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Social Media Blog Posts

Learn how to market your business on Facebook, Twitter, LinkedIn, Pinterest, Snapchat, Periscope, and more.

Marketing / August 24, 2016 How to Create an Engaging Snapchat Story: A Start-to-Finish Guide
How to Create an Engaging Snapchat Story: A Start-to-Finish Guide

By Sophia Bernazzani

Snapchat_Story.jpg

With the average attention span dipping to just 8.25 seconds -- as short as that of a goldfish-- today's marketers are tasked with creating content that's engaging enough to appeal to distracted consumers.

With that in mind, Snapchat -- a real-time messaging and multimedia app -- has become an increasingly attractive channel for those looking to engage the 18-34 year old demographic and grow their brand's social media presence.

This is largely due to the fact that Snapchat content is inherently time-bound: Snapchat ... Read More

Marketing / August 18, 2016 How to Write Better Headlines for Your Facebook Ads
How to Write Better Headlines for Your Facebook Ads

By Sophia Bernazzani

With 1.13 billion daily active users engaging on the platform, Facebook has become an obvious option for marketers looking to explore the benefits of targeted ad creation.

And while Facebook's targeting options make it easier for you to get your ads in front of the people you really care about, it's ultimately up to you to do the convincing. To do that, you'll need to pay close attention to the details.

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Marketing / August 17, 2016 22 Stats That Show Why Your Business Should Be Active on Instagram [Infographic]
22 Stats That Show Why Your Business Should Be Active on Instagram [Infographic]

By Lindsay Kolowich

Despite its impressive reach -- over 300 million daily active users and counting -- it took some time for marketers to realize the business potential of Instagram. 

Not only is including Instagram in your social media marketing strategy helpful in terms of achieving high levels of engagement and brand awareness, but it can also make it easier for you to attract new leads and customers.

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Marketing / August 10, 2016 12 of the Best Facebook Post Ideas for Facebook Lead Generation
12 of the Best Facebook Post Ideas for Facebook Lead Generation

By Lindsay Kolowich

Most marketers know by now that Facebook is an important business tool for companies of every size and industry. With a daily active user base of 1.13 billion (1.03 billion on mobile alone), you know it can help you reach new audiences you may not have been able to reach otherwise. It can also help you get found more easily in search, create a community around your business, promote the content you create, and develop a strong brand identity.

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Marketing / August 8, 2016 NYC Sanitation, Scotch Tape & More: 10 Companies With Unexpectedly Good Twitter Content
NYC Sanitation, Scotch Tape & More: 10 Companies With Unexpectedly Good Twitter Content

By Amanda Zantal-Wiener

Back when I was in business school, just a wee lass interning for a consulting firm, one of my first assignments was to deliver a presentation on the value of social media. I had to prove why something like Twitter was actually of any use in this industry, and explain how we would leverage it to promote our company.

At the time, it was a bit of a tall order.

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Marketing / August 4, 2016 How to Use Instagram Stories: A Simple Guide for Marketers
How to Use Instagram Stories: A Simple Guide for Marketers

By Marissa Breton

On Tuesday, Instagram introduced Instagram Stories, a new feature with remarkable similarities to Snapchat.

Stories provides Instagram users with a place to share posts at a higher frequency. While Instagram photos are typically reserved for perfectly composed shots, Stories allows you to share the little moments that may not be as picture-perfect.

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Marketing / August 3, 2016 How to Take Your Own Professional Headshot: A Budget-Friendly Guide
How to Take Your Own Professional Headshot: A Budget-Friendly Guide

By Lindsay Kolowich

Your headshot is kind of like the logo for your personal brand.

Like a business logo, it'll show up everywhere you showcase your personal brand online: your Twitter profile, your LikedIn profile, your blog, your email signatures, and so on. And, also like a business logo, it's a great opportunity for you to use imagery to make a lasting, positive impression on your audience.

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Marketing / August 3, 2016 The Future of Social Video: A Brief Look Into What's Next [Infographic]
The Future of Social Video: A Brief Look Into What's Next [Infographic]

By Lindsay Kolowich

Over the past few years, video has become one of the most compelling ways for brands to tell their stories on social media.

From the instant popularity of Facebook Live videos to Instagram increasing their video length from 30 to 60 seconds, marketers are using the power of video to communicate their business' personalities and brand stories, to express creativity, and to build emotional connections with fans and followers.

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Marketing / August 1, 2016 How to Use Social Media at Every Stage of the Funnel [Free Guide]
How to Use Social Media at Every Stage of the Funnel [Free Guide]

By Ellen Bartolino

Consumers turn to social media when making a purchase -- that much we know. They might search for information prior to purchasing and then again, post-purchase, for customer service and company updates.

