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Marketing / April 30, 2016 The Pros & Cons of Facebook, Twitter, Instagram & Other Social Networks [Infographic]
The Pros & Cons of Facebook, Twitter, Instagram & Other Social Networks [Infographic]

By Lindsay Kolowich

weighing-pros-cons.jpeg

Nowadays, social media is one of the main channels used by companies to reach their target audiences. But with so many different social networks available, how do you choose which will work best for you?

It's not a one-size-fits-all solution.

For example, recent research has shown that teens and millennials are moving away from Facebook and into other social networks like Instagram and Snapchat. So if you're primarily targeting teens, you may want to focus your resources on building a stronger presence on ... Read More

Marketing / April 27, 2016 10 of the Best Brands on Snapchat Right Now (And Why They're So Great)
10 of the Best Brands on Snapchat Right Now (And Why They're So Great)

By Lindsay Kolowich

It used to be that Snapchat was seen as a platform geared mostly toward teens and pre-teens. But over the last several years, Snapchat has added features and made changes that have helped to move it into a much broader space.

No longer are they a niche photo-messaging service -- they've become an established media platform valued at over $16 billion and with over 100 million users.

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Marketing / April 23, 2016 The Ultimate Ad Dimension Cheat Sheet for Facebook, Twitter, LinkedIn & Other Social Networks [Infographic]
The Ultimate Ad Dimension Cheat Sheet for Facebook, Twitter, LinkedIn & Other Social Networks [Infographic]

By Jami Oetting

This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post.

People remember what they see more than what they read. This is because we're able to comprehend visual information much more quickly than text.

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Marketing / April 18, 2016 How to Use Facebook for Business: 13 Essential Tips [Infographic]
How to Use Facebook for Business: 13 Essential Tips [Infographic]

By Lindsay Kolowich

Facebook is constantly making changes to the design of the profiles -- for businesses and individuals alike. They've made a few cool changes in the past few years, including adding call-to-action buttons to business Pages and letting you record company milestones, like product launches and events.

There are a lot of ways Facebook is helping brands build a follower base, increase visibility, improve branding, communicate with and engage fans, and even drive traffic and leads.

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Marketing / April 18, 2016 How to Use Twitter Retargeting Ads to Generate More Customers
How to Use Twitter Retargeting Ads to Generate More Customers

By Lauren Mattos

When you think of lead nurturing, do you think of a series of well-timed, relevant emails to a perfectly segmented audience?

Of course you do. And you would be right. In practice, email is the primary channel for lead nurturing. However, supplementary channels such as paid retargeting also serve as an effective way to gently help an engaged prospect along the buyer's journey.

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Marketing / April 7, 2016 Why Don't My Facebook Fans See My Posts? The Decline of Organic Facebook Reach
Why Don't My Facebook Fans See My Posts? The Decline of Organic Facebook Reach

By Erik Devaney

If you've been managing a Facebook Page over the past few years, you've likely noticed a drop in how many of your fans have been viewing and interacting with your organic posts. This decline in organic Facebook reach came to a head in 2014, when marketers started picking up on (and complaining about) the situation in droves, prompting a response from Facebook's VP of Advertising Technology, Brian Boland.

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Marketing / April 6, 2016 What to Post on Instagram: 18 Photo & Video Ideas to Spark Inspiration
What to Post on Instagram: 18 Photo & Video Ideas to Spark Inspiration

By Lindsay Kolowich

Instagram isn't just a go-to social network for individuals anymore. Many marketers have caught wind that it's a powerful social network they need to have some sort of presence on.

The platform's heavy emphasis on visual content like photos, videos, illustrations, and GIFs is becoming a critical way for brands to communicate their story and message.

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Marketing / April 4, 2016 Something Big is Happening With Snapchat: Why Businesses Shouldn't Wait to Get Started
Something Big is Happening With Snapchat: Why Businesses Shouldn't Wait to Get Started

By Meghan Keaney Anderson

There's a funny pattern of awakening that tends to happen when a technological advancement sneaks up on us. It starts with a mess of confusion.

We don't understand the technology or its purpose: "I don't get Twitter. Why would I want to know what you had for lunch?"

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Marketing / March 31, 2016 How to Customize Your Facebook Page: 7 Tips and Tricks
How to Customize Your Facebook Page: 7 Tips and Tricks

By Erik Devaney

As the hub of your business presence on a (nearly) 1.6 billion-person social network, your Facebook Page has the potential to be a valuable marketing asset. From educating prospective customers to sharing company updates and educational resources with your existing customers, you can use your Facebook Page to target nearly every stage of your marketing funnel.

