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    Funny Tweets & Social Media Examples From 17 Real Brands

    By Lindsay Kolowich

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    There are quite a few factors that go into what makes a brand "followable" in social media. Think about it from the follower's perspective: Why do you choose to 'Like' or follow certain brands on social networks like Facebook and Twitter?

    It could be because they share valuable, educational content that appeals to your interests and needs. Or, it could be that they give you access to exclusive deals, coupons, or other promotions. Or, maybe they're just ridiculously funny.

    Truthfully, the best brands to follow in social media should probably have a combination of all those characteristics. But I'd venture to say that many of you are ... Read More

    How People Are Really Using Snapchat: A Glimpse Into Their Growing User Base [Infographic]

    By Lindsay Kolowich

    Snapchat has grown up a lot since its release back in 2011. While most people know it as the app that lets you send "private," disappearing photos to your friends, the app has a whole lot more depth to it now. It offers branded and interactive filtering options, live news stories, and even a feature that lets you send cash to a friend.

    Its popularity and growth all the way up until now has been impressive.

    Read More
    How to Craft the Perfect LinkedIn Profile: A Comprehensive Guide [Infographic]

    By Lindsay Kolowich

    Your LinkedIn profile is a place for you to build your professional brand, showcase your achievements and skills, share content with other professionals, and connect with colleagues, business partners, and even potential employers.

    And people will come across it in a variety of ways -- whether they're searching for employees at your company or in your industry, or they met you in person and want to remind themselves what you do or learn more about your accomplishments.

    Read More
    The Handy Character Count Guide for Blog Posts, Facebook Pages & More

    By Lindsay Kolowich

    When it comes to writing posts and updating profiles for your blog and social media, one of the most common questions folks have is: What's the character limit on X, Y, or Z? Another common one: What's the ideal character count for X, Y, or Z?

    For example, you probably know the character limit for a tweet is 140. But did you know that a link takes up 24 of those characters, leaving you with 116 characters to play with?

    Read More
    The Ultimate Cheat Sheet of Photo & Image Sizes on Facebook, Twitter, LinkedIn & Other Social Networks [Infographic]

    By Lindsay Kolowich

    When you're designing cover photos, graphics, and other social media assets, sometimes knowing the bare bones image dimensions isn't enough.

    What if you wanted to place text or an arrow on your Facebook cover photo without it getting covered by the profile photo? And what about the shared link thumbnails on Facebook or in-stream photos on Twitter ... how big should those be?

    Read More
    20 Fascinating Things You Didn't Know About Your Facebook News Feed

    By Lindsay Kolowich

    The feature TIME once compared to "a glitzy laundry list" is now the crux of Facebook's success.

    Facebook's News Feed launched in September 2006, about a year and a half after the launch of the site. At first, people thought of it as a timeline of mundane details about their friends' lives. But it's evolved into what TIME has more recently called "the most valuable billboard on Earth" -- for brands, publishers, celebrities, and the rest of us.

    Read More
    How to Choose the Perfect Fonts for Every Project: A Detailed Guide [Infographic]

    By Lindsay Kolowich

    When it comes to delighting people with design, details matter -- a lot. The fonts you choose every time you lay out an email, an ebook, or an image for social media end up giving your marketing a polish that makes a big difference.

    Trouble is, with so many options to choose from, finding the right one isn't always as obvious as we'd like it to be. Thankfully, there are a few guiding principles out there to simplify the selection process.

    Read More
    How to Publish on LinkedIn Pulse: A Beginner's Guide

    By Carly Stec

    Try as I may, I'll never be able to recreate my mother's tomato sauce recipe. It's a science; a tried-and-tested formula that took her years to master. (Time well spent, if you ask me.)

    But the great thing about formulas is that they provide us with a starting point -- a list of the elements we need to produce an intended outcome. From there, it's up to us to put them together. 

    Read More
    32 Inspiring Inbound Marketing Examples to Spark Your Own Campaign Ideas [Free Ebook]

    By Megan Conley

    The arrival of a new year is a time for fresh beginnings. Although we may not all admit to resolutions of healthier lifestyles or less Netflix binges, it is hard to ignore the cultural push to re-evaluate your goals for a more successful year. 

    Likewise, with the close of Q4, now is the time to identify the focus of your marketing team for 2016 and brainstorm fresh ideas for your campaigns. 

