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    Facebook Cover Photo Do's and Don'ts [+Pre-Sized Templates]

    By Ginny Soskey

    facebook_cover_photo_best_practices-1

    When people arrive at your Facebook Page, where do you think they first look? I'll give you some hints. It's a visual piece of content that sits at the top of your page. Its dimensions are 851 pixels wide by 315 pixels tall. It takes up almost a quarter of the screen on most desktop browsers.

    That's right -- it's your Facebook cover photo.

    Since it's one of the most noticeable parts of your page, it's crucial that you follow Facebook cover photo best practices. Whether you're using Facebook to ... Read More

    Google Plans to Index Tweets in Real Time: How This Could Impact Your SEO

    By Eric Enge

    Years ago, it was commonplace to find real-time tweets in Google Search results. Twitter and Google had inked a deal that gave the search giant access to the social network's data stream. In turn, Google would display tweets in search results in real time. But that agreement expired, and in the middle of 2011, Google lost access to Twitter's data stream

    Now, nearly four years later, the gang's back together.

    Read More
    36 Tried-and-True Ways to Promote Your Blog Posts [Infographic]

    By Lindsay Kolowich

    There are lots of things you need to do to have a successful blog. Not only do your posts need to be well-written, helpful, and relevant to your target audience, but you've also got to make sure you're promoting them correctly so they get in front of people who could become your fans -- and maybe even your customers.

    Luckily, you have many creative options when it comes to promoting your blog content.

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    A Data-Backed Approach to Hating Valentine's Day

    By Corey Eridon

    Whoever said "love hurts*" was on to something. While most think this Saturday is all about cozying up to that special someone, the romantically miffed are a pretty vocal crowd that, thanks to social media, can drown out a lot of the lovey-dovey-warm-and-fuzzies.

    With that in mind, Talkwalkera social data intelligence company, pulled some data on two popular holidays -- Anti-Valentine's Day and Single Awareness (or Appreciation) Day -- for those not interested in celebrating February 14th staring longingly into their beloved's eyes. 

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    The Growth Show: Guy Kawasaki on Unconventional Social Media Strategies

    By Dave Gerhardt

    This is the first episode of The Growth Show, a new podcast from HubSpot for leaders consumed with driving growth -- growing a business, growing a movement, growing an idea, growing a team. Each week, we'll sit down with someone who has achieved remarkable growth and unpack how he or she did it.

    In this episode of The Growth Show, we sat down with Guy Kawasaki, former Chief Evangelist at Apple and now Chief Evangelist at Canva.

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    8 Clever Ways to Use Your Twitter Cover Image for Better Marketing

    By Alisa Meredith

    There are plenty of ways to use your Twitter cover image to promote your business. You can implement different tactics at different times, depending on what’s going on in your business at the moment. It's easy to mix your cover image up and keep things fresh, while always being consistent with your branding.

    To inspire your next Twitter cover photo change, check out some great examples below. 

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    6 Rookie Mistakes You Might Be Making on LinkedIn

    By Hannah Tighe

    It seems every day there is more evidence to show that LinkedIn is an incredible tool for creating strategic relationships, boosting your reputation, and generating more leads. But just because the tool is valuable doesn't mean that everyone is using it properly.

    If you aren’t getting the results out of LinkedIn that you were hoping, consider asking yourself if you are making any of the following mistakes.

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    How to Get More Likes on Your Facebook Page

    By Lindsay Kolowich

    Every brand on Facebook is on Facebook for one reason -- to (eventually) get more business. But getting more business from Facebook means different things to different types of businesses. Different brands will have different objectives, such as driving in-store sales, increasing online sales, launching a new product, building awareness, or promoting a mobile app.

    Regardless of the objective, there are a few steps that happen before Facebook fans can turn into real business. You have to first build an audience on Facebook, then drive inbound traffic to your website, then turn that traffic into qualified leads, and then nurture those leads into customers.

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    3 Simple Ways to Personalize Content by Referral Source

    By Laura Kane

    Most marketers know the importance of creating unique content for different social mediums. For instance, would you use the same exact copy in a paid search ad that you did in a tweet? I hope I'm hearing a resounding, “No!” 

    And yet, many marketers aren't fully prepared for what comes next: when a visitor actually clicks on a link and lands on their website.

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    How to Move, Copy & Delete Pinterest Pins in Bulk [Quick Tip]

    By Ginny Soskey

    When you first start out on Pinterest, many of us imagine it'll be the best way to organize all the things that inspire you. Instead of haphazardly storing bookmarks in your browser or keeping a long Evernote file of things to remember, you set up a few tailored boards, and start pinning away.

    But pretty soon after you start, you'll realize that it can actually be hard to stay organized on Pinterest.

    For example, you probably come across content every day that doesn't quite fit the board descriptions you've already made, but wouldn't warrant creating an entirely new board.

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    20 Facebook, Twitter, LinkedIn & Pinterest Features You Didn't Know Existed (But Totally Should)

    By Lindsay Kolowich

    Social media networks are continuously adding cool little features here and there, and it can be tough to keep up -- especially if there's no big announcement.

    For instance, did you know you can reorder the sections on your Facebook business Page? That you can embed a SlideShare presentation directly into a tweet? That you can add hidden relationship notes to your LinkedIn connections? (That one's my favorite.)

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    Where Social Commerce Revenue Comes From [Infographic]

    By Susannah Morris

    In 2015, social commerce sales are forecasted to represent 5% of online retail revenue -- or $14 billion. Like most ecommerce companies, you’re probably incorporating ratings, reviews, and product recommendations into the shopping experience. (If you need some help, check out this post on getting more and better ecommerce reviews!) But, are you keeping up with the top 25 ecommerce companies and encouraging shoppers to Like, Pin, and Tweet?

