Say 'Yes' to Drugs? The History of Pharmaceutical Marketing

    by Erik Devaney


    October 1, 2014 at 6:00 AM

    history-drug-adsMom, I know you might have freaked out a bit when you read that headline. But don't worry! The whole "Say 'Yes' to Drugs" bit isn't me advocating for drug use: I'm just making a tongue-in-cheek reference about pharmaceutical marketing messages.

    Ultimately, pharmaceutical companies do want consumers to say "yes" to drugs -- their drugs.

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    Are These the Best Campaigns of the Year? Grand CLIO's 2014 Award Winners

    by Jami Oetting


    September 26, 2014 at 6:00 AM

    best-ad-campaigns-2014This post originally appeared on The Agency Post. To read more content like this, subscribe to The Agency Post.

    Not all advertisements are disruptive and annoying. In fact, some are so good that people look them up on YouTube after seeing them on TV, or even share them with friends and family.

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    5 Quirks of the Human Brain Every Marketer Should Understand

    by Carter Bowles


    September 23, 2014 at 8:00 AM

    brainThe human mind is an amazing instrument, but it certainly has its quirks and flaws.

    The technical term for these flaws? Cognitive biases, which means irrational thought patterns -- trade-offs of the human brain that worked well for us as cavemen, but don’t always work in our favor today.

    These brain quirks can seriously limit your marketing efforts, and even cause them to

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    5 Brilliant Marketing Campaigns for Boring Products

    by Dan Hecht


    September 8, 2014 at 12:00 PM

    Brilliant Campaigns for Boring ProductsNot every brand is as exciting and sexy as Apple, BMW, or Red Bull. The reality is that many companies make products that are just plain boring -- but just because a product may be dull doesn't mean its marketing has to be.

    But how do dull companies create content that gets so much attention?

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    7 Creative Ads Even Inbound Marketers Can Love

    by Lane Sutton


    August 12, 2014 at 12:00 PM

    lovable-tv-adsWhen ads are bad, they're annoying to watch. They interrupt what you're doing -- browsing the web, surfing your social feed, watching your favorite TV show -- don't feel targeted, and offer nothing of value. You find yourself trying to find an escape route by clicking out of your browser, picking up your phone, or changing channels. 

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