For a while now, it's been clear that Instagram isn't just a social network for selfies and brunch pics. In fact, Instagram sees a whopping 500 million users -- a 25% increase in audience size over less than a year.
In a world where Read More
These days, teams of all shapes and sizes -- from NASA to charity: water -- are using the real-time messaging app Slack as a tool for communication and collaboration.
Over the past few years, it's become a robust platform thanks to all of the fun and useful integrations folks have built on top of it. Nowadays, there's a whole lot of really cool stuff you can do in Slack, from polling your teammates, to tracking bugs, to adding GIFs to your conversations.Read More
The last time I went on vacation, Facebook and Instagram announced two big product changes that I was left scrambling to catch up on when I returned.
Know the feeling? If you work in social media marketing, my guess is you know it all too well.
Social media is constantly evolving, making today an exciting time to work in marketing.Read More
Before the days of smartphones -- if you can remember such a time -- taking a great photo was a labor-intensive process. You'd have buy a fancy camera and editing software for your desktop computer, and invest some serious time and energy into learning how to use them.
But thanks to our mobile devices and the editing apps that come with them, we can now take high quality photos and edit them without too many bells and whistles -- all from the same device that we use to make calls.Read More
Video has been on the rise for a while, offering marketers a proven way to grab strangers' attention and keep their target audience engaged.
Live video streaming in particular has become increasingly popular as a tool for companies and groups to connect directly with their users, to gain greater product awareness, and to brand themselves creatively.Read More
Visual content garners a huge amount of engagement on social media. There's a reason why 71% of online marketers use visual assets in their social media marketing: People respond to it.
Being able to share this content across multiple platforms, then, is an asset. And one of the best ways to do that is to link Instagram to Facebook -- that increases the number of eyes on your visual content.Read More
Raise your hand if you’d rather watch a video to learn something new than read about it.
Go ahead -- you’re not alone. 59% of executives say they’d rather watch a video than read text, too. And really, that number makes sense -- we are a society of video streamers. (I mean, hello, Netflix.)Read More
When people talk about today's most popular social sharing websites, YouTube often gets left out of the conversation in favor of sites like Facebook and Twitter.
But don't be fooled: YouTube has a lot going for it. Although Facebook might be the largest social networking site, YouTube has the second greatest reach after Facebook in terms of general usage. It's also the second biggest search engine behind its parent company, Google.Read More
With the average attention span dipping to just 8.25 seconds -- as short as that of a goldfish-- today's marketers are tasked with creating content that's engaging enough to appeal to distracted consumers.
With that in mind, Snapchat -- a real-time messaging and multimedia app -- has become an increasingly attractive channel for those looking to engage the 18-34 year old demographic and grow their brand's social media presence.Read More
With 1.13 billion daily active users engaging on the platform, Facebook has become an obvious option for marketers looking to explore the benefits of targeted ad creation.
And while Facebook's targeting options make it easier for you to get your ads in front of the people you really care about, it's ultimately up to you to do the convincing. To do that, you'll need to pay close attention to the details.Read More
Despite its impressive reach -- over 300 million daily active users and counting -- it took some time for marketers to realize the business potential of Instagram.
Not only is including Instagram in your social media marketing strategy helpful in terms of achieving high levels of engagement and brand awareness, but it can also make it easier for you to attract new leads and customers.Read More
Most marketers know by now that Facebook is an important business tool for companies of every size and industry. With a daily active user base of 1.13 billion (1.03 billion on mobile alone), you know it can help you reach new audiences you may not have been able to reach otherwise. It can also help you get found more easily in search, create a community around your business, promote the content you create, and develop a strong brand identity.Read More
Back when I was in business school, just a wee lass interning for a consulting firm, one of my first assignments was to deliver a presentation on the value of social media. I had to prove why something like Twitter was actually of any use in this industry, and explain how we would leverage it to promote our company.
At the time, it was a bit of a tall order.Read More
On Tuesday, Instagram introduced Instagram Stories, a new feature with remarkable similarities to Snapchat.
Stories provides Instagram users with a place to share posts at a higher frequency. While Instagram photos are typically reserved for perfectly composed shots, Stories allows you to share the little moments that may not be as picture-perfect.Read More
Your headshot is kind of like the logo for your personal brand.
Like a business logo, it'll show up everywhere you showcase your personal brand online: your Twitter profile, your LikedIn profile, your blog, your email signatures, and so on. And, also like a business logo, it's a great opportunity for you to use imagery to make a lasting, positive impression on your audience.Read More
Over the past few years, video has become one of the most compelling ways for brands to tell their stories on social media.
