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    The Essential Cheat Sheet of Cover Photo Dimensions for Facebook, Twitter & More [+ Pre-Sized Templates]

    By Shannon Johnson


    Editor's Note: This post has been updated to reflect the latest social media cover photo dimensions for 2015.

    Having a social media profile without a cover photo is like having a brick-and-mortar business without a store sign. Although brands could technically do without either, I wouldn't recommend it.

    Social media cover photos are great for communicating brand values, highlighting a current campaign, or conveying what your company has to offer. But if you're a social media marketing manager who doesn't also happen to be a designer, creating cover photos for your social accounts like Facebook, Twitter, and LinkedIn is probably easier said than done. You either have to struggle to design a professional-looking cover photo for each social network on ... Read More

    Does Your College or University Have Too Many Social Media Accounts?

    By Leigh Fitzgerald

    It’s tempting to jump on the social media bandwagon and create multiple profiles for the various departments and athletics teams within your college or university. Everyone wants to have a voice and post content they think followers will find interesting and engaging. But, there does come a point when you have to ask: “How many social media accounts is too many?” The answer becomes clear when you understand the drawbacks of maintaining multiple profiles.

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    A Visual Guide to Creating the Perfect LinkedIn Company Page

    By Erik Devaney

    Your LinkedIn Company Page is an online beacon for both prospective customers and prospective employees. As such, it is a truly unique space on the web, one that blurs the lines between knowledge- sharing platform and relationship-building tool.

    To help you make the most of your LinkedIn Company Page, we've put together this visual guide, which features several “pro tips” provided by LinkedIn's marketing team.

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    How to Use Twitter Cards to Drive More Website Traffic [Infographic]

    By Ginny Soskey

    Hey, you. Yes, you. I know you’re trying to improve your company’s presence on Twitter, but you're often feeling constrained by that 140 character limit.

    There's actually a way around that character limit -- and it can help you increase your conversion rates.

    Think that's too good to be true? It's not: Using Twitter Cards, you can actually embed rich media that don't count toward your tweet character limit.

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    10 Ways to Mix Up Your Visual Content on Social Media

    By Anna Guerrero

    Visual content is the most powerful tool your brand can use to engage your fans on social media. It allows you to express ideas quickly and effectively, which is a valuable tactic to set your brand apart from the vast amount of written content published online every day.

    So which kinds of visual content works best on social media? The best answer: a variety. Finding clever and creative ways to mix up your visual content will boost your fan interaction and help your build your brand's identity on social.

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    Facebook Graph Search Now Lets You Find Old Posts: Here's What You Need to Know

    By Ginny Soskey

    Confession: Back when Facebook first rolled out Graph Search, I was a little disappointed.

    In theory, it seemed like it could help me. If I had optimized the About section on my Page with just the right details, and someone on a desktop computer actually used Facebook's awkwardly worded search queries, maybe they would find my Page. And then, maybe they'd click through to see what was going on there. And maybe they'd click on a post I had published that included a link back to my website. 

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    The Evolution of Social Media Since 2004 [Infographic]

    By Lindsay Kolowich

    Can you believe it's only been 10 years since Facebook was founded?

    Perhaps many of you feel like it was just yesterday when "friend" was just a noun and the phrase "pics or it didn't happen" wasn't a common quip. But because social media networks like Facebook have been a central fixture of most companies' marketing strategies for so many years now, I don't know ... 10 years makes it seem so young.

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    If Everyone Hates Selfies, Why Do They Get So Many Likes?

    By Amanda Martin

    Almost immediately after “selfies” became a thing, people started bashing them. And sure, that kind of makes sense – there’s something mockery-worthy about taking lots of photos of yourself.

    But if selfies are so silly, why do they get so much social media engagement (likes, retweets, etc.)? I have a couple of theories, and I’m going to share them with you.

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    How to Develop a Strong Visual Brand on Social Media

    By Melanie Perkins

    The new world of marketing is increasingly visual. It's no coincidence that the newest and fastest-growing social networks on the web -- like Pinterest, Instagram, and Snapchat -- are focused primarily on visual content.

    So, how can marketers adapt to and leverage an increasingly visual social atmosphere? By

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    5 Ways You Can Add Social Proof to Your Landing Pages

    By Lindsay Kolowich

    Imagine you and I were chatting, and I leaned in and told you, "I'm a really amazing oil painter. People look at my paintings and think they're photographs. My work brings out emotions people didn't even know they had -- I'm that talented."

    Would you believe me? Or would you write me off as pretty self-serving? 

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    6 Essential Social Media Lessons From Top Executives

    By Shannon Johnson

    Previously, right here on this blog, we’ve written about the importance of company leadership getting involved in social media. After all, there are some major benefits to doing so -- an improved company reputation and increased consumer trust, among others. Despite the upsides of social media involvement, the vast majority of c-level executives remain absent from social channels like Twitter, Facebook, and LinkedIn.

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    The 3 Biggest Mistakes People Make on Twitter and LinkedIn (And How to Fix Them)

    By Evelyn Wolf

    Though social media isn't some shiny new marketing toy, lots of marketers get tripped up when using it. Sure, these folks know how to put together a tweet or publish a status update, but they get overwhelmed when they're trying to navigate the unwritten "rules" of these platforms to be successful. And when they get overwhelmed, they slip up -- just like the rest of us when we're learning something new.

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    Think You Know LinkedIn? 7 Common Myths Debunked

    By Lana Khavinson

    Ever wonder what happens when you hit the magical "500+ connections" level on LinkedIn? Or how people connect with those outside of their immediate network? Or how to keep your entire network from seeing a tiny profile update?

    Though LinkedIn is a powerful tool for business professionals across all industries,

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    The Week's Best Content About Content

    By Lindsay Kolowich

    When it comes to promoting content and expanding a company's reach, lots of shares is one of those metrics that every marketer wants to achieve. The more shares you get, the more traffic you get, the more leads you get ... and so on and so forth. So while shares certainly aren't the be-all-end-all for online marketing metrics, they certainly indicate future success.

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    How to Consistently Keep Up With the Latest Social Media Trends

    By Rachel Sprung

    There's so much going on with social media it's hard to keep up. There are always new features being added to Facebook, LinkedIn, Twitter, and Pinterest -- and with all of the other responsibilities on your plate, staying up-to-date with the latest and greatest can feel like you're running on a really fast on a tredmill while attempting to juggle. It's hard.

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    The Definitive Guide to Awkward LinkedIn Networking

    By Corey Eridon

    Even though "network" is in the name, I don't think of most social networks as actual networking sites. For me, Facebook is for friends. Twitter is for sharing. Pinterest is for inspiration. YouTube is for videos.

    But LinkedIn? That's the one social network that I actually use for networking.

    Read More

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