How to Expand Your Lead Nurturing Strategy Beyond Just Email [SlideShare]

    by Lindsey Gusenburg

    Date

    August 7, 2014 at 12:00 PM

    lead_nurturingLead nurturing is a critical part of a marketer’s job, especially in the B2B space. Forrester suggested that a B2B buyer’s journey could be anywhere from 65-90% complete by the time he or she contacts the vendor to move forward with a sale. This reality of a modern buyer’s behavior has added a layer of complexity to both the strategy and technology we use to guide leads through the sales funnel.

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    Is "Nurture" Code for "Neglect"?

    by Jamie Grenney

    Date

    March 12, 2014 at 2:00 PM

    diamond-roughDo you ever wonder how much hidden potential is buried in your lead nurturing pile? The truth is, many businesses have leads that slip through the cracks. Maybe on the surface it didn’t appear to be a good lead, maybe the timing was off because they weren’t quite ready to buy, or maybe your inside sales team was just spread too thin at the time the lead came

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    The Definition of a Marketing Qualified Lead [In Under 100 Words]

    by Sam Kusinitz

    Date

    March 1, 2014 at 8:00 AM

    gold-starA marketing qualified lead (MQL) is a lead judged more likely to become a customer compared to other leads based on lead intelligence, often informed by closed-loop analytics.

    Sit down with your sales managers to determine which demographics, activities, and behaviors

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    The Definition of Smarketing [In Under 100 Words]

    by Sam Kusinitz

    Date

    February 15, 2014 at 8:00 AM

    yin-yang-heartThe term "smarketing" refers to alignment between your sales and marketing teams created through frequent and direct communication between the two.

    The goal is to have measurable goals that each team agrees to hit so there's mutual accountability. For instance, Marketing might

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    What Is List Segmentation? [FAQs]

    by Niti Shah

    Date

    January 9, 2014 at 2:00 PM

    list-segmentationWe all like to focus on the sexy stuff. In inbound marketing, this often means focusing on front-facing channels. You know: the sleek, mobile-optimized website design. The well-designed landing pages with attractive CTAs. The well-rounded social media presence. These are the parts of inbound marketing that turns visitors into leads.

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