Knowing this, it's imperative that your company is there, providing them with the resources they need to choose your product over your competitor's.

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Marketing / July 28, 2016 A Simple Guide to Keyboard Shortcuts for Facebook, Twitter & More [Infographic]
A Simple Guide to Keyboard Shortcuts for Facebook, Twitter & More [Infographic]

By Lindsay Kolowich

We're all aware that we spend a lot of time on social media these days. Many would even say we're spending too much time -- not stopping to smell the roses, so to speak. After all, the average American checks their Facebook, Twitter, and other social media accounts 17 times a day, which means at least once every waking hour.

But when browsing and posting on social is your job, it's not like we can resolve to block Facebook during working hours.

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Marketing / July 26, 2016 The Essential Cheat Sheet of Cover Photo Dimensions for Facebook, Twitter & More [Templates]
The Essential Cheat Sheet of Cover Photo Dimensions for Facebook, Twitter & More [Templates]

By Lindsay Kolowich

Having a social media profile without a cover photo is like having a brick-and-mortar business without a store sign. Although brands could technically do without either, I wouldn't recommend it.

Social media cover photos are great for communicating brand values, highlighting a current campaign, or conveying what your company has to offer.

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Marketing / July 25, 2016 28 of the Best Instagrams to Follow for Design Inspiration
28 of the Best Instagrams to Follow for Design Inspiration

By Lindsay Kolowich

What if I told you you could visit an art gallery ... from the comfort of your own home? Or from a bus seat on your commute to work? Or while you're taking a break for lunch?

If you follow the right people, that's what Instagram can do for you. There are a lot of really talented artists and designers out there who use Instagram as a sort of mini art gallery -- a social portfolio, if you will.

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Marketing / July 20, 2016 The Role of Emotions in Shareable Content: An Analysis of 100 Viral Reddit Images
The Role of Emotions in Shareable Content: An Analysis of 100 Viral Reddit Images

By Andrea Lehr

These days, we’re inundated with digital noise from the moment we wake up. Once we silence the alarm on our phone, we’ll spend the next few minutes on various apps and sites, dodging unwanted ads and unappealing headlines along the way.

However, you’ll find that some posts are simply unavoidable -- who could forget "The Dress" debate of 2015?

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Marketing / July 14, 2016 What Does the Future of Facebook Advertising Look Like? [New Data]
What Does the Future of Facebook Advertising Look Like? [New Data]

By Ellen Bartolino

While the content your business creates is important, delivering it to the right people is easily half the battle. Using Facebook’s paid tools to expand your reach might be a no-brainer, but leveraging them to their full potential is another question entirely.

Facebook's advertising platform allows marketers to effectively target a specific audience, which makes it far easier to deliver content to the people that actually want to see it -- resulting in higher engagement.

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Marketing / July 12, 2016 Are Display Ads Worth Your Time? [Flowchart]
Are Display Ads Worth Your Time? [Flowchart]

By Marcus Andrews

There are a lot of reasons to avoid display ads. In recent years search, social, and video ads have cruised past display as the go-to ad format for digital marketers looking to give their campaigns a boost -- and for good reason. There’s not much to love when you look at display ad performance in aggregate. People don’t generally click on them or trust them, and many are actively blocking them.

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Marketing / July 7, 2016 23 Brilliant Twitter Cover Photo Examples From Real Brands
23 Brilliant Twitter Cover Photo Examples From Real Brands

By Lindsay Kolowich

What do you think to yourself when you see someone's Twitter avatar is the default image of an egg? Chances are, you probably assume they are either inactive, a fake account, or someone not worth following.

While almost all businesses understand that the egghead approach isn't doing them any justice, they often fail to understand that a plain, flat Twitter cover photo can be equally as off-putting to potential followers.

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Marketing / July 1, 2016 The 16 Best Facebook Pages You've Ever Seen
The 16 Best Facebook Pages You've Ever Seen

By Lindsay Kolowich

With more than 1.65 billion monthly active users, Facebook is a major player in the world of social networking. Businesses looking to market using Facebook have one major tool at their disposal: the Facebook Page.

Facebook Pages were specifically engineered for businesses. They provide a public home on Facebook for a business, and they allow businesses to publish content and receive comments and feedback from fans and customers.

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Marketing / June 29, 2016 15 Hidden Snapchat Hacks & Features You'll Wish You Knew About Sooner
15 Hidden Snapchat Hacks & Features You'll Wish You Knew About Sooner

By Lindsay Kolowich

Snapchat, the one-to-one messaging app with more than 150 million daily active users, has earned a reputation for fast growth and innovation.

But despite its success, it isn't the most user-friendly app I've ever played around with. Many of its best features are so buried within the app that a lot of people don't even know they exist. In March 2016, Snapchat added even more features in their release of a new version, and some of these features have totally reshaped how people use the app in the first place.

