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Advertising Blog Posts

Uncover the best advertising campaigns and tactics for building awareness for a product, service, or cause.

Marketing / August 23, 2016 11 of the Best Olympic Marketing Campaigns, Ads, Commercials & Promotions This Year
11 of the Best Olympic Marketing Campaigns, Ads, Commercials & Promotions This Year

By Lindsay Kolowich

best-olympic-ads.jpg

The 2016 Summer Olympics are officially over. But for two weeks, billions of eyes from around the world watched athletes attempt to break records and bring home the gold. What a perfect opportunity for marketers, no?

Many brands jumped on the Olympics bandwagon, leveraging its popularity for their own campaigns. Some of these brands created particularly inspiring campaigns, both to viewers and marketers alike -- whether for the emotion they elicit, or for the reminder of exactly how ... Read More

Marketing / August 22, 2016 How to Revamp Your Advertising Strategy for Today's Customers [Live Google Hangout]
How to Revamp Your Advertising Strategy for Today's Customers [Live Google Hangout]

By Ellen Bartolino

Since 2006, inbound marketing has been helping businesses create more meaningful online experiences. In short: The inbound methodology focuses on pulling people toward your company and product rather than expecting them to come to you.

And in today's highly-digital and ad-blocked world, your advertising strategy should be no exception.

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Marketing / July 28, 2016 7 AdWords Features You Didn't Know Existed
7 AdWords Features You Didn't Know Existed

By Samantha Shannon

Over the years Google AdWords has evolved into a marketing tool that helps businesses drive leads and outrank their competitors. But what if I told you that the majority of business owners, marketers, and strategists weren’t taking full advantage of all AdWords has to offer? Queue the motivation for this article. Check out these 7n AdWords features you didn’t know existed to help elevate your campaigns to the next level.

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Marketing / July 22, 2016 What's the Deal With Ad Blocking? 11 Stats You Need to Know
What's the Deal With Ad Blocking? 11 Stats You Need to Know

By Mimi An

It's no secret that internet users are no strangers to seeking out the information they need online -- in fact, Google now processes over 40,000 search queries every second.

And as the volume of search queries continues to climb, advertisers are recognizing an opportunity to introduce a number of different types of ads. (Think: pop-up ads, autoplaying video ads, and the dreaded mobile ad that takes up the entire phone screen.)

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Marketing / July 19, 2016 Are Ads Worth the Investment? [Free ROI Calculator]
Are Ads Worth the Investment? [Free ROI Calculator]

By Marcus Andrews

Marketers considering ads always ask me the same thing: “How much should I spend?”

It’s a good question -- an important question -- but it’s the wrong question. The right question is: “For every dollar I spend on ads, how much will I get back?”

If you know the answer to that question, or at least have an educated guess, it matters less how much or little you can spend.

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Marketing / June 28, 2016 The Complete Guide to Instagram Advertising [Ebook]
The Complete Guide to Instagram Advertising [Ebook]

By Ellen Bartolino

As of just last week, Instagram hit a major milestone: the platform doubled its monthly active users to 500 million in just two short years. What's more, over half of those monthly users -- 300 million, to be exact -- are active on the platform daily. That's a whole lot of action.

All that said, it should come as no surprise that Instagram has become a place of interest for businesses.

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Marketing / June 23, 2016 7 AdWords Extensions You Should Utilize to Improve PPC Conversion Rate
7 AdWords Extensions You Should Utilize to Improve PPC Conversion Rate

By Amber Callan

Every AdWords advertiser wants more relevant clicks on their ads. The more relevant the click, the higher the chance that a visitor will convert into a lead and possibly a customer! If you’re looking to improve your PPC conversion rates by increasing your qualified clicks, one way to do this is to attach Ad Extensions on your AdWords campaigns.

