It's the End of the Month. Do You Know Where Your Blog Leads Are Coming From?

    by Pamela Vaughan


    September 22, 2014 at 6:00 AM

    kid-shrugging-743043-editedOkay, it's not quite the end of the month yet -- but that's okay. You can analyze your blog leads any time you want to.

    Last month, I wrote a blog post about why we all need to stop neglecting our old content. The impetus for the post came from some recent analysis I did about our blog leads.

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    The Secret to Destroying Your Marketing Career, In One Chart

    by Joe Chernov


    September 9, 2014 at 8:00 AM

    SOI-chartOf course we don’t want you to destroy your career. But if you were truly hell-bent on it, we know just how to do it.

    Don’t measure ROI. Seriously, don’t. Only good things happen when you do.

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    Twitter Rolls Out Tweet Performance Analytics to All Users

    by Lindsay Kolowich


    August 27, 2014 at 5:18 PM

    elated-tweeterBack in July, Twitter rolled out early access to its new analytics dashboard to select advertisers and verified users -- and left the rest of us wondering whether we'd be able to access our own Twitter analytics dashboards, too.

    Well folks, it looks like the day has finally come. According to TechCrunch (and a tweet from

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    What Are Attribution Reports? [FAQs]

    by Rachel Sprung


    August 21, 2014 at 12:00 PM

    attribution-reports-2A marketer's job isn't easy. You constantly have to create content and promote it through different channels. But with only 24 hours in the day, you need to spend your time promoting the right content through the right channels to declog the right parts of your funnel. 

    So how do you do that?

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    How Authoritative Is Your Content? 7 Tools to Help You Find Out

    by Lisa Kasanicky


    August 19, 2014 at 2:00 PM

    content_authorityIf there’s one thing I love about yoga besides the catnap at the end, it’s that instructors will often remind you that the practice is not a competition. “Don’t let what others are doing affect your practice,” they’ll say. Or, “No one is grading you on your performance.” Lovely sentiments.

    But not in the content marketing world.

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