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Marketing / June 29, 2016 How to Stay on Top of Industry News & Trends: 35 Simple IFTTT Hacks to Try
How to Stay on Top of Industry News & Trends: 35 Simple IFTTT Hacks to Try

By Jane Stecyk

As marketers, we all face the same challenge: how do we stay on top of the news and trends that matter to our industry?

Our inboxes are overflowing. Our Twitter feeds never stop scrolling. Our bookmarks folder is stuffed to capacity. And yet, more than ever, our clients and coworkers depend on us to bring order to the chaos.

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Marketing / June 28, 2016 The Complete Guide to Instagram Advertising [Ebook]
The Complete Guide to Instagram Advertising [Ebook]

By Ellen Bartolino

As of just last week, Instagram hit a major milestone: the platform doubled its monthly active users to 500 million in just two short years. What's more, over half of those monthly users -- 300 million, to be exact -- are active on the platform daily. That's a whole lot of action.

All that said, it should come as no surprise that Instagram has become a place of interest for businesses.

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Marketing / June 27, 2016 7 of the Best Facebook Live Videos We've Ever Seen
7 of the Best Facebook Live Videos We've Ever Seen

By Carly Stec

This week, Facebook announced grand plans to take their already successful live broadcasting platform to great heights. The announcement included product updates like two-person broadcasts, waiting rooms for viewers, and Snapchat-esque filters all in the works.

With these updates in mind, carving out a strategy for Facebook Live seems like a no-brainer.

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Marketing / June 21, 2016 How to Become a Great Online Community Manager [Infographic]
How to Become a Great Online Community Manager [Infographic]

By Alok Chowdhury

An increasing number of companies are leveraging communities to engage with their audience, increase visits to their websites, and generate leads or sales.

And guess what? It's working.

By creating an online community, you're essentially creating a platform in which you can interact with your user base in a personal, meaningful way.

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Marketing / June 15, 2016 Solving For the Future of Social Media: How to Keep Your Strategy Ahead of the Curve [Free Master Class]
Solving For the Future of Social Media: How to Keep Your Strategy Ahead of the Curve [Free Master Class]

By Eric Peters


Instagram? Snapchat? Facebook Messenger? What's next? I was just getting started on Twitter and Facebook!

That's how most of us feel when we're rethinking our social media strategy. Social networks are changing, but not as fast as user behavior and content are, and that's leading to completely new networks that are disrupting the status quo.

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Marketing / June 9, 2016 48 Instagram Stats That'll Help You Improve Your Posting Strategy
48 Instagram Stats That'll Help You Improve Your Posting Strategy

By Lindsay Kolowich

With over 400 million active users, brands are quickly recognizing the need to have a presence on Instagram.

But, as with any social network, the brands that are getting the most out of Instagram are the ones who are smart about what they post, when they post, how often they post, and whom they're targeting.

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Marketing / June 7, 2016 Facebook Bots 101: What They Are, Who's Using Them & What You Should Do About It
Facebook Bots 101: What They Are, Who's Using Them & What You Should Do About It

By Meghan Keaney Anderson

Back in April, Mark Zuckerberg announced the launch of Facebook's Messenger Platform -- a new service that enables businesses of all sizes to build custom bots in Messenger.

In the days following the announcement, the tech and marketing space lost its mind. Thousands of articles were penned about the news, each one speculating on what an open Messenger platform could mean for businesses.

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Marketing / June 2, 2016 How to Use Facebook for Business: 25 Facebook Marketing Tips and Tricks
How to Use Facebook for Business: 25 Facebook Marketing Tips and Tricks

By Lindsay Kolowich

Although some of the younger demographics are passing up Facebook in favor of tools like Instagram and Snapchat, Facebook still dominates the market.

With 1.09 billion people logging in daily (a 16% increase year-over-year), it's still the most popular social network around. Not to mention, Facebook owns 77% of all social logins.

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Marketing / June 1, 2016 How to Write Good Instagram Captions: 8 Tips for Perfecting Your Copy
How to Write Good Instagram Captions: 8 Tips for Perfecting Your Copy

By Lindsay Kolowich

At the end of the day, Instagram is all about the visuals. The quality of your photos will be the differentiating factor when it comes to gaining Instagram followers, getting them interested in your brand and what it's about, and showing off the human side of your business.

But the hard work doesn't end once you've taken that beautiful photo and edited it to perfection.

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Marketing / May 30, 2016 10 Excellent Examples of Video Marketing on Facebook
10 Excellent Examples of Video Marketing on Facebook

By Ryan Philemon

Over recent years, the criteria for engagement on social media has evolved from announcing your brand or product to finding a way to tell a story.

