<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=1657797781133784&amp;ev=PageView&amp;noscript=1">

Social Media Blog Posts

Learn how to market your business on Facebook, Twitter, LinkedIn, Pinterest, Snapchat, Periscope, and more.

Marketing / July 28, 2016 A Simple Guide to Keyboard Shortcuts for Facebook, Twitter & More [Infographic]
A Simple Guide to Keyboard Shortcuts for Facebook, Twitter & More [Infographic]

By Lindsay Kolowich

shortcut

We're all aware that we spend a lot of time on social media these days. Many would even say we're spending too much time -- not stopping to smell the roses, so to speak. After all, the average American checks their Facebook, Twitter, and other social media accounts 17 times a day, which means at least once every waking hour.

But when browsing and posting on social is your job, it's not like ... Read More

Marketing / July 26, 2016 The Essential Cheat Sheet of Cover Photo Dimensions for Facebook, Twitter & More [Templates]
The Essential Cheat Sheet of Cover Photo Dimensions for Facebook, Twitter & More [Templates]

By Lindsay Kolowich

Having a social media profile without a cover photo is like having a brick-and-mortar business without a store sign. Although brands could technically do without either, I wouldn't recommend it.

Social media cover photos are great for communicating brand values, highlighting a current campaign, or conveying what your company has to offer.

Read More
Marketing / July 25, 2016 28 of the Best Instagrams to Follow for Design Inspiration
28 of the Best Instagrams to Follow for Design Inspiration

By Lindsay Kolowich

What if I told you you could visit an art gallery ... from the comfort of your own home? Or from a bus seat on your commute to work? Or while you're taking a break for lunch?

If you follow the right people, that's what Instagram can do for you. There are a lot of really talented artists and designers out there who use Instagram as a sort of mini art gallery -- a social portfolio, if you will.

Read More
Marketing / July 20, 2016 The Role of Emotions in Shareable Content: An Analysis of 100 Viral Reddit Images
The Role of Emotions in Shareable Content: An Analysis of 100 Viral Reddit Images

By Andrea Lehr

These days, we’re inundated with digital noise from the moment we wake up. Once we silence the alarm on our phone, we’ll spend the next few minutes on various apps and sites, dodging unwanted ads and unappealing headlines along the way.

However, you’ll find that some posts are simply unavoidable -- who could forget "The Dress" debate of 2015?

Read More
Marketing / July 14, 2016 What Does the Future of Facebook Advertising Look Like? [New Data]
What Does the Future of Facebook Advertising Look Like? [New Data]

By Ellen Bartolino

While the content your business creates is important, delivering it to the right people is easily half the battle. Using Facebook’s paid tools to expand your reach might be a no-brainer, but leveraging them to their full potential is another question entirely.

Facebook's advertising platform allows marketers to effectively target a specific audience, which makes it far easier to deliver content to the people that actually want to see it -- resulting in higher engagement.

Read More
Marketing / July 12, 2016 Are Display Ads Worth Your Time? [Flowchart]
Are Display Ads Worth Your Time? [Flowchart]

By Marcus Andrews

There are a lot of reasons to avoid display ads. In recent years search, social, and video ads have cruised past display as the go-to ad format for digital marketers looking to give their campaigns a boost -- and for good reason. There’s not much to love when you look at display ad performance in aggregate. People don’t generally click on them or trust them, and many are actively blocking them.

Read More
Marketing / July 7, 2016 23 Brilliant Twitter Cover Photo Examples From Real Brands
23 Brilliant Twitter Cover Photo Examples From Real Brands

By Lindsay Kolowich

What do you think to yourself when you see someone's Twitter avatar is the default image of an egg? Chances are, you probably assume they are either inactive, a fake account, or someone not worth following.

While almost all businesses understand that the egghead approach isn't doing them any justice, they often fail to understand that a plain, flat Twitter cover photo can be equally as off-putting to potential followers.

