How Your Brain Processes Logos [Infographic]

    by Lindsay Kolowich

    Date

    October 17, 2014 at 12:00 PM

    neurons-brain-signals-logosTake a second to sit back and think about your favorite brand.

    Perhaps it's a consumables brand, like Ben & Jerry's. Or maybe it's a fitness brand, like Under Armour, or a car brand, like Mercedes or BMW.

    Read More

    5 Quirks of the Human Brain Every Marketer Should Understand

    by Carter Bowles

    Date

    September 23, 2014 at 8:00 AM

    brainThe human mind is an amazing instrument, but it certainly has its quirks and flaws.

    The technical term for these flaws? Cognitive biases, which means irrational thought patterns -- trade-offs of the human brain that worked well for us as cavemen, but don’t always work in our favor today.

    These brain quirks can seriously limit your marketing efforts, and even cause them to

    Read More

    Before & After: 11 Brands That Gave Their Slogans a Makeover

    by Bill Faeth

    Date

    September 20, 2014 at 8:00 AM

    sb10065243e-001 This post originally appeared on the Insiders section of Inbound Hub. To read more content like this, subscribe to Insiders.

    Ah, slogans: Those easily identified and often game-changing phrases that can come to symbolize a brand for an entire generation or more. Read More

    What to Do When Rebranding Is Your Only Option

    by Owen Andrew

    Date

    September 6, 2014 at 8:00 AM

    rebrandingThis post originally appeared on The Agency Post. To read more content like this, subscribe to The Agency Post.

    Brands that aren’t constantly evolving can become stale and irrelevant.

    Rebranding might be the way to breathe life

    Read More

    Google, Nike & Pepsi: Famous Rebrands Throughout History [Infographic]

    by Jami Oetting

    Date

    August 28, 2014 at 2:00 PM

    famous_rebrands-2This post originally appeared on The Agency Post. To read more content like this, subscribe to The Agency Post.

    Is your brand timeless or forgettable? What do people think of when they hear the name of your brand or see your logo?

    Read More

    Search Inbound Hub

    Subscribe to Marketing Articles by Email

    Subscribe by RSS

    Follow HubSpot

    Call Us: 1-888-HUBSPOT