How Colors Impact What We Purchase [Infographic]

by Amanda Sibley

Date

April 11, 2014 at 1:30 PM

paint-colorsMarketers have started focusing more and more on the design and layout of their content -- and it makes sense. Research shows that 90% of information transmitted to the brain is visual, and visuals are processed 60,000 times faster in the brain than text.

But what if we're missing out on a simple way to increase our conversion rates, without creating any extra content?

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What Does Your Logo Color Really Mean? [Infographic]

by Amanda Sibley

Date

April 9, 2014 at 1:00 PM

logosRemember the last time you were at an event? You probably met a ton of people, shook a lot of hands, but remembered only a small few.

Why is that? What characteristics did the people that stood out have? Maybe it was a unique Hawaiian shirt, or fancy blue glasses. You may

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While You Were Sleeping: The Olympic Storylines You Might Have Missed

by Katie Burke

Date

February 13, 2014 at 8:00 AM

skiing-down-mountainUnless you've been living under a rock, you've likely heard a lot about American ice dancing pair Meryl Davis and Charlie White, and deservedly so -- they are equal parts adorable and talented. The Olympics highlight reel has also been dominated by Julia Lipnitskaia, the 15-year-old Russian who skated circles around the competition to warm the hearts

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12 Examples of Brilliant B2B Logos (and What Made Them So Great)

by Alyssa Rimmer

Date

February 4, 2014 at 6:00 PM

paint-logo-sign-companyThis post originally appeared on the Inbound Insiders section of Inbound Hub. To read more content like this, subscribe here.

When it comes to the B2B space, sometimes, it can seem a little monotonous. There’s a lot of the same out there -- especially when it comes to branding. For some reason, many

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This Guy Lost His Job, Made a Doritos Ad, and Now Might Win $1 Million

by Dan Lyons

Date

January 24, 2014 at 5:00 PM

Screenshot_2014-01-24_13.57.19A version of this post originally appeared in the Opinion section of Inbound Hub. To read more content like this, subscribe to the Opinion section.

Chris Capel spent eight years working at DreamWorks as an animator, contributing to nine feature films -- and then, last year, he got

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