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Marketing / March 25, 2016 Want to Expand Your Reach? Effective Social Outreach Strategies for 11 Different Industries [New Data]
Want to Expand Your Reach? Effective Social Outreach Strategies for 11 Different Industries [New Data]

By Lindsay Kolowich

 

As a marketer, you probably spend a lot of time thinking about how to promote and distribute the content your team creates -- which includes social media outreach. After all, you know that by tapping into the right social networks and key influencers at the right times, you can expose your content to a wider audience.

But what constitutes the "right" social networks, the "right" times to post, and the "right" key influencers? 

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Marketing / March 23, 2016 How to Get More Followers, Fans, and Likes to Increase Your Social Reach
How to Get More Followers, Fans, and Likes to Increase Your Social Reach

By Lindsay Kolowich

For most businesses, generating leads is the ultimate benefit of creating and maintaining a social media presence.

But first things first: In order to make social media an effective lead generation machine, you first need to generate a following. This means fans and followers on Facebook, Twitter, LinkedIn, Instagram, and your other social media accounts.

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Marketing / March 16, 2016 A 5-Step Plan for Finding & Engaging With Influential People Online
A 5-Step Plan for Finding & Engaging With Influential People Online

By Luke Guy

These days, collecting email addresses from people isn’t easy. After enduring their fair share of spammy messages, people have become hesitant about handing their information over to just anyone.

For marketers, this presents a unique challenge. When people aren't willing to open up a line of communication with you, it becomes difficult to stay in touch with them.

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Marketing / March 10, 2016 The Anatomy of an Optimized Facebook Ad [Infographic]
The Anatomy of an Optimized Facebook Ad [Infographic]

By Lindsay Kolowich

When it comes to creating a Facebook ad for your business, there are a lot of different things to consider.

How much text should you include? What dimensions should your images and videos be? What's the difference between a desktop News Feed ad, a mobile News Feed ad, a right column ad, and an Instagram ad? How does the auction and billing system work?

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Marketing / March 2, 2016 How Facebook's New 'Reactions' Feature Works & What It Means for Marketers
How Facebook's New 'Reactions' Feature Works & What It Means for Marketers

By Chelsea Hunersen

Last week, Facebook officially rolled out a new feature called “Reactions” to Facebook users worldwide.

The new feature serves as an extension of the Like button. Now, instead of only being able to Like a post, Facebook users can choose from six different emotive reactions: Like, Love, Haha, Wow, Sad, and Angry.

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Marketing / February 24, 2016 The Science Behind Successful Facebook Ads [Free Ebook]
The Science Behind Successful Facebook Ads [Free Ebook]

By Lisa Toner

Facebook has been proven time and time again to be an effective channel for driving traffic to your website, converting visitors into leads, increasing app installations, and generating more Likes for your business Page.

But using Facebook advertising to drive results like these only works if you're smart about it. The challenge for marketers is knowing how to optimise your Facebook ads to get the most bang for your buck.

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Marketing / February 22, 2016 How to Edit Instagram Photos: A Step-by-Step Guide to Using Instagram Filters & More
How to Edit Instagram Photos: A Step-by-Step Guide to Using Instagram Filters & More

By Lindsay Kolowich

Have you ever looked through your Instagram feed and wondered how some people make their photos look so darn good?

Whether I'm looking at drool-worthy photos posted by food brands or crisp, gorgeous shots of full-time Instagrammers (yes, that's a real job), I've had my fair share of photo envy.

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Marketing / February 22, 2016 Why Some Things Go Viral — And Others Don’t [Video]
Why Some Things Go Viral — And Others Don’t [Video]

By Lindsay Kolowich

Today, internet users have more control over what they look at online than ever before. To earn their attention, marketers like us have to create content that's worthy of our audience's time and emotional investment.But what's the best way to cut through the clutter to make sure our content gets seen?

Well, it helps to create content that's poised to go viral, of course.

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Marketing / February 18, 2016 How to Create a Sensible Social Media Strategy for Your Business [Infographic]
How to Create a Sensible Social Media Strategy for Your Business [Infographic]

By Marisa Smith

Many businesses find social media overwhelming - there are so many networks available, and they’re always adding new features for you to learn and integrate into your plan. If you don’t have a full-time team of social media experts at your disposal, your success depends on creating a simple and sensible strategy that fits your resources and goals.

