Twitter Rolls Out Tweet Performance Analytics to All Users

    by Lindsay Kolowich

    Date

    August 27, 2014 at 5:18 PM

    elated-tweeterBack in July, Twitter rolled out early access to its new analytics dashboard to select advertisers and verified users -- and left the rest of us wondering whether we'd be able to access our own Twitter analytics dashboards, too.

    Well folks, it looks like the day has finally come. According to TechCrunch (and a tweet from

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    What Are Attribution Reports? [FAQs]

    by Rachel Sprung

    Date

    August 21, 2014 at 12:00 PM

    attribution-reports-2A marketer's job isn't easy. You constantly have to create content and promote it through different channels. But with only 24 hours in the day, you need to spend your time promoting the right content through the right channels to declog the right parts of your funnel. 

    So how do you do that?

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    How Authoritative Is Your Content? 7 Tools to Help You Find Out

    by Lisa Kasanicky

    Date

    August 19, 2014 at 2:00 PM

    content_authorityIf there’s one thing I love about yoga besides the catnap at the end, it’s that instructors will often remind you that the practice is not a competition. “Don’t let what others are doing affect your practice,” they’ll say. Or, “No one is grading you on your performance.” Lovely sentiments.

    But not in the content marketing world.

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    The No B.S. Guide to Reducing Your Website's Bounce Rate

    by Neil Patel

    Date

    August 11, 2014 at 8:00 AM

    crush_bounce_rateEver gone into your analytics and seen your bounce rate hovering around or above 90%? If so, you're in trouble. That is a high bounce rate. And it’s very, very bad.

    Bounce rates are website killers. The problem is, many webmasters simply expect bounce rates to stay at high levels.

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    How Fast Is Your Blog Growing? How to Run a Regression Analysis to Find Out

    by Ginny Soskey

    Date

    August 1, 2014 at 6:00 AM

    blog_traffic_regression_analysisRaise your hand if you are maniacal about monitoring your blog traffic.

    Is your hand raised? Mine is, too. I check out our traffic every day, sometimes multiple times a day. Most of the time, it's great to be so in-the-weeds -- if I notice a sudden dip, I can quickly react.

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