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    Don't Worry About Facebook Instant Articles: Here's Why They're Actually a Good Thing

    By Joe Chernov

    facebook-instant-articles.jpeg

    Last week, Facebook made a big announcement: the release of their new Instant Articles feature. It allows publishers to create and distribute mixed-media articles in a self-contained Facebook "capsule," while promising mobile app users a more visually interesting reading experience that loads significantly faster that articles have previously.

    In response, my HubSpot colleague Kipp Bodnar wrote a ... Read More

    How to Create a Social Media Crisis Management Plan [Free Template]

    By Brittany Leaning

    Social media community managers and public relations professionals have to deal with little problems every single day. These could include nasty comments, unhappy customers, delivery issues, or a marketing faux pas -- all problems that arise frequently and deserve reasonable and empathetic responses. 

    There are times when they also have to deal with real crises, such as gun terror, natural disasters, and white collar crime.

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    11 Examples of Facebook Ads That Actually Work (And Why)

    By Amanda Sibley

    As a marketer, you know by now that most (if not all) of your potential customers are likely a part of Facebook's massive community. There are 890 million people signing into Facebook every single day. So, whether your target audience is college students or CEOs, they're probably using Facebook -- and some of them are using it daily.

    The trouble is, posting on Facebook alone isn't enough anymore for most brands, especially for those just starting out.

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    Social Media for Finance Marketers: 3 Steps to Getting Started

    By Andrea Francis

    When we think of marketers, we often think of using social media to promote content and engage with consumers online. But this isn't the reality for all marketers (even though it should be).

    When you're working within the highly regulated finance industry, there can be legal implications for companies that are seen as being "over-promotional" on social networks like Twitter and Facebook.

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    How to Use Pinterest to Generate Revenue [Infographic]

    By Carly Stec

    Home to countless cookie recipes, laughable memes, and perfect last-minute gift ideas, there's certainly already a lot to love about Pinterest.

    But what if we told you that the content sharing service had even more to offer?

    The simple truth is this: Amidst the ab workouts and IKEA furniture hacks, there lies a huge opportunity for businesses to use Pinterest to drive revenue.

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    A Beginner's Guide to Publishing on LinkedIn

    By Carly Stec

    Try as I may, I'll never be able to recreate my mother's tomato sauce recipe.

    It's a science; a tried-and-tested formula that took her years to master. (Time well spent, if you ask me.)

    But the great thing about formulas is that they provide us with a starting point -- a list of the elements we need to produce an intended outcome.

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    The Social Media Content Calendar Every Marketer Needs [Free Template]

    By Corey Eridon

    We have a 9 a.m. meeting? Yikes! Hold on -- let me just click around the internet like a maniac to find something for the morning tweet. 

    Sound familiar? Scrambling for social content is not a new phenomenon. We have meetings. We run late. Things come up. And it's really hard to get any meaningful amount of work done when you have the next social media update looming over your head every 30, 60, 90 minutes. It all moves so fast that you might periodically feel a case of the vapors coming on, which is why pre-scheduled social media content should be your new best friend.

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    How to Tweet on Twitter: 12 Templates to Get You Started

    By Lindsay Kolowich

    Not sure what to tweet to get your followers to engage with you? Whether you're just getting started with Twitter or you've been using it for a while, but feel like you're in a rut, it can be hard to come up with new ideas for what to publish.

    Sometimes, it can help to follow some tried-and-true tropes. Here are several Twitter "formulas" you can follow. 

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    Which Live Streaming App Should You Use? Inside the Best Features of Periscope, Meerkat & More

    By Steve Garfield

    Live streaming has come a long way in the last decade. Back in 2008, I covered the U.S. Presidential Primary in New Hampshire with a Nokia N95, and streamed in 3G, using Qik. Other options at the time were Flixwagon and Kyte ... ever use one of those?

    Luckily, today, we have mobile devices that can record in HD and stream over 4G and/or wifi. The user experience is a lot better for both live streamers and viewers -- which is why live streaming on mobile apps is becoming more and more popular.

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    How Ecommerce Can Capitalize on How Men and Women Use Pinterest

    By Ted Ammon

    Pinterest has long been recognized as a female-centric social media platform with 80% of its total users identifying as female, but the times are changing. One of the biggest differences we see lately is the ability to narrow search results for males, so search results show men's watches or women's watches, based on your interests. Since users are able to select search results to more closely reflect their interests (whether shopping for themself or someone else), this benefits all users. And, this is just a first step in making Pinterest more appealing to men. With this particular task out the way, Pinterest still has a few more steps to attract and keep male users.

