Are These the Smartest Marketing Campaigns of the Past Year?

    by Jami Oetting

    Date

    July 17, 2014 at 8:00 AM

    smart-advertisingThis post originally appeared on The Agency Post. To read more content like this, subscribe to The Agency Post.

    How often do you use the word “smart” to describe advertising?

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    Which Brand Won the World Cup?

    by Jami Oetting

    Date

    July 12, 2014 at 8:00 AM

    soccer-ballThis content originally appeared on The Agency Post. To read more content like this, subscribe to The Agency Post.

    While the athletes have been battling it out on the field -- sweating, crying, and even biting -- brands have used the World Cup event to connect with a global fan base and even try out a

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    Why Aren't My Facebook Fans Seeing My Posts Anymore?

    by Shannon Johnson

    Date

    June 23, 2014 at 9:00 AM

    facebook_declining_reachIf you manage a Facebook Page, you might be a little bit frustrated. Anyone who manages a Facebook Page has either heard about Facebook’s organic reach decline or experienced its aftermath first hand.

    All of this buzz about “organic reach decline” simply means brand Page posts are becoming less visible in Fans’ News Feeds, which means fewer clicks, comments, and shares. And fewer of those interactions mean fewer conversions, leads, and customers.

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    These 11 Ads Are So Good, You'll Forget They're Ads

    by Sam Kusinitz

    Date

    June 23, 2014 at 5:00 AM

    watching_tv_(blog)Today, promotional messages try to reach us pretty much 24/7. As we move about our lives, marketers and advertisers are constantly fighting for our attention -- and because of that, we've become pretty intolerant of interruptive promotional messages.

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    People's Choice: This Week's Most Popular Articles

    by Sam Kusinitz

    Date

    June 15, 2014 at 8:00 AM

    social_media_(blog)-1Last week, we tested out a new roundup format -- the content our readers thought was good enough to share with their friends, coworkers, and maybe even family. 

    Despite this content's popularity on social media, it's possible you missed these stories. So take a chance to catch up on the five most-shared posts from this past week. 

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