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    How New Technology Is Changing the Way We Earn (And Retain) Customers Online

    By Josh Enzer

    Did you know that Twitter was launched less than 10 years ago? Or that Instagram is only five years old?  

    One of the most exciting things about the internet is the pace at which innovation happens. New products can quickly become an important part of the everyday lives of hundreds of millions of people in the blink of an eye.  

    The story is no different when it comes to marketing on the internet. While many of us are familiar with “tried-and-true” ways to acquire and retain customers online -- paid search, email marketing, etc. -- there’s a whole new wave of exciting technologies that are emerging right now. 

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    3 Easy Facebook Store Options for Ecommerce

    By John Dukes

    One of your goals as an ecommerce store owner is to remove as much friction as possible, right? When you know where your customers are hanging out, you should be able to set up shop right there. That’s why the Facebook store option is such an important opportunity. Rather than crossing your fingers that your Facebook fans will remember to slip on over to your ecommerce site to purchase the products you introduce there on social media, what if they could just buy it right away? That’s how powerful the removal of friction can be, and that’s why you might just want to turn your Facebook page into a store. 

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    Almost Famous: The Business of Being a Celebrity Impersonator

    By Ginny Soskey

    It was dark. To my left was Captain Jack Sparrow. To my right was the Wicked Witch of the West. Then, Marilyn Monroe appeared on stage.

    That's all par for the course at The Sunburst Convention, an annual conference in Orlando, Florida for professional celebrity impersonators and lookalikes. Since 2003, people have attended this conference to make connections with fellow performers, book gigs, and hone their craft.

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    Master the Chatter: 8 Tips to Get Your Event Trending on Twitter

    By Tracy Kosolcharoen

    It's every event marketer's dream: Pulling up your phone during your event and quickly peeking at Twitter, only to discover that your event's hashtag is trending. After all of your hard work putting the event together, seeing people engaging in conversation online (lots of conversation online) is a huge validation. 

    But that seems like an incredible feat to accomplish when you've got so many other moving pieces in the event planning process. So how do you prepare for your event so you have a better chance of trending on Twitter?

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    19 Online Review Sites for Collecting Business & Product Reviews

    By Lindsay Kolowich

    We (and the rest of the internet for the past decade) have already spent some time convincing you of the importance of acquiring online reviews for your business. So let's just assume you're sold on the benefits of having a bunch of people tout how awesome you are on the web.

    That being said, it's not safe to assume we all know exactly where in the wide world of the web we can point those well wishers when they want to sing our praises.

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    8 Interesting Facebook Stats to Help You Increase Engagement [Infographic]

    By Steve Rayson

    All the evidence suggests that Facebook’s News Feed is now one of the most powerful content channels in the world. Don't believe us? Let’s look at some recent studies.

    Shareaholic research shows social media now drives more traffic to its publishers' websites than search, and that Facebook dwarfs all other networks. According to Shareaholic's latest report, Facebook now drives 25% of all traffic to its publishers' websites.

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    7 Ways To Diversify Your Social Media Efforts

    By Robert Birkhead

    Social media has become a key element in many people’s lives and is often where people turn when they have a question, comment or complaint with a company they’ve interacted with. It’s also used by many as a means of communication and source for daily news.

    Does your organization have a social media presence? If not, you’re not reaching anywhere near as many potential customers as you could be. Did you know that nearly 75% of online adults use social networking sites?

    Whether you’re a seasoned social media expert or you’re just beginning your social media efforts, it’s important to stay on top of it in order to drive results. Check out these seven ways to diversify your social media efforts and kick-start results.

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    Facebook's New Dislike Button: Like or Dislike? [Poll]

    By Carly Stec

    Editor's note: Facebook has confirmed to TechCrunch that rather than creating a Dislike button, it will be rolling out "Reactions," a set of six emojis that will allow users to respond to updates with love, laughter, happiness, shock, sadness, and anger. 

    Over the years, Facebook has done a really great job of proving its ability to really understand its audience. 

    You know, like that time Facebook enabled GIFs? Or what about that time when it gave us more control over what we see in our News Feeds? (You get me, Mark Zuckerberg. You really get me.)

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    The 13 Best College Facebook Pages (And What Sets Them Apart)

    By Lindsay Kolowich

    The first thing you see when you visit a college or university's Facebook Page is their cover photo. So you might visit a college's Facebook Page that features a beautiful, colorful, high-definition cover photo and say, "Wow, they did a great job with their Facebook Page."

    But, while the cover photo is certainly important, the very best college Facebook Pages go above and beyond simply looking good. The best ones engage their visitors with fun photos, videos, and campaigns.

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    The 11 Best Photo & Video Editing Apps for Mobile (And Why They're So Great)

    By Lindsay Kolowich

    It's no secret that cool visual content is a critical way for marketers to gain -- and keep -- people's attention.

    Social networks are catching up, too. Facebook keeps changing its News Feed to display bigger images and videos, Twitter pulls pictures and videos right into its timeline (and even autoplays them), and Instagram continues to expand their advertising capabilities, albeit slowly.

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    13 Times We Actually Enjoyed Facebook, LinkedIn, Twitter & Banner Ads

    By Lindsay Kolowich

    It's easy to hate on online ads. Most of them are pretty awful. They can be interruptive, distracting, poorly designed, completely untargeted, or any sort of combination of the above. 

    But thankfully, not all online ads are bad. In fact, there are some pretty creative ads out there that have not only gotten people to click, but also seek out the ads on their own. 

