A Beginner's Guide to Retargeting Campaigns

    by Dan Hecht

    Date

    November 20, 2014 at 8:00 AM

    retargetingWe'd all like to think that every single person that comes in contact with our business follows a very straight and orderly path to purchase. Someone visits our site for the first time, then fills out a form to download an ebook, then becomes interested in talking with a sales rep, all in one session on your website.

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    There Are Hidden Messages in These 40 Famous Logos: How Many Can You Find? [Infographic]

    by Jami Oetting

    Date

    November 16, 2014 at 8:00 AM

    magnifying-glassThis post originally appeared on The Agency Post. To read more content like this, subscribe to The Agency Post.

    You’ve seen the logo thousands of times. It’s there as you drop off a package, it’s the place you get late-night ice cream, it's the network you turn on to watch your favorite Thursday night show.

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    Say 'Yes' to Drugs? The History of Pharmaceutical Marketing

    by Erik Devaney

    Date

    October 1, 2014 at 6:00 AM

    history-drug-adsMom, I know you might have freaked out a bit when you read that headline. But don't worry! The whole "Say 'Yes' to Drugs" bit isn't me advocating for drug use: I'm just making a tongue-in-cheek reference about pharmaceutical marketing messages.

    Ultimately, pharmaceutical companies do want consumers to say "yes" to drugs -- their drugs.

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    Are These the Best Campaigns of the Year? Grand CLIO's 2014 Award Winners

    by Jami Oetting

    Date

    September 26, 2014 at 6:00 AM

    best-ad-campaigns-2014This post originally appeared on The Agency Post. To read more content like this, subscribe to The Agency Post.

    Not all advertisements are disruptive and annoying. In fact, some are so good that people look them up on YouTube after seeing them on TV, or even share them with friends and family.

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    5 Quirks of the Human Brain Every Marketer Should Understand

    by Carter Bowles

    Date

    September 23, 2014 at 8:00 AM

    brainThe human mind is an amazing instrument, but it certainly has its quirks and flaws.

    The technical term for these flaws? Cognitive biases, which means irrational thought patterns -- trade-offs of the human brain that worked well for us as cavemen, but don’t always work in our favor today.

    These brain quirks can seriously limit your marketing efforts, and even cause them to

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