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Landing Pages Blog Posts

Want to learn how to generate more conversions? These posts with landing page tips might do the trick.

Marketing / June 15, 2016 16 of the Best Landing Page Design Examples You Need to See
16 of the Best Landing Page Design Examples You Need to See

By Ginny Soskey

website-example

Putting together an A+ landing page can be tricky.

There are so many elements that a top-notch landing page needs, and making those elements the "best" they can be often depends on what your landing page goals are. 

Take form length, for example. It's just one of the many components you need to optimize, but best practices will tell you that both short and long forms perform well -- it all depends on whether you want to generate a lot of (potentially) lower quality form submissions, or a ... Read More

Marketing / September 22, 2015 Motion, Consistency, Repetition & More: 23 Design Principles to Boost Conversions [SlideShare]
Motion, Consistency, Repetition & More: 23 Design Principles to Boost Conversions [SlideShare]

By Carly Stec

When you break a landing page down to its most basic level, you're left with a few things: a catchy headline, a form, a few bullet points, and maybe a supporting visual.

These elements are often combined in a similar format, dressed up with the branding of the company, and pushed live with the hope that they'll be enough to invite engagement. 

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Marketing / September 21, 2015 A Detailed Guide to Creating the Best Landing Page Images Ever
A Detailed Guide to Creating the Best Landing Page Images Ever

By Gregg Crystal

Landing Pages are the spice of life. Or at the very least, the spice of a good online conversion. In addition to writing a great headline and having a great offer, you'll need some great imagery to complete your landing page. After all, a picture says a thousand words.

But what if you need to get a great image and you don't have a graphic design on hand to bang one out? Follow these tips to get the best landing page images and increase your conversions!

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Marketing / July 14, 2015 10 Brilliant Tips From Conversion Rate Optimization Experts
10 Brilliant Tips From Conversion Rate Optimization Experts

By Brian Lenney

We've all been there.

You have a website, a customer acquisition team, and a really great product -- but people aren’t getting on board. Or worse yet, they hop on, check things out, and jump ship. 

But it doesn't have to be this way. There are ways to turn visitors into customers -- you just have to know which best practices you should start following.

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Marketing / May 25, 2015 5 Simple Ways to Optimize Your Website for Lead Generation
5 Simple Ways to Optimize Your Website for Lead Generation

By Katherine Boyarsky

Optimizing your website to generate leads is a no-brainer. But it's not as simple as throwing a "click here" button on your home page and watching the leads pour in. (Unfortunately.)

Instead, marketers and designers need to take a more strategic approach. In this post, we'll go over some quick ways you can optimize your website for lead generation that actually work.

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Marketing / May 20, 2015 Form Length Isn't Everything: 3 Other Ways to Optimize Your Forms for Conversions
Form Length Isn't Everything: 3 Other Ways to Optimize Your Forms for Conversions

By Jeffrey Vocell

What's the best length for landing page forms? Would a shorter form increase submissions while retaining quality, or are longer forms better?

These exact questions have been at the center of a hotly contested debate that's been raging on since 2009. In fact, the popular website WhichTestWon that catalogs A/B tests, has 40+ tests on forms alone.

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Marketing / April 17, 2015 These Landing Page Flaws Could Be Hurting Your Conversion Rates [Infographic]
These Landing Page Flaws Could Be Hurting Your Conversion Rates [Infographic]

By Lindsay Kolowich

Lead generation is a major component of inbound marketing. It's an exchange of information: You offer people valuable content, and they offer you valuable information about themselves, like their name, email address, and company.

When it comes to meeting your lead generation goals, landing pages are the strongest tools marketers have -- which is why it's so important to get them right.

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Marketing / April 13, 2015 3 Ways to Optimize Your Landing Pages to Better Address Human Behavior
3 Ways to Optimize Your Landing Pages to Better Address Human Behavior

By Lanya Olmsted

Just like some words are more persuasive than others, some designs are more persuasive than others, too. A landing page's layout, the fonts and colors used, image placement, form length, and other design factors can have an impact on how many people actually choose to fill out the form.

Want to design a landing page that persuades people to convert? Then you'll need to take a step back from the aggregate data about site visits, conversion rates, and lead numbers, and think hard about the human behind the screen.