Read More
Marketing / July 1, 2016 The 16 Best Facebook Pages You've Ever Seen
The 16 Best Facebook Pages You've Ever Seen

By Lindsay Kolowich

With more than 1.65 billion monthly active users, Facebook is a major player in the world of social networking. Businesses looking to market using Facebook have one major tool at their disposal: the Facebook Page.

Facebook Pages were specifically engineered for businesses. They provide a public home on Facebook for a business, and they allow businesses to publish content and receive comments and feedback from fans and customers.

Read More
Marketing / June 29, 2016 15 Hidden Snapchat Hacks & Features You'll Wish You Knew About Sooner
15 Hidden Snapchat Hacks & Features You'll Wish You Knew About Sooner

By Lindsay Kolowich

Snapchat, the one-to-one messaging app with more than 150 million daily active users, has earned a reputation for fast growth and innovation.

But despite its success, it isn't the most user-friendly app I've ever played around with. Many of its best features are so buried within the app that a lot of people don't even know they exist. In March 2016, Snapchat added even more features in their release of a new version, and some of these features have totally reshaped how people use the app in the first place.

Read More
Marketing / June 29, 2016 How to Stay on Top of Industry News & Trends: 35 Simple IFTTT Hacks to Try
How to Stay on Top of Industry News & Trends: 35 Simple IFTTT Hacks to Try

By Jane Stecyk

As marketers, we all face the same challenge: how do we stay on top of the news and trends that matter to our industry?

Our inboxes are overflowing. Our Twitter feeds never stop scrolling. Our bookmarks folder is stuffed to capacity. And yet, more than ever, our clients and coworkers depend on us to bring order to the chaos.

Read More
Marketing / June 28, 2016 The Complete Guide to Instagram Advertising [Ebook]
The Complete Guide to Instagram Advertising [Ebook]

By Ellen Bartolino

As of just last week, Instagram hit a major milestone: the platform doubled its monthly active users to 500 million in just two short years. What's more, over half of those monthly users -- 300 million, to be exact -- are active on the platform daily. That's a whole lot of action.

All that said, it should come as no surprise that Instagram has become a place of interest for businesses.

Read More
Marketing / June 27, 2016 7 of the Best Facebook Live Videos We've Ever Seen
7 of the Best Facebook Live Videos We've Ever Seen

By Carly Stec

This week, Facebook announced grand plans to take their already successful live broadcasting platform to great heights. The announcement included product updates like two-person broadcasts, waiting rooms for viewers, and Snapchat-esque filters all in the works.

With these updates in mind, carving out a strategy for Facebook Live seems like a no-brainer.

Read More
Marketing / June 21, 2016 How to Become a Great Online Community Manager [Infographic]
How to Become a Great Online Community Manager [Infographic]

By Alok Chowdhury

An increasing number of companies are leveraging communities to engage with their audience, increase visits to their websites, and generate leads or sales.

And guess what? It's working.

By creating an online community, you're essentially creating a platform in which you can interact with your user base in a personal, meaningful way.

Read More
Marketing / June 15, 2016 Solving For the Future of Social Media: How to Keep Your Strategy Ahead of the Curve [Free Master Class]
Solving For the Future of Social Media: How to Keep Your Strategy Ahead of the Curve [Free Master Class]

By Eric Peters


Instagram? Snapchat? Facebook Messenger? What's next? I was just getting started on Twitter and Facebook!

That's how most of us feel when we're rethinking our social media strategy. Social networks are changing, but not as fast as user behavior and content are, and that's leading to completely new networks that are disrupting the status quo.

Read More
Marketing / June 9, 2016 48 Instagram Stats That'll Help You Improve Your Posting Strategy
48 Instagram Stats That'll Help You Improve Your Posting Strategy

By Lindsay Kolowich

With over 400 million active users, brands are quickly recognizing the need to have a presence on Instagram.

But, as with any social network, the brands that are getting the most out of Instagram are the ones who are smart about what they post, when they post, how often they post, and whom they're targeting.

