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    How to Take Good Pictures With Your Phone: 17 Tips & Tricks to Try

    By Lindsay Kolowich


    In order to take a great photo, you used to have to buy a fancy camera and editing software for your desktop computer. Then, you had to invest some serious time and energy into learning how to use them.

    Thanks to smartphones and editing apps, we can now take high quality photos and edit them without any bells and whistles.

    But taking a great photo on your smartphone is not as simple as pointing and shooting. There are plenty of bad smartphone photos out there -- I'm sure you've seen one or two of them.

    So, what's the secret to taking great pictures with your smartphone? Turns out there are a few of them. Check ... Read More

    How Images Make Content More Shareable on Facebook, Instagram & Twitter [Infographic]

    By Lindsay Kolowich

    It's no secret that visual content is dominating the social web right now. Facebook's News Feed update that made images much larger and more visible is a great example of this. After all, people are naturally more attracted to images than they are to text -- making visual content highly shareable and engaging.

    Posting compelling visual content is one of the most important things you can do to improve your social media strategy.

    Read More
    6 Tips for Scaling Social Media Promotion With a One-Person Team

    By Adrienne Smith

    Creating and maintaining a presence for your brand on social media can be a 24/7 job for an entire team of people. But what happens when you're on a content team of one? How do you find time to dedicate to social media without neglecting your other responsibilities? 

    That's the position I've found myself in. For me, checking in on social media happens between editing articles, managing freelance writers, building gated content, optimizing our CTAs, distributing our content, and growing organic search referrals.

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    The 14 Best College Twitter Accounts (And What Makes Them Stand Out)

    By Lindsay Kolowich

    According to a 2015 Pew Research Center survey, 37% of U.S. adult internet users between 18–29 years old use Twitter. This is up from 31% the year before. On average.

    If social media teams at universities want to target the college demographic, they need to start by understanding and adapting to students' social media habits. Universities are lucky to already have a built-in community -- and Twitter is a great place for them to inform and engage with students, prospective students, alumnae/i, and faculty.

    Read More
    10 Time-Saving Tools for Managing Your Social Media Following

    By Evan Seto

    Keeping up with emerging social media networks is challenging. It's easy to feel like you're spreading yourself thin.

    That said, maintaining a healthy social media following on all of your networks is even more challenging. You can't help but want more followers, but if you're going to extreme lengths just to build up that number with empty names and faces, it's not worth the time and resources.

    Read More
    The Anatomy of the Perfect Profile Photo For Facebook, Twitter, LinkedIn & More [Infographic]

    By Carly Stec

    If a picture really does "speak 1,000 words," then what does your profile photo say about you?

    Before you go uploading any old photo online to serve as a representation of yourself, it's important that you put some thought into the selection process. 

    Sure, you might want to show off your awesome tan from the cruise you just went on, but is that shot of you sporting sunglasses with an umbrella drink in hand really the best option?

    Read More
    5 Creative Ways to Use Meerkat or Periscope In Your Marketing [SlideShare]

    By Lindsay Kolowich

    When the live video streaming apps Meerkat and Periscope were first released in early 2015, many marketers weren't sure whether they'd be a passing trend or here to stay.

    Turns out, the live streaming apps have been growing rapidly over the past few months. In August 2015, Twitter-owned Periscope reported it'd surpassed 10 million registered accounts only four months after launching -- and it has almost two million daily active users.

    Read More
    The Consequences of Social Media Shaming [Video]

    By Lindsay Kolowich

    Believe it or not, in the early days of social media, Twitter was a healing place.

    People used Twitter as a platform to share their shameful secrets with the world, and to connect with one another when they realized they were no longer alone. It gave voiceless people a voice -- and became a place not for shaming others, but for radical de-shaming, de-stigmatizing, and building up a strong network of support.

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    Need Marketing Inspiration? Here Are 12 Places to Find Great Examples

    By Lindsay Kolowich

    In the marketing world, like most facets of life and business, there's a lot of pressure to come up with original ideas. 

    Trouble is, with seemingly millions of ideas being executed on a daily basis, it can be tough to cook up something truly original -- and that's okay. An idea doesn't have to be unique to be great. In fact, there are some really awesome examples of great marketing out there that you can lean on to inspire your next project.

    Read More
    How to Use Instagram Photos to Boost Your Email Engagement [Infographic]

    By Jami Oetting

    This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post.

    Marketers love email marketing. And marketers love Instagram. But very rarely do they bring these two loves together: Curalate found that only 14% of marketers are using social media images in their email marketing efforts, and marketers leverage Instagram content less than 3% of the time. 

    Read More
    Introducing Twitter Moments: How to Navigate the Social Network's Newest Feature

    By Lindsay Kolowich

    Tweets, by nature, have very short lifespans.

    Every time you post a new tweet, it has only minutes in the spotlight before getting drowned out by newer tweets. In fact, every second, 9,100 new tweets are posted by Twitter users around the globe.

    That's a lot of content you never get to see. How do you find the Twitter content you'd actually really like to see, but never get the chance to discover?

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    12 Simple Hacks to "Undo" Those Embarrassing Tech Mistakes

    By Lindsay Kolowich

    In this fast-paced world, when we're firing off emails, posting status updates, and sending messages a mile a minute, we've all pressed "send" or "delete" sooner than we've intended at one time or another.

    From posting a photo of my "amazung view of the muntains" to sending an email prematurely, I know that feeling of regret all too well.

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    3 Easy Facebook Store Options for Ecommerce

    By John Dukes

    One of your goals as an ecommerce store owner is to remove as much friction as possible, right? When you know where your customers are hanging out, you should be able to set up shop right there. That’s why the Facebook store option is such an important opportunity. Rather than crossing your fingers that your Facebook fans will remember to slip on over to your ecommerce site to purchase the products you introduce there on social media, what if they could just buy it right away? That’s how powerful the removal of friction can be, and that’s why you might just want to turn your Facebook page into a store. 

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    Almost Famous: The Business of Being a Celebrity Impersonator

    By Ginny Soskey

    It was dark. To my left was Captain Jack Sparrow. To my right was the Wicked Witch of the West. Then, Marilyn Monroe appeared on stage.

    That's all par for the course at The Sunburst Convention, an annual conference in Orlando, Florida for professional celebrity impersonators and lookalikes. Since 2003, people have attended this conference to make connections with fellow performers, book gigs, and hone their craft.

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    Master the Chatter: 8 Tips to Get Your Event Trending on Twitter

    By Tracy Kosolcharoen

    It's every event marketer's dream: Pulling up your phone during your event and quickly peeking at Twitter, only to discover that your event's hashtag is trending. After all of your hard work putting the event together, seeing people engaging in conversation online (lots of conversation online) is a huge validation. 

    But that seems like an incredible feat to accomplish when you've got so many other moving pieces in the event planning process. So how do you prepare for your event so you have a better chance of trending on Twitter?

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    19 Online Review Sites for Collecting Business & Product Reviews

    By Lindsay Kolowich

    We (and the rest of the internet for the past decade) have already spent some time convincing you of the importance of acquiring online reviews for your business. So let's just assume you're sold on the benefits of having a bunch of people tout how awesome you are on the web.

    That being said, it's not safe to assume we all know exactly where in the wide world of the web we can point those well wishers when they want to sing our praises.

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    8 Interesting Facebook Stats to Help You Increase Engagement [Infographic]

    By Steve Rayson

    All the evidence suggests that Facebook’s News Feed is now one of the most powerful content channels in the world. Don't believe us? Let’s look at some recent studies.

    Shareaholic research shows social media now drives more traffic to its publishers' websites than search, and that Facebook dwarfs all other networks. According to Shareaholic's latest report, Facebook now drives 25% of all traffic to its publishers' websites.

    Read More
    7 Ways To Diversify Your Social Media Efforts

    By Robert Birkhead

    Social media has become a key element in many people’s lives and is often where people turn when they have a question, comment or complaint with a company they’ve interacted with. It’s also used by many as a means of communication and source for daily news.

    Does your organization have a social media presence? If not, you’re not reaching anywhere near as many potential customers as you could be. Did you know that nearly 75% of online adults use social networking sites?

    Whether you’re a seasoned social media expert or you’re just beginning your social media efforts, it’s important to stay on top of it in order to drive results. Check out these seven ways to diversify your social media efforts and kick-start results.

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    Facebook's New Dislike Button: Like or Dislike? [Poll]

    By Carly Stec

    Editor's note: Facebook has confirmed to TechCrunch that rather than creating a Dislike button, it will be rolling out "Reactions," a set of six emojis that will allow users to respond to updates with love, laughter, happiness, shock, sadness, and anger. 

    Over the years, Facebook has done a really great job of proving its ability to really understand its audience. 

    You know, like that time Facebook enabled GIFs? Or what about that time when it gave us more control over what we see in our News Feeds? (You get me, Mark Zuckerberg. You really get me.)

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    The 13 Best College Facebook Pages (And What Sets Them Apart)

    By Lindsay Kolowich

    The first thing you see when you visit a college or university's Facebook Page is their cover photo. So you might visit a college's Facebook Page that features a beautiful, colorful, high-definition cover photo and say, "Wow, they did a great job with their Facebook Page."

    But, while the cover photo is certainly important, the very best college Facebook Pages go above and beyond simply looking good. The best ones engage their visitors with fun photos, videos, and campaigns.

    Read More
    The 11 Best Photo & Video Editing Apps for Mobile (And Why They're So Great)

    By Lindsay Kolowich

    It's no secret that cool visual content is a critical way for marketers to gain -- and keep -- people's attention.

    Social networks are catching up, too. Facebook keeps changing its News Feed to display bigger images and videos, Twitter pulls pictures and videos right into its timeline (and even autoplays them), and Instagram continues to expand their advertising capabilities, albeit slowly.

    Read More
    13 Times We Actually Enjoyed Facebook, LinkedIn, Twitter & Banner Ads

    By Lindsay Kolowich

    It's easy to hate on online ads. Most of them are pretty awful. They can be interruptive, distracting, poorly designed, completely untargeted, or any sort of combination of the above. 

    But thankfully, not all online ads are bad. In fact, there are some pretty creative ads out there that have not only gotten people to click, but also seek out the ads on their own. 

    Read More
    How to Create Facebook Ads: A Step-by-Step Guide to Advertising on Facebook

    By Carly Stec

    When setting up a paid Facebook ad, there are a lot of boxes to be checked. 

    Are you targeting the right people? Are your image dimensions to scale? Are you running the right type of ad? If we're being honest, it can get a little confusing. 

    With more than 1.4 billion people using Facebook and over 900 million visits every day, Facebook offers up a unique opportunity for marketers to augment their organic efforts. 

    Read More
    The Most Popular Social Logins Globally [Infographic]

    By Susannah Morris

    Social logins give marketers the opportunity to increase conversion rates on their forms, on both landing pages and checkout pages, by decreasing the number of fields a consumer must fill out while still gathering valuable information. And social logins do more than just reduce friction on forms. They also reduce the need for comment verification, open the door for comments and reviews to appear in social feeds, and demonstrate social proof.

    Read More
    Social Media Definitions: The Ultimate Glossary of Terms You Should Know

    By Carly Stec

    For many people, posting a tweet, hashtagging an Instagram caption, and sending out an invite for a Facebook event on Facebook has become common practice. 

    (In fact, if you're highly experienced, you probably do all three at once.)

    But with new social media networks and innovative software cropping up almost daily, even seasoned social media users are bound to run into a term or acronym that leaves them thinking, "WTF?"

    Read More
    Revenue, Targeting & Distribution: Stats You Need to Know About Facebook Advertising in 2015 [Infographic]

    By Lindsay Kolowich

    Facebook is always experimenting with new advertising platforms to engage its user base. And it's no wonder the company is currently working hard on mobile advertising opportunities: Out of the estimated 1.39 billion current monthly Facebook users, 1.19 billion of them use Facebook on their mobile devices.

    Optimizing for mobile is only one way Facebook is adapting their advertising platform to help businesses target today's consumer.

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    How to Use Facebook Audience Insights: A Beginner's Guide

    By Naomi Parry

    Facebook Audience Insights is one of the most powerful analytical tools at your disposal -- that is, if you know how to use it.

    Accessed through Facebook Ads Manager, Audience Insights is free to use and provides a huge amount of demographic and behavioural data about your audience and that of your competitors. 

    Read More
    Coachella, Tomorrowland, Bonnaroo & More: How Top Music Festivals Use Social Media

    By Julie Hong

    English music producer Simon Cowell once told Rolling Stone Magazine, "You have this amazing thing now called fan power. The whole world is linked through a laptop. It's absolutely brilliant."

    He was talking about music artists here, but this can apply to any type of event host or marketer. Social media allows us to promote our events more strategically, listen to and engage with our fans, enhance attendee experience, help measure the event's overall success, and find areas for improvement in the next time you put it on.

    Read More
    How to Repurpose Your Social Media Content [Live Webinar]

    By Christine White

    Remember the slogan "Reduce, Reuse, Recycle?" It was originally coined in reference to paper and plastic products, but it also can be applied to your content marketing strategy. Not only can repurposing content save you time, but it also can help you generate way more results.

    The strategy of repurposing existing content has been oiling the HubSpot content engine for years, and this Thursday, we'll be hosting a webinar with Likeable Local to give away our secrets.

    Read More
    Want More Traffic to Your Website? Try These 5 Tools & Tips

    By Kieran Flanagan

    There are many things you can do in eight minutes or less. You can tidy up your to-do list. You can chip away at your mountain of emails. You can delete unnecessary meetings from your calendar. You can even get a real workout done (seriously). 

    You know what else you can do in eight minutes or less? Get a bunch of great tips on how to better market your website and blog.

    Read More
    How to Master Content Marketing on LinkedIn

    By Alex Pirouz

    There are a few different avenues for sharing information on LinkedIn, but which one is the best method? And what if you're not ready to invest in paid advertising? There has to be another option, right?

    The good news is that there is another option. In fact, there are a couple of ways that marketers can leverage LinkedIn's platform for content distribution without having to pay for it.

    Read More
    Hillary Clinton Is Borrowing Marketing Tactics From Taylor Swift (And It's Working)

    By Lindsay Kolowich

    What do Taylor Swift and Hillary Clinton have in common?

    They've both been on the cover of Vogue. They both made TIME's "100 Most Influential People" list. Oh, and they're both taking pages from the same marketing playbook.

    Over the past several months, Hillary Clinton's team has been taking note of Taylor Swift's marketing tactics for her own presidential campaign promotions.

    Read More

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