Does Customer Service Actually Work on Twitter? 5 Brands That Do It Well

    by Lane Sutton

    Date

    July 30, 2014 at 2:00 PM

    twitter-customer-serviceToday, people expect a lot of brands on social media -- studies have shown that 42% of consumers expect a response within one hour when they contact a brand on social media. That's an incredibly demanding turnaround time, especially if you've got a lot of other things on your plate. 

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    7 Silly Hashtag Mistakes No One Should Make

    by Sam Kusinitz

    Date

    July 29, 2014 at 12:00 PM

    twitter-hashtag-phoneHashtags were initially introduced to Twitter to make it easier for users to keep track of certain types of content on Twitter and find the people and topics most relevant to their interests. Today, hashtags have become a cultural phenomenon -- they're on almost every social network and used in everyday conversations.

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    How to Get More People to Share Your Blog Posts [Infographic]

    by Sam Kusinitz

    Date

    July 28, 2014 at 2:00 PM

    viral_(blog)-2I'm sure you've heard that if you want people to share your blog posts, all you have to do is create exceptional blog posts. It’s that simple, right?

    Truthfully, it's not that easy. Without optimizing posts for sharing and actually coordinating some promotion of your own, it's very possible that they could fall flat. 

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    Delighting People in 140 Characters: An Inside Look at JetBlue's Customer Service Success

    by Lindsay Kolowich

    Date

    July 28, 2014 at 8:00 AM

    jetblue_social_supportWhen you tweet at a company that has over 16,000 employees, how quickly do you expect them to respond to you? How helpful do you think their answer will be? And, would you expect the person who reads the tweet to follow up on the issue in person?

    You may not have very high expectations for

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    Got a Trade Show Coming Up? How to Use Instagram While You're There

    by Rebecca Goldring

    Date

    July 28, 2014 at 6:00 AM

    instagram_ads-1Think about the last time you put together a booth for a trade show or conference. You probably made sure your signage was noticeable, brochures were printed far ahead of time, and you had enough people to staff your area during the entire conference. You checked off every item on your to-do list so you could have a flawless booth.

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