From the instant popularity of Facebook Live videos to Instagram increasing their video length from 30 to 60 seconds, marketers are using the power of video to communicate their business' personalities and brand stories, to express creativity, and to build emotional connections with fans and followers.Read More
Consumers turn to social media when making a purchase -- that much we know. They might search for information prior to purchasing and then again, post-purchase, for customer service and company updates.
Knowing this, it's imperative that your company is there, providing them with the resources they need to choose your product over your competitor's.Read More
We're all aware that we spend a lot of time on social media these days. Many would even say we're spending too much time -- not stopping to smell the roses, so to speak. After all, the average American checks their Facebook, Twitter, and other social media accounts 17 times a day, which means at least once every waking hour.
But when browsing and posting on social is your job, it's not like we can resolve to block Facebook during working hours.Read More
Having a social media profile without a cover photo is like having a brick-and-mortar business without a store sign. Although brands could technically do without either, I wouldn't recommend it.
Social media cover photos are great for communicating brand values, highlighting a current campaign, or conveying what your company has to offer.Read More
What if I told you you could visit an art gallery ... from the comfort of your own home? Or from a bus seat on your commute to work? Or while you're taking a break for lunch?
If you follow the right people, that's what Instagram can do for you. There are a lot of really talented artists and designers out there who use Instagram as a sort of mini art gallery -- a social portfolio, if you will.Read More
These days, we’re inundated with digital noise from the moment we wake up. Once we silence the alarm on our phone, we’ll spend the next few minutes on various apps and sites, dodging unwanted ads and unappealing headlines along the way.
However, you’ll find that some posts are simply unavoidable -- who could forget "The Dress" debate of 2015?Read More
It's no secret that the way people buy has fundamentally changed over the years.
These days, people are conducting their own research, reading product reviews, and seeking out recommendations before making a decision, and online communities are beginning to play a role in this process.Read More
While the content your business creates is important, delivering it to the right people is easily half the battle. Using Facebook’s paid tools to expand your reach might be a no-brainer, but leveraging them to their full potential is another question entirely.
Facebook's advertising platform allows marketers to effectively target a specific audience, which makes it far easier to deliver content to the people that actually want to see it -- resulting in higher engagement.
There are a lot of reasons to avoid display ads. In recent years search, social, and video ads have cruised past display as the go-to ad format for digital marketers looking to give their campaigns a boost -- and for good reason. There’s not much to love when you look at display ad performance in aggregate. People don’t generally click on them or trust them, and many are actively blocking them.Read More
Over the past three years, Snapchat has been slowly moving away from its original concept: a place for creating and sharing ephemeral content that disappears immediately after being shared. With the introduction of Stories in 2013, a feature that allows photos and videos to be visible for 24 hours, the app started inching away from that mission.Read More
What do you think to yourself when you see someone's Twitter avatar is the default image of an egg? Chances are, you probably assume they are either inactive, a fake account, or someone not worth following.
While almost all businesses understand that the egghead approach isn't doing them any justice, they often fail to understand that a plain, flat Twitter cover photo can be equally as off-putting to potential followers.Read More
With more than 1.65 billion monthly active users, Facebook is a major player in the world of social networking. Businesses looking to market using Facebook have one major tool at their disposal: the Facebook Page.
Facebook Pages were specifically engineered for businesses. They provide a public home on Facebook for a business, and they allow businesses to publish content and receive comments and feedback from fans and customers.Read More
Snapchat, the one-to-one messaging app with more than 150 million daily active users, has earned a reputation for fast growth and innovation.
But despite its success, it isn't the most user-friendly app I've ever played around with. Many of its best features are so buried within the app that a lot of people don't even know they exist. In March 2016, Snapchat added even more features in their release of a new version, and some of these features have totally reshaped how people use the app in the first place.Read More
As marketers, we all face the same challenge: how do we stay on top of the news and trends that matter to our industry?
Our inboxes are overflowing. Our Twitter feeds never stop scrolling. Our bookmarks folder is stuffed to capacity. And yet, more than ever, our clients and coworkers depend on us to bring order to the chaos.Read More
As of just last week, Instagram hit a major milestone: the platform doubled its monthly active users to 500 million in just two short years. What's more, over half of those monthly users -- 300 million, to be exact -- are active on the platform daily. That's a whole lot of action.
All that said, it should come as no surprise that Instagram has become a place of interest for businesses.Read More
This week, Facebook announced grand plans to take their already successful live broadcasting platform to great heights. The announcement included product updates like two-person broadcasts, waiting rooms for viewers, and Snapchat-esque filters all in the works.
