When most people start implementing inbound marketing, they're primarily worried about getting enough new leads in the funnel.
But once you have a lot of leads, you need to figure out who's really interested in your product and who's just starting to look around.
That's where lead scoring comes in. Lead scoring lets you assign a value (a certain number of points) to each lead based on the professional information they've given you and how they've engaged with your website and brand across the internet. It helps sales and marketing teams prioritize leads and increase efficiency.
Every company has a different model for assigning points to ... Read More