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    How Celebrities Market Themselves: Inside Jordin Sparks' Rebranding Campaign

    By Lindsay Kolowich

    Musical artists don't become famous just because their music is good. (Just watch Katy Perry's lip-sync malfunction at the NRJ Music Awards and you'll see my point.) Believe it or not, pop stars have to market themselves just like we have to market our businesses.

    And often, artists will hire entire marketing teams to do this, especially those trying to build their brand or rebrand entirely.

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    A Detailed Guide to Photo & Image Sizes on Facebook, Twitter, YouTube & More [Infographic]

    By Lindsay Kolowich

    When you're designing cover photos, graphics, and other social media assets, sometimes knowing the bare bones image dimensions isn't enough.

    What if you wanted to place text or an arrow on your Facebook cover photo without it getting covered by the profile photo? And what about the shared link thumbnails on Facebook or in-stream photos on Twitter ... how big should those be?

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    Facebook Updates News Feed Algorithm to Balance Content From Friends Vs. Pages

    By Lindsay Kolowich

    Today, Facebook announced three brand new updates to the News Feed algorithm specifically meant to improve user experience. How? By providing a better balance of updates from friends versus updates from businesses, publishers, public figures, and local organizations.

    Every time Facebook updates its algorithm, brands and marketers freak out. To help you quickly get to the bottom of this change, here's a quick rundown of the three News Feed algorithm updates and how they might affect your Page.

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    Periscope or Meerkat? The Marketer's Guide to Live Video Streaming [Free Ebook]

    By Brittany Leaning

    The live video streaming app Meerkat was the talk of the town after its appearance at SXSW in March 2015 -- but its popularity was short-lived. Just a few weeks later, Twitter released Periscope, a similar live video streaming app. Although Meerkat kicked mobile video streaming off with a bang, you'll see in this Google Trends graph of each app’s interest over time that Periscope might be winning the race:

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    How Often Should You Post on Facebook? [New Benchmark Data]

    By Lindsay Kolowich

    How often should you post to your business' Facebook Page?

    "It depends." Hmph. Not the definitive answer most people want. 

    Truth is, this response isn't wrong, as frustrating as it is. It does depend -- on your followers' age range, interests, Facebook habits, and so on. But that doesn't mean we can't glean some valuable insights on how post frequency affects clickthrough rate.

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    How to Change Photo Privacy Settings on Facebook, Twitter & Other Popular Social Networks [Infographic]

    By Lindsay Kolowich

    In a world where the phrase "pics or it didn't happen" is a widespread mantra, people of all ages are sharing a wide range of information about themselves on social media.

    Of course, social media websites were designed to encourage sharing. Many of us spend a large chunk of our days sharing lots of professional information on social, whether we're managing our company's Facebook account or tweeting pictures of the event we're attending.

    Read More
    5 Quick Tips for Using Periscope, Twitter's New Live Video Streaming App

    By Jessica Webb

    In the last month or so, there's been a big surge in live video broadcasting. Thanks to smartphone apps like Periscope, users can record live video streams and share them with their network.

    For example, a friend of mine recently used Periscope to livestream an iPhone video of her walking her dog. She shared a link to the live stream on Twitter, and a few of her followers clicked through and watched her walk her dog in real time. Kind of weird, but at the same time, kind of cool.

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    A Simple Guide to Using Hashtags on Twitter [Infographic]

    By Lindsay Kolowich

    I have a love-hate relationship with hashtags on Twitter.

    On the one hand, they're a useful way to tie different conversations into one stream. When it comes to following a news item, entering a contest, or figuring out out what's going on in your favorite sports game, they can be super helpful -- and sometimes even fun.

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    4 Ways Healthcare Marketers Should Utilize Social Media

    By Mandy King

    Social media is no longer a marketing afterthought for companies and organizations. Every major brand is present across the major social media platforms, and they are actively planning strategic campaigns around social activity. Companies from every industry have made the leap into social media, but healthcare has lagged behind. Why is this?

    Part of it is a lack of understanding about what social media is and how it integrates with current healthcare marketing efforts. Part of it is a fear of how it affects patient privacy and compliance with regulations such as HIPAA. What many healthcare organizations don't realize is that these obstacles are all easily overcome and shouldn't stand in the way of building up social media strategies.