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Marketing / March 20, 2015 5 Landing Page A/B Tests (And Their Surprising Results)
5 Landing Page A/B Tests (And Their Surprising Results)

By Ryan Lynch

Intuition is a powerful and often unexplainable phenomenon of human nature. Using hunches based off of past experience and knowledge, we often believe we can predict another person’s actions or intentions. This cognitive miracle empowers humans to trust their gut feelings and make decisions with little to no objective support. It’s a beautiful thing, but one that often has negative repercussions on your marketing.

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Marketing / January 2, 2015 10 Ways to Increase Conversions Using Psychology [Infographic]
10 Ways to Increase Conversions Using Psychology [Infographic]

By Ginny Soskey

The best marketers I know are always on the lookout for clever hacks and tools to increase their conversion rates. They're the ones to jump on Snapchat, or experiment with animated GIFs in email, or hack together a parallax scrolling landing page. 

The best marketers I know also understand that these new tools and ingenious hacks don't always pan out.

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Marketing / December 24, 2014 8 Quick Tips to Help Increase Your Landing Page Conversion Rate
8 Quick Tips to Help Increase Your Landing Page Conversion Rate

By Ryan Lynch

Your business can always benefit from high converting landing pages. Higher conversion rates means more customers, and more customers means more profit potential. The purpose of your landing page is to capture leads and warm them up before sending them further down your sales funnel. Think of your landing page as a work of art.

Every detail of your page should have a deeper purpose for being there other than a need to fill up space. From the size and color of your call-to-action button to the length of your copy, every choice you make should have a strategic reasoning behind it. Once you have a foundation for your page, it’s time to test it. Again. And again. And again.

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Marketing / December 4, 2014 How to Write Ridiculously Persuasive Landing Page Content
How to Write Ridiculously Persuasive Landing Page Content

By John Bonini

I used to think persuasion was a dirty word. For me, and there’s really no viable explanation for it, it was synonymous with deceit. I don’t know, just something about the word seemed very “Vader coercing Luke of interstellar domination" to me.

But then I started working for an awesome company where I believed in the solution we offered. It’s crazy what that can do for changing one’s philosophy. 

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Marketing / December 4, 2014 How to Evoke Emotion on Your Landing Pages (Without Going Overboard)
How to Evoke Emotion on Your Landing Pages (Without Going Overboard)

By Neil Patel

Emotion is a major force in online sales. As much as we tend to disparage “emotion” in purchasing decisions, the fact is everyone thinks and makes choices based on emotion.

We can’t prevent this. Emotional decision-making is hardwired into our brain’s functionality. In fact, without guidance from our emotions, decision-making would be nearly impossible.

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Marketing / September 9, 2014 A Simple Guide to Optimizing Your Landing Pages [Infographic]
A Simple Guide to Optimizing Your Landing Pages [Infographic]

By Lindsay Kolowich

Writing and designing a valuable offer is only the first step of getting leads out of that offer -- next, you've got to set up landing pages so you can actually get those leads. That's why it's so critical to make sure your landing pages are properly optimized. Every tweak you make, big or small, could have a huge impact on the number of visitors that convert to leads.

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Marketing / September 8, 2014 6 Costly Landing Page Mistakes That Are Easy to Fix
6 Costly Landing Page Mistakes That Are Easy to Fix

By Adam Franklin

Imagine travelling all the way to the INBOUND 2014 conference and forgetting to exchange business cards with all the people you met. You’d be kicking yourself, right? You would’ve had jovial conversations with a bunch of interesting people and probably talked some serious shop. However, if you couldn't reconnect with any of them once you head home, you would've left real money on the table. 

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Marketing / June 4, 2014 A Go-To Guide to Screwing Up Your Landing Pages
A Go-To Guide to Screwing Up Your Landing Pages

By Lindsay Kolowich

Landing pages are the core of the conversion process. They are one of the best ways you can convert website visitors into leads and leads into customers. But a high-converting landing page isn't just a random form, a little description, and a kind-of-related image thrown together onto a web page -- you have to build each component thoughtfully and strategically.

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Marketing / May 29, 2014 6 Signs Your Landing Page Needs to Be Redesigned
6 Signs Your Landing Page Needs to Be Redesigned

By Diana Urban

When it comes to marketing, there's no end in sight. You can optimize, A/B test, and optimize some more, and there will still be something else you can improve.

