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Marketing / June 21, 2016 How to Become a Great Online Community Manager [Infographic]
How to Become a Great Online Community Manager [Infographic]

By Alok Chowdhury

Community_Management.jpg

An increasing number of companies are leveraging communities to engage with their audience, increase visits to their websites, and generate leads or sales.

And guess what? It's working.

By creating an online community, you're essentially creating a platform in which you can interact with your user base in a personal, meaningful way. For your audience, this means a more direct line of communication -- one the invites collaboration and engagement.

However, setting up and running a community is not easy. To help, our team at Vanilla Forums Read More

Marketing / June 15, 2016 Solving For the Future of Social Media: How to Keep Your Strategy Ahead of the Curve [Free Master Class]
Solving For the Future of Social Media: How to Keep Your Strategy Ahead of the Curve [Free Master Class]

By Eric Peters

Instagram? Snapchat? Facebook Messenger? What's next? I was just getting started on Twitter and Facebook!

That's how most of us feel when we're rethinking our social media strategy. Social networks are changing, but not as fast as user behavior and content are, and that's leading to completely new networks that are disrupting the status quo.

Read More
Marketing / June 9, 2016 48 Instagram Stats That'll Help You Improve Your Posting Strategy
48 Instagram Stats That'll Help You Improve Your Posting Strategy

By Lindsay Kolowich

With over 400 million active users, brands are quickly recognizing the need to have a presence on Instagram.

But, as with any social network, the brands that are getting the most out of Instagram are the ones who are smart about what they post, when they post, how often they post, and whom they're targeting.

Read More
Marketing / June 7, 2016 Facebook Bots 101: What They Are, Who's Using Them & What You Should Do About It
Facebook Bots 101: What They Are, Who's Using Them & What You Should Do About It

By Meghan Keaney Anderson

Back in April, Mark Zuckerberg announced the launch of Facebook's Messenger Platform -- a new service that enables businesses of all sizes to build custom bots in Messenger.

In the days following the announcement, the tech and marketing space lost its mind. Thousands of articles were penned about the news, each one speculating on what an open Messenger platform could mean for businesses.

Read More
Marketing / June 2, 2016 How to Use Facebook for Business: 25 Facebook Marketing Tips and Tricks
How to Use Facebook for Business: 25 Facebook Marketing Tips and Tricks

By Lindsay Kolowich

Although some of the younger demographics are passing up Facebook in favor of tools like Instagram and Snapchat, Facebook still dominates the market.

With 1.09 billion people logging in daily (a 16% increase year-over-year), it's still the most popular social network around. Not to mention, Facebook owns 77% of all social logins.

Read More
Marketing / June 1, 2016 How to Write Good Instagram Captions: 8 Tips for Perfecting Your Copy
How to Write Good Instagram Captions: 8 Tips for Perfecting Your Copy

By Lindsay Kolowich

At the end of the day, Instagram is all about the visuals. The quality of your photos will be the differentiating factor when it comes to gaining Instagram followers, getting them interested in your brand and what it's about, and showing off the human side of your business.

But the hard work doesn't end once you've taken that beautiful photo and edited it to perfection.

Read More
Marketing / May 30, 2016 10 Excellent Examples of Video Marketing on Facebook
10 Excellent Examples of Video Marketing on Facebook

By Ryan Philemon

Over recent years, the criteria for engagement on social media has evolved from announcing your brand or product to finding a way to tell a story.

Quality branded video campaigns allow companies to project said story in some really creative and unique ways. Whether you're spreading brand awareness, announcing a new product, or launching a company, great branded video makes customers feel an emotional connection. 

Read More
Marketing / May 25, 2016 A Simple Guide to Mastering the Basics of Effective Social Media Advertising
A Simple Guide to Mastering the Basics of Effective Social Media Advertising

By Áine Devane

Have you ever had any formal or informal paid advertising training or education? If you have, you’re one of the lucky few.