With these updates in mind, carving out a strategy for Facebook Live seems like a no-brainer.Read More
An increasing number of companies are leveraging communities to engage with their audience, increase visits to their websites, and generate leads or sales.
And guess what? It's working.
By creating an online community, you're essentially creating a platform in which you can interact with your user base in a personal, meaningful way.Read More
Most of us joke about being addicted to things like Snapchat or Instagram, and we’re all probably guilty of compulsively checking our phones for updates. However, social media is changing more than just our immediate behavior.Read More
Instagram? Snapchat? Facebook Messenger? What's next? I was just getting started on Twitter and Facebook!
That's how most of us feel when we're rethinking our social media strategy. Social networks are changing, but not as fast as user behavior and content are, and that's leading to completely new networks that are disrupting the status quo.Read More
With 400 million monthly active users and more than 80 million posts per day, Instagram has established itself as an obvious platform for brands looking to expand their reach and engage with their audience.
Figuring out how to launch a successful Instagram contest, however, is much less obvious.Read More
A short, professional bio is one of those things most people don't think about until, all of a sudden, we've been asked to "shoot one over via email" and have approximately one afternoon to come up with it.
That's when we scramble.Read More
With over 400 million active users, brands are quickly recognizing the need to have a presence on Instagram.
But, as with any social network, the brands that are getting the most out of Instagram are the ones who are smart about what they post, when they post, how often they post, and whom they're targeting.Read More
Back in April, Mark Zuckerberg announced the launch of Facebook's Messenger Platform -- a new service that enables businesses of all sizes to build custom bots in Messenger.
In the days following the announcement, the tech and marketing space lost its mind. Thousands of articles were penned about the news, each one speculating on what an open Messenger platform could mean for businesses.Read More
Although some of the younger demographics are passing up Facebook in favor of tools like Instagram and Snapchat, Facebook still dominates the market.Read More
At the end of the day, Instagram is all about the visuals. The quality of your photos will be the differentiating factor when it comes to gaining Instagram followers, getting them interested in your brand and what it's about, and showing off the human side of your business.
But the hard work doesn't end once you've taken that beautiful photo and edited it to perfection.Read More
Over recent years, the criteria for engagement on social media has evolved from announcing your brand or product to finding a way to tell a story.
Quality branded video campaigns allow companies to project said story in some really creative and unique ways. Whether you're spreading brand awareness, announcing a new product, or launching a company, great branded video makes customers feel an emotional connection.Read More
Very meta, we know.
When it comes to SlideShare marketing, there's no better feeling than seeing your prized presentation featured on the SlideShare homepage.
In addition to giving a boost to your self-esteem, landing a presentation on the first page of SlideShare will give your performance metrics a boost.Read More
When people arrive at your Facebook Page, where do you think they first look?
I'll give you some hints. It's a visual piece of content that sits at the top of your page. Its dimensions are 851 pixels wide by 315 pixels tall. It takes up almost a quarter of the screen on most desktop browsers.Read More
The social landscape today looks a lot different than it did last year ... or even last month. As soon as your figure out a successful strategy on one channel, another one shows up and begins to demand your attention.
Sound familiar?Read More
Have you ever had any formal or informal paid advertising training or education? If you have, you’re one of the lucky few.
Most marketers are presented with a chunk of their company’s marketing budget one day and told to “run some ads.” Don’t let the costs scare you, paid social advertising is incredibly measurable, and can produce real ROI. From managing your budget to choosing channels and measuring success, learn how to get started with paid advertising.Read More
In an industry fixated on rapid growth, any slowdown in user acquisition or monitization sounds alarms. And Twitter, whether it likes it or not, has been sounding a lot of them lately.
Not only is it facing stagnant monthly active user growth, but the revenue generated from those users has disappointed a market accustomed to steady tech progression.Read More
When it was first created, Twitter was designed mostly for individuals. It was a place for people to share succinct versions of their thoughts and ideas with the world.
As it grew in popularity, brands jumped on board and began using the platform to communicate with consumers. Over the past decade, it's become a go-to platform for engaging with fans and increasing brand exposure.Read More
Remember when Instagram first started allowing users to post videos back in 2013?
The first Instagram videos had to be recorded on your phone and could only be up to 15 seconds long. Those were the days that people compared Instagram video to its Twitter-owned counterpart, Vine.Read More
Subscribe to HubSpot's Marketing Blog
Join 300,000+ fellow marketers! Get HubSpot's latest marketing articles straight to your inbox. Enter your email address below:
Get expert marketing tips straight to your inbox, and become a better marketer. Subscribe to the Marketing Blog below.