5 Brilliant Marketing Campaigns for Boring Products

    by Dan Hecht

    Date

    September 8, 2014 at 12:00 PM

    Brilliant Campaigns for Boring ProductsNot every brand is as exciting and sexy as Apple, BMW, or Red Bull. The reality is that many companies make products that are just plain boring -- but just because a product may be dull doesn't mean its marketing has to be.

    But how do dull companies create content that gets so much attention?

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    7 Creative Ads Even Inbound Marketers Can Love

    by Lane Sutton

    Date

    August 12, 2014 at 12:00 PM

    lovable-tv-adsWhen ads are bad, they're annoying to watch. They interrupt what you're doing -- browsing the web, surfing your social feed, watching your favorite TV show -- don't feel targeted, and offer nothing of value. You find yourself trying to find an escape route by clicking out of your browser, picking up your phone, or changing channels. 

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    Commercial Misconduct: The Worst TV Ads Ever

    by Erik Devaney

    Date

    July 30, 2014 at 8:00 AM

    FlowbeeIt was a simpler time, back then … before the rise of DVRs and streaming video services.

    Back then, when people said they were “watching TV,” they meant that they were actually watching TV -- a.k.a. watching the programming that the TV stations were broadcasting.

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    Are These the Smartest Marketing Campaigns of the Past Year?

    by Jami Oetting

    Date

    July 17, 2014 at 8:00 AM

    smart-advertisingThis post originally appeared on The Agency Post. To read more content like this, subscribe to The Agency Post.

    How often do you use the word “smart” to describe advertising?

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    Which Brand Won the World Cup?

    by Jami Oetting

    Date

    July 12, 2014 at 8:00 AM

    soccer-ballThis content originally appeared on The Agency Post. To read more content like this, subscribe to The Agency Post.

    While the athletes have been battling it out on the field -- sweating, crying, and even biting -- brands have used the World Cup event to connect with a global fan base and even try out a

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