Content ROI Is a Myth

by Kieran Flanagan


April 8, 2014 at 11:00 AM

unicorn-rainbowAs a profession, marketing has evolved a lot over the past 5 years. Previously, when asked to justify our marketing budgets, we used to squirm in our chairs and mutter something about “brand awareness.” Today, marketers want to measure the ROI on every tactic and channel they use.

Figuring out the ROI of content, in particular, is hard and often misunderstood.

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A Lot of Top Journalists Don't Look at Traffic Numbers. Here's Why.

by Dan Lyons


March 31, 2014 at 4:00 PM

man-rubbing-eyesA version of this post originally appeared on the Opinion section of Inbound Hub. For more content like this, subscribe to Opinion.

The Verge is one of the biggest and most influential technology news sites in the world, with 8.6 million monthly unique visitors and a staff of top-notch tech reporters. These

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How to Use the VLOOKUP Function in Excel: A 1-Minute Explanation [Video]

by Erik Devaney


March 28, 2014 at 2:00 PM

excel-vlookupThis post is an excerpt from the video series 4 Essential Microsoft Excel Skills Every Marketer Should LearnIf you want to become a master of the almighty spreadsheet, watch the full video series here.

I know, I know … “VLOOKUP function” sounds like the geekiest, most complicated thing ever.

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6 Ways Social Data Can Inform Your Marketing Strategy

by Lisa Toner


March 26, 2014 at 4:00 AM

social-dataSocial media has historically been a great conversational tool for businesses. It has enabled engagement and interaction between the brand and the consumer -- but as marketers, we crave more. We want to impact the bottom line, enable our sales team to be successful, and be an integral part of achieving the overall company goals.

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7 Metrics Every Marketer Should Check Weekly (And How to Improve Them)

by Rachel Sprung


March 14, 2014 at 2:00 PM

numbersThis post originally appeared on the Academy blog. To read more content like this, subscribe to Academy.

As a marketer, tracking and analyzing data is an important part of the gig. But there are so many different metrics you can track. Where do you begin? (And better, how do you ultimately improve your metrics once you understand them?)

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