Read More
Marketing / June 7, 2016 Facebook Bots 101: What They Are, Who's Using Them & What You Should Do About It
Facebook Bots 101: What They Are, Who's Using Them & What You Should Do About It

By Meghan Keaney Anderson

Back in April, Mark Zuckerberg announced the launch of Facebook's Messenger Platform -- a new service that enables businesses of all sizes to build custom bots in Messenger.

In the days following the announcement, the tech and marketing space lost its mind. Thousands of articles were penned about the news, each one speculating on what an open Messenger platform could mean for businesses.

Read More
Marketing / June 2, 2016 How to Use Facebook for Business: 25 Facebook Marketing Tips and Tricks
How to Use Facebook for Business: 25 Facebook Marketing Tips and Tricks

By Lindsay Kolowich

Although some of the younger demographics are passing up Facebook in favor of tools like Instagram and Snapchat, Facebook still dominates the market.

With 1.09 billion people logging in daily (a 16% increase year-over-year), it's still the most popular social network around. Not to mention, Facebook owns 77% of all social logins.

Read More
Marketing / June 1, 2016 How to Write Good Instagram Captions: 8 Tips for Perfecting Your Copy
How to Write Good Instagram Captions: 8 Tips for Perfecting Your Copy

By Lindsay Kolowich

At the end of the day, Instagram is all about the visuals. The quality of your photos will be the differentiating factor when it comes to gaining Instagram followers, getting them interested in your brand and what it's about, and showing off the human side of your business.

But the hard work doesn't end once you've taken that beautiful photo and edited it to perfection.

Read More
Marketing / May 30, 2016 10 Excellent Examples of Video Marketing on Facebook
10 Excellent Examples of Video Marketing on Facebook

By Ryan Philemon

Over recent years, the criteria for engagement on social media has evolved from announcing your brand or product to finding a way to tell a story.

Quality branded video campaigns allow companies to project said story in some really creative and unique ways. Whether you're spreading brand awareness, announcing a new product, or launching a company, great branded video makes customers feel an emotional connection. 

Read More
Marketing / May 25, 2016 A Simple Guide to Mastering the Basics of Effective Social Media Advertising
A Simple Guide to Mastering the Basics of Effective Social Media Advertising

By Áine Devane

Have you ever had any formal or informal paid advertising training or education? If you have, you’re one of the lucky few.

Most marketers are presented with a chunk of their company’s marketing budget one day and told to “run some ads.” Don’t let the costs scare you, paid social advertising is incredibly measurable, and can produce real ROI. From managing your budget to choosing channels and measuring success, learn how to get started with paid advertising.

Read More
Marketing / May 25, 2016 7 New Twitter Features You May Have Missed
7 New Twitter Features You May Have Missed

By Meghan Keaney Anderson

In an industry fixated on rapid growth, any slowdown in user acquisition or monitization sounds alarms. And Twitter, whether it likes it or not, has been sounding a lot of them lately.

Not only is it facing stagnant monthly active user growth, but the revenue generated from those users has disappointed a market accustomed to steady tech progression.

Read More
Marketing / May 24, 2016 10 of the Best Brands on Twitter (And Why They're So Successful)
10 of the Best Brands on Twitter (And Why They're So Successful)

By Lindsay Kolowich

When it was first created, Twitter was designed mostly for individuals. It was a place for people to share succinct versions of their thoughts and ideas with the world.

As it grew in popularity, brands jumped on board and began using the platform to communicate with consumers. Over the past decade, it's become a go-to platform for engaging with fans and increasing brand exposure.

Read More
Marketing / May 13, 2016 49 of the Best Snapchat Drawings We've Ever Seen
49 of the Best Snapchat Drawings We've Ever Seen

By Lindsay Kolowich

For most people, adding a caption, emoji, or even a cool filter to a Snapchat before shipping it is enough to satisfy their creative needs. And that's perfectly fine. There are plenty of people and brands doing really cool things on Snapchat without going all "Van Gogh" on their pictures and videos.

