Every brand has a story, but great brands that know how to tell that story well. Whether you're selling coffee, bookcases, or enterprise software, the reality is that the competition is higher than ever before.
Having a compelling brand story is key, but remember: your story is more complicated than just words. Your brand story is communicated through visual identity, tone of voice, PR, and social media channels. Sure is a lot to keep up with, huh?
While churning out endless content hoping something hits the mark may feel like the solution, it's definitely not. In order to stand out and rise in rank, you have to really connect with your audience. And as much as we wish ... Read More