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    How to Move, Copy & Delete Pinterest Pins in Bulk [Quick Tip]

    By Ginny Soskey

    pinterest_board

    When you first start out on Pinterest, many of us imagine it'll be the best way to organize all the things that inspire you. Instead of haphazardly storing bookmarks in your browser or keeping a long Evernote file of things to remember, you set up a few tailored boards, and start pinning away.

    But pretty soon after you start, you'll realize that it can actually be hard to stay organized on Pinterest.

    For example, you probably come across content every day that doesn't quite fit the board descriptions you've already made, but wouldn't warrant creating an entirely new board. Months go by where you're consistently pinning ... Read More

    20 Facebook, Twitter, LinkedIn & Pinterest Features You Didn't Know Existed (But Totally Should)

    By Lindsay Kolowich

    Social media networks are continuously adding cool little features here and there, and it can be tough to keep up -- especially if there's no big announcement.

    For instance, did you know you can reorder the sections on your Facebook business Page? That you can embed a SlideShare presentation directly into a tweet? That you can add hidden relationship notes to your LinkedIn connections? (That one's my favorite.)

    Read More
    Where Social Commerce Revenue Comes From [Infographic]

    By Susannah Morris

    In 2015, social commerce sales are forecasted to represent 5% of online retail revenue -- or $14 billion. Like most ecommerce companies, you’re probably incorporating ratings, reviews, and product recommendations into the shopping experience. (If you need some help, check out this post on getting more and better ecommerce reviews!) But, are you keeping up with the top 25 ecommerce companies and encouraging shoppers to Like, Pin, and Tweet?

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    How to Monitor Social Media in Only 10 Minutes a Day [Free Ebook]

    By Brittany Leaning

    If you’re a social media manager, salesperson, customer support rep, or executive, you’ve likely experienced social media overload or exhaustion. Each and every one of these roles requires busy people to go above and beyond to respond to fans, deal with people’s problems, or dig deeper to find unique opportunities.

    But there’s one big problem here … social media never sleeps! And 72% of people who complain on Twitter expect a response within an hour.

    Read More
    What to Cut From Your Marketing in 2015

    By Ginny Soskey

    Pretty much all marketers are pressured to do more. Get on more social networks, write more blog posts, send more emails, run more reports, generate more sales ...

    And sometimes, doing more works. Blogging more, for example, can increase traffic and leads

    But other times, doing less is actually a much better idea.

    Adding more and more and more to your plate can stretch you thin and make your marketing activities less effective. And with only so much time in the day, you've got to figure out how to get more results without actually doing more work.

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    The Making of a Viral Video: How One Dog Racked Up 1.6 Million Views on YouTube

    By Lindsay Kolowich

    Ah, the great mystery of viral content. I still remember the panic and helplessness I felt when, back during one of my internships, my boss asked me to "make a viral video." After all, I was in college and therefore knew exactly what would "hit" -- right? Right?

    Well, not exactly. (And I didn't succeed in making a viral video.) Unfortunately, there's no tried-and-true formula for virality -- but it's still fascinating to look at content that does go viral and learn exactly how that happened.

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    4 Awesome Social Media Campaigns of 2014

    By Aly Schweigert

    2014 has been a big year — between “Let It Go,” Flappy Bird, and Kim K trying (and, thankfully, failing) to break the Internet, we’ve lived through some memorable moments.  And because social media is so tied to our day-to-day lives, we’ve also lived through some memorable social media campaigns.   

    So, in the spirit of the holiday season and the coming new year, we’re proud to present Cleriti’s top four favorite social media campaigns of 2014 (in no particular order):

    1) The Project For Awesome Fundraiser

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    Does Your College or University Have Too Many Social Media Accounts?

    By Leigh Fitzgerald

    It’s tempting to jump on the social media bandwagon and create multiple profiles for the various departments and athletics teams within your college or university. Everyone wants to have a voice and post content they think followers will find interesting and engaging. But, there does come a point when you have to ask: “How many social media accounts is too many?” The answer becomes clear when you understand the drawbacks of maintaining multiple profiles.

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    A Visual Guide to Creating the Perfect LinkedIn Company Page

    By Erik Devaney

    Your LinkedIn Company Page is an online beacon for both prospective customers and prospective employees. As such, it is a truly unique space on the web, one that blurs the lines between knowledge- sharing platform and relationship-building tool.