... But there are also people who prefer to go that extra mile when it comes to dressing up their Snaps.

Read More
Marketing / May 13, 2016 A Visual Guide to the Science of Twitter Success [Infographic]
A Visual Guide to the Science of Twitter Success [Infographic]

By Erik Devaney


After years of trying to understand the ins and outs of using Twitter for business -- from hashtag best practices to running paid campaigns -- many marketers have been left wondering ... "Does any of this Twitter stuff actually work? Where are the numbers? Where's the science?!"

At long last, we've been able to uncover the answers to these questions.

Read More
Marketing / May 13, 2016 The "Majority Illusion": A Mind Trick That'll Change Your Approach to Influencer Marketing
The "Majority Illusion": A Mind Trick That'll Change Your Approach to Influencer Marketing

By Kerry Jones

While getting a celebrity to hawk your product or service is a surefire way to get a ton of people to see it, most marketers can’t afford to partner with influencers who have millions of followers.

Luckily, recent research has good news for marketers whose budgets don’t allow for A-list influencer endorsements. 

Read More
Marketing / May 12, 2016 11 of the Best Slack Apps & Integrations to Try
11 of the Best Slack Apps & Integrations to Try

By Lindsay Kolowich

These days, teams of all shapes and sizes -- from NASA to charity: water -- are using the real-time messaging app Slack as a tool for communication and collaboration.

Over the past few years, it's become a robust platform thanks to all of the fun and useful integrations folks have built on top of it. Nowadays, there's a whole lot of really cool stuff you can do in Slack, from polling your teammates, to tracking bugs, to adding GIFs to your conversations.

Read More
Marketing / May 10, 2016 How to Use Snapchat: A Detailed Look Into HubSpot’s Snapchat Strategy
How to Use Snapchat: A Detailed Look Into HubSpot’s Snapchat Strategy

By Marissa Breton

Back in 2011, Snapchat was synonymous with risqué teen behavior. News coverage repeatedly warned parents of the damaging effects the platform might have, and as a result, the success trajectory wasn't looking good.

Since then, Snapchat has evolved into something so much more. And while it's certainly not the cornerstone of every marketing strategy just yet, the channel has earned a reputation for fast growth and innovation.

Read More
Marketing / May 9, 2016 How to Use Facebook Live: A Complete Guide
How to Use Facebook Live: A Complete Guide

By Lindsay Kolowich

In their continued effort to promote video content in the News Feed, Facebook recently launched Facebook Live, a live video streaming service that lets anyone broadcast live videos from their mobile device straight to their Facebook News Feed.

Why are marketers getting so excited about Facebook Live? Because it's an awesome way for them to use the power of live video to communicate their brand stories and build authentic, intimate relationships with fans and followers. 

Read More
Marketing / April 27, 2016 10 of the Best Brands on Snapchat Right Now (And Why They're So Great)
10 of the Best Brands on Snapchat Right Now (And Why They're So Great)

By Lindsay Kolowich

It used to be that Snapchat was seen as a platform geared mostly toward teens and pre-teens. But over the last several years, Snapchat has added features and made changes that have helped to move it into a much broader space.

No longer are they a niche photo-messaging service -- they've become an established media platform valued at over $16 billion and with over 100 million users.

Read More
Marketing / April 23, 2016 The Ultimate Ad Dimension Cheat Sheet for Facebook, Twitter, LinkedIn & Other Social Networks [Infographic]
The Ultimate Ad Dimension Cheat Sheet for Facebook, Twitter, LinkedIn & Other Social Networks [Infographic]

By Jami Oetting

This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post.

People remember what they see more than what they read. This is because we're able to comprehend visual information much more quickly than text.

Read More
Marketing / April 18, 2016 How to Use Facebook for Business: 13 Essential Tips [Infographic]
How to Use Facebook for Business: 13 Essential Tips [Infographic]

By Lindsay Kolowich

Facebook is constantly making changes to the design of the profiles -- for businesses and individuals alike. They've made a few cool changes in the past few years, including adding call-to-action buttons to business Pages and letting you record company milestones, like product launches and events.