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Marketing / May 23, 2016 The 7-Step Formula for Writing Copy That Sells
The 7-Step Formula for Writing Copy That Sells

By Eddie Shleyner

In Chicago, there’s a famous restaurant called Alinea. It’s one of only a handful of restaurants in America that have earned the coveted 3-star Michelin rating, making it one of the best restaurants in the world. But if you ask people who’ve dined there what makes it unique, most will tell you that, somehow, it’s not just the food.

Alinea is an experience.

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Marketing / May 20, 2016 14 Reasons Why Inbound Marketers Make Great Advertisers [SlideShare]
14 Reasons Why Inbound Marketers Make Great Advertisers [SlideShare]

By Marcus Andrews

At last year's INBOUND event, we announced the ability to build and optimize ads right inside of HubSpot. This was a tough decision, and we did some soul searching about it. 

While we were busy fussing over where ads fit within inbound, our customers were busy building awesome ad campaigns. It’s been amazing to see -- as it turns out, inbound marketers are really good advertisers.

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Marketing / May 13, 2016 How to Upgrade Your B2B Marketing Strategy with AdWords
How to Upgrade Your B2B Marketing Strategy with AdWords

By Callie Hinman

Smart marketers know Google AdWords is an essential part of a strong B2B marketing strategy. Since Google searchers are actively looking for either pertinent answers or solutions, marketers can quickly capture their attention and convert them to leads with search engine marketing (SEM) campaigns—as long as they take the right approach, of course.

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Marketing / May 6, 2016 The ABCs of Compelling Visual Ads [Infographic]
The ABCs of Compelling Visual Ads [Infographic]

By Carly Stec

This year, 73% of content creators plan to prioritize creating more engaging content, while 55% plan to prioritize creating visual content, according to a report from Content Marketing Institute. 

This means more infographics, more social media images, more video content, and more visually appealing advertisements. What constitutes as visually appealing advertisement?

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Marketing / April 23, 2016 The Ultimate Ad Dimension Cheat Sheet for Facebook, Twitter, LinkedIn & Other Social Networks [Infographic]
The Ultimate Ad Dimension Cheat Sheet for Facebook, Twitter, LinkedIn & Other Social Networks [Infographic]

By Jami Oetting

This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post.

People remember what they see more than what they read. This is because we're able to comprehend visual information much more quickly than text.

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Marketing / April 21, 2016 17 Tools & Resources for Conducting Market Research
17 Tools & Resources for Conducting Market Research

By Jami Oetting

We are creatures of habit, especially when it comes to buying behavior. We know the location of our favorite products in the store, and we trust that they'll work year after year. In fact, research shows Americans buy the same 150 items, which accounts for 85% of household needs. 

People don't like change. It's a battle to get someone to switch to an unknown brand.

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Marketing / April 19, 2016 How to Get More Out of Your Google Adwords Campaigns [Infographic]
How to Get More Out of Your Google Adwords Campaigns [Infographic]

By Lindsay Kolowich

As an inbound marketer with only so much budget to spend on pay-per-click advertising, you want to get the most bang for your buck. That's why many marketers are choosing to spend a portion of that budget on Google AdWords.

With over 2 billion searches every single day, Google is by far the most used search engine on the web -- and your customers and prospects are likely using it to search for content related to your business.

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Marketing / April 18, 2016 How to Use Twitter Retargeting Ads to Generate More Customers
How to Use Twitter Retargeting Ads to Generate More Customers

By Lauren Mattos

When you think of lead nurturing, do you think of a series of well-timed, relevant emails to a perfectly segmented audience?

Of course you do. And you would be right. In practice, email is the primary channel for lead nurturing. However, supplementary channels such as paid retargeting also serve as an effective way to gently help an engaged prospect along the buyer's journey.

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Marketing / April 12, 2016 How Do Your Google AdWords Metrics Compare to Industry Averages? [New Benchmark Data]
How Do Your Google AdWords Metrics Compare to Industry Averages? [New Benchmark Data]

By Kristina Volovich

As marketers, we're always thinking about the most optimal way to target our potential customers. Trouble is, mastering Google AdWords is really tricky. With so many metrics to keep tabs on, figuring out whether or not you're getting it right is often easier said than done.

