When I first got started blogging, I would get really hyped up when people shared my posts on social media. "Look! People are tweeting out my blog post!" I'd tell my roommates giddily, holding up an open palm for what I thought was a well-deserved high-five.
And then, something happened. One of my blog posts totally blew up on social compared to my average post. I'm talking over 20X the number of social shares I normally got on a post. I was crazy excited ... that is, until I took a look at the views on that same blog post: Far fewer post views than social shares.
In other words, people weren't reading my post, or even clicking into it ... they ... Read More