What Are Attribution Reports? [FAQs]

    by Rachel Sprung


    August 21, 2014 at 12:00 PM

    attribution-reports-2A marketer's job isn't easy. You constantly have to create content and promote it through different channels. But with only 24 hours in the day, you need to spend your time promoting the right content through the right channels to declog the right parts of your funnel. 

    So how do you do that?

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    How Authoritative Is Your Content? 7 Tools to Help You Find Out

    by Lisa Kasanicky


    August 19, 2014 at 2:00 PM

    content_authorityIf there’s one thing I love about yoga besides the catnap at the end, it’s that instructors will often remind you that the practice is not a competition. “Don’t let what others are doing affect your practice,” they’ll say. Or, “No one is grading you on your performance.” Lovely sentiments.

    But not in the content marketing world.

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    The No B.S. Guide to Reducing Your Website's Bounce Rate

    by Neil Patel


    August 11, 2014 at 8:00 AM

    crush_bounce_rateEver gone into your analytics and seen your bounce rate hovering around or above 90%? If so, you're in trouble. That is a high bounce rate. And it’s very, very bad.

    Bounce rates are website killers. The problem is, many webmasters simply expect bounce rates to stay at high levels.

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    How Fast Is Your Blog Growing? How to Run a Regression Analysis to Find Out

    by Ginny Soskey


    August 1, 2014 at 6:00 AM

    blog_traffic_regression_analysisRaise your hand if you are maniacal about monitoring your blog traffic.

    Is your hand raised? Mine is, too. I check out our traffic every day, sometimes multiple times a day. Most of the time, it's great to be so in-the-weeds -- if I notice a sudden dip, I can quickly react.

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    Introduction to Eye Tracking: Optimizing Your Content for How People Read [Infographic]

    by Jami Oetting


    July 30, 2014 at 12:00 PM

    eye_trackingThis post originally appeared on The Agency Post. To read more content like this, subscribe to The Agency Post.

    Congrats! You've sold your client on the idea that a new website -- one that provides a more user-friendly experience and increase sales and opportunities. 

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