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Marketing / April 5, 2016 How Online & Offline Marketing Can Work Together [Infographic]
How Online & Offline Marketing Can Work Together [Infographic]

By Lindsay Kolowich

Inbound marketing is shown to be incredibly effective for attracting website visitors and generating leads. But for many companies, there's still a place for outbound marketing tactics (like print advertising, broadcasting, and so on) alongside those inbound tactics.

So how can offline marketing work hand-in-hand with your online marketing efforts? Is there a way to incorporate both into your larger marketing strategy?

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Marketing / March 18, 2016 Converse, Old Spice & More: 6 Famous Brands That Made Inspiring Comebacks
Converse, Old Spice & More: 6 Famous Brands That Made Inspiring Comebacks

By Erik Devaney

Consumer sentiment for a brand is like a fire. During the good times, it's a roaring campfire, emanating heat and light and making everybody around it happy. During the bad times, it's the flickering flame of a candle, barely shining through the darkness. And during the really bad times, the fire is roaring once again ... but only because everything is burning to the ground.

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Marketing / March 10, 2016 The Anatomy of an Optimized Facebook Ad [Infographic]
The Anatomy of an Optimized Facebook Ad [Infographic]

By Lindsay Kolowich

When it comes to creating a Facebook ad for your business, there are a lot of different things to consider.

How much text should you include? What dimensions should your images and videos be? What's the difference between a desktop News Feed ad, a mobile News Feed ad, a right column ad, and an Instagram ad? How does the auction and billing system work?

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Marketing / February 25, 2016 If It Doesn’t Sell, It Isn’t Creative: 5 Maxims from the Golden Age of Advertising Every Marketer Should Memorize
If It Doesn’t Sell, It Isn’t Creative: 5 Maxims from the Golden Age of Advertising Every Marketer Should Memorize

By Brian Visaggio

The Golden Age of Advertising, that twenty-year spell running through the fifties and sixties, changed how we market everything, pushing beyond merely being clever or descriptive to thinking through how the audience interacts with an ad, and how empirical research can drive its development.

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Marketing / February 24, 2016 9 Reasons Why TrueView is a Brilliant Platform for Inbound Marketers
9 Reasons Why TrueView is a Brilliant Platform for Inbound Marketers

By Hayley Pearce

YouTube is a big business. There are over a billion people — that’s almost a third of all internet users — watching hundreds of millions of hours of YouTube videos every day.

Clearly, YouTube’s TrueView ad platform presents a massive opportunity for marketers and brands. Campaigns in TrueView are set up and managed using AdWords, which makes it versatile in terms of targeting settings and ad formats. Not to mention, ads are less intrusive from a viewer's perspective. The benefits of using TrueView as an ad platform are abundant. 

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Marketing / February 24, 2016 The Science Behind Successful Facebook Ads [Free Ebook]
The Science Behind Successful Facebook Ads [Free Ebook]

By Lisa Toner

Facebook has been proven time and time again to be an effective channel for driving traffic to your website, converting visitors into leads, increasing app installations, and generating more Likes for your business Page.

But using Facebook advertising to drive results like these only works if you're smart about it. The challenge for marketers is knowing how to optimise your Facebook ads to get the most bang for your buck.

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Marketing / February 21, 2016 The Art of Emoji Marketing: 7 Clever Examples From Top Brands
The Art of Emoji Marketing: 7 Clever Examples From Top Brands

By Matthew Kane

This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post.

Here’s something disturbing: According to data gathered by marketing agency Deep Focus, four out of every 10 millennials would rather engage with pictures than read. Yes, you read that right. Nearly half of history’s most educated generation would prefer to revert back to some sort of cave painting-esque proto-language than bother to parse through a couple of sentences.