Most marketers are presented with a chunk of their company’s marketing budget one day and told to “run some ads.” Don’t let the costs scare you, paid social advertising is incredibly measurable, and can produce real ROI. From managing your budget to choosing channels and measuring success, learn how to get started with paid advertising.

Read More
Marketing / May 25, 2016 7 New Twitter Features You May Have Missed
7 New Twitter Features You May Have Missed

By Meghan Keaney Anderson

In an industry fixated on rapid growth, any slowdown in user acquisition or monitization sounds alarms. And Twitter, whether it likes it or not, has been sounding a lot of them lately.

Not only is it facing stagnant monthly active user growth, but the revenue generated from those users has disappointed a market accustomed to steady tech progression.

Read More
Marketing / May 24, 2016 10 of the Best Brands on Twitter (And Why They're So Successful)
10 of the Best Brands on Twitter (And Why They're So Successful)

By Lindsay Kolowich

When it was first created, Twitter was designed mostly for individuals. It was a place for people to share succinct versions of their thoughts and ideas with the world.

As it grew in popularity, brands jumped on board and began using the platform to communicate with consumers. Over the past decade, it's become a go-to platform for engaging with fans and increasing brand exposure.

Read More
Marketing / May 13, 2016 49 of the Best Snapchat Drawings We've Ever Seen
49 of the Best Snapchat Drawings We've Ever Seen

By Lindsay Kolowich

For most people, adding a caption, emoji, or even a cool filter to a Snapchat before shipping it is enough to satisfy their creative needs. And that's perfectly fine. There are plenty of people and brands doing really cool things on Snapchat without going all "Van Gogh" on their pictures and videos.

... But there are also people who prefer to go that extra mile when it comes to dressing up their Snaps.

Read More
Marketing / May 13, 2016 A Visual Guide to the Science of Twitter Success [Infographic]
A Visual Guide to the Science of Twitter Success [Infographic]

By Erik Devaney


After years of trying to understand the ins and outs of using Twitter for business -- from hashtag best practices to running paid campaigns -- many marketers have been left wondering ... "Does any of this Twitter stuff actually work? Where are the numbers? Where's the science?!"

At long last, we've been able to uncover the answers to these questions.

Read More
Marketing / May 13, 2016 The "Majority Illusion": A Mind Trick That'll Change Your Approach to Influencer Marketing
The "Majority Illusion": A Mind Trick That'll Change Your Approach to Influencer Marketing

By Kerry Jones

While getting a celebrity to hawk your product or service is a surefire way to get a ton of people to see it, most marketers can’t afford to partner with influencers who have millions of followers.

Luckily, recent research has good news for marketers whose budgets don’t allow for A-list influencer endorsements. 

Read More
Marketing / May 12, 2016 11 of the Best Slack Apps & Integrations to Try
11 of the Best Slack Apps & Integrations to Try

By Lindsay Kolowich

These days, teams of all shapes and sizes -- from NASA to charity: water -- are using the real-time messaging app Slack as a tool for communication and collaboration.

Over the past few years, it's become a robust platform thanks to all of the fun and useful integrations folks have built on top of it. Nowadays, there's a whole lot of really cool stuff you can do in Slack, from polling your teammates, to tracking bugs, to adding GIFs to your conversations.

Read More
Marketing / May 10, 2016 How to Use Snapchat: A Detailed Look Into HubSpot’s Snapchat Strategy
How to Use Snapchat: A Detailed Look Into HubSpot’s Snapchat Strategy

By Marissa Breton

Back in 2011, Snapchat was synonymous with risqué teen behavior. News coverage repeatedly warned parents of the damaging effects the platform might have, and as a result, the success trajectory wasn't looking good.

Since then, Snapchat has evolved into something so much more. And while it's certainly not the cornerstone of every marketing strategy just yet, the channel has earned a reputation for fast growth and innovation.