    Read More
    18 Brilliant Examples of Holiday Marketing Campaigns

    By Lindsay Kolowich

    Every holiday season, it's like the floodgates burst open: All of a sudden, there are holiday marketing campaigns everywhere. Every business is trying to cash in on the spending frenzy with emails, social media posts, television advertisements, and other related efforts.

    While these campaigns can sometimes seem out of control, many brands out there actually do their holiday marketing very, very well.

    Read More
    Social Media for Homebuilders: 10 Great Brands to Follow

    By Danielle Winterberger

    As Marketers, we strive to write valuable content, stand out from our competitors and target our audience in a unique and creative way. Leveraging social media is a great way to achieve all three of those goals. 

    However, if your client is a homebuilder, or a similarly unique brand it may be challenging to know what exactly to post, and how to differentiate yourself from other brands. Check out these 10 homebuilder brands that found creative ways to leverage social media.

    Read More
    How to Design Graphics That'll Boost Your Conversions [Free Ebook]

    By Christine White

    Gone are the days where "I'm not creative enough" or "I don't have any design experience" serve as sound excuses for avoiding design entirely. Thanks to new technology, it's possible for pretty much anyone to create optimized graphics to support their campaigns and lead generation efforts. 

    With photos in tweets averaging a 35% boost in retweets and captions under graphics being viewed 300X more than body copy on average, compelling graphics have become an increasingly important part of the marketing plan.

    Read More
    Linking Instagram to Your Company Facebook Page [Quick Tip]

    By Andrew M. Smith

    Visual content garners the most interactions on social media, so being able to share this content across multiple platforms is a must.

    One of the best ways to achieve this is by linking your Instagram account to your company's Facebook Page. Let's jump into how you can accomplish this connection for your social media accounts. 

    Read More
    How to Launch a New Product: A 7-Step Checklist for Nailing Your Next Launch [SlideShare]

    By Lindsay Kolowich

    Like a tree falling in the woods, if you launch a product without spreading the word ... will anyone use it? Will anyone even want it?

    Probably not. Whether you're launching something huge, something small, or you're updating a current offering, you'll want to start your preparation well in advance of the launch date. This includes nailing down your positioning and messaging, sharing that with key teams and stakeholders, listing out all the launch activities, creating assets and content, prepping everyone involved in the launch, and so on.

    Read More
    How Images Make Content More Shareable on Facebook, Instagram & Twitter [Infographic]

    By Lindsay Kolowich

    It's no secret that visual content is dominating the social web right now. Facebook's News Feed update that made images much larger and more visible is a great example of this. After all, people are naturally more attracted to images than they are to text -- making visual content highly shareable and engaging.

    Posting compelling visual content is one of the most important things you can do to improve your social media strategy.

    Read More
    6 Tips for Scaling Social Media Promotion With a One-Person Team

    By Adrienne Smith

    Creating and maintaining a presence for your brand on social media can be a 24/7 job for an entire team of people. But what happens when you're on a content team of one? How do you find time to dedicate to social media without neglecting your other responsibilities? 

    That's the position I've found myself in. For me, checking in on social media happens between editing articles, managing freelance writers, building gated content, optimizing our CTAs, distributing our content, and growing organic search referrals.

    Read More
    The 14 Best College Twitter Accounts (And What Makes Them Stand Out)

    By Lindsay Kolowich

    According to a 2015 Pew Research Center survey, 37% of U.S. adult internet users between 18–29 years old use Twitter. This is up from 31% the year before. On average.

    If social media teams at universities want to target the college demographic, they need to start by understanding and adapting to students' social media habits. Universities are lucky to already have a built-in community -- and Twitter is a great place for them to inform and engage with students, prospective students, alumnae/i, and faculty.

    Read More
    10 Time-Saving Tools for Managing Your Social Media Following

    By Evan Seto

    Keeping up with emerging social media networks is challenging. It's easy to feel like you're spreading yourself thin.

    That said, maintaining a healthy social media following on all of your networks is even more challenging. You can't help but want more followers, but if you're going to extreme lengths just to build up that number with empty names and faces, it's not worth the time and resources.

    Read More
    The Anatomy of the Perfect Profile Photo For Facebook, Twitter, LinkedIn & More [Infographic]

    By Carly Stec

    If a picture really does "speak 1,000 words," then what does your profile photo say about you?