The key is knowing what's worth improving first, and which improvements will garner more ROI. So if your landing pages are performing well, it might be better to focus your efforts elsewhere.

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Marketing / May 21, 2014 7 Ways to Optimize Your Conversion Forms to Get Better Leads
7 Ways to Optimize Your Conversion Forms to Get Better Leads

By Diana Urban

Without having conversion forms, it's going to be really hard to capture high-quality leads from your website. And as you know from understanding the elements of a well-optimized conversion path, a form works best when placed on a landing page touting an offer visitors simply can't resist.

But what happens when your conversion rate is still suffering? What if you optimize the heck out

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Marketing / May 7, 2014 The Essential Landing Page Checklist: 16 Things You Need to Double Check
The Essential Landing Page Checklist: 16 Things You Need to Double Check

By Ginny Soskey

Whether you're setting up a landing page for the first time or the billionth time, it's easy to forget something. Though it's just one page on your website, there are lots of moving parts you need to juggle. Some of those moving parts are more important than others -- if they get dropped in the chaos, you will lose out on valuable conversions. 

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Marketing / March 31, 2014 Completely Preventable Ways You're Sabotaging Landing Page Conversions
Completely Preventable Ways You're Sabotaging Landing Page Conversions

By Larry Kim

If you're serious about maximizing your investment in marketing, you're probably at least trying to optimize your landing page conversion rates. You're doing all the right things -- split testing, trying different copy, rearranging page elements, and testing again.

What if I told you all of those things, the

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Marketing / March 19, 2014 How to Display Site Content Only Your Mobile Viewers Can See
How to Display Site Content Only Your Mobile Viewers Can See

By Lynelle Schmidt

How many times have you heard, “this will be the year of mobile”?

We may never know when the official “year of mobile” will be, but I can tell you mobile traffic to your site will only continue to increase in the next few years. We need to start adjusting some of our marketing efforts to cater to these new mobile visitors.

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Marketing / February 18, 2014 How to Use "Pay With a Tweet" to Generate Leads
How to Use "Pay With a Tweet" to Generate Leads

By Lynelle Schmidt

One of the things that prevents lead gen content from going viral is that anyone wanting to read that piece of content has to fill out a form. Not everyone is happy filling out a form with only an idea of what content lies behind it. So if you're supposed to get some traction to your landing page, but not sacrifice the number of leads you'll generate, what are you to do?

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Marketing / January 9, 2014 Should You Remove Navigation From Your Landing Pages? Data Reveals the Answer
Should You Remove Navigation From Your Landing Pages? Data Reveals the Answer

By Diana Urban

For years, we've preached the importance of removing links from your landing pages: top navigation, sidebar navigation, footers, social media links -- anything that distracts viewers from filling out your form. Time over time, data has shown that removing the navigation and links from your landing pages will increase your conversion ratesSeems intuitive, right?

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Marketing / December 12, 2013 Want to Get More Leads? Stop Making These 12 Landing Page Mistakes
Want to Get More Leads? Stop Making These 12 Landing Page Mistakes

By Ginny Soskey

There are few feelings worse than knowing you're missing out on something. Scientists have even given that feeling a name: FOMO (fear of missing out). Whether it's missing out on an outing your coworkers are all going to or realizing you could have made that meeting if you only left five minutes earlier, we all get that same feeling of unrest in the pit of our stomachs when we miss out on something.

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Marketing / September 18, 2013 32 Website Optimization Terms Every Marketer Should Know [Glossary]
32 Website Optimization Terms Every Marketer Should Know [Glossary]

By Meghan Lockwood

Staying on top of new website design and optimization trends may feel intimidating. The technology seems like it evolves every single day so that while you're just catching up on terms like “mobile optimization” and “dynamic content," a billion new terms emerge. 

To help you conquer the fast-paced world of website optimization, we compiled the

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Marketing / April 12, 2013 7 Key Design Tips for High-Converting Landing Pages
7 Key Design Tips for High-Converting Landing Pages

By Anum Hussain

Here's some food for thought: Companies see a 55% increase in leads when increasing their number of landing pages from just 10 to 15, according to our 2012 Marketing Benchmarks Report. Here's some more food for thought: According to MarketingSherpa's Landing Page Optimization Benchmarks Report, layout is a major factor in website performance.

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