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Marketing / January 14, 2016 11 Well-Made Print Advertisements From the Last Century (And How They Hold up Now)
11 Well-Made Print Advertisements From the Last Century (And How They Hold up Now)

By Mike Whitney

In the history of American advertising, print has played a vital and interesting role.

Print advertising has been around as long as any medium, surviving the advent of radio, television, and internet, maintaining its steady influence all the while. There’s something truly iconic about a well-crafted print ad, and the agencies and brands that have done it well over the years have seen immense benefits as a result.

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Marketing / January 8, 2016 New to Search Advertising? Here's How to Avoid 7 Common Mistakes [SlideShare]
New to Search Advertising? Here's How to Avoid 7 Common Mistakes [SlideShare]

By Marcus Andrews

There are two types of search advertisers: those who have failed and those who are going to.

At HubSpot, we embrace failure -- it’s often an important step towards success. That being said, we don’t ever go out of our way to fall on our face. Instead, when attempting something new, we try as hard as we can to learn from others who had failed before us.

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Marketing / December 24, 2015 24 Iconic Santa Claus Advertisements From the Past 100 Years
24 Iconic Santa Claus Advertisements From the Past 100 Years

By Carly Stec

When you think of Santa Claus, we're willing to bet that words like "jolly," "bearded," and "rosy-cheeked" come to mind. After all, that's the image of Santa many of us -- regardless of age -- have grown to know and love, right?

The mall Santa that our parents forced us to take an annual photo with (despite the trauma it caused). The Santa we watched Tim Allen transform into in the first installment of The Santa Clause trilogy. And the Santa we've seen used in countless holiday advertisements -- from Coca-Cola to Kodak. 

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Marketing / December 14, 2015 18 Brilliant Examples of Holiday Marketing Campaigns
18 Brilliant Examples of Holiday Marketing Campaigns

By Lindsay Kolowich

Every holiday season, it's like the floodgates burst open: All of a sudden, there are holiday marketing campaigns everywhere. Every business is trying to cash in on the spending frenzy with emails, social media posts, television advertisements, and other related efforts.

While these campaigns can sometimes seem out of control, many brands out there actually do their holiday marketing very, very well.

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Marketing / December 13, 2015 Long Live Britney & Pepsi: 10 of the Most Memorable Celebrity Sponsorship Deals
Long Live Britney & Pepsi: 10 of the Most Memorable Celebrity Sponsorship Deals

By Jami Oetting

This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post.

Nike recently announced that it has signed a "lifetime" deal with LeBron James, who has been a brand spokesperson for the company for the past 12 years. The deal, the first of its kind for the brand and possibly the "largest single-athlete guarantee in company history," is reported to be worth at least $60 million per year

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Marketing / November 12, 2015 From Ray-Bans to Reese's Pieces: 13 Unforgettable Examples of Product Placement
From Ray-Bans to Reese's Pieces: 13 Unforgettable Examples of Product Placement

By Lindsay Kolowich

Whenever I'm watching a movie and I see a case of really obvious product placement, I can't help but roll my eyes. 

But product placement is everywhere, from the famous Mini Cooper car chase in the 2003 film The Italian Job to the cans of Mountain Dew rewarded to the winning team on CBS's television series, Survivor.

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Marketing / November 11, 2015 The Best Promotional Product Videos Ever (And Why They Make You Buy)
The Best Promotional Product Videos Ever (And Why They Make You Buy)

By Meghan Keaney Anderson

One of the wisest things I've ever read about product marketing came from the writer of a children's book.

"If you want to build a ship, don't drum up people to collect wood and don't assign them tasks and work, teach them to long for the endless immensity of the sea," said Antoine de Saint-Exupéry, creator of The Little Prince.

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Marketing / November 3, 2015 How to Use Google AdWords: A Beginner’s Guide to PPC Advertising [Free Ebook]
How to Use Google AdWords: A Beginner’s Guide to PPC Advertising [Free Ebook]

By Brittany Leaning

Inbound marketing campaigns are made up of a lot of different elements, making it easy to forget a piece of the puzzle if you're not careful.

