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    Motion, Consistency, Repetition & More: 23 Design Principles to Boost Conversions [SlideShare]

    By Carly Stec

    When you break a landing page down to its most basic level, you're left with a few things: a catchy headline, a form, a few bullet points, and maybe a supporting visual.

    These elements are often combined in a similar format, dressed up with the branding of the company, and pushed live with the hope that they'll be enough to invite engagement. 

    What's missing? Persuasion -- a meaningful push that actually makes a visitor want to take action.

    If you want to drive better results for your next campaign, you need take your approach to landing page creation a step further. To help ... Read More

    A Detailed Guide to Creating the Best Landing Page Images Ever

    By Gregg Crystal

    Landing Pages are the spice of life. Or at the very least, the spice of a good online conversion. In addition to writing a great headline and having a great offer, you'll need some great imagery to complete your landing page. After all, a picture says a thousand words.

    But what if you need to get a great image and you don't have a graphic design on hand to bang one out? Follow these tips to get the best landing page images and increase your conversions!

    Read More
    11 Great Landing Page Examples You'll Want to Copy

    By Lindsay Kolowich

    Landing pages exist to serve one purpose: getting website visitors to convert to the next stage in the buying journey. Although their purpose is simple enough in theory, actually creating a successful landing page requires some detailed planning and creative testing.

    Regardless of what your business is selling or the conversion action you hope to instigate, it's helpful to get inspired by seeing what other great landing pages look like.

    Read More
    10 Brilliant Tips From Conversion Rate Optimization Experts

    By Brian Lenney

    We've all been there.

    You have a website, a customer acquisition team, and a really great product -- but people aren’t getting on board. Or worse yet, they hop on, check things out, and jump ship. 

    But it doesn't have to be this way. There are ways to turn visitors into customers -- you just have to know which best practices you should start following.

    Read More
    5 Simple Ways to Optimize Your Website for Lead Generation

    By Katherine Boyarsky

    Optimizing your website to generate leads is a no-brainer. But it's not as simple as throwing a "click here" button on your home page and watching the leads pour in. (Unfortunately.)

    Instead, marketers and designers need to take a more strategic approach. In this post, we'll go over some quick ways you can optimize your website for lead generation that actually work.

    Read More
    16 Reasons Why People Leave Your Website

    By Alex Bashinsky

    You’ve written some really compelling copy for your website. Your product images are polished. Your overall site design is professional. And thanks to marketing initiatives like these ones, you’re getting traffic to your site.

    So why is it that so few of those visitors are converting into leads and customers?

    Read More
    8 Copywriting Tips for Improving Conversions

    By Neil Patel

    Every time you create the content for a direct response campaign, a landing page, an advertisement, or a sales email, you want the copy to be powerful enough to convert visitors to sales. You want the words to roll out of your keyboard in an unending symphony of, ultimately, higher sales.

    But writing copy for these marketing assets can be hard.

    Read More
    These Landing Page Flaws Could Be Hurting Your Conversion Rates [Infographic]

    By Lindsay Kolowich

    Lead generation is a major component of inbound marketing. It's an exchange of information: You offer people valuable content, and they offer you valuable information about themselves, like their name, email address, and company.

    When it comes to meeting your lead generation goals, landing pages are the strongest tools marketers have -- which is why it's so important to get them right.

    Read More
    3 Ways to Optimize Your Landing Pages to Better Address Human Behavior

    By Lanya Olmsted

    Just like some words are more persuasive than others, some designs are more persuasive than others, too. A landing page's layout, the fonts and colors used, image placement, form length, and other design factors can have an impact on how many people actually choose to fill out the form.

    Want to design a landing page that persuades people to convert? Then you'll need to take a step back from the aggregate data about site visits, conversion rates, and lead numbers, and think hard about the human behind the screen.

    Read More
    5 Landing Page A/B Tests (And Their Surprising Results)

    By Ryan Lynch

    Intuition is a powerful and often unexplainable phenomenon of human nature. Using hunches based off of past experience and knowledge, we often believe we can predict another person’s actions or intentions. This cognitive miracle empowers humans to trust their gut feelings and make decisions with little to no objective support. It’s a beautiful thing, but one that often has negative repercussions on your marketing.

    Read More
    15 of the Best Landing Page Design Examples You Need to See

    By Ginny Soskey


    Putting together an A+ landing page can be tricky.

    There are so many elements that a top-notch landing page needs, and making those elements the "best" they can be often depends on what your landing page goals are. 

