World-class athletes aren't the only ones vying for selection in the Olympic Games. Cities around the world start the bid process a full nine years before the Games, and it takes another two for the International Olympic Committee (IOC) to select the winner.
The actual work that goes into putting a bid together often begins well before then, and it's a heck of a project. Not only does it require communication and cooperation among city, regional, and national authorities, but it also calls for teams of creative minds to spin up some killer marketing campaigns.
How do you market your city and your country to win the honor of hosting the Olympic Games? They're not just appealing to the IOC, although those are the folks who ultimately get the vote -- they're also appealing to people of all cultures and backgrounds across the globe. "In the end, the ... Read More