19 Tweetable Takeaways From the Hottest Names in Social Media

    by Lindsay Kolowich

    Date

    July 22, 2014 at 12:00 PM

    microphone-event-speech-live-tweetLast week, I had the pleasure of hearing some of the biggest names in social media marketing talk at the Social Fresh Conference in Orlando, Florida. I came back feeling refreshed, excited, and inspired -- there were too many good takeaways to keep them to myself. 

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    Is Author Rank Really Relevant?

    by Barry Feldman

    Date

    July 18, 2014 at 6:00 AM

    sailing-shipHere ye, here ye. Worshipers of the penguin, panda, and hummingbird, gather ‘round. We have a new one to dissect, only this one’s not an animal; it’s a ship. Authorship.

    By now, you’ve read about the latest Google-induced confusion-fest. This was one of the accounts of the carnage:

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    New Twitter Dashboard Lets You Measure Performance of Organic Tweets

    by Pamela Vaughan

    Date

    July 14, 2014 at 12:00 PM

    twitter-mobile-611305-editedHave you ever craved better insight into the performance of your individual tweets? Well, hold on to your hats, folks. On Friday, Twitter rolled out an enhanced tweet activity dashboard, which lets you see how many times other users have viewed and engaged with your organic tweets.

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    The History of Our Social Media Obsession [Infographic]

    by Sam Kusinitz

    Date

    July 8, 2014 at 12:00 PM

    social_media_(blog)-2Businesses continue to integrate social media into their marketing efforts at an impressive rate and many report that they have used social media to get more brand interactions, contacts, and new customers.

    As companies continue to rely on social media sites to reach their business goals,

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    A Step-By-Step Guide to Creating Better Facebook Ads [Infographic]

    by Lindsay Kolowich

    Date

    July 7, 2014 at 2:00 PM

    new_facebook_ads_featureDon't think you have an audience on Facebook? Facebook has 1.3 billion users of pretty much every age, job title, hobby, and socioeconomic status. Most brands can develop an audience on Facebook -- they just need to figure out who their audience is and how to reach them.

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