Here are a few steps you can take to focus your energy:

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Marketing / February 18, 2016 Snapchat for Business: How It Works, Why You Need It & How to Build a Following [Infographic]
Snapchat for Business: How It Works, Why You Need It & How to Build a Following [Infographic]

By Lindsay Kolowich

Back when Snapchat was first released in 2011, a lot of people dismissed it as a passing fad. But with over 100 million daily active users, it's clear the app is here to stay -- and yet, many marketers are still struggling with the concept of actually using it for their businesses. (In fact, a lot of marketers are still struggling to take it seriously as a social media platform at all.)

But a huge part of Snapchat's appeal is the creativity it allows users to express, and the fact that the content disappears within ten seconds.

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Marketing / February 17, 2016 24 Awesome Facebook, LinkedIn, Twitter, Instagram & Pinterest Features You Didn't Know Existed
24 Awesome Facebook, LinkedIn, Twitter, Instagram & Pinterest Features You Didn't Know Existed

By Lindsay Kolowich

Social media networks are continuously adding cool little features here and there, and it can be tough to keep up -- especially if there's no big announcement.

For instance, did you know you can add life events and milestones to your personal and business Pages on Facebook? That you can remove certain users' tweets from your Twitter feed without having to officially unfollow them? That you can add hidden relationship notes to your LinkedIn connections? (That one's my favorite.)

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Marketing / February 16, 2016 How to Get More Followers on Instagram: A Guide to Earning Your First 1,000 Followers
How to Get More Followers on Instagram: A Guide to Earning Your First 1,000 Followers

By Lindsay Kolowich

You might already know that Instagram is a growing channel that lets individuals and businesses alike expand their brand. For businesses especially, it's a way to humanize your brand, recruit future employees, showcase your product and company culture, delight customers, and generate new business.

But here's the deal: Unless you're famous, it's really hard to amass a huge following on Instagram without some hard work.

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Marketing / February 15, 2016 How to Create a Monthly Social Media Report [Free Ebook]
How to Create a Monthly Social Media Report [Free Ebook]

By Ellen Bartolino

As a marketer, you're probably familiar with the number crunching and data analysis that goes along with presenting a monthly report to your team. And while it's not always the most exciting task, it's crucial to ensure your brand continues to grow.

Utilizing social media in all stages of the funnel is an essential element of your marketing strategy, and the need to evaluate these efforts is more really important

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Marketing / February 12, 2016 The Social Media Content Calendar Template Every Marketer Needs [Free Template]
The Social Media Content Calendar Template Every Marketer Needs [Free Template]

By Lindsay Kolowich

We have a 9 a.m. meeting? Yikes! Hold on -- let me just click around the internet like a maniac to find something for the morning tweet. 

Sound familiar? Scrambling for social content is not a new phenomenon. We have meetings. We run late. Things come up. And it's really hard to get any meaningful amount of work done when you have the next social media update looming over your head every 30, 60, or 90 minutes.

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Marketing / February 9, 2016 Why We’re Thinking About Messaging Apps All Wrong
Why We’re Thinking About Messaging Apps All Wrong

By Meghan Keaney Anderson

If you start to feel the low burn of anxiety rising in your gut whenever you hear about messaging apps like WhatsApp and WeChat, take comfort -- you're not alone. Much of the coverage on messaging apps to date has been accompanied by a mixture of sheer awe at their velocity and the oddly foreboding tone of a teenage dystopian blockbuster.

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Marketing / February 9, 2016 How to Use Instagram for Your Business [Free Ebook]
How to Use Instagram for Your Business [Free Ebook]

By Ellen Bartolino

Instagram for business has become an essential element of social media marketing. With 400 million users, over 80 million posts per day, and a 93% growth month-over-month for businesses using it, Instagram is an extremely useful social media platform to take advantage of. While other social media sites like Facebook, Twitter, and LinkedIn each serve their own purpose, Instagram is a platform where you can show your company's human side.

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Marketing / February 8, 2016 How to Use Hashtags on Twitter, Facebook & Instagram
How to Use Hashtags on Twitter, Facebook & Instagram

By Lindsay Kolowich

A lot of words have been added to the dictionary over the past few decades thanks to social media, but few have become so widely used and accepted as "hashtag."

For a long time, the hashtag symbol (#) was known simply as the "pound" symbol. Now, I could swear that the only time I hear it referred to as a pound symbol is when I enter my PIN number to pay my cell phone bill.