Read More
Marketing / May 9, 2016 How to Use Facebook Live: A Complete Guide
How to Use Facebook Live: A Complete Guide

By Lindsay Kolowich

In their continued effort to promote video content in the News Feed, Facebook recently launched Facebook Live, a live video streaming service that lets anyone broadcast live videos from their mobile device straight to their Facebook News Feed.

Why are marketers getting so excited about Facebook Live? Because it's an awesome way for them to use the power of live video to communicate their brand stories and build authentic, intimate relationships with fans and followers. 

Read More
Marketing / April 27, 2016 10 of the Best Brands on Snapchat Right Now (And Why They're So Great)
10 of the Best Brands on Snapchat Right Now (And Why They're So Great)

By Lindsay Kolowich

It used to be that Snapchat was seen as a platform geared mostly toward teens and pre-teens. But over the last several years, Snapchat has added features and made changes that have helped to move it into a much broader space.

No longer are they a niche photo-messaging service -- they've become an established media platform valued at over $16 billion and with over 100 million users.

Read More
Marketing / April 23, 2016 The Ultimate Ad Dimension Cheat Sheet for Facebook, Twitter, LinkedIn & Other Social Networks [Infographic]
The Ultimate Ad Dimension Cheat Sheet for Facebook, Twitter, LinkedIn & Other Social Networks [Infographic]

By Jami Oetting

This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post.

People remember what they see more than what they read. This is because we're able to comprehend visual information much more quickly than text.

Read More
Marketing / April 18, 2016 How to Use Facebook for Business: 13 Essential Tips [Infographic]
How to Use Facebook for Business: 13 Essential Tips [Infographic]

By Lindsay Kolowich

Facebook is constantly making changes to the design of the profiles -- for businesses and individuals alike. They've made a few cool changes in the past few years, including adding call-to-action buttons to business Pages and letting you record company milestones, like product launches and events.

There are a lot of ways Facebook is helping brands build a follower base, increase visibility, improve branding, communicate with and engage fans, and even drive traffic and leads.

Read More
Marketing / April 18, 2016 How to Use Twitter Retargeting Ads to Generate More Customers
How to Use Twitter Retargeting Ads to Generate More Customers

By Lauren Mattos

When you think of lead nurturing, do you think of a series of well-timed, relevant emails to a perfectly segmented audience?

Of course you do. And you would be right. In practice, email is the primary channel for lead nurturing. However, supplementary channels such as paid retargeting also serve as an effective way to gently help an engaged prospect along the buyer's journey.

Read More
Marketing / April 7, 2016 Why Don't My Facebook Fans See My Posts? The Decline of Organic Facebook Reach
Why Don't My Facebook Fans See My Posts? The Decline of Organic Facebook Reach

By Erik Devaney

If you've been managing a Facebook Page over the past few years, you've likely noticed a drop in how many of your fans have been viewing and interacting with your organic posts. This decline in organic Facebook reach came to a head in 2014, when marketers started picking up on (and complaining about) the situation in droves, prompting a response from Facebook's VP of Advertising Technology, Brian Boland.

Read More
Marketing / April 6, 2016 What to Post on Instagram: 18 Photo & Video Ideas to Spark Inspiration
What to Post on Instagram: 18 Photo & Video Ideas to Spark Inspiration

By Lindsay Kolowich

Instagram isn't just a go-to social network for individuals anymore. Many marketers have caught wind that it's a powerful social network they need to have some sort of presence on.

The platform's heavy emphasis on visual content like photos, videos, illustrations, and GIFs is becoming a critical way for brands to communicate their story and message.

Read More
Marketing / April 4, 2016 Something Big Is Happening With Snapchat: Why Businesses Shouldn't Wait to Get Started
Something Big Is Happening With Snapchat: Why Businesses Shouldn't Wait to Get Started

By Meghan Keaney Anderson

There's a funny pattern of awakening that tends to happen when a technological advancement sneaks up on us. It starts with a mess of confusion.

We don't understand the technology or its purpose: "I don't get Twitter. Why would I want to know what you had for lunch?"

