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    The Science of Eye-Catching Advertisements [Infographic]

    By Lindsay Kolowich

    How do our brains react to advertisements?

    Well, it depends on the ad. It takes 250 milliseconds for the brain to absorb visual cues, but only 13 milliseconds for images to elicit emotion -- even if you aren't fully absorbing what you're seeing. So if you want to create more effective advertisements, you should use design and copy that foster an emotional response in your viewers.

    That's just one way that you can use neuroscience to improve your advertising. To learn more, check out the infographic below from Celtra. (And for more inspiration,  Read More

    The Beginner's Guide to Retargeting Campaigns [Free Ebook]

    By Christine White

    For those of you who have heard of retargeting and think it's something you want to try, you're in good company. According to a study by Chango and Digiday, one in five marketers now have a dedicated budget for retargeting. 

    Though it's a popular tactic for marketers, retargeting can be tough to get started with.

    To help, we've teamed up with Perfect Audience to bring you a free ebook called The Beginner's Guide to Retargeting.

    Read More
    20 Display Advertising Stats That Demonstrate Digital Advertising's Evolution

    By Carly Stec

    When display advertising first surfaced in the world of marketing, many marketers were left with a bad taste in their mouth. The ads we were being presented with lacked context and value, and as a result, many of us were quick to deem them untrustworthy. 

    At HubSpot, we held onto this notion for a while. There was just something about paying for an irrelevant banner ad that didn't sit well with us. But then things started to change ... 

    Read More
    Is Advertising Inherently Outbound?

    By Dharmesh Shah

    It’s easy to look at complicated things in black and white.

    Take Darth Vader, for example. Darth is a major bad guy -- no way around it. But he didn’t start off that way. 

    Anakin Skywalker was a good kid with a lot of potential. In the right situation, he could have gone on to become a hero and represent the light side.

    Read More
    13 Times We Actually Enjoyed Facebook, LinkedIn, Twitter & Banner Ads

    By Lindsay Kolowich

    It's easy to hate on online ads. Most of them are pretty awful. They can be interruptive, distracting, poorly designed, completely untargeted, or any sort of combination of the above. 

    But thankfully, not all online ads are bad. In fact, there are some pretty creative ads out there that have not only gotten people to click, but also seek out the ads on their own. 

    Read More
    How to Create Facebook Ads: A Step-by-Step Guide to Advertising on Facebook

    By Carly Stec

    When setting up a paid Facebook ad, there are a lot of boxes to be checked. 

    Are you targeting the right people? Are your image dimensions to scale? Are you running the right type of ad? If we're being honest, it can get a little confusing. 

    With more than 1.4 billion people using Facebook and over 900 million visits every day, Facebook offers up a unique opportunity for marketers to augment their organic efforts. 

    Read More
    Revenue, Targeting & Distribution: Stats You Need to Know About Facebook Advertising in 2015 [Infographic]

    By Lindsay Kolowich

    Facebook is always experimenting with new advertising platforms to engage its user base. And it's no wonder the company is currently working hard on mobile advertising opportunities: Out of the estimated 1.39 billion current monthly Facebook users, 1.19 billion of them use Facebook on their mobile devices.

    Optimizing for mobile is only one way Facebook is adapting their advertising platform to help businesses target today's consumer.

    Read More
    How a Blank, 4-Minute Video Got 100,000 Views

    By Neil James

    In an advertising agency, having a good idea isn’t enough. You also have to demonstrate that your thinking caused your client’s cash register to ring. 

    Proving your ads actually rang the register, however, has historically been a difficult exercise -- one requiring deep expertise in research, statistics, and business analysis. 

    Read More
    13 Businesses With Brilliant Global Marketing Strategies

    By Hannah Fleishman

    Thanks to the internet, global reach is no longer reserved for deep-pocketed brands, nor is it an incredible hassle for already over-burdened marketing managers.

    In fact, a global presence is possible for any business with a creative strategy and an understanding of world markets. 

    To give you an idea of what a great global marketing strategy looks like, we've compiled a list of brands that totally "get it."

