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    What Makes a Slogan Successful? [Infographic]

    By Lindsay Kolowich

    You might not remember the exact content of the Taco Bell commercial you saw last week, but you probably remember their punchy slogan -- "Think outside the bun" -- followed by the ding of a bell.

    What makes a slogan like Taco Bell's so sticky? How can you make sure yours will be memorable, too?

    For data-driven tips on what makes a slogan successful, check out the infographic below from SiteProNews. You'll learn the factors of what makes a great slogan and get examples of some of the most successful slogans of ... Read More

    From eBay Side Project to Top Fashion Brand: An Interview With Nasty Gal's Founder [Podcast]

    By Ginny Soskey

    The year was 2006. Sophia Amoruso was sitting in her apartment in a bathrobe, putting together a vintage clothes store on eBay. She was the “one man band” behind Nasty Gal: finding the vintage clothes, styling the outfits, modeling them for product pictures, shipping her products to eager customers, and collecting feedback along the way.

    Years later, Nasty Gal was generating $100 million in revenue, employing hundreds of employees in a swanky LA office, and selling clothes in both online and brick-and-mortar locations.

    Read More
    Almost Famous: The Business of Being a Celebrity Impersonator

    By Ginny Soskey

    It was dark. To my left was Captain Jack Sparrow. To my right was the Wicked Witch of the West. Then, Marilyn Monroe appeared on stage.

    That's all par for the course at The Sunburst Convention, an annual conference in Orlando, Florida for professional celebrity impersonators and lookalikes. Since 2003, people have attended this conference to make connections with fellow performers, book gigs, and hone their craft.

    Read More
    19 Online Review Sites for Collecting Business & Product Reviews

    By Lindsay Kolowich

    We (and the rest of the internet for the past decade) have already spent some time convincing you of the importance of acquiring online reviews for your business. So let's just assume you're sold on the benefits of having a bunch of people tout how awesome you are on the web.

    That being said, it's not safe to assume we all know exactly where in the wide world of the web we can point those well wishers when they want to sing our praises.

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    20 Great Examples of PowerPoint Presentation Design

    By Carly Stec

    We can all agree that, in most cases, there's more than one way of doing something.

    For example, some people default to the "loop, swoop, and pull" method when they tie their shoes, while others swear by the "bunny ears" technique. Either way you swing it, your shoes get tied, right?

    Trouble is, in some areas of life, different approaches don't always return the same results.

    Read More
    The Rise of Heady Topper: How a Cult Following Saved a Craft Brewery From Closing Shop

    By Dave Gerhardt

    "Bad news for craft beer lovers: The Alchemist is not going to reopen after all. The pub and brewery in Waterbury, Vt., were destroyed by Hurricane Irene in August. The owners, John and Jen Kimmich, had been planning to rebuild and reopen, but they have learned that insurance will not cover the losses in the basement, where the brewery was located."

    That’s the lede from a 2011 story in The Boston Globe.

    So how is The Alchemist featured on our most recent podcast about growth? Well, turns out that this wasn’t the end of The Alchemist after all.

    Read More
    10 SaaS Value Propositions You Wish You Had

    By Ramona Sukhraj

    You know what I love most about 80’s and 90’s sitcoms? The catchphrases. 

    From Steve Urkel’s “Did I do that?” and Uncle Jesse’s “Have mercy,” to even the obscure Joey Russo’s “Whoa”, these gems have long outlived their alma maters and are often the first things we think of when the show or character comes to mind.

    These catchphrases accomplish everything we as Marketers hope to accomplish with a value proposition. 

    Read More
    13 Businesses With Brilliant Global Marketing Strategies

    By Hannah Fleishman

    Thanks to the internet, global reach is no longer reserved for deep-pocketed brands, nor is it an incredible hassle for already over-burdened marketing managers.

    In fact, a global presence is possible for any business with a creative strategy and an understanding of world markets. 

    To give you an idea of what a great global marketing strategy looks like, we've compiled a list of brands that totally "get it."

    Read More
    Rebranding Your Company? How NOT to Kill Your SEO in the Process

    By Shareef Defrawi

    Considering a rebrand? You’re probably aware that it will be no easy feat. On top of the soul searching, repositioning, creative, legal headaches and everything else that’s involved, you’re going to have Google to reckon with.