There are a lot of ways Facebook is helping brands build a follower base, increase visibility, improve branding, communicate with and engage fans, and even drive traffic and leads.

Read More
Marketing / April 18, 2016 How to Use Twitter Retargeting Ads to Generate More Customers
How to Use Twitter Retargeting Ads to Generate More Customers

By Lauren Mattos

When you think of lead nurturing, do you think of a series of well-timed, relevant emails to a perfectly segmented audience?

Of course you do. And you would be right. In practice, email is the primary channel for lead nurturing. However, supplementary channels such as paid retargeting also serve as an effective way to gently help an engaged prospect along the buyer's journey.

Read More
Marketing / April 7, 2016 Why Don't My Facebook Fans See My Posts? The Decline of Organic Facebook Reach
Why Don't My Facebook Fans See My Posts? The Decline of Organic Facebook Reach

By Erik Devaney

If you've been managing a Facebook Page over the past few years, you've likely noticed a drop in how many of your fans have been viewing and interacting with your organic posts. This decline in organic Facebook reach came to a head in 2014, when marketers started picking up on (and complaining about) the situation in droves, prompting a response from Facebook's VP of Advertising Technology, Brian Boland.

Read More
Marketing / April 6, 2016 What to Post on Instagram: 18 Photo & Video Ideas to Spark Inspiration
What to Post on Instagram: 18 Photo & Video Ideas to Spark Inspiration

By Lindsay Kolowich

Instagram isn't just a go-to social network for individuals anymore. Many marketers have caught wind that it's a powerful social network they need to have some sort of presence on.

The platform's heavy emphasis on visual content like photos, videos, illustrations, and GIFs is becoming a critical way for brands to communicate their story and message.

Read More
Marketing / April 4, 2016 Something Big Is Happening With Snapchat: Why Businesses Shouldn't Wait to Get Started
Something Big Is Happening With Snapchat: Why Businesses Shouldn't Wait to Get Started

By Meghan Keaney Anderson

There's a funny pattern of awakening that tends to happen when a technological advancement sneaks up on us. It starts with a mess of confusion.

We don't understand the technology or its purpose: "I don't get Twitter. Why would I want to know what you had for lunch?"

Read More
Marketing / March 31, 2016 How to Customize Your Facebook Page: 7 Tips and Tricks
How to Customize Your Facebook Page: 7 Tips and Tricks

By Erik Devaney

As the hub of your business presence on a (nearly) 1.6 billion-person social network, your Facebook Page has the potential to be a valuable marketing asset. From educating prospective customers to sharing company updates and educational resources with your existing customers, you can use your Facebook Page to target nearly every stage of your marketing funnel.

Read More
Marketing / March 25, 2016 Want to Expand Your Reach? Effective Social Outreach Strategies for 11 Different Industries [New Data]
Want to Expand Your Reach? Effective Social Outreach Strategies for 11 Different Industries [New Data]

By Lindsay Kolowich

 

As a marketer, you probably spend a lot of time thinking about how to promote and distribute the content your team creates -- which includes social media outreach. After all, you know that by tapping into the right social networks and key influencers at the right times, you can expose your content to a wider audience.

But what constitutes the "right" social networks, the "right" times to post, and the "right" key influencers? 

Read More

Subscribe to HubSpot's Marketing Blog

Join 300,000+ fellow marketers! Get HubSpot's latest marketing articles straight to your inbox. Enter your email address below:

Comments

Sorry we missed you! We close comments for older posts, but we still want to hear from you. Tweet us @HubSpot to continue the discussion.

Comments
subscribe to hubspot's marketing blog
X

Join 300,000 Fellow Marketers

Get expert marketing tips straight to your inbox, and become a better marketer. Subscribe to the Marketing Blog below.