Native advertising grew up in 2014.
Native advertising grew up in 2014.
He's called the Father of Advertising and the King of Madison Avenue. Fortune magazine once asked if he was a genius -- which prompted him to ask his attorney to bring a lawsuit against the publication for its use of the question mark.Read More
Advertising is supposed to be impactful and clever without overpowering. David Ogilvy, the modern Father of Advertising, once shared this great quote: “A good advertisement is one which sells the product without drawing attention to itself.”
In short, be subtle.
And advertisements have a long history of being subtle. Whether hiding a double-meaning in a logo or working some Photoshop magic, subliminal ads definitely meet the criteria of clever — and the more clever the ad, the better we feel about “getting” it — and the better we feel about the product. Win-win for advertisers!Read More
For almost a decade now, Apple and Microsoft have been engaging in an what some have called an all-out "ad war."
Remember those "Hi, I'm a Mac"; "Hi, I'm a PC" television ads from the late 00s? You know, the ones depicting a young, casual, cool Justin Long as Mac and an older, out-of-touch John Hodgman as PC?Read More
The most effective ads become a part of our culture. They prompt dialogue and debates, they convey meaningful messages, and they aim to create a visceral response. Unlike sorry, stale ads that parrot back the status quo, influential ads aim to break new ground.
These ads made us laugh, made us cry, and in some cases made us question our conventional wisdom -- but above all, they earned our attention in 2014.Read More
The holiday season is in full force -- which means planning for the coming year, holiday parties, and for many, giving back to charities meaningful to us. One study showed about 34% of all charitable giving is done in the last three months of the year.
Here at HubSpot, we get into the holiday giving spirit through our annual charity auction, where employees can donate anything they want -- and they sure get creative. This year, our COO offered to lend out his Tesla for the day to one lucky bidder.Read More
World-class athletes aren't the only ones vying for selection in the Olympic Games. Cities around the world start the bid process a full nine years before the Games, and it takes another two for the International Olympic Committee (IOC) to select the winner.
The actual work that goes into putting a bid together often begins well before then, and it's a heck of a project.Read More
How much money do you think you're wasting on paid advertising?
A new study from ANA, in which online ad purchases by 36 major U.S. brands were tracked between August and September 2014, found that 11% of online display ads and 23% of video ads aren't actually displayed to real people. And it's estimated that advertisers could lose more than $6 billion globally to ad fraud in 2015.
If your marketing team is paying for online advertising, you want and expect the views and clicks on your ads to be coming from humans -- real consumers who could potentially buy your product or service somewhere down the line.Read More
Sponsored articles are one of the new shiny new objects in the content marketing world. This new advertising channel has opened the doors for brands to become part of everyday conversations with consumers on the platforms they trust most for news, education, and entertainment -- media outlets.Read More
We'd all like to think that every single person that comes in contact with our business follows a very straight and orderly path to purchase. Someone visits our site for the first time, then fills out a form to download an ebook, then becomes interested in talking with a sales rep, all in one session on your website.Read More
You’ve seen the logo thousands of times. It’s there as you drop off a package, it’s the place you get late-night ice cream, it's the network you turn on to watch your favorite Thursday night show.Read More
Mom, I know you might have freaked out a bit when you read that headline. But don't worry! The whole "Say 'Yes' to Drugs" bit isn't me advocating for drug use: I'm just making a tongue-in-cheek reference about pharmaceutical marketing messages.
Ultimately, pharmaceutical companies do want consumers to say "yes" to drugs -- their drugs.Read More
Not all advertisements are disruptive and annoying. In fact, some are so good that people look them up on YouTube after seeing them on TV, or even share them with friends and family.Read More
The human mind is an amazing instrument, but it certainly has its quirks and flaws.
The technical term for these flaws? Cognitive biases, which means irrational thought patterns -- trade-offs of the human brain that worked well for us as cavemen, but don’t always work in our favor today.
These brain quirks can seriously limit your marketing efforts, and even cause them toRead More
Not every brand is as exciting and sexy as Apple, BMW, or Red Bull. The reality is that many companies make products that are just plain boring -- but just because a product may be dull doesn't mean its marketing has to be.
But how do dull companies create content that gets so much attention?Read More
When ads are bad, they're annoying to watch. They interrupt what you're doing -- browsing the web, surfing your social feed, watching your favorite TV show -- don't feel targeted, and offer nothing of value. You find yourself trying to find an escape route by clicking out of your browser, picking up your phone, or changing channels.Read More
It was a simpler time, back then … before the rise of DVRs and streaming video services.
Back then, when people said they were “watching TV,” they meant that they were actually watching TV -- a.k.a. watching the programming that the TV stations were broadcasting.
While the athletes have been battling it out on the field -- sweating, crying, and even biting -- brands have used the World Cup event to connect with a global fan base and even try out aRead More
If you manage a Facebook Page, you might be a little bit frustrated. Anyone who manages a Facebook Page has either heard about Facebook’s organic reach decline or experienced its aftermath first hand.
All of this buzz about “organic reach decline” simply means brand Page posts are becoming less visible in Fans’ News Feeds, which means fewer clicks, comments, and shares. And fewer of those interactions mean fewer conversions, leads, and customers.Read More
Today, promotional messages try to reach us pretty much 24/7. As we move about our lives, marketers and advertisers are constantly fighting for our attention -- and because of that, we've become pretty intolerant of interruptive promotional messages.Read More
Last week, we tested out a new roundup format -- the content our readers thought was good enough to share with their friends, coworkers, and maybe even family.