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    A Handy Little Guide to Creating Visual Content for Social Media [Infographic]

    By Lindsay Kolowich

    Want more views, clickthroughs, shares, and overall engagement on your social media posts? You're not alone. According to the 2014 State of Inbound Marketing, 84% of marketers cited organic, top-of-the-funnel sources like social media, blogs, and search engines as rising in importance in 2014.

    Posting visual content is one of the most important things you can do to improve your social media strategy.

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    The Rise of the Full-Time Instagrammer: Why Brands Pay for Photos From Everyday Celebrities

    By Lindsay Kolowich

    Patrick Janelle has a dream job.

    That's the first thing I thought to myself when I heard him tell the audience at Social Media Week NYC that he is a full-time Instagrammer.

    Yup, that's right: Thanks to an extensive background in graphic design and a very high follower count, Patrick's full-time job is to do cool things and go to cool places, take beautiful pictures of his experiences, and post them to his personal Instagram account, @aguynamedpatrick.

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    How 16 of the Most Successful Social Sellers Schedule Their Days [Infographic]

    By Emma Snider

    This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales.

    One of the most common hurdles to social selling adoption is lack of time. Salespeople's days are packed with meetings, demos, emails, and prospecting calls. Where can they find a spare 10 minutes -- much less an hour -- to monitor prospects' behavior and interact with them on social media?

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    How to Use LinkedIn: The Ultimate List of LinkedIn Tips

    By Pamela Vaughan

    With more than 347 million users, LinkedIn is the most popular social network for professionals as well as one of the top social networks overall. But do you know how to use LinkedIn to its fullest potential?

    With new social networks sprouting up constantly, LinkedIn is a platform that often gets underutilized or put on the back burner. But the truth is, LinkedIn can be extremely powerful -- especially when you're aware of all the platform's hidden features that don't get nearly enough exposure as they deserve. So to help you master LinkedIn, we've compiled the ultimate list of LinkedIn tips you may be overlooking ... but definitely shouldn't.

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    What the Top 4 Social Networks Can Do For Your Social Commerce Revenue

    By Tracey Wallace

    The social commerce marketplace has grown more than 4-fold since 2012. Then, social commerce represented some $3 billion in retail sales. In 2015, social commerce accounts for some $14 billion. That’s one heck of a growth trajectory.

    Indeed, nearly all social platforms provide a commerce offering for retailers and shoppers alike. In doing so, social commerce is expected to pull in more than 5% of total retail sales for 2015. If your ecommerce brand isn’t utilizing social outlets as an extension of your sales funnel, then you’re likely missing out on new customers and failing to engage those who have already purchased. This affects your customer lifetime value and churn, and you’ll see the monetary impact of that on your bottom line month over month.

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    The Anatomy of a Successful Facebook Post

    By Shari Monnes

    When it comes to using Facebook for business, many people wonder what the secret for success is. What kinds of posts get the best results, and how can you increase engagement? Are there things you should be doing that you’re not?

    While there is no one single right way of creating a perfect post, there are some best practices you can follow to help make your posts more successful. We’ve dissected the key elements of successful Facebook posts so you can properly optimize yours.

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    A Wikipedia Expert's Thoughts on the NYPD Editing Controversy

    By William Beutler

    Editor's Note: Recently, Capital New York reported that NYPD computers had been used to make edits to Wikipedia entries on police-related topics. We asked Wikipedia expert and President of Beutler Ink William Beutler to comment on this news story.

    New Yorkers and the social web alike were stunned to learn that NYPD computers had been used to make surreptitious Wikipedia edits on entries related to police department controversies, including pages covering the "stop-and-frisk" policy and the deaths of Eric Garner and Amadou Diallo.

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    How to Respond to People on Twitter: A Simple Guide for Businesses [Infographic]

    By Lindsay Kolowich

    Thanks to Twitter, businesses are closer to consumers than ever before. Tweets haven't replaced phone calls and handwritten letters, but they've become a popular way for consumers to vocalize their questions, praise, or complaints -- all in plain view of anyone who can find the conversation online.

    But customers don't just expect you to read their tweets about you -- they also expect you to reply.

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    How to Add a CTA Button to Your Facebook Page [Quick Tip]

    By Lindsay Kolowich

    Facebook added a very handy feature in December 2014: the option to place a simple call-to-action button at the top of your Facebook Page. While only available to select businesses at first, Facebook has recently started to roll it out to the U.S. and the rest of the world.

