How often should you post to your business' Facebook Page?
"It depends." Hmph. Not the definitive answer most people want.
Truth is, this response isn't wrong, as frustrating as it is. It does depend -- on your followers' age range, interests, Facebook habits, and so on. But that doesn't mean we can't glean some valuable insights on how post frequency affects clickthrough rate.
This frequency discussion becomes all the more important when you look at the current state of competition on the News Feed. When your followers log in to Facebook, they're getting hit with a ton of content. Read More