Despite this content's popularity on social media, it's possible you missed these stories. So take a chance to catch up on the five most-shared posts from this past week.Read More
One of the biggest assets in a married couple's relationship, the diamond engagement ring, might be an emotional asset and a symbol of love and commitment -- but in the financial sense of the word, it isn't actually an asset at all.
In fact, it's worth at least 50% less than you paid for it the moment you left the jewelry store. Makes you wince a little, doesn't it?Read More
It's FIFA World Cup 2014 time, and boy do we have fútbol fever! We've filled out our brackets, ironed out team jerseys, draped flags around our office chairs (I kid you not), and of course, being the marketers we are, have pored over all the ads being released by brands around the event.
In case you missed it, the World Cup is pretty much the most epic event ever (sorry, Olympics).Read More
A marketer’s job is always changing, whether it’s keeping up with new trends and technology, or simply altering a strategy to grow with your company. Native advertising is the current “it” tactic, and as publishers are deciding the best ways monetize in an increasingly digital world, marketers like myself are figuring out how to take advantage of this great new opportunity.Read More
Brand pinaholics, rejoice! Today, Pinterest announced two updates to get a little friendlier with brands. Soon, all brands will have access to a brand new analytics dashboard and the ability to use Promoted Pins.
Yep, that means if you're one of those marketers who's obsessed with squeezing value out of Pinterest, this is your lucky day.Read More
To listen to some marketers today, you'd think that they invented the idea of brand storytelling.
Writing that lede made me feel like a crotchety old ad man grumbling in an airport bar, but it's also true. While content marketing is one of the hottest industry trends today, the idea of brands telling stories isn't a particularly new one. ThatRead More
If you're running social media advertising campaigns, then you know that the key to long term results boils down to one word: optimization.
If you want to get the most bang for your Twitter Ads buck, you've got to make sure that your campaign targeting is as optimized as itRead More
Back in December, we reported that Google was testing out +Post ads with a handful of big brands. +Post ads promote a brand's Google+ post across the roughly two million sites in Google's Display Network using AdWords targeting data. That means if you went on a site like Elle, you could see a brand's fully interactive Google+ post in place of a traditional banner ad.Read More
Ray Wert has an awesome job. He runs a digital agency called Tiny Toy Car, and to hear him tell it, he basically gets paid to kidnap people and play evil pranks on them.
Wert’s latest video, which I’ve embedded below, was sponsored by Pepsi Max. In the video, WertRead More
On the surface level, there seems nothing harmful about selfies. At their worst, they're an annoying pop culture trend based on intentionally choreographed photos that speak to the self-indulgent nature of the person taking them. At their best, they boost your self esteem as more and more people like a near-flawless photo of you. All harmless fun, right?Read More
Yes, you read that correctly. I just used the adjective "creative" to describe billboard advertisements.
I know, it’s hard to believe that there could be anything original about such a tired form of advertising.Read More
There's an interesting double standard that has emerged with video advertisements.
We loathe the commercial breaks that interrupt our regularly scheduled programs, and we despise the pre-roll ads that play unsolicited before our selected internet videos. However, Scott Reese, CEO of blurblQ, explains thatRead More
I'll admit it: I don't really care about watching the Super Bowl. The game feels slow, and I usually have work the next day. So I generally just focus on the fun parts of Super Bowl Sunday until the fourth quarter or so: prepping a bunch of wings, chasing them down with a beer or two, and, of course, watching the discussion about Super Bowl ads on social media ... and I'm not alone.Read More
My jaw dropped. "WHAT?! How is that possible? Will Ferrell has been everywhere!"
Seriously, it's been near-impossible to avoid him. The trailer has been played non-stop on TV, and news outlets have picked up story after story about the movie's promotions.Read More
It’s an understatement to call a CMO’s role exciting. We live in a time when the heart of marketing has transformed from static broadcasts to engines driven by two-way customer communications and real-time data. What was once as simple as a billboard or park bench ad is now a blend of attribution models, behavioral retargeting, continuous testing, and direct connections to revenue.Read More
The end of the year typically entails some last-minute Christmas shopping, finalizing plans to see family and friends, and -- if you're marketers like us -- prepping for next year's campaigns. It also means we get to enjoy some of the most heartwarming and humorous marketing efforts we'll see all year.Read More
But, these auto-play video ads for desktop and mobile aren't like your typical auto-play video ads.Read More
If there's one company that knows how to shake things up, it's Google. Whether it's the introduction of a new algorithm or pretty much limiting access to all keyword data, it simply isn't afraid to make some (rather enormous) waves. And once again, there's new news from the tech giant -- this time, it's for Google+ (and something many brands should be pumped about).Read More
Okay, I can't actually see if your hand is raised or not, but I'd guess that most people reading this post are tired of it ... but at the same time,Read More
I was buying tickets for Bruce in the U.S.A. last night through Ticketmaster. I was doing this because Bruce Springsteen isn't touring in the U.S. anytime soon, and I needed something to tide me over til his next tour.Read More
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