How to Create an Awesome Upsell Email

    by Morgan Jacobson


    September 21, 2014 at 8:00 AM

    ecommerce-upsell-email This post originally appeared on the Ecommerce section of Inbound Hub. To read more content like this, subscribe to Ecommerce.

    When you think of upselling, think of fast food restaurants. Really! They pretty much perfected the art with their “would you like

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    How to Send Follow-Up Emails [Free Templates]

    by Anum Hussain


    September 7, 2014 at 8:00 AM

    BTE-Signals-Webinar-SlideshareThis post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales.

    Raise your hand if you've ever been at a loss on how to follow up when ...

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    How to Expand Your Lead Nurturing Strategy Beyond Just Email [SlideShare]

    by Lindsey Gusenburg


    August 7, 2014 at 12:00 PM

    lead_nurturingLead nurturing is a critical part of a marketer’s job, especially in the B2B space. Forrester suggested that a B2B buyer’s journey could be anywhere from 65-90% complete by the time he or she contacts the vendor to move forward with a sale. This reality of a modern buyer’s behavior has added a layer of complexity to both the strategy and technology we use to guide leads through the sales funnel.

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    Is "Nurture" Code for "Neglect"?

    by Jamie Grenney


    March 12, 2014 at 2:00 PM

    diamond-roughDo you ever wonder how much hidden potential is buried in your lead nurturing pile? The truth is, many businesses have leads that slip through the cracks. Maybe on the surface it didn’t appear to be a good lead, maybe the timing was off because they weren’t quite ready to buy, or maybe your inside sales team was just spread too thin at the time the lead came

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    The Definition of a Marketing Qualified Lead [In Under 100 Words]

    by Sam Kusinitz


    March 1, 2014 at 8:00 AM

    gold-starA marketing qualified lead (MQL) is a lead judged more likely to become a customer compared to other leads based on lead intelligence, often informed by closed-loop analytics.

    Sit down with your sales managers to determine which demographics, activities, and behaviors

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