Read More
Marketing / March 31, 2016 How to Customize Your Facebook Page: 7 Tips and Tricks
How to Customize Your Facebook Page: 7 Tips and Tricks

By Erik Devaney

As the hub of your business presence on a (nearly) 1.6 billion-person social network, your Facebook Page has the potential to be a valuable marketing asset. From educating prospective customers to sharing company updates and educational resources with your existing customers, you can use your Facebook Page to target nearly every stage of your marketing funnel.

Read More
Marketing / March 25, 2016 Want to Expand Your Reach? Effective Social Outreach Strategies for 11 Different Industries [New Data]
Want to Expand Your Reach? Effective Social Outreach Strategies for 11 Different Industries [New Data]

By Lindsay Kolowich

 

As a marketer, you probably spend a lot of time thinking about how to promote and distribute the content your team creates -- which includes social media outreach. After all, you know that by tapping into the right social networks and key influencers at the right times, you can expose your content to a wider audience.

But what constitutes the "right" social networks, the "right" times to post, and the "right" key influencers? 

Read More
Marketing / March 23, 2016 How to Get More Followers, Fans, and Likes to Increase Your Social Reach
How to Get More Followers, Fans, and Likes to Increase Your Social Reach

By Lindsay Kolowich

For most businesses, generating leads is the ultimate benefit of creating and maintaining a social media presence.

But first things first: In order to make social media an effective lead generation machine, you first need to generate a following. This means fans and followers on Facebook, Twitter, LinkedIn, Instagram, and your other social media accounts.

Read More
Marketing / March 16, 2016 A 5-Step Plan for Finding & Engaging With Influential People Online
A 5-Step Plan for Finding & Engaging With Influential People Online

By Luke Guy

These days, collecting email addresses from people isn’t easy. After enduring their fair share of spammy messages, people have become hesitant about handing their information over to just anyone.

For marketers, this presents a unique challenge. When people aren't willing to open up a line of communication with you, it becomes difficult to stay in touch with them.

Read More
Marketing / March 10, 2016 The Anatomy of an Optimized Facebook Ad [Infographic]
The Anatomy of an Optimized Facebook Ad [Infographic]

By Lindsay Kolowich

When it comes to creating a Facebook ad for your business, there are a lot of different things to consider.

How much text should you include? What dimensions should your images and videos be? What's the difference between a desktop News Feed ad, a mobile News Feed ad, a right column ad, and an Instagram ad? How does the auction and billing system work?

Read More
Marketing / March 2, 2016 How Facebook's New 'Reactions' Feature Works & What It Means for Marketers
How Facebook's New 'Reactions' Feature Works & What It Means for Marketers

By Chelsea Hunersen

Last week, Facebook officially rolled out a new feature called “Reactions” to Facebook users worldwide.

The new feature serves as an extension of the Like button. Now, instead of only being able to Like a post, Facebook users can choose from six different emotive reactions: Like, Love, Haha, Wow, Sad, and Angry.

Read More
Marketing / February 24, 2016 The Science Behind Successful Facebook Ads [Free Ebook]
The Science Behind Successful Facebook Ads [Free Ebook]

By Lisa Toner

Facebook has been proven time and time again to be an effective channel for driving traffic to your website, converting visitors into leads, increasing app installations, and generating more Likes for your business Page.

But using Facebook advertising to drive results like these only works if you're smart about it. The challenge for marketers is knowing how to optimise your Facebook ads to get the most bang for your buck.

Read More
Marketing / February 22, 2016 How to Edit Instagram Photos: A Step-by-Step Guide to Using Instagram Filters & More
How to Edit Instagram Photos: A Step-by-Step Guide to Using Instagram Filters & More

By Lindsay Kolowich

Have you ever looked through your Instagram feed and wondered how some people make their photos look so darn good?

Whether I'm looking at drool-worthy photos posted by food brands or crisp, gorgeous shots of full-time Instagrammers (yes, that's a real job), I've had my fair share of photo envy.