    To help you make the most of your LinkedIn Company Page, we've put together this visual guide, which features several “pro tips” provided by LinkedIn's marketing team.

    Read More
    How to Use Twitter Cards to Drive More Website Traffic [Infographic]

    By Ginny Soskey

    Hey, you. Yes, you. I know you’re trying to improve your company’s presence on Twitter, but you're often feeling constrained by that 140 character limit.

    There's actually a way around that character limit -- and it can help you increase your conversion rates.

    Think that's too good to be true? It's not: Using Twitter Cards, you can actually embed rich media that don't count toward your tweet character limit.

    Read More
    10 Ways to Mix Up Your Visual Content on Social Media

    By Anna Guerrero

    Visual content is the most powerful tool your brand can use to engage your fans on social media. It allows you to express ideas quickly and effectively, which is a valuable tactic to set your brand apart from the vast amount of written content published online every day.

    So which kinds of visual content works best on social media? The best answer: a variety. Finding clever and creative ways to mix up your visual content will boost your fan interaction and help your build your brand's identity on social.

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    Facebook Graph Search Now Lets You Find Old Posts: Here's What You Need to Know

    By Ginny Soskey

    Confession: Back when Facebook first rolled out Graph Search, I was a little disappointed.

    In theory, it seemed like it could help me. If I had optimized the About section on my Page with just the right details, and someone on a desktop computer actually used Facebook's awkwardly worded search queries, maybe they would find my Page. And then, maybe they'd click through to see what was going on there. And maybe they'd click on a post I had published that included a link back to my website. 

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    The Evolution of Social Media Since 2004 [Infographic]

    By Lindsay Kolowich

    Can you believe it's only been 10 years since Facebook was founded?

    Perhaps many of you feel like it was just yesterday when "friend" was just a noun and the phrase "pics or it didn't happen" wasn't a common quip. But because social media networks like Facebook have been a central fixture of most companies' marketing strategies for so many years now, I don't know ... 10 years makes it seem so young.

    Read More
    If Everyone Hates Selfies, Why Do They Get So Many Likes?

    By Amanda Martin

    Almost immediately after “selfies” became a thing, people started bashing them. And sure, that kind of makes sense – there’s something mockery-worthy about taking lots of photos of yourself.

    But if selfies are so silly, why do they get so much social media engagement (likes, retweets, etc.)? I have a couple of theories, and I’m going to share them with you.

    Read More
    How to Develop a Strong Visual Brand on Social Media

    By Melanie Perkins

    The new world of marketing is increasingly visual. It's no coincidence that the newest and fastest-growing social networks on the web -- like Pinterest, Instagram, and Snapchat -- are focused primarily on visual content.

    So, how can marketers adapt to and leverage an increasingly visual social atmosphere? By

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    5 Ways You Can Add Social Proof to Your Landing Pages

    By Lindsay Kolowich

    Imagine you and I were chatting, and I leaned in and told you, "I'm a really amazing oil painter. People look at my paintings and think they're photographs. My work brings out emotions people didn't even know they had -- I'm that talented."

    Would you believe me? Or would you write me off as pretty self-serving? 

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    6 Essential Social Media Lessons From Top Executives

    By Shannon Johnson

    Previously, right here on this blog, we’ve written about the importance of company leadership getting involved in social media. After all, there are some major benefits to doing so -- an improved company reputation and increased consumer trust, among others. Despite the upsides of social media involvement, the vast majority of c-level executives remain absent from social channels like Twitter, Facebook, and LinkedIn.

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    The 3 Biggest Mistakes People Make on Twitter and LinkedIn (And How to Fix Them)

    By Evelyn Wolf

    Though social media isn't some shiny new marketing toy, lots of marketers get tripped up when using it. Sure, these folks know how to put together a tweet or publish a status update, but they get overwhelmed when they're trying to navigate the unwritten "rules" of these platforms to be successful. And when they get overwhelmed, they slip up -- just like the rest of us when we're learning something new.

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    Think You Know LinkedIn? 7 Common Myths Debunked

    By Lana Khavinson

    Ever wonder what happens when you hit the magical "500+ connections" level on LinkedIn? Or how people connect with those outside of their immediate network? Or how to keep your entire network from seeing a tiny profile update?

    Though LinkedIn is a powerful tool for business professionals across all industries,

    Read More

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