Why You Should Measure New and Mature B2B Blogs Differently

    by Pamela Vaughan

    Date

    October 8, 2014 at 8:00 AM

    baby-measure_(2)-109115-editedWith blogging, success doesn't happen overnight.

    I know, right? How many times have you heard that little nugget of blogging wisdom?

    But seriously -- a B2B business blog is a huge time investment. It can take a while before you've grown it into a truly valuable marketing asset. 

    Read More

    Speak Your CEO's Language: 3 Ways to Show Marketing's Impact on Revenue

    by Rachel Sprung

    Date

    September 30, 2014 at 2:00 PM

    revenue_reportingAs marketers, we constantly hear about the importance of closing the loop on our marketing campaigns -- but that doesn't just mean tracking to see how many views, clicks, and leads they generate. To truly prove your department's worth to your CEO, you've got to also report on the one metric that they care about: revenue.

    Read More

    How to Use Data to Make Smarter Marketing Decisions

    by Rachel Sprung

    Date

    September 25, 2014 at 8:00 AM

    smarter-decision-chessTake a moment to step back and contemplate all of the things we, as marketers, are responsible for. Content creation, SEO, email marketing, PPC, social media, lead generation, analytics ... the list is never-ending. Where do we find the time, budget, and resources to do it all?

    Read More

    It's the End of the Month. Do You Know Where Your Blog Leads Are Coming From?

    by Pamela Vaughan

    Date

    September 22, 2014 at 6:00 AM

    kid-shrugging-743043-editedOkay, it's not quite the end of the month yet -- but that's okay. You can analyze your blog leads any time you want to.

    Last month, I wrote a blog post about why we all need to stop neglecting our old content. The impetus for the post came from some recent analysis I did about our blog leads.

    Read More

    The Secret to Destroying Your Marketing Career, In One Chart

    by Joe Chernov

    Date

    September 9, 2014 at 8:00 AM

    SOI-chartOf course we don’t want you to destroy your career. But if you were truly hell-bent on it, we know just how to do it.

    Don’t measure ROI. Seriously, don’t. Only good things happen when you do.

    Read More

    Search Inbound Hub

    Subscribe to Marketing Articles by Email

    Subscribe by RSS

    Follow HubSpot

    Call Us: 1-888-HUBSPOT