    Read More
    Want More Traffic to Your Website? Try These 5 Tools & Tips

    By Kieran Flanagan

    There are many things you can do in eight minutes or less. You can tidy up your to-do list. You can chip away at your mountain of emails. You can delete unnecessary meetings from your calendar. You can even get a real workout done (seriously). 

    You know what else you can do in eight minutes or less? Get a bunch of great tips on how to better market your website and blog.

    Read More
    16 of the Worst Typos, Grammatical Errors & Spelling Mistakes We've Ever Seen

    By Ginny Soskey

    Here's the thing. Typos happen. No matter how vigilant you are, no matter how many times you run spell check, no matter how many times you proofread, one of those suckers will slip through.

    Maybe that's why whenever I catch a typo in someone else's content, I'm suddenly a little bit happier. Some call that schadenfreude; others call it being a jerk. Either way, I know I'm not alone in this sentiment.

    Read More
    How to Create Facebook Video Ads

    By Anton Eliasson

    During the last year, Facebook has emerged as a real contender for the online video platform throne. In wake of several new video features being introduced and a heavy video focus from Mark Zuckerberg, the social media giant has quadrupled its video views over the last year.

    Facebook’s increased focus on video isn’t only because users like to watch it (although they clearly do) -- it's also because more marketers are shifting their budgets from TV to mobile video. 

    Read More
    12 of the Best Marketing and Advertising Campaigns of All Time

    By Lindsay Kolowich

    I’ve always been a little leery of proclaiming anything "the best." I never declared anyone my best friend as a kid because I was afraid my other friends might assume I thought less of them.

    So it was a little difficult for me to come up with just one "best" marketing campaign of all time -- which is why there are 12 in this post instead.

    Why are these 12 marketing campaigns some of the best of all time?

    Read More
    7 Terrible Commercials You Wish You Could Unwatch

    By Carly Stec

    It's no secret that TV commercials -- like cold calls in the middle of dinner -- are usually interruptive.

    One minute you're on the edge of your seat watching the nail-biting season finale of your favorite show ... and then boom -- a commercial for toothpaste hits. (Talk about a buzzkill.)

    Read More
    Which Social Network Should You Advertise On?

    By Olivia Allen

    Social media advertising is a great tactic to use to supplement your other inbound marketing efforts. That said, each comes with its own strengths and weaknesses, and acknowledging these can help you put out the most suitable, engaging content possible.

    Social media has become a cornerstone of marketing strategy; it doesn’t matter what industry you’re in, social media is a tool you should be using everyday to interact with consumers.

    Read More
    11 Examples of Facebook Ads That Actually Work (And Why)

    By Amanda Sibley

    As a marketer, you know by now that most (if not all) of your potential customers are likely a part of Facebook's massive community. There are 890 million people signing into Facebook every single day. So, whether your target audience is college students or CEOs, they're probably using Facebook -- and some of them are using it daily.

    The trouble is, posting on Facebook alone isn't enough anymore for most brands, especially for those just starting out.

    Read More
    Marijuana Marketing: Can the Blossoming Cannabis Industry Overcome 'Stoner' Stereotypes?

    By Erik Devaney

    Marijuana smokers. Pot heads. Stoners. They’re a bunch of dirty hippies, right? 

    And boy are they lazy! These “pot smokers" live in their moms' basements. No job. No routine. Ok, maybe they have a routine, but that routine consists of getting stoned, giggling, eating Funyuns, and doing it all over again.

    That, my friends, is the “stoner" stigma; the stereotype that people who use marijuana are dirty, lazy, stupid, or otherwise unsavory.

    Read More
    A Visual History of Apple Ads: 4 Decades in the Making

    By Mindy Parkhurst

    Apple started advertising in 1976, and for nearly 39 years since, we have watched the evolution of Apple ad campaigns. From print ads to TV commercials, Apple ads have made us laugh, made us cry, and made us wonder, “What were they thinking?”

    As an Apple enthusiast and former employee, it was fun to research and write this post. I have been using Apple products for nearly 25 years, and I vividly remember a good portion of these ads. Let’s take a journey back in time and experience the evolution of Apple and its ad campaigns.

