Truthfully, there are tons of metrics that you can report on. You've got reports on the number of Twitter followers, the number of Facebook Likes, the number of visits to your website, the number of conversions, the number of leads from different campaigns or channels -- just to name a few. The world is your oyster.
But that's exactly what makes it so hard to get started -- there are so many reports you can run that it's not easy to identify the ones that are actually helpful, run them, and then act on them.
To help you wade through the haze of reports at your disposal, here are the key, basic reports that marketers ... Read More