How to Squeeze More Juice Out of Your Twitter Ads With Smarter Targeting

by David McIntyre

Date

April 23, 2014 at 11:00 AM

Twitter-Card-AnalyticsIf you're running social media advertising campaigns, then you know that the key to long term results boils down to one word: optimization.

If you want to get the most bang for your Twitter Ads buck, you've got to make sure that your campaign targeting is as optimized as it

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Which Mad Men Character Are You? [Quiz]

by Hannah Fleishman

Date

April 18, 2014 at 11:00 AM

madmenThe Season 7 premier of Mad Men was the talk of the Twitter town on Sunday night. But to my surprise, it wasn't all fandom and praise. Vogue tweeted that it wasn't 'dazzled' by the episode, and some fans shared that they fell asleep within minutes.

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A Quick & Dirty Guide to Setting Up Twitter Ads Campaigns

by Sarah Goliger

Date

April 17, 2014 at 2:00 PM

twitter-bird-2Twitter is a great marketing channel for driving traffic and generating leads. In fact, 42% of Twitter users follow brands or companies, which means if you’re not using Twitter for your business yet, you should learn how to integrate Twitter into your social media marketing strategy.

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Google's New +Post Ads Now Available to Brands With 1K+ Followers

by Ginny Soskey

Date

April 17, 2014 at 11:00 AM

plus-blueBack in December, we reported that Google was testing out +Post ads with a handful of big brands. +Post ads promote a brand's Google+ post across the roughly two million sites in Google's Display Network using AdWords targeting data. That means if you went on a site like Elle, you could see a brand's fully interactive Google+ post in place of a traditional banner ad.

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Meet the Ad Guy Who Gets Paid to Kidnap People and Play Cruel Pranks

by Dan Lyons

Date

April 14, 2014 at 5:00 PM

ray_wertThis post originally appeared on the Opinion section of Inbound Hub. To read more content like this, subscribe to Opinion.

Ray Wert has an awesome job. He runs a digital agency called Tiny Toy Car, and to hear him tell it, he basically gets paid to kidnap people and play evil pranks on them.

Wert’s latest video, which I’ve embedded below, was sponsored by Pepsi Max. In the video, Wert

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