    Read More
    How to Set Up Multi-Product Ads on Facebook [Quick Tip]

    By Siobhán McGinty

    In June of last year, Facebook announced a new ad format called "multi-product ads" that caught the attention of many Facebook advertisers. This new format was designed to do three things: generate more website visitors, drive better conversion rates, and improve remarketing results. 

    Quick movers were able to make the most of the new ad format using the Facebook Ads API, but others had to wait for Facebook to fully incorporate the format into its advertising product.

    Read More
    13 Bright Ideas for Running Smarter Retargeting Campaigns

    By Siobhán McGinty

    According to retargeting platform AdRoll, only 2% of shoppers typically convert on their first visit to an online store. That's a lot of people slipping through the cracks. What's a marketer to do?

    Enter retargeting. Retargeting allows you to zero in on those 98% of visitors, giving them a second (and in some cases third, fourth, and fifth) chance to convert. Here's how retargeting works: It allows you to show targeted ads to potential customers via search, social media, and other websites. They see them, click back to your website, and then (hopefully) convert.

    Read More
    The Best Super Bowl Ads to Watch Before the Big Game

    By Lindsay Kolowich

    Super Bowl XLIX is on the horizon. And as we get closer to the Big Game, Americans aren't just looking forward to the football -- they're also looking forward to seeing what the nation's big-budget advertisers will come up with for this year's ads.

    So far, the lineup looks to be a combination of newcomers, like Skittles, and veterans, like Budweiser and Dove.

    Read More
    9 Examples of Native Ads People Actually Enjoyed Reading

    By Jami Oetting

    This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post.

    Native advertising grew up in 2014. 

    Advertisers went beyond asking, "Is this a fad?" and tried to understand how to measure the success of sponsored posts and native ads. Publications considered who should write sponsored content, and even Last Week Tonight host John Oliver weighed in on the discussion.

    Read More
    8 Ads With Subliminal Messages You've Probably Missed

    By Aly Schweigert

    Advertising is supposed to be impactful and clever without overpowering. David Ogilvy, the modern Father of Advertising, once shared this great quote: “A good advertisement is one which sells the product without drawing attention to itself.”

    In short, be subtle.

    And advertisements have a long history of being subtle. Whether hiding a double-meaning in a logo or working some Photoshop magic, subliminal ads definitely meet the criteria of clever — and the more clever the ad, the better we feel about “getting” it — and the better we feel about the product. Win-win for advertisers!

    Read More
    Jeter, Penguins & Soft Drink Rivalries: 9 of the Best Ads of 2014

    By Carly Stec


    This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post.

    The most effective ads become a part of our culture. They prompt dialogue and debates, they convey meaningful messages, and they aim to create a visceral response. Unlike sorry, stale ads that parrot back the status quo, influential ads aim to break new ground.

    These ads made us laugh, made us cry, and in some cases made us question our conventional wisdom -- but above all, they earned our attention in 2014.

    Read More
    'Tis the Season of Giving: 6 Ways Companies Are Raising Money for Charities This Year

    By Rachel Sprung

    The holiday season is in full force -- which means planning for the coming year, holiday parties, and for many, giving back to charities meaningful to us. One study showed about 34% of all charitable giving is done in the last three months of the year.

    Here at HubSpot, we get into the holiday giving spirit through our annual charity auction, where employees can donate anything they want -- and they sure get creative. This year, our COO offered to lend out his Tesla for the day to one lucky bidder.

    Read More
    Hackers Are Draining Your Ad Budget: What You Need to Know About Digital Ad Fraud

    By Lindsay Kolowich

    How much money do you think you're wasting on paid advertising?

    new study from ANA, in which online ad purchases by 36 major U.S. brands were tracked between August and September 2014, found that 11% of online display ads and 23% of video ads aren't actually displayed to real people. And it's estimated that advertisers could lose more than $6 billion globally to ad fraud in 2015.

    If your marketing team is paying for online advertising, you want and expect the views and clicks on your ads to be coming from humans -- real consumers who could potentially buy your product or service somewhere down the line.

    Read More

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