Quality branded video campaigns allow companies to project said story in some really creative and unique ways. Whether you're spreading brand awareness, announcing a new product, or launching a company, great branded video makes customers feel an emotional connection. 

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Marketing / May 25, 2016 A Simple Guide to Mastering the Basics of Effective Social Media Advertising
A Simple Guide to Mastering the Basics of Effective Social Media Advertising

By Áine Devane

Have you ever had any formal or informal paid advertising training or education? If you have, you’re one of the lucky few.

Most marketers are presented with a chunk of their company’s marketing budget one day and told to “run some ads.” Don’t let the costs scare you, paid social advertising is incredibly measurable, and can produce real ROI. From managing your budget to choosing channels and measuring success, learn how to get started with paid advertising.

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Marketing / May 25, 2016 7 New Twitter Features You May Have Missed
7 New Twitter Features You May Have Missed

By Meghan Keaney Anderson

In an industry fixated on rapid growth, any slowdown in user acquisition or monitization sounds alarms. And Twitter, whether it likes it or not, has been sounding a lot of them lately.

Not only is it facing stagnant monthly active user growth, but the revenue generated from those users has disappointed a market accustomed to steady tech progression.

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Marketing / May 24, 2016 10 of the Best Brands on Twitter (And Why They're So Successful)
10 of the Best Brands on Twitter (And Why They're So Successful)

By Lindsay Kolowich

When it was first created, Twitter was designed mostly for individuals. It was a place for people to share succinct versions of their thoughts and ideas with the world.

As it grew in popularity, brands jumped on board and began using the platform to communicate with consumers. Over the past decade, it's become a go-to platform for engaging with fans and increasing brand exposure.

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Marketing / May 13, 2016 49 of the Best Snapchat Drawings We've Ever Seen
49 of the Best Snapchat Drawings We've Ever Seen

By Lindsay Kolowich

For most people, adding a caption, emoji, or even a cool filter to a Snapchat before shipping it is enough to satisfy their creative needs. And that's perfectly fine. There are plenty of people and brands doing really cool things on Snapchat without going all "Van Gogh" on their pictures and videos.

... But there are also people who prefer to go that extra mile when it comes to dressing up their Snaps.

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Marketing / May 13, 2016 A Visual Guide to the Science of Twitter Success [Infographic]
A Visual Guide to the Science of Twitter Success [Infographic]

By Erik Devaney


After years of trying to understand the ins and outs of using Twitter for business -- from hashtag best practices to running paid campaigns -- many marketers have been left wondering ... "Does any of this Twitter stuff actually work? Where are the numbers? Where's the science?!"

At long last, we've been able to uncover the answers to these questions.

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Marketing / May 13, 2016 The "Majority Illusion": A Mind Trick That'll Change Your Approach to Influencer Marketing
The "Majority Illusion": A Mind Trick That'll Change Your Approach to Influencer Marketing

By Kerry Jones

While getting a celebrity to hawk your product or service is a surefire way to get a ton of people to see it, most marketers can’t afford to partner with influencers who have millions of followers.

Luckily, recent research has good news for marketers whose budgets don’t allow for A-list influencer endorsements. 

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Marketing / May 12, 2016 11 of the Best Slack Apps & Integrations to Try
11 of the Best Slack Apps & Integrations to Try

By Lindsay Kolowich

These days, teams of all shapes and sizes -- from NASA to charity: water -- are using the real-time messaging app Slack as a tool for communication and collaboration.

Over the past few years, it's become a robust platform thanks to all of the fun and useful integrations folks have built on top of it. Nowadays, there's a whole lot of really cool stuff you can do in Slack, from polling your teammates, to tracking bugs, to adding GIFs to your conversations.

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Marketing / May 10, 2016 How to Use Snapchat: A Detailed Look Into HubSpot’s Snapchat Strategy
How to Use Snapchat: A Detailed Look Into HubSpot’s Snapchat Strategy

By Marissa Breton

Back in 2011, Snapchat was synonymous with risqué teen behavior. News coverage repeatedly warned parents of the damaging effects the platform might have, and as a result, the success trajectory wasn't looking good.

Since then, Snapchat has evolved into something so much more. And while it's certainly not the cornerstone of every marketing strategy just yet, the channel has earned a reputation for fast growth and innovation.

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Marketing / May 9, 2016 How to Use Facebook Live: A Complete Guide
How to Use Facebook Live: A Complete Guide

By Lindsay Kolowich

In their continued effort to promote video content in the News Feed, Facebook recently launched Facebook Live, a live video streaming service that lets anyone broadcast live videos from their mobile device straight to their Facebook News Feed.

Why are marketers getting so excited about Facebook Live? Because it's an awesome way for them to use the power of live video to communicate their brand stories and build authentic, intimate relationships with fans and followers. 

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