    So much of the work we do in marketing is based on building brand recognition and online visibility – and when not done properly, transitioning to a new name and domain can put that all at risk.

    Read More
    12 of the Best Marketing and Advertising Campaigns of All Time

    By Lindsay Kolowich

    I’ve always been a little leery of proclaiming anything "the best." I never declared anyone my best friend as a kid because I was afraid my other friends might assume I thought less of them.

    So it was a little difficult for me to come up with just one "best" marketing campaign of all time -- which is why there are 12 in this post instead.

    Why are these 12 marketing campaigns some of the best of all time?

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    How to Find Your Brand's Voice [SlideShare]

    By Harriet Cummings

    The other day I emailed my husband at work to check in on what was for dinner. 

    His response?

    "To ensure optimal nutrients, I'm going to prepare a ground Bos taurus paired with Peruvian onion circles, blanched lettuce, and thick-cut Sus scrofa domesticus on a brioche."

    Read More
    11 Tips to Help Improve Your Brand's Communication Strategy

    By Meaghan Moraes

    As marketers, we strive to communicate with consumers in the ways that they prefer. In fact, marketing is becoming increasingly consumer-driven. For example, with the rise of social media marketing, brands can communicate directly with their customers to develop products that sell, and consumers essentially become product “co-creators.” Today, 80% of online content is user-generated, and content will increasingly come from a customer’s peers. Marketers need advocates buzzing about their products as people increasingly receive information about brands from their social connections.

    The big question is: How does a company acquire brand evangelists? Here, we’ll discuss how much an authentic, humanized brand voice matters in your quest to get people raving about you to all of their friends – not to mention form long-lasting brand-customer relationships built on a solid foundation of trust. Here are 11 key tips to help improve the way your brand communicates with consumers.

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    How Celebrities Market Themselves: Inside Jordin Sparks' Rebranding Campaign

    By Lindsay Kolowich

    Musical artists don't become famous just because their music is good. (Just watch Katy Perry's lip-sync malfunction at the NRJ Music Awards and you'll see my point.) Believe it or not, pop stars have to market themselves just like we have to market our businesses.

    And often, artists will hire entire marketing teams to do this, especially those trying to build their brand or rebrand entirely.

    Read More
    Humanizing Your Brand: 8 Tips for Making Your Voice Real (and Heard)

    By Danielle Irigoyen

    What’s the one thing business owners and their employees, partners and even customers all have in common? Well, at the most basic level, they’re all human.  So why is it sometimes so challenging for businesses to showcase this in their marketing efforts? 

    Perhaps some people don’t want to show any biases that might deter any potential leads. Perhaps some may want to present themselves as strictly professional. Others may not care about their tone at all, but would rather focus on finding the right keywords to implement throughout their platforms. Some may not even realize just how robotic their brand’s voice really is.

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    Marijuana Marketing: Can the Blossoming Cannabis Industry Overcome 'Stoner' Stereotypes?

    By Erik Devaney

    Marijuana smokers. Pot heads. Stoners. They’re a bunch of dirty hippies, right? 

    And boy are they lazy! These “pot smokers" live in their moms' basements. No job. No routine. Ok, maybe they have a routine, but that routine consists of getting stoned, giggling, eating Funyuns, and doing it all over again.

    That, my friends, is the “stoner" stigma; the stereotype that people who use marijuana are dirty, lazy, stupid, or otherwise unsavory.

    Read More
    5 Ways to Make Your Brand Magnetic

    By Katie Lantukh

    In our fast-paced and tech-driven world, companies are reeling, wondering if brand loyalty exists any more. And to some degree, they’re right to question it. Today’s customers aren’t loyal to a brand for the same reasons that their parents and grandparents were – they have thousands of other options.

    Read More
    How to Build a Loyal Audience Online [Infographic]

    By Lindsay Kolowich

    Although marketers all wish the whole "if you build it, they will come" approach worked, we know that building a following requires more effort than simply hitting "Publish." Organically attracting a loyal audience of fans and brand advocates is more of a slow, steady process, but it's one that pays off over time.

    So what steps need to be taken to actually grow that loyal audience?

    Read More
    How to Create a Logo: Designers Give a Look Inside Their Process

    By Lindsay Kolowich

    Even though they're often just small images, logos carry a whole lot of meaning -- and designing one comes with a whole lot of responsibility, too. Logos are usually the most recognizable representation of a company or organization. And with more information available to the average consumer today, logos also have to quickly and effectively communicate on behalf of their brand.