    Before you go uploading any old photo online to serve as a representation of yourself, it's important that you put some thought into the selection process. 

    Sure, you might want to show off your awesome tan from the cruise you just went on, but is that shot of you sporting sunglasses with an umbrella drink in hand really the best option?

    Read More
    5 Creative Ways to Use Meerkat or Periscope In Your Marketing [SlideShare]

    By Lindsay Kolowich

    When the live video streaming apps Meerkat and Periscope were first released in early 2015, many marketers weren't sure whether they'd be a passing trend or here to stay.

    Turns out, the live streaming apps have been growing rapidly over the past few months. In August 2015, Twitter-owned Periscope reported it'd surpassed 10 million registered accounts only four months after launching -- and it has almost two million daily active users.

    Read More
    The Consequences of Social Media Shaming [Video]

    By Lindsay Kolowich

    Believe it or not, in the early days of social media, Twitter was a healing place.

    People used Twitter as a platform to share their shameful secrets with the world, and to connect with one another when they realized they were no longer alone. It gave voiceless people a voice -- and became a place not for shaming others, but for radical de-shaming, de-stigmatizing, and building up a strong network of support.

    Read More
    Need Marketing Inspiration? Here Are 12 Places to Find Great Examples

    By Lindsay Kolowich

    In the marketing world, like most facets of life and business, there's a lot of pressure to come up with original ideas. 

    Trouble is, with seemingly millions of ideas being executed on a daily basis, it can be tough to cook up something truly original -- and that's okay. An idea doesn't have to be unique to be great. In fact, there are some really awesome examples of great marketing out there that you can lean on to inspire your next project.

    Read More
    How to Use Instagram Photos to Boost Your Email Engagement [Infographic]

    By Jami Oetting

    This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post.

    Marketers love email marketing. And marketers love Instagram. But very rarely do they bring these two loves together: Curalate found that only 14% of marketers are using social media images in their email marketing efforts, and marketers leverage Instagram content less than 3% of the time. 

    Read More
    Introducing Twitter Moments: How to Navigate the Social Network's Newest Feature

    By Lindsay Kolowich

    Tweets, by nature, have very short lifespans.

    Every time you post a new tweet, it has only minutes in the spotlight before getting drowned out by newer tweets. In fact, every second, 9,100 new tweets are posted by Twitter users around the globe.

    That's a lot of content you never get to see. How do you find the Twitter content you'd actually really like to see, but never get the chance to discover?

    Read More
    12 Simple Hacks to "Undo" Those Embarrassing Tech Mistakes

    By Lindsay Kolowich

    In this fast-paced world, when we're firing off emails, posting status updates, and sending messages a mile a minute, we've all pressed "send" or "delete" sooner than we've intended at one time or another.

    From posting a photo of my "amazung view of the muntains" to sending an email prematurely, I know that feeling of regret all too well.

    Read More
    3 Easy Facebook Store Options for Ecommerce

    By John Dukes

    One of your goals as an ecommerce store owner is to remove as much friction as possible, right? When you know where your customers are hanging out, you should be able to set up shop right there. That’s why the Facebook store option is such an important opportunity. Rather than crossing your fingers that your Facebook fans will remember to slip on over to your ecommerce site to purchase the products you introduce there on social media, what if they could just buy it right away? That’s how powerful the removal of friction can be, and that’s why you might just want to turn your Facebook page into a store. 

    Read More
    Almost Famous: The Business of Being a Celebrity Impersonator

    By Ginny Soskey

    It was dark. To my left was Captain Jack Sparrow. To my right was the Wicked Witch of the West. Then, Marilyn Monroe appeared on stage.

    That's all par for the course at The Sunburst Convention, an annual conference in Orlando, Florida for professional celebrity impersonators and lookalikes. Since 2003, people have attended this conference to make connections with fellow performers, book gigs, and hone their craft.

    Read More
    Master the Chatter: 8 Tips to Get Your Event Trending on Twitter

    By Tracy Kosolcharoen

    It's every event marketer's dream: Pulling up your phone during your event and quickly peeking at Twitter, only to discover that your event's hashtag is trending. After all of your hard work putting the event together, seeing people engaging in conversation online (lots of conversation online) is a huge validation. 

    But that seems like an incredible feat to accomplish when you've got so many other moving pieces in the event planning process. So how do you prepare for your event so you have a better chance of trending on Twitter?

    Read More

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