    Take form length, for example. It's just one of the many components you need to optimize, but best practices will tell you that both short and long forms perform well -- it all depends on whether you want to generate a lot of (potentially) lower quality form submissions, or a smaller number of higher quality submissions. 

    Read More
    8 Quick Tips to Help Increase Your Landing Page Conversion Rate

    By Ryan Lynch

    Your business can always benefit from high converting landing pages. Higher conversion rates means more customers, and more customers means more profit potential. The purpose of your landing page is to capture leads and warm them up before sending them further down your sales funnel. Think of your landing page as a work of art.

    Every detail of your page should have a deeper purpose for being there other than a need to fill up space. From the size and color of your call-to-action button to the length of your copy, every choice you make should have a strategic reasoning behind it. Once you have a foundation for your page, it’s time to test it. Again. And again. And again.

    Read More
    How to Write Ridiculously Persuasive Landing Page Content

    By John Bonini

    I used to think persuasion was a dirty word. For me, and there’s really no viable explanation for it, it was synonymous with deceit. I don’t know, just something about the word seemed very “Vader coercing Luke of interstellar domination" to me.

    But then I started working for an awesome company where I believed in the solution we offered. It’s crazy what that can do for changing one’s philosophy. 

    Read More
    5 Ways You Can Add Social Proof to Your Landing Pages

    By Lindsay Kolowich

    Imagine you and I were chatting, and I leaned in and told you, "I'm a really amazing oil painter. People look at my paintings and think they're photographs. My work brings out emotions people didn't even know they had -- I'm that talented."

    Would you believe me? Or would you write me off as pretty self-serving? 

    Read More
    6 Costly Landing Page Mistakes That Are Easy to Fix

    By Adam Franklin

    Imagine travelling all the way to the INBOUND 2014 conference and forgetting to exchange business cards with all the people you met. You’d be kicking yourself, right? You would’ve had jovial conversations with a bunch of interesting people and probably talked some serious shop. However, if you couldn't reconnect with any of them once you head home, you would've left real money on the table. 

    Read More
    A Go-To Guide to Screwing Up Your Landing Pages

    By Lindsay Kolowich

    Landing pages are the core of the conversion process. They are one of the best ways you can convert website visitors into leads and leads into customers. But a high-converting landing page isn't just a random form, a little description, and a kind-of-related image thrown together onto a web page -- you have to build each component thoughtfully and strategically.

    Read More
    6 Signs Your Landing Page Needs to Be Redesigned

    By Diana Urban

    When it comes to marketing, there's no end in sight. You can optimize, A/B test, and optimize some more, and there will still be something else you can improve.

    The key is knowing what's worth improving first, and which improvements will garner more ROI. So if your landing pages are performing well, it might be better to focus your efforts elsewhere.

    Read More
    10 Common Landing Page Myths: Busted

    By Ginny Soskey

    I remember when I found out the Tooth Fairy wasn't real. My whole world was shattered. Granted, I was about eight, but I was furious to find out that my parents had been putting a quarter under my pillow every time I'd lost a tooth, not a sweet fairy named Daphne who lived in a castle made out of my pearly whites.

    Read More
    How to Display Site Content Only Your Mobile Viewers Can See

    By Lynelle Schmidt

    How many times have you heard, “this will be the year of mobile”?

    We may never know when the official “year of mobile” will be, but I can tell you mobile traffic to your site will only continue to increase in the next few years. We need to start adjusting some of our marketing efforts to cater to these new mobile visitors.

    Read More
    How to Use "Pay With a Tweet" to Generate Leads

    By Lynelle Schmidt

    One of the things that prevents lead gen content from going viral is that anyone wanting to read that piece of content has to fill out a form. Not everyone is happy filling out a form with only an idea of what content lies behind it. So if you're supposed to get some traction to your landing page, but not sacrifice the number of leads you'll generate, what are you to do?

    Read More
    Want to Get More Leads? Stop Making These 12 Landing Page Mistakes

    By Ginny Soskey

    There are few feelings worse than knowing you're missing out on something. Scientists have even given that feeling a name: FOMO (fear of missing out). Whether it's missing out on an outing your coworkers are all going to or realizing you could have made that meeting if you only left five minutes earlier, we all get that same feeling of unrest in the pit of our stomachs when we miss out on something.

    Read More
    How Effective Conversion Paths Work [Cartoon]

    By Alec Biedrzycki

    I’m a sucker for a creative metaphor. I love taking a complex idea, dismantling it, and then conveying it in a form that’s much easier to digest. Sort of like explaining advanced inbound marketing concepts to my parents through a series of exaggerated hand motions and funnel-like gestures.

    Read More

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