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Marketing / February 4, 2016 Funny Tweets & Social Media Examples From 17 Real Brands
Funny Tweets & Social Media Examples From 17 Real Brands

By Lindsay Kolowich

There are quite a few factors that go into what makes a brand "followable" in social media. Think about it from the follower's perspective: Why do you choose to 'Like' or follow certain brands on social networks like Facebook and Twitter?

It could be because they share valuable, educational content that appeals to your interests and needs.

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Marketing / February 2, 2016 How People Are Really Using Snapchat: A Glimpse Into Their Growing User Base [Infographic]
How People Are Really Using Snapchat: A Glimpse Into Their Growing User Base [Infographic]

By Lindsay Kolowich

Snapchat has grown up a lot since its release back in 2011. While most people know it as the app that lets you send "private," disappearing photos to your friends, the app has a whole lot more depth to it now. It offers branded and interactive filtering options, live news stories, and even a feature that lets you send cash to a friend.

Its popularity and growth all the way up until now has been impressive.

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Marketing / January 25, 2016 How to Craft the Perfect LinkedIn Profile: A Comprehensive Guide [Infographic]
How to Craft the Perfect LinkedIn Profile: A Comprehensive Guide [Infographic]

By Lindsay Kolowich

Your LinkedIn profile is a place for you to build your professional brand, showcase your achievements and skills, share content with other professionals, and connect with colleagues, business partners, and even potential employers.

And people will come across it in a variety of ways -- whether they're searching for employees at your company or in your industry, or they met you in person and want to remind themselves what you do or learn more about your accomplishments.

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Marketing / January 20, 2016 The Handy Character Count Guide for Blog Posts, Facebook Pages & More
The Handy Character Count Guide for Blog Posts, Facebook Pages & More

By Lindsay Kolowich

When it comes to writing posts and updating profiles for your blog and social media, one of the most common questions folks have is: What's the character limit on X, Y, or Z? Another common one: What's the ideal character count for X, Y, or Z?

For example, you probably know the character limit for a tweet is 140. But did you know that a link takes up 24 of those characters, leaving you with 116 characters to play with?

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Marketing / January 19, 2016 15 Hidden Instagram Hacks & Features Everyone Should Know About
15 Hidden Instagram Hacks & Features Everyone Should Know About

By Lindsay Kolowich

In the past few years, Instagram has quickly become the go-to social network -- and not just for middle and high schoolers. Pew Research Center reported in 2015 that 26% of adult internet users use Instagram. Compare that with the 23% of adult internet users who use Twitter.

Not only do adults use instagram, 53% of adults ages 18–29 years old say they use it every single day.

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Marketing / January 12, 2016 The Ultimate Cheat Sheet of Photo & Image Sizes on Facebook, Twitter, LinkedIn & Other Social Networks [Infographic]
The Ultimate Cheat Sheet of Photo & Image Sizes on Facebook, Twitter, LinkedIn & Other Social Networks [Infographic]

By Lindsay Kolowich

When you're designing cover photos, graphics, and other social media assets, sometimes knowing the bare bones image dimensions isn't enough.

What if you wanted to place text or an arrow on your Facebook cover photo without it getting covered by the profile photo? And what about the shared link thumbnails on Facebook or in-stream photos on Twitter ... how big should those be?

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Marketing / January 11, 2016 20 Fascinating Things You Didn't Know About Your Facebook News Feed
20 Fascinating Things You Didn't Know About Your Facebook News Feed

By Lindsay Kolowich

The feature TIME once compared to "a glitzy laundry list" is now the crux of Facebook's success.

Facebook's News Feed launched in September 2006, about a year and a half after the launch of the site. At first, people thought of it as a timeline of mundane details about their friends' lives. But it's evolved into what TIME has more recently called "the most valuable billboard on Earth" -- for brands, publishers, celebrities, and the rest of us.

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Marketing / January 7, 2016 How to Choose the Perfect Fonts for Every Project: A Detailed Guide [Infographic]
How to Choose the Perfect Fonts for Every Project: A Detailed Guide [Infographic]

By Lindsay Kolowich

When it comes to delighting people with design, details matter -- a lot. The fonts you choose every time you lay out an email, an ebook, or an image for social media end up giving your marketing a polish that makes a big difference.

Trouble is, with so many options to choose from, finding the right one isn't always as obvious as we'd like it to be. Thankfully, there are a few guiding principles out there to simplify the selection process.

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Marketing / January 7, 2016 How to Publish on LinkedIn Pulse: A Beginner's Guide
How to Publish on LinkedIn Pulse: A Beginner's Guide

By Carly Stec

Try as I may, I'll never be able to recreate my mother's tomato sauce recipe. It's a science; a tried-and-tested formula that took her years to master. (Time well spent, if you ask me.)