Read More
Marketing / February 22, 2016 Why Some Things Go Viral — And Others Don’t [Video]
Why Some Things Go Viral — And Others Don’t [Video]

By Lindsay Kolowich

Today, internet users have more control over what they look at online than ever before. To earn their attention, marketers like us have to create content that's worthy of our audience's time and emotional investment.But what's the best way to cut through the clutter to make sure our content gets seen?

Well, it helps to create content that's poised to go viral, of course.

Read More
Marketing / February 18, 2016 How to Create a Sensible Social Media Strategy for Your Business [Infographic]
How to Create a Sensible Social Media Strategy for Your Business [Infographic]

By Marisa Smith

Many businesses find social media overwhelming - there are so many networks available, and they’re always adding new features for you to learn and integrate into your plan. If you don’t have a full-time team of social media experts at your disposal, your success depends on creating a simple and sensible strategy that fits your resources and goals.

Here are a few steps you can take to focus your energy:

Read More
Marketing / February 18, 2016 Snapchat for Business: How It Works, Why You Need It & How to Build a Following [Infographic]
Snapchat for Business: How It Works, Why You Need It & How to Build a Following [Infographic]

By Lindsay Kolowich

Back when Snapchat was first released in 2011, a lot of people dismissed it as a passing fad. But with over 100 million daily active users, it's clear the app is here to stay -- and yet, many marketers are still struggling with the concept of actually using it for their businesses. (In fact, a lot of marketers are still struggling to take it seriously as a social media platform at all.)

But a huge part of Snapchat's appeal is the creativity it allows users to express, and the fact that the content disappears within ten seconds.

Read More
Marketing / February 17, 2016 24 Awesome Facebook, LinkedIn, Twitter, Instagram & Pinterest Features You Didn't Know Existed
24 Awesome Facebook, LinkedIn, Twitter, Instagram & Pinterest Features You Didn't Know Existed

By Lindsay Kolowich

Social media networks are continuously adding cool little features here and there, and it can be tough to keep up -- especially if there's no big announcement.

For instance, did you know you can add life events and milestones to your personal and business Pages on Facebook? That you can remove certain users' tweets from your Twitter feed without having to officially unfollow them? That you can add hidden relationship notes to your LinkedIn connections? (That one's my favorite.)

Read More
Marketing / February 16, 2016 How to Get More Followers on Instagram: A Guide to Earning Your First 1,000 Followers
How to Get More Followers on Instagram: A Guide to Earning Your First 1,000 Followers

By Lindsay Kolowich

You might already know that Instagram is a growing channel that lets individuals and businesses alike expand their brand. For businesses especially, it's a way to humanize your brand, recruit future employees, showcase your product and company culture, delight customers, and generate new business.

But here's the deal: Unless you're famous, it's really hard to amass a huge following on Instagram without some hard work.

Read More
Marketing / February 15, 2016 How to Create a Monthly Social Media Report [Free Ebook]
How to Create a Monthly Social Media Report [Free Ebook]

By Ellen Bartolino

As a marketer, you're probably familiar with the number crunching and data analysis that goes along with presenting a monthly report to your team. And while it's not always the most exciting task, it's crucial to ensure your brand continues to grow.

Utilizing social media in all stages of the funnel is an essential element of your marketing strategy, and the need to evaluate these efforts is more really important

Read More
Marketing / February 12, 2016 The Social Media Content Calendar Template Every Marketer Needs [Free Template]
The Social Media Content Calendar Template Every Marketer Needs [Free Template]

By Lindsay Kolowich

We have a 9 a.m. meeting? Yikes! Hold on -- let me just click around the internet like a maniac to find something for the morning tweet. 

Sound familiar? Scrambling for social content is not a new phenomenon. We have meetings. We run late. Things come up. And it's really hard to get any meaningful amount of work done when you have the next social media update looming over your head every 30, 60, or 90 minutes.

Read More

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