aRead More
If you manage a Facebook Page, you might be a little bit frustrated. Anyone who manages a Facebook Page has either heard about Facebook’s organic reach decline or experienced its aftermath first hand.
All of this buzz about “organic reach decline” simply means brand Page posts are becoming less visible in Fans’ News Feeds, which means fewer clicks, comments, and shares. And fewer of those interactions mean fewer conversions, leads, and customers.Read More
Today, promotional messages try to reach us pretty much 24/7. As we move about our lives, marketers and advertisers are constantly fighting for our attention -- and because of that, we've become pretty intolerant of interruptive promotional messages.Read More
Last week, we tested out a new roundup format -- the content our readers thought was good enough to share with their friends, coworkers, and maybe even family.
Despite this content's popularity on social media, it's possible you missed these stories. So take a chance to catch up on the five most-shared posts from this past week.Read More