5 Ways You Can Add Social Proof to Your Landing Pages

    by Lindsay Kolowich

    Date

    September 16, 2014 at 8:00 AM

    army-pants-and-flip-flopsImagine you and I were chatting, and I leaned in and told you, "I'm a really amazing oil painter. People look at my paintings and think they're photographs. My work brings out emotions people didn't even know they had -- I'm that talented."

    Would you believe me? Or would you write me off as pretty self-serving? 

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    6 Essential Social Media Lessons From Top Executives

    by Shannon Johnson

    Date

    September 15, 2014 at 8:00 AM

    c-suites-guide-to-social-media-promo-2Previously, right here on this blog, we’ve written about the importance of company leadership getting involved in social media. After all, there are some major benefits to doing so -- an improved company reputation and increased consumer trust, among others. Despite the upsides of social media involvement, the vast majority of c-level executives remain absent from social channels like Twitter, Facebook, and LinkedIn.

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    7 Elements of a Perfectly Optimized Social Media Account [Infographic]

    by Ginny Soskey

    Date

    September 15, 2014 at 6:00 AM

    social_media_accountsOne of the toughest parts of being a marketer is staying up-to-date with all of the changes on social media. One day Facebook doesn't have hashtags, and the next it does. The next week, Twitter has a completely redesigned profile layout. After that, Pinterest unveils promoted pins. And as a marketer, it's part of your job to navigate through all of these changes.

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    11 Lesser-Known LinkedIn Features You Should Be Using

    by Andrea Brinkman

    Date

    September 13, 2014 at 8:00 AM

    122584470 This post originally appeared on the Insiders section of Inbound Hub. To read more content like this, subscribe to Insiders.

    We often hear marketing and sales reps expressing their love/hate relationship with LinkedIn. Are you one who views the site as social stalking for business professionals? Read More

    The Funniest Tweets From #AppleLive

    by Ginny Soskey

    Date

    September 9, 2014 at 2:11 PM

    appleliveToday was the day. Apple was finally about to announce its brand new iPhone and a slew of other new gadgets -- and Apple was finally hosting a live stream of its own. In anticipation, we all blocked off our calendars for the event's duration, glued ourselves to the computer, and pulled up the live stream. 

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