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    How to Write Irresistible Landing Page Copy [Free Ebook]

    By Lauren Pedigo

    landing_page_copywriting

    When converting visitors on your website into leads, copywriting can make or break your landing page conversion rates. The success -- or failure – of each and every landing page you create is riding largely on your copy.

    After you’ve created killer ebook to reel in visitors to your landing page, you need to convince them to do one thing: click on a CTA and fill out a form in exchange for that helpful piece of content. It doesn’t matter how valuable your offer or beautifully your web page is designed, it’s the words on the page that ultimately persuade prospects to click.

    HubSpot and Unbounce have teamed up to bring you a new ebook, The Conversion Marketer's Guide to Landing Page Copywriting. It’s an advanced guide for marketers looking to beef up their copywriting skills to ultimately get more out of their online marketing campaigns. This ebook is chock-full of strategies ... Read More

    How to Write Ridiculously Persuasive Landing Page Content

    By John Bonini

    I used to think persuasion was a dirty word. For me, and there’s really no viable explanation for it, it was synonymous with deceit. I don’t know, just something about the word seemed very “Vader coercing Luke of interstellar domination" to me.

    But then I started working for an awesome company where I believed in the solution we offered. It’s crazy what that can do for changing one’s philosophy. 

    Read More
    5 Ways You Can Add Social Proof to Your Landing Pages

    By Lindsay Kolowich

    Imagine you and I were chatting, and I leaned in and told you, "I'm a really amazing oil painter. People look at my paintings and think they're photographs. My work brings out emotions people didn't even know they had -- I'm that talented."

    Would you believe me? Or would you write me off as pretty self-serving? 

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    6 Costly Landing Page Mistakes That Are Easy to Fix

    By Adam Franklin

    Imagine travelling all the way to the INBOUND 2014 conference and forgetting to exchange business cards with all the people you met. You’d be kicking yourself, right? You would’ve had jovial conversations with a bunch of interesting people and probably talked some serious shop. However, if you couldn't reconnect with any of them once you head home, you would've left real money on the table. 

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    A Go-To Guide to Screwing Up Your Landing Pages

    By Lindsay Kolowich

    Landing pages are the core of the conversion process. They are one of the best ways you can convert website visitors into leads and leads into customers. But a high-converting landing page isn't just a random form, a little description, and a kind-of-related image thrown together onto a web page -- you have to build each component thoughtfully and strategically.

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    6 Signs Your Landing Page Needs to Be Redesigned

    By Diana Urban

    When it comes to marketing, there's no end in sight. You can optimize, A/B test, and optimize some more, and there will still be something else you can improve.

    The key is knowing what's worth improving first, and which improvements will garner more ROI. So if your landing pages are performing well, it might be better to focus your efforts elsewhere.

    Read More
    10 Common Landing Page Myths: Busted

    By Ginny Soskey

    I remember when I found out the Tooth Fairy wasn't real. My whole world was shattered. Granted, I was about eight, but I was furious to find out that my parents had been putting a quarter under my pillow every time I'd lost a tooth, not a sweet fairy named Daphne who lived in a castle made out of my pearly whites.

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    How to Display Site Content Only Your Mobile Viewers Can See

    By Lynelle Schmidt

    How many times have you heard, “this will be the year of mobile”?

    We may never know when the official “year of mobile” will be, but I can tell you mobile traffic to your site will only continue to increase in the next few years. We need to start adjusting some of our marketing efforts to cater to these new mobile visitors.

    Read More
    How to Use "Pay With a Tweet" to Generate Leads

    By Lynelle Schmidt

    One of the things that prevents lead gen content from going viral is that anyone wanting to read that piece of content has to fill out a form. Not everyone is happy filling out a form with only an idea of what content lies behind it. So if you're supposed to get some traction to your landing page, but not sacrifice the number of leads you'll generate, what are you to do?

    Read More
    Want to Get More Leads? Stop Making These 12 Landing Page Mistakes

    By Ginny Soskey

    There are few feelings worse than knowing you're missing out on something. Scientists have even given that feeling a name: FOMO (fear of missing out). Whether it's missing out on an outing your coworkers are all going to or realizing you could have made that meeting if you only left five minutes earlier, we all get that same feeling of unrest in the pit of our stomachs when we miss out on something.

    Read More
    How Effective Conversion Paths Work [Cartoon]

    By Alec Biedrzycki

    I’m a sucker for a creative metaphor. I love taking a complex idea, dismantling it, and then conveying it in a form that’s much easier to digest. Sort of like explaining advanced inbound marketing concepts to my parents through a series of exaggerated hand motions and funnel-like gestures.

    Read More
    How to Optimize Your Landing Pages for Long-Term Lead Generation

    By Hartley Brody

    beach vacationintroductory3

    One of the great things about inbound marketing is that your content keeps paying dividends over time, long after it was originally promoted. Just consider what HubSpot CMO Mike Volpe said during his session at the LeWeb'12 Paris conference earlier this month:

    “We’ve built up these big marketing assets that continue driving an ROI for our business. So I could send the whole marketing team on vacation at HubSpot, and our new lead flow wouldn’t actually drop by that much because of all these assets we’ve built up.”

    Read More
    Your 12-Point Checklist for Mobile-Optimized Landing Pages

    By Dan Slagen

    disney mobileintroductory3

    Who knew Disney (Walt, not the corporation) was such a prognosticator of things to come?

    Visionary, yes. Impresario, of course. But who knew that “It’s a Small World,” that cloying little ditty you can’t get out of your head for hours after taking a 12-minute motorized gondola ride, would foretell the future of marketing?

    Read More
    Why You (Yes, You) Need to Create More Landing Pages

    By Pamela Vaughan

    chick landingintermediate

    "Who, me? More landing pages, you say? But I've already got some of those floating around my website." Sure ... BUT WHERE ALL THE LEADS AT?!

    Several months back, I wrote an article about why landing pages are an indispensable part of marketing. And for all you marketers out there who have been going inbound for a while, you probably 'get' why they're important. But are you creating enough of them to really scale your lead generation efforts?

    Read More

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