Did you send a well-segmented email? Do you have engaging tweets and Facebook posts going out at optimal times? Did you optimize your blog posts and landing pages for search? What about ads? Are you running those?

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Marketing / October 19, 2015 Google Ad Viewability: 5 Factors That Can Determine Whether People See Your Ads [Infographic]
Google Ad Viewability: 5 Factors That Can Determine Whether People See Your Ads [Infographic]

By Carly Stec

What's the most viewable ad size? How does page position influence viewability? Is viewability affected by ad blocking applications? And what's an average viewability rate, anyways?

These are the questions many were left with when the Media Rating Council lifted its Viewable Impression Advisory back in 2014. As a result of this change, marketers and advertisers switched their focus from served impressions to viewable impressions. 

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Marketing / October 9, 2015 How New Technology Is Changing the Way We Earn (And Retain) Customers Online
How New Technology Is Changing the Way We Earn (And Retain) Customers Online

By Josh Enzer

Did you know that Twitter was launched less than 10 years ago? Or that Instagram is only five years old?  

One of the most exciting things about the internet is the pace at which innovation happens. New products can quickly become an important part of the everyday lives of hundreds of millions of people in the blink of an eye.  

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Marketing / October 7, 2015 Which Type of Ad Is Most Annoying? [Survey]
Which Type of Ad Is Most Annoying? [Survey]

By Mimi An

It's a truth universally acknowledged that anyone who spends time browsing the web hates autoplaying video ads. Have you ever seen a co-worker bopping along to their Spotify playlist suddenly panic and start frantically tabbing through their browser trying to close the offending ad that snuck its way in? Was that co-worker actually you?

Over the years, ads have started intruding in on our lives.

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Marketing / October 5, 2015 The Science of Eye-Catching Advertisements [Infographic]
The Science of Eye-Catching Advertisements [Infographic]

By Lindsay Kolowich

How do our brains react to advertisements?

Well, it depends on the ad. It takes 250 milliseconds for the brain to absorb visual cues, but only 13 milliseconds for images to elicit emotion -- even if you aren't fully absorbing what you're seeing. So if you want to create more effective advertisements, you should use design and copy that foster an emotional response in your viewers.

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Marketing / October 1, 2015 How Ad Blocking Works: Everything You Need to Know
How Ad Blocking Works: Everything You Need to Know

By Lindsay Kolowich

When Apple unveiled its new iPhone and iOS 9 operating system two weeks ago, it dropped a proverbial wet blanket on marketers everywhere: A new feature in the operating system called Content Blockers will now allow iOS 9 users to install ad blocking applications from the App Store. These ad blocking applications will let people easily block advertising, trackers, and other third-party scripts.

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Marketing / September 29, 2015 The Beginner's Guide to Retargeting Campaigns [Free Ebook]
The Beginner's Guide to Retargeting Campaigns [Free Ebook]

By Christine White


For those of you who have heard of retargeting and think it's something you want to try, you're in good company. According to a study by Chango and Digiday, one in five marketers now have a dedicated budget for retargeting. 

Though it's a popular tactic for marketers, retargeting can be tough to get started with.

To help, we've teamed up with Perfect Audience to bring you a free ebook called The Beginner's Guide to Retargeting.

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Marketing / September 25, 2015 20 Display Advertising Stats That Demonstrate Digital Advertising's Evolution
20 Display Advertising Stats That Demonstrate Digital Advertising's Evolution

By Carly Stec

When display advertising first surfaced in the world of marketing, many marketers were left with a bad taste in their mouth. The ads we were being presented with lacked context and value, and as a result, many of us were quick to deem them untrustworthy. 

At HubSpot, we held onto this notion for a while. There was just something about paying for an irrelevant banner ad that didn't sit well with us. But then things started to change ... 

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