9 Companies With Truly Inspiring Mission Statements

    by Lindsay Kolowich

    Date

    August 20, 2014 at 8:00 AM

    dog-loyal-loyaltyWhere does customer loyalty come from?

    Think about those brands that you purchase from over and over, even when there are cheaper options out there. Do you usually fly on a particular airline? Do you buy your coffee from the same place every morning? Do you suggest a specific restaurant whenever out-of-towners ask for suggestions?

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    A Decade of Homepages: An Inside Look at Our Website Redesign Strategy

    by Erik Devaney

    Date

    June 5, 2014 at 8:00 AM

    hubspot_homepage_redesign-1Confession: To date, I’ve probably redesigned my personal website approximately abajillion times. Yep ... abajillion.

    I’ve switched platforms twice, swapped in at least a dozen templates, and “rebranded” my website with new logos, colors, imagery, and copy more times than I can count.

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    How Colors Impact What We Purchase [Infographic]

    by Amanda Sibley

    Date

    April 11, 2014 at 1:30 PM

    paint-colorsMarketers have started focusing more and more on the design and layout of their content -- and it makes sense. Research shows that 90% of information transmitted to the brain is visual, and visuals are processed 60,000 times faster in the brain than text.

    But what if we're missing out on a simple way to increase our conversion rates, without creating any extra content?

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    What Does Your Logo Color Really Mean? [Infographic]

    by Amanda Sibley

    Date

    April 9, 2014 at 1:00 PM

    logosRemember the last time you were at an event? You probably met a ton of people, shook a lot of hands, but remembered only a small few.

    Why is that? What characteristics did the people that stood out have? Maybe it was a unique Hawaiian shirt, or fancy blue glasses. You may

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    While You Were Sleeping: The Olympic Storylines You Might Have Missed

    by Katie Burke

    Date

    February 13, 2014 at 8:00 AM

    skiing-down-mountainUnless you've been living under a rock, you've likely heard a lot about American ice dancing pair Meryl Davis and Charlie White, and deservedly so -- they are equal parts adorable and talented. The Olympics highlight reel has also been dominated by Julia Lipnitskaia, the 15-year-old Russian who skated circles around the competition to warm the hearts

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