5 Ways You Can Add Social Proof to Your Landing Pages

    by Lindsay Kolowich

    Date

    September 16, 2014 at 8:00 AM

    army-pants-and-flip-flopsImagine you and I were chatting, and I leaned in and told you, "I'm a really amazing oil painter. People look at my paintings and think they're photographs. My work brings out emotions people didn't even know they had -- I'm that talented."

    Would you believe me? Or would you write me off as pretty self-serving? 

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    A Simple Guide to Optimizing Your Landing Pages [Infographic]

    by Lindsay Kolowich

    Date

    September 9, 2014 at 12:00 PM

    How-to-Optimize-a-Landing-PageWriting and designing a valuable offer is only the first step of getting leads out of that offer -- next, you've got to set up landing pages so you can actually get those leads. That's why it's so critical to make sure your landing pages are properly optimized. Every tweak you make, big or small, could have a huge impact on the number of visitors that convert to leads.

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    6 Costly Landing Page Mistakes That Are Easy to Fix

    by Adam Franklin

    Date

    September 8, 2014 at 6:00 AM

    throw_away_moneyImagine travelling all the way to the INBOUND 2014 conference and forgetting to exchange business cards with all the people you met. You’d be kicking yourself, right? You would’ve had jovial conversations with a bunch of interesting people and probably talked some serious shop. However, if you couldn't reconnect with any of them once you head home, you would've left real money on the table. 

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    Landing Page Best Practices You Should Still Test For Yourself

    by Lindsay Kolowich

    Date

    August 13, 2014 at 6:00 AM

    test-tubesWouldn't it be nice if people in your industry did some A/B tests, talked about or published their results, and then you could just replicate their tactics and get the same results? Think of how much bandwidth it would save you and your team!

    But unfortunately, just because something

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    Which Channels Drive the Best Landing Page Conversion Rates? [New Data]

    by Jake Cohen

    Date

    August 7, 2014 at 6:00 AM

    landing_page_channel_conversion_rateIf you’re a marketer, you are no doubt wondering where the best place to find potential leads and customers is. After figuring out which channels drive the most results for your company, it's much easier for you to prioritize your team's activities. 

    You should always look in your own analytics

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