    The CTA's functionality is pretty simple: You choose from seven pre-made button options ("Sign Up," "Shop Now," "Contact Us," "Book Now," "Use App," Watch Video," and "Play Game") and link it to any website you want.

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    14 Ways to Increase Your Clickthrough Rate on Twitter

    By Neil Patel

    Tweeting is easy. You can type up anything in three seconds and press "tweet." But sending a clickable tweet -- that, my friend, is a science.

    Thankfully, making your tweets clickable doesn't "just happen" based on the whim of the Twitter gods. It happens when you intentionally apply a certain set of principles.

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    How to Easily Create Custom Pin It URLs for Pinterest

    By David Rekuc

    Nowadays, many marketers -- especially those in the ecommerce space -- are using Pinterest to achieve their business goals. After all, Pinterest boasts the highest average checkout value of all social media referral shoppers.

    One way they're using Pinterest is by adding Pin It buttons to their websites to leverage the platform’s shopping power. After all, adding these Pin It buttons gives fans another outlet for sharing your stuff with their networks -- which helps drive more traffic to your website while organically increasing your Pinterest following.

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    Industry Benchmarks for Social Media Engagement: How Much Should Your Posts Receive?

    By Maggie Hibma

    One of the best feelings as a marketer is when you spend time crafting the perfect message for your social accounts and then your audience actually engages with that post. Interactions like shares, comments, retweets, and favorites tell you that your messages are resonating with your fans and followers.

    But how you know when the number of interactions you’re getting is good? And what does “good” mean, anyway?

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    How to Grow Your Email List by Running a Contest

    By Jessica Webb

    Marketers often think of running contests for things like branding, customer delight, and fan engagement -- but that's not all they're good for. Created a certain way, contests can also help you fill your funnel, making your audience and your boss happy at the same time.

    We've seen this happen first-hand at HubSpot. Last December, my team had the idea to run a contest, but wanted to see if there was a way to tie it more closely to business objectives.

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    How to Learn Social Media Marketing: 41 Resources for Beginners

    By Ryan Scott

    Social media is one of those marketing channels that can be very powerful ... or very boring. You'll either have a lot of success interacting with your customers, or you'll see little results. Few do social media really well, and those who do see great things come from it. But for everyone who does social media well, there are hundreds of others seemingly spinning their social wheels with no results.

    Read More
    A Simple Guide to Keyboard Shortcuts for Facebook, Twitter & More [Infographic]

    By Lindsay Kolowich

    We're all aware that we spend a lot of time on social media these days. Many would even say we're spending too much time -- not stopping to smell the roses, so to speak. After all, the average 18- to 34-year-old American knocks around on social media sites like Twitter and Facebook for up to 3.8 hours per day.

    But when browsing and posting on social is your job, it's not like we can resolve to block Facebook during working hours.

    Read More
    7 Hilarious Twitter Brand Hashtag Fails

    By Seth Fendley

    We all know that Twitter offers you the ability to create a trackable, branded hashtag. But have we really thought about the implications of this? You as the company choose the words, letters, and caps on the hashtag. This is a great opportunity to create a name for your company, but it is also a great opportunity to show that you have not planned at all for the branding monster you have just created.

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    The Ultimate Guide to Throwback Thursday: How to Use #TBT in Your Marketing

    By Laura Fitton

    While you've probably seen the hashtags #throwbackthursday and #TBT thrown around, you might not have tried using them much. Used primarily on Instagram, Twitter, Facebook, and Pinterest, Throwback Thursday posts can liven your marketing campaigns up and generate real results -- that is, if you know how to use them right.

    To help you figure out how to navigate this trend, we pulled together everything you need to know about using #TBT in your marketing.

    Read More
    Why People Unfollow Your Brand on Social Media [New Data]

    By Andrea Lehr

    One of the most important things a brand can do is understand its target audience. What do they worry about? Where do they hang out? How do they prefer to interact with brands? 

    When they dive into answering these questions, many businesses discover that social media is a goldmine for their marketing efforts. Not only are social networks a popular place for people to hang out on, but also consumers expect brands to have a presence on social media.

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    38 Incredibly Amusing Twitter Bios

    By Jess Marranco

    Perhaps one of the most challenging parts of making an impact on social media is coming up with something profound in 140 characters. That’s right; I’m talking about the tweet.

    A tweet is short, sweet, and to the point. And crafting one often leaves us staring blankly at that little blinking cursor, hoping for a way to rephrase the tweet to let up some characters for an image, a link, or that ever-essential hashtag.

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