Is "Nurture" Code for "Neglect"?

by Jamie Grenney

Date

March 12, 2014 at 2:00 PM

diamond-roughDo you ever wonder how much hidden potential is buried in your lead nurturing pile? The truth is, many businesses have leads that slip through the cracks. Maybe on the surface it didn’t appear to be a good lead, maybe the timing was off because they weren’t quite ready to buy, or maybe your inside sales team was just spread too thin at the time the lead came

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The Definition of a Marketing Qualified Lead [In Under 100 Words]

by Sam Kusinitz

Date

March 1, 2014 at 8:00 AM

gold-starA marketing qualified lead (MQL) is a lead judged more likely to become a customer compared to other leads based on lead intelligence, often informed by closed-loop analytics.

Sit down with your sales managers to determine which demographics, activities, and behaviors

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The Definition of Smarketing [In Under 100 Words]

by Sam Kusinitz

Date

February 15, 2014 at 8:00 AM

yin-yang-heartThe term "smarketing" refers to alignment between your sales and marketing teams created through frequent and direct communication between the two.

The goal is to have measurable goals that each team agrees to hit so there's mutual accountability. For instance, Marketing might

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What Is List Segmentation? [FAQs]

by Niti Shah

Date

January 9, 2014 at 2:00 PM

list-segmentationWe all like to focus on the sexy stuff. In inbound marketing, this often means focusing on front-facing channels. You know: the sleek, mobile-optimized website design. The well-designed landing pages with attractive CTAs. The well-rounded social media presence. These are the parts of inbound marketing that turns visitors into leads.

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What Is Social Prospecting? [In Under 100 Words]

by Maggie Hibma

Date

November 9, 2013 at 8:00 AM

social-prospecting-1Inbound marketers know their marketing strategy isn’t complete without social media. That’s where your fans and followers sing the praises of your product (especially in online reviews) for the world to see. But there are two groups of people on social media: Your fans and followers, and then everyone else.

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