    Read More
    How to Write a Great Value Proposition [Infographic]

    By Lindsay Kolowich

    Your value proposition is the core of your competitive advantage. It clearly articulates why someone would want to buy from your company instead of a competitor. 

    It's also one of the most important conversion factors. A great value proposition could be the difference between losing a sale -- and closing it. 

    Read More
    Throwback Thursday: 7 Old Marketing Campaigns We Miss

    By Aubrey Blankenship

    If marketing were easy, every business would be successful. But it takes a lot of creativity, commitment, and an unprecedented knowledge of your customer base to truly get it right.

    Over the years, we have been impressed by many successful marketing campaigns, some of which we wish would make a comeback. The following are some of our favorite marketing campaigns in recent years and why we miss them.

    Read More
    11 Underdog Brands That Differentiated Themselves From the Competition

    By Kathryn Wheeler

    In 1938, a seemingly unimportant (and often overlooked) horse triumphed over the crowd favorite and expected winner, becoming a symbol of overcoming unbeatable odds. While the Great Depression clouded many dreams, the story of Seabiscuit’s unexpected victory against War Admiral resonated with Americans as a tale of hope and inspiration.

    Everyone wants to believe that they, too, are capable of rising against adversity; and with war, recession, inflation, and financial crisis as common causes for continuous anxiety, underdog stories- like Seabiscuit’s- hit home for many.

    Even though the underdog theme remains the same, each business has a story, and every business has a unique way of telling that story that truly resonates with its audience.

    Read More
    7 Boring Big Brands That Used Humor to Amp Up Their Marketing

    By Kim Speier

    It seems like everyone is trying to be funny in their marketing these days, but why? Well, it works. Humor is a way to sell your brand without outwardly selling something, and consumers certainly don’t want to feel like you’re taking money right out of their pockets. By appealing to a consumer’s emotions you’re able to engage them and make them remember you.

    You do have to be careful when using humor though; I don’t think we want to revisit the DiGiorno scandal around the #WhyIStayed campaign. It’s important to make sure that you understand your audience and how they are likely to respond so that nothing is taken offensively.

    Read More
    'Tis the Season of Giving: 6 Ways Companies Are Raising Money for Charities This Year

    By Rachel Sprung

    The holiday season is in full force -- which means planning for the coming year, holiday parties, and for many, giving back to charities meaningful to us. One study showed about 34% of all charitable giving is done in the last three months of the year.

    Here at HubSpot, we get into the holiday giving spirit through our annual charity auction, where employees can donate anything they want -- and they sure get creative. This year, our COO offered to lend out his Tesla for the day to one lucky bidder.

    Read More
    How to Develop a Strong Visual Brand on Social Media

    By Melanie Perkins

    The new world of marketing is increasingly visual. It's no coincidence that the newest and fastest-growing social networks on the web -- like Pinterest, Instagram, and Snapchat -- are focused primarily on visual content.

    So, how can marketers adapt to and leverage an increasingly visual social atmosphere? By

    Read More
    5 Quirks of the Human Brain Every Marketer Should Understand

    By Carter Bowles

    The human mind is an amazing instrument, but it certainly has its quirks and flaws.

    The technical term for these flaws? Cognitive biases, which means irrational thought patterns -- trade-offs of the human brain that worked well for us as cavemen, but don’t always work in our favor today.

    These brain quirks can seriously limit your marketing efforts, and even cause them to

    Read More
    11 Ideas to Grow Brand Awareness at Lightning Speed

    By Lisa Toner

    Have you noticed how some of today's biggest brands seem to have popped up out of nowhere and become overnight successes? I always wondered how that was possible. Is it just a matter of having one genius idea that no one else has thought about, ever? Or is it that these hugely successful companies are started by

    Read More
    How Colors Impact What We Purchase [Infographic]

    By Amanda Sibley

    Marketers have started focusing more and more on the design and layout of their content -- and it makes sense. Research shows that 90% of information transmitted to the brain is visual, and visuals are processed 60,000 times faster in the brain than text.

    But what if we're missing out on a simple way to increase our conversion rates, without creating any extra content?

    Read More

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