Is your brand timeless or forgettable? What do people think of when they hear the name of your brand or see your logo?Read More
Where does customer loyalty come from?
Think about those brands that you purchase from over and over, even when there are cheaper options out there. Do you usually fly on a particular airline? Do you buy your coffee from the same place every morning? Do you suggest a specific restaurant whenever out-of-towners ask for suggestions?Read More
Confession: To date, I’ve probably redesigned my personal website approximately abajillion times. Yep ... abajillion.
I’ve switched platforms twice, swapped in at least a dozen templates, and “rebranded” my website with new logos, colors, imagery, and copy more times than I can count.Read More
Marketers have started focusing more and more on the design and layout of their content -- and it makes sense. Research shows that 90% of information transmitted to the brain is visual, and visuals are processed 60,000 times faster in the brain than text.
But what if we're missing out on a simple way to increase our conversion rates, without creating any extra content?Read More