But the great thing about formulas is that they provide us with a starting point -- a list of the elements we need to produce an intended outcome. From there, it's up to us to put them together. 

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Marketing / January 6, 2016 The Best Times to Post on Facebook, Twitter, LinkedIn & Other Social Media Sites [Infographic]
The Best Times to Post on Facebook, Twitter, LinkedIn & Other Social Media Sites [Infographic]

By Lindsay Kolowich

Social media is one of the best ways to amplify the great content you’re creating. But it isn’t enough to just post content to social whenever you feel like it. Some times are better than others.

So … When’s the best time to post content to social media?

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Marketing / December 28, 2015 32 Inspiring Inbound Marketing Examples to Spark Your Own Campaign Ideas [Free Ebook]
32 Inspiring Inbound Marketing Examples to Spark Your Own Campaign Ideas [Free Ebook]

By Megan Conley

The arrival of a new year is a time for fresh beginnings. Although we may not all admit to resolutions of healthier lifestyles or less Netflix binges, it is hard to ignore the cultural push to re-evaluate your goals for a more successful year. 

Likewise, with the close of Q4, now is the time to identify the focus of your marketing team for 2016 and brainstorm fresh ideas for your campaigns. 

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Marketing / December 28, 2015 How to Build Your Brand With Instagram: 4 Tried-and-True Tips
How to Build Your Brand With Instagram: 4 Tried-and-True Tips

By Nathan Chan

Instagram is a platform that has demonstrated tremendous growth. In fact, the Instagram community grew to over 400 million users this past year. 

Despite its impressive reach, many business owners are still overlooking its marketing potential. As a result, they're leaving high levels of engagement, brand awareness, and even profit on the table. 

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Marketing / December 14, 2015 18 Brilliant Examples of Holiday Marketing Campaigns
18 Brilliant Examples of Holiday Marketing Campaigns

By Lindsay Kolowich

Every holiday season, it's like the floodgates burst open: All of a sudden, there are holiday marketing campaigns everywhere. Every business is trying to cash in on the spending frenzy with emails, social media posts, television advertisements, and other related efforts.

While these campaigns can sometimes seem out of control, many brands out there actually do their holiday marketing very, very well.

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Marketing / December 11, 2015 Social Media for Homebuilders: 10 Great Brands to Follow
Social Media for Homebuilders: 10 Great Brands to Follow

By Danielle Winterberger

As Marketers, we strive to write valuable content, stand out from our competitors and target our audience in a unique and creative way. Leveraging social media is a great way to achieve all three of those goals. 

However, if your client is a homebuilder, or a similarly unique brand it may be challenging to know what exactly to post, and how to differentiate yourself from other brands. Check out these 10 homebuilder brands that found creative ways to leverage social media.

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Marketing / December 4, 2015 How to Design Graphics That'll Boost Your Conversions [Free Ebook]
How to Design Graphics That'll Boost Your Conversions [Free Ebook]

By Christine White

Gone are the days where "I'm not creative enough" or "I don't have any design experience" serve as sound excuses for avoiding design entirely. Thanks to new technology, it's possible for pretty much anyone to create optimized graphics to support their campaigns and lead generation efforts. 

With photos in tweets averaging a 35% boost in retweets and captions under graphics being viewed 300X more than body copy on average, compelling graphics have become an increasingly important part of the marketing plan.

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Marketing / December 2, 2015 Linking Instagram to Your Company Facebook Page [Quick Tip]
Linking Instagram to Your Company Facebook Page [Quick Tip]

By Andrew M. Smith

Visual content garners the most interactions on social media, so being able to share this content across multiple platforms is a must.

One of the best ways to achieve this is by linking your Instagram account to your company's Facebook Page. Let's jump into how you can accomplish this connection for your social media accounts. 

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Marketing / December 2, 2015 How to Launch a New Product: A 7-Step Checklist for Nailing Your Next Launch [SlideShare]
How to Launch a New Product: A 7-Step Checklist for Nailing Your Next Launch [SlideShare]

By Lindsay Kolowich

Like a tree falling in the woods, if you launch a product without spreading the word ... will anyone use it? Will anyone even want it?

Probably not. Whether you're launching something huge, something small, or you're updating a current offering, you'll want to start your preparation well in advance of the launch date. This includes nailing down your positioning and messaging, sharing that with key teams and stakeholders, listing out all the launch activities, creating assets and content, prepping everyone involved in the launch, and so on.

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