Optimizing your website to generate leads is a no-brainer. But it's not as simple as throwing a "click here" button on your home page and watching the leads pour in. (Unfortunately.)
Instead, marketers and designers need to take a more strategic approach. In this post, we'll go over some quick ways you can optimize your website for lead generation that actually work.
To understand how to optimize our website, we'll have to first gain a basic understanding of the lead generation process. What components are at play when a casual website visitor turns into a lead? Here's a quick overview: