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    How to Use LinkedIn: The Ultimate List of LinkedIn Tips

    By Pamela Vaughan

    businessman-laptop

    With more than 347 million users, LinkedIn is the most popular social network for professionals as well as one of the top social networks overall. But do you know how to use LinkedIn to its fullest potential?

    With new social networks sprouting up constantly, LinkedIn is a platform that often gets underutilized or put on the back burner. But the truth is, LinkedIn can be extremely powerful -- especially when you're aware of all the platform's hidden features that don't get nearly enough exposure as they deserve. So to help you master ... Read More

    What the Top 4 Social Networks Can Do For Your Social Commerce Revenue

    By Tracey Wallace

    The social commerce marketplace has grown more than 4-fold since 2012. Then, social commerce represented some $3 billion in retail sales. In 2015, social commerce accounts for some $14 billion. That’s one heck of a growth trajectory.

    Indeed, nearly all social platforms provide a commerce offering for retailers and shoppers alike. In doing so, social commerce is expected to pull in more than 5% of total retail sales for 2015. If your ecommerce brand isn’t utilizing social outlets as an extension of your sales funnel, then you’re likely missing out on new customers and failing to engage those who have already purchased. This affects your customer lifetime value and churn, and you’ll see the monetary impact of that on your bottom line month over month.

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    The Anatomy of a Successful Facebook Post

    By Shari Monnes

    When it comes to using Facebook for business, many people wonder what the secret for success is. What kinds of posts get the best results, and how can you increase engagement? Are there things you should be doing that you’re not?

    While there is no one single right way of creating a perfect post, there are some best practices you can follow to help make your posts more successful. We’ve dissected the key elements of successful Facebook posts so you can properly optimize yours.

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    A Wikipedia Expert's Thoughts on the NYPD Editing Controversy

    By William Beutler

    Editor's Note: Recently, Capital New York reported that NYPD computers had been used to make edits to Wikipedia entries on police-related topics. We asked Wikipedia expert and President of Beutler Ink William Beutler to comment on this news story.

    New Yorkers and the social web alike were stunned to learn that NYPD computers had been used to make surreptitious Wikipedia edits on entries related to police department controversies, including pages covering the "stop-and-frisk" policy and the deaths of Eric Garner and Amadou Diallo.

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    How to Respond to People on Twitter: A Simple Guide for Businesses [Infographic]

    By Lindsay Kolowich

    Thanks to Twitter, businesses are closer to consumers than ever before. Tweets haven't replaced phone calls and handwritten letters, but they've become a popular way for consumers to vocalize their questions, praise, or complaints -- all in plain view of anyone who can find the conversation online.

    But customers don't just expect you to read their tweets about you -- they also expect you to reply.

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    How to Add a CTA Button to Your Facebook Page [Quick Tip]

    By Lindsay Kolowich

    Facebook added a very handy feature in December 2014: the option to place a simple call-to-action button at the top of your Facebook Page. While only available to select businesses at first, Facebook has recently started to roll it out to the U.S. and the rest of the world.

    The CTA's functionality is pretty simple: You choose from seven pre-made button options ("Sign Up," "Shop Now," "Contact Us," "Book Now," "Use App," Watch Video," and "Play Game") and link it to any website you want.

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    14 Ways to Increase Your Clickthrough Rate on Twitter

    By Neil Patel

    Tweeting is easy. You can type up anything in three seconds and press "tweet." But sending a clickable tweet -- that, my friend, is a science.

    Thankfully, making your tweets clickable doesn't "just happen" based on the whim of the Twitter gods. It happens when you intentionally apply a certain set of principles.

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    How to Easily Create Custom Pin It URLs for Pinterest

    By David Rekuc

    Nowadays, many marketers -- especially those in the ecommerce space -- are using Pinterest to achieve their business goals. After all, Pinterest boasts the highest average checkout value of all social media referral shoppers.

    One way they're using Pinterest is by adding Pin It buttons to their websites to leverage the platform’s shopping power. After all, adding these Pin It buttons gives fans another outlet for sharing your stuff with their networks -- which helps drive more traffic to your website while organically increasing your Pinterest following.

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    Industry Benchmarks for Social Media Engagement: How Much Should Your Posts Receive?

    By Maggie Hibma

    One of the best feelings as a marketer is when you spend time crafting the perfect message for your social accounts and then your audience actually engages with that post. Interactions like shares, comments, retweets, and favorites tell you that your messages are resonating with your fans and followers.

    But how you know when the number of interactions you’re getting is good? And what does “good” mean, anyway?

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    How to Grow Your Email List by Running a Contest

    By Jessica Webb

    Marketers often think of running contests for things like branding, customer delight, and fan engagement -- but that's not all they're good for. Created a certain way, contests can also help you fill your funnel, making your audience and your boss happy at the same time.

    We've seen this happen first-hand at HubSpot. Last December, my team had the idea to run a contest, but wanted to see if there was a way to tie it more closely to business objectives.

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    How to Learn Social Media Marketing: 41 Resources for Beginners

    By Ryan Scott

    Social media is one of those marketing channels that can be very powerful ... or very boring. You'll either have a lot of success interacting with your customers, or you'll see little results. Few do social media really well, and those who do see great things come from it. But for everyone who does social media well, there are hundreds of others seemingly spinning their social wheels with no results.

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    A Simple Guide to Keyboard Shortcuts for Facebook, Twitter & More [Infographic]

    By Lindsay Kolowich

    We're all aware that we spend a lot of time on social media these days. Many would even say we're spending too much time -- not stopping to smell the roses, so to speak. After all, the average 18- to 34-year-old American knocks around on social media sites like Twitter and Facebook for up to 3.8 hours per day.

    But when browsing and posting on social is your job, it's not like we can resolve to block Facebook during working hours.

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    7 Hilarious Twitter Brand Hashtag Fails

    By Seth Fendley

    We all know that Twitter offers you the ability to create a trackable, branded hashtag. But have we really thought about the implications of this? You as the company choose the words, letters, and caps on the hashtag. This is a great opportunity to create a name for your company, but it is also a great opportunity to show that you have not planned at all for the branding monster you have just created.

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    The Ultimate Guide to Throwback Thursday: How to Use #TBT in Your Marketing

    By Laura @Pistachio Fitton

    While you've probably seen the hashtags #throwbackthursday and #TBT thrown around, you might not have tried using them much. Used primarily on Instagram, Twitter, Facebook, and Pinterest, Throwback Thursday posts can liven your marketing campaigns up and generate real results -- that is, if you know how to use them right.

    To help you figure out how to navigate this trend, we pulled together everything you need to know about using #TBT in your marketing.

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    Why People Unfollow Your Brand on Social Media [New Data]

    By Andrea Lehr

    One of the most important things a brand can do is understand its target audience. What do they worry about? Where do they hang out? How do they prefer to interact with brands? 

    When they dive into answering these questions, many businesses discover that social media is a goldmine for their marketing efforts. Not only are social networks a popular place for people to hang out on, but also consumers expect brands to have a presence on social media.

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    38 Incredibly Amusing Twitter Bios

    By Jess Marranco

    Perhaps one of the most challenging parts of making an impact on social media is coming up with something profound in 140 characters. That’s right; I’m talking about the tweet.

    A tweet is short, sweet, and to the point. And crafting one often leaves us staring blankly at that little blinking cursor, hoping for a way to rephrase the tweet to let up some characters for an image, a link, or that ever-essential hashtag.

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    How to Create Custom Tabs for Your Facebook Business Page

    By Andy Pitre

    Let's say you've already created a fantastic Facebook cover photo, you're posting engaging social media content on the regular, and your Facebook Page is totally optimized for the Timeline design. You savvy social media marketer, you ;-)

    But are you ready to take your Facebook Page to the next level?

    If so, we think you might be game for a new Facebook marketing challenge: creating custom Facebook tabs. Tabs give you a way to showcase custom content alongside the default tabs (e.g. "About" and "Likes") and any ready-made apps you may have already added to your page.

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    Facebook Cover Photo Do's and Don'ts [+Pre-Sized Templates]

    By Ginny Soskey

    When people arrive at your Facebook Page, where do you think they first look? I'll give you some hints. It's a visual piece of content that sits at the top of your page. Its dimensions are 851 pixels wide by 315 pixels tall. It takes up almost a quarter of the screen on most desktop browsers.

    That's right -- it's your Facebook cover photo.

    Since it's one of the most noticeable parts of your page, it's crucial that you follow Facebook cover photo best practices. 

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    Google Plans to Index Tweets in Real Time: How This Could Impact Your SEO

    By Eric Enge

    Years ago, it was commonplace to find real-time tweets in Google Search results. Twitter and Google had inked a deal that gave the search giant access to the social network's data stream. In turn, Google would display tweets in search results in real time. But that agreement expired, and in the middle of 2011, Google lost access to Twitter's data stream

    Now, nearly four years later, the gang's back together.

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    36 Tried-and-True Ways to Promote Your Blog Posts [Infographic]

    By Lindsay Kolowich

    There are lots of things you need to do to have a successful blog. Not only do your posts need to be well-written, helpful, and relevant to your target audience, but you've also got to make sure you're promoting them correctly so they get in front of people who could become your fans -- and maybe even your customers.

    Luckily, you have many creative options when it comes to promoting your blog content.

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    A Data-Backed Approach to Hating Valentine's Day

    By Corey Eridon

    Whoever said "love hurts*" was on to something. While most think this Saturday is all about cozying up to that special someone, the romantically miffed are a pretty vocal crowd that, thanks to social media, can drown out a lot of the lovey-dovey-warm-and-fuzzies.

    With that in mind, Talkwalkera social data intelligence company, pulled some data on two popular holidays -- Anti-Valentine's Day and Single Awareness (or Appreciation) Day -- for those not interested in celebrating February 14th staring longingly into their beloved's eyes. 

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    The Growth Show: Guy Kawasaki on Unconventional Social Media Strategies

    By Dave Gerhardt

    This is the first episode of The Growth Show, a new podcast from HubSpot for leaders consumed with driving growth -- growing a business, growing a movement, growing an idea, growing a team. Each week, we'll sit down with someone who has achieved remarkable growth and unpack how he or she did it.

    In this episode of The Growth Show, we sat down with Guy Kawasaki, former Chief Evangelist at Apple and now Chief Evangelist at Canva.

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    8 Clever Ways to Use Your Twitter Cover Image for Better Marketing

    By Alisa Meredith

    There are plenty of ways to use your Twitter cover image to promote your business. You can implement different tactics at different times, depending on what’s going on in your business at the moment. It's easy to mix your cover image up and keep things fresh, while always being consistent with your branding.

    To inspire your next Twitter cover photo change, check out some great examples below. 

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    6 Rookie Mistakes You Might Be Making on LinkedIn

    By Hannah Tighe

    It seems every day there is more evidence to show that LinkedIn is an incredible tool for creating strategic relationships, boosting your reputation, and generating more leads. But just because the tool is valuable doesn't mean that everyone is using it properly.

    If you aren’t getting the results out of LinkedIn that you were hoping, consider asking yourself if you are making any of the following mistakes.

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    How to Get More Likes on Your Facebook Page

    By Lindsay Kolowich

    Every brand on Facebook is on Facebook for one reason -- to (eventually) get more business. But getting more business from Facebook means different things to different types of businesses. Different brands will have different objectives, such as driving in-store sales, increasing online sales, launching a new product, building awareness, or promoting a mobile app.

    Regardless of the objective, there are a few steps that happen before Facebook fans can turn into real business. You have to first build an audience on Facebook, then drive inbound traffic to your website, then turn that traffic into qualified leads, and then nurture those leads into customers.

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    3 Simple Ways to Personalize Content by Referral Source

    By Laura Kane

    Most marketers know the importance of creating unique content for different social mediums. For instance, would you use the same exact copy in a paid search ad that you did in a tweet? I hope I'm hearing a resounding, “No!” 

    And yet, many marketers aren't fully prepared for what comes next: when a visitor actually clicks on a link and lands on their website.

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    How to Move, Copy & Delete Pinterest Pins in Bulk [Quick Tip]

    By Ginny Soskey

    When you first start out on Pinterest, many of us imagine it'll be the best way to organize all the things that inspire you. Instead of haphazardly storing bookmarks in your browser or keeping a long Evernote file of things to remember, you set up a few tailored boards, and start pinning away.

    But pretty soon after you start, you'll realize that it can actually be hard to stay organized on Pinterest.

    For example, you probably come across content every day that doesn't quite fit the board descriptions you've already made, but wouldn't warrant creating an entirely new board.

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    20 Facebook, Twitter, LinkedIn & Pinterest Features You Didn't Know Existed (But Totally Should)

    By Lindsay Kolowich

    Social media networks are continuously adding cool little features here and there, and it can be tough to keep up -- especially if there's no big announcement.

    For instance, did you know you can reorder the sections on your Facebook business Page? That you can embed a SlideShare presentation directly into a tweet? That you can add hidden relationship notes to your LinkedIn connections? (That one's my favorite.)

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    Where Social Commerce Revenue Comes From [Infographic]

    By Susannah Morris

    In 2015, social commerce sales are forecasted to represent 5% of online retail revenue -- or $14 billion. Like most ecommerce companies, you’re probably incorporating ratings, reviews, and product recommendations into the shopping experience. (If you need some help, check out this post on getting more and better ecommerce reviews!) But, are you keeping up with the top 25 ecommerce companies and encouraging shoppers to Like, Pin, and Tweet?

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    How to Monitor Social Media in Only 10 Minutes a Day [Free Ebook]

    By Brittany Leaning

    If you’re a social media manager, salesperson, customer support rep, or executive, you’ve likely experienced social media overload or exhaustion. Each and every one of these roles requires busy people to go above and beyond to respond to fans, deal with people’s problems, or dig deeper to find unique opportunities.

    But there’s one big problem here … social media never sleeps! And 72% of people who complain on Twitter expect a response within an hour.

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    What to Cut From Your Marketing in 2015

    By Ginny Soskey

    Pretty much all marketers are pressured to do more. Get on more social networks, write more blog posts, send more emails, run more reports, generate more sales ...

    And sometimes, doing more works. Blogging more, for example, can increase traffic and leads

    But other times, doing less is actually a much better idea.

    Adding more and more and more to your plate can stretch you thin and make your marketing activities less effective. And with only so much time in the day, you've got to figure out how to get more results without actually doing more work.

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    The Making of a Viral Video: How One Dog Racked Up 1.6 Million Views on YouTube

    By Lindsay Kolowich

    Ah, the great mystery of viral content. I still remember the panic and helplessness I felt when, back during one of my internships, my boss asked me to "make a viral video." After all, I was in college and therefore knew exactly what would "hit" -- right? Right?

    Well, not exactly. (And I didn't succeed in making a viral video.) Unfortunately, there's no tried-and-true formula for virality -- but it's still fascinating to look at content that does go viral and learn exactly how that happened.

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    4 Awesome Social Media Campaigns of 2014

    By Aly Schweigert

    2014 has been a big year — between “Let It Go,” Flappy Bird, and Kim K trying (and, thankfully, failing) to break the Internet, we’ve lived through some memorable moments.  And because social media is so tied to our day-to-day lives, we’ve also lived through some memorable social media campaigns.   

    So, in the spirit of the holiday season and the coming new year, we’re proud to present Cleriti’s top four favorite social media campaigns of 2014 (in no particular order):

    1) The Project For Awesome Fundraiser

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    Does Your College or University Have Too Many Social Media Accounts?

    By Leigh Fitzgerald

    It’s tempting to jump on the social media bandwagon and create multiple profiles for the various departments and athletics teams within your college or university. Everyone wants to have a voice and post content they think followers will find interesting and engaging. But, there does come a point when you have to ask: “How many social media accounts is too many?” The answer becomes clear when you understand the drawbacks of maintaining multiple profiles.

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    A Visual Guide to Creating the Perfect LinkedIn Company Page

    By Erik Devaney

    Your LinkedIn Company Page is an online beacon for both prospective customers and prospective employees. As such, it is a truly unique space on the web, one that blurs the lines between knowledge- sharing platform and relationship-building tool.

    To help you make the most of your LinkedIn Company Page, we've put together this visual guide, which features several “pro tips” provided by LinkedIn's marketing team.

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