There Are Hidden Messages in These 40 Famous Logos: How Many Can You Find? [Infographic]

    by Jami Oetting

    Date

    November 16, 2014 at 8:00 AM

    magnifying-glassThis post originally appeared on The Agency Post. To read more content like this, subscribe to The Agency Post.

    You’ve seen the logo thousands of times. It’s there as you drop off a package, it’s the place you get late-night ice cream, it's the network you turn on to watch your favorite Thursday night show.

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    How to Develop a Strong Visual Brand on Social Media

    by Melanie Perkins

    Date

    November 5, 2014 at 12:00 PM

    oil-painterThe new world of marketing is increasingly visual. It's no coincidence that the newest and fastest-growing social networks on the web -- like Pinterest, Instagram, and Snapchat -- are focused primarily on visual content.

    So, how can marketers adapt to and leverage an increasingly visual social atmosphere? By

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    How Your Brain Processes Logos [Infographic]

    by Lindsay Kolowich

    Date

    October 17, 2014 at 12:00 PM

    neurons-brain-signals-logosTake a second to sit back and think about your favorite brand.

    Perhaps it's a consumables brand, like Ben & Jerry's. Or maybe it's a fitness brand, like Under Armour, or a car brand, like Mercedes or BMW.

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    5 Quirks of the Human Brain Every Marketer Should Understand

    by Carter Bowles

    Date

    September 23, 2014 at 8:00 AM

    brainThe human mind is an amazing instrument, but it certainly has its quirks and flaws.

    The technical term for these flaws? Cognitive biases, which means irrational thought patterns -- trade-offs of the human brain that worked well for us as cavemen, but don’t always work in our favor today.

    These brain quirks can seriously limit your marketing efforts, and even cause them to

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    Before & After: 11 Brands That Gave Their Slogans a Makeover

    by Bill Faeth

    Date

    September 20, 2014 at 8:00 AM

    sb10065243e-001 This post originally appeared on the Insiders section of Inbound Hub. To read more content like this, subscribe to Insiders.

    Ah, slogans: Those easily identified and often game-changing phrases that can come to symbolize a brand for an entire generation or more. Read More

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