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    How to Monitor Social Media in Only 10 Minutes a Day [Free Ebook]

    By Brittany Leaning

    If you’re a social media manager, salesperson, customer support rep, or executive, you’ve likely experienced social media overload or exhaustion. Each and every one of these roles requires busy people to go above and beyond to respond to fans, deal with people’s problems, or dig deeper to find unique opportunities.

    But there’s one big problem here … social media never sleeps! And 72% of people who complain on Twitter expect a response within an hour.

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    What to Cut From Your Marketing in 2015

    By Ginny Soskey

    Pretty much all marketers are pressured to do more. Get on more social networks, write more blog posts, send more emails, run more reports, generate more sales ...

    And sometimes, doing more works. Blogging more, for example, can increase traffic and leads

    But other times, doing less is actually a much better idea.

    Adding more and more and more to your plate can stretch you thin and make your marketing activities less effective. And with only so much time in the day, you've got to figure out how to get more results without actually doing more work.

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    The Making of a Viral Video: How One Dog Racked Up 1.6 Million Views on YouTube

    By Lindsay Kolowich

    Ah, the great mystery of viral content. I still remember the panic and helplessness I felt when, back during one of my internships, my boss asked me to "make a viral video." After all, I was in college and therefore knew exactly what would "hit" -- right? Right?

    Well, not exactly. (And I didn't succeed in making a viral video.) Unfortunately, there's no tried-and-true formula for virality -- but it's still fascinating to look at content that does go viral and learn exactly how that happened.

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    4 Awesome Social Media Campaigns of 2014

    By Aly Schweigert

    2014 has been a big year — between “Let It Go,” Flappy Bird, and Kim K trying (and, thankfully, failing) to break the Internet, we’ve lived through some memorable moments.  And because social media is so tied to our day-to-day lives, we’ve also lived through some memorable social media campaigns.   

    So, in the spirit of the holiday season and the coming new year, we’re proud to present Cleriti’s top four favorite social media campaigns of 2014 (in no particular order):

    1) The Project For Awesome Fundraiser

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    Does Your College or University Have Too Many Social Media Accounts?

    By Leigh Fitzgerald

    It’s tempting to jump on the social media bandwagon and create multiple profiles for the various departments and athletics teams within your college or university. Everyone wants to have a voice and post content they think followers will find interesting and engaging. But, there does come a point when you have to ask: “How many social media accounts is too many?” The answer becomes clear when you understand the drawbacks of maintaining multiple profiles.

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    A Visual Guide to Creating the Perfect LinkedIn Company Page

    By Erik Devaney

    Your LinkedIn Company Page is an online beacon for both prospective customers and prospective employees. As such, it is a truly unique space on the web, one that blurs the lines between knowledge- sharing platform and relationship-building tool.

    To help you make the most of your LinkedIn Company Page, we've put together this visual guide, which features several “pro tips” provided by LinkedIn's marketing team.

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    How to Use Twitter Cards to Drive More Website Traffic [Infographic]

    By Ginny Soskey

    Hey, you. Yes, you. I know you’re trying to improve your company’s presence on Twitter, but you're often feeling constrained by that 140 character limit.

    There's actually a way around that character limit -- and it can help you increase your conversion rates.

    Think that's too good to be true? It's not: Using Twitter Cards, you can actually embed rich media that don't count toward your tweet character limit.

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    10 Ways to Mix Up Your Visual Content on Social Media

    By Anna Guerrero

    Visual content is the most powerful tool your brand can use to engage your fans on social media. It allows you to express ideas quickly and effectively, which is a valuable tactic to set your brand apart from the vast amount of written content published online every day.

    So which kinds of visual content works best on social media? The best answer: a variety. Finding clever and creative ways to mix up your visual content will boost your fan interaction and help your build your brand's identity on social.

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    Facebook Graph Search Now Lets You Find Old Posts: Here's What You Need to Know

    By Ginny Soskey

    Confession: Back when Facebook first rolled out Graph Search, I was a little disappointed.

    In theory, it seemed like it could help me. If I had optimized the About section on my Page with just the right details, and someone on a desktop computer actually used Facebook's awkwardly worded search queries, maybe they would find my Page. And then, maybe they'd click through to see what was going on there. And maybe they'd click on a post I had published that included a link back to my website. 

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    The Evolution of Social Media Since 2004 [Infographic]

    By Lindsay Kolowich

    Can you believe it's only been 10 years since Facebook was founded?

    Perhaps many of you feel like it was just yesterday when "friend" was just a noun and the phrase "pics or it didn't happen" wasn't a common quip. But because social media networks like Facebook have been a central fixture of most companies' marketing strategies for so many years now, I don't know ... 10 years makes it seem so young.

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    If Everyone Hates Selfies, Why Do They Get So Many Likes?

    By Amanda Martin

    Almost immediately after “selfies” became a thing, people started bashing them. And sure, that kind of makes sense – there’s something mockery-worthy about taking lots of photos of yourself.

    But if selfies are so silly, why do they get so much social media engagement (likes, retweets, etc.)? I have a couple of theories, and I’m going to share them with you.

    Read More
    How to Develop a Strong Visual Brand on Social Media

    By Melanie Perkins

    The new world of marketing is increasingly visual. It's no coincidence that the newest and fastest-growing social networks on the web -- like Pinterest, Instagram, and Snapchat -- are focused primarily on visual content.

    So, how can marketers adapt to and leverage an increasingly visual social atmosphere? By

    Read More

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