Someone Mentioned You on Social Media. Should You Respond? [Flow Chart]

    by Ginny Soskey


    November 19, 2014 at 12:00 PM

    social_media_responseWhen you're first getting started out on a social network, it seems absurd not to respond to anyone who tweets at you, good or bad. You've been told time and time again that responding to everything is a best practice for growing your following.

    Plus, since you probably don't have that many people tweeting at you anyway,

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    How to Craft Perfect Posts for Facebook, LinkedIn & Twitter [SlideShare]

    by Anum Hussain


    November 18, 2014 at 8:00 AM

    craft-perfect-posts-facebook-linkedin-twitter-anum-hussainHere's how many marketers handle their social media strategy:

    1. Craft update.
    2. Select Facebook, LinkedIn, and Twitter
    3. Auto-publish update to all three networks.

    But there's a huge flaw with this strategy.

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    How to Develop a Strong Visual Brand on Social Media

    by Melanie Perkins


    November 5, 2014 at 12:00 PM

    oil-painterThe new world of marketing is increasingly visual. It's no coincidence that the newest and fastest-growing social networks on the web -- like Pinterest, Instagram, and Snapchat -- are focused primarily on visual content.

    So, how can marketers adapt to and leverage an increasingly visual social atmosphere? By

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    Like-Gating on Facebook Expires Tomorrow. Are You Ready?

    by Lindsay Kolowich


    November 4, 2014 at 6:00 AM

    dog-behind-gateAfter being the tactic du jour for generating more Likes on your Page, Like-gating will be completely gone from Facebook starting tomorrow. You might have heard about this, but if not, here's what happened.

    In early August 2014, Facebook announced on their developers blog that page admins have

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    Behind the Pumpkin Obsession: Data on Which Treats Americans Love & Hate [Infographic]

    by Lindsay Kolowich


    November 3, 2014 at 12:00 PM

    baby-hugging-pumpkinPumpkin granola. Pumpkin ice cream. Pumpkin Spice Lattes. Pumpkin Spice bagels. Pumpkin Spice Oreos. (Pumpkin Spice Blog Posts? It's never too late.)

    Every year, as soon as September hits, America's affinity for all things pumpkin roars from its summer slumber.

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