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    How to Create Facebook Ads: A Step-by-Step Guide to Advertising on Facebook

    By Carly Stec

    When setting up a paid Facebook ad, there are a lot of boxes to be checked. 

    Are you targeting the right people? Are your image dimensions to scale? Are you running the right type of ad? If we're being honest, it can get a little confusing. 

    With more than 1.4 billion people using Facebook and over 900 million visits every day, Facebook offers up a unique opportunity for marketers to augment their organic efforts. 

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    The Most Popular Social Logins Globally [Infographic]

    By Susannah Morris

    Social logins give marketers the opportunity to increase conversion rates on their forms, on both landing pages and checkout pages, by decreasing the number of fields a consumer must fill out while still gathering valuable information. And social logins do more than just reduce friction on forms. They also reduce the need for comment verification, open the door for comments and reviews to appear in social feeds, and demonstrate social proof.

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    Social Media Definitions: The Ultimate Glossary of Terms You Should Know

    By Carly Stec

    For many people, posting a tweet, hashtagging an Instagram caption, and sending out an invite for a Facebook event on Facebook has become common practice. 

    (In fact, if you're highly experienced, you probably do all three at once.)

    But with new social media networks and innovative software cropping up almost daily, even seasoned social media users are bound to run into a term or acronym that leaves them thinking, "WTF?"

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    Revenue, Targeting & Distribution: Stats You Need to Know About Facebook Advertising in 2015 [Infographic]

    By Lindsay Kolowich

    Facebook is always experimenting with new advertising platforms to engage its user base. And it's no wonder the company is currently working hard on mobile advertising opportunities: Out of the estimated 1.39 billion current monthly Facebook users, 1.19 billion of them use Facebook on their mobile devices.

    Optimizing for mobile is only one way Facebook is adapting their advertising platform to help businesses target today's consumer.

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    How to Use Facebook Audience Insights: A Beginner's Guide

    By Naomi Parry

    Facebook Audience Insights is one of the most powerful analytical tools at your disposal -- that is, if you know how to use it.

    Accessed through Facebook Ads Manager, Audience Insights is free to use and provides a huge amount of demographic and behavioural data about your audience and that of your competitors. 

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    Coachella, Tomorrowland, Bonnaroo & More: How Top Music Festivals Use Social Media

    By Julie Hong

    English music producer Simon Cowell once told Rolling Stone Magazine, "You have this amazing thing now called fan power. The whole world is linked through a laptop. It's absolutely brilliant."

    He was talking about music artists here, but this can apply to any type of event host or marketer. Social media allows us to promote our events more strategically, listen to and engage with our fans, enhance attendee experience, help measure the event's overall success, and find areas for improvement in the next time you put it on.

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    How to Repurpose Your Social Media Content [Live Webinar]

    By Christine White

    Remember the slogan "Reduce, Reuse, Recycle?" It was originally coined in reference to paper and plastic products, but it also can be applied to your content marketing strategy. Not only can repurposing content save you time, but it also can help you generate way more results.

    The strategy of repurposing existing content has been oiling the HubSpot content engine for years, and this Thursday, we'll be hosting a webinar with Likeable Local to give away our secrets.

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    Want More Traffic to Your Website? Try These 5 Tools & Tips

    By Kieran Flanagan

    There are many things you can do in eight minutes or less. You can tidy up your to-do list. You can chip away at your mountain of emails. You can delete unnecessary meetings from your calendar. You can even get a real workout done (seriously). 

    You know what else you can do in eight minutes or less? Get a bunch of great tips on how to better market your website and blog.

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    How to Master Content Marketing on LinkedIn

    By Alex Pirouz

    There are a few different avenues for sharing information on LinkedIn, but which one is the best method? And what if you're not ready to invest in paid advertising? There has to be another option, right?

    The good news is that there is another option. In fact, there are a couple of ways that marketers can leverage LinkedIn's platform for content distribution without having to pay for it.

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    Hillary Clinton Is Borrowing Marketing Tactics From Taylor Swift (And It's Working)

    By Lindsay Kolowich

    What do Taylor Swift and Hillary Clinton have in common?

    They've both been on the cover of Vogue. They both made TIME's "100 Most Influential People" list. Oh, and they're both taking pages from the same marketing playbook.

    Over the past several months, Hillary Clinton's team has been taking note of Taylor Swift's marketing tactics for her own presidential campaign promotions.

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    How to Create Facebook Video Ads

    By Anton Eliasson

    During the last year, Facebook has emerged as a real contender for the online video platform throne. In wake of several new video features being introduced and a heavy video focus from Mark Zuckerberg, the social media giant has quadrupled its video views over the last year.

    Facebook’s increased focus on video isn’t only because users like to watch it (although they clearly do) -- it's also because more marketers are shifting their budgets from TV to mobile video. 

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    Facebook Changes the News Feed Again: Users Can Now Get Updates From Certain Friends & Brands First

    By Lindsay Kolowich

    This morning, Facebook announced three updates to users' News Feed preferences that give users more control over the content they see in their News Feeds. These updates are available today on iOS and will be rolling out on Android and desktop over the next few weeks.

    This is part of their continued effort to show Facebook users the stories that matter most to them. To do this, Facebook ranks stories based on how interesting they think the stories are to users -- all based on whom users interact with and which kinds of content they Like and comment on.

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    19 Essential Tips for an Engaging Facebook Business Page

    By Ginny Soskey

    So you've decided to set up a Facebook Page for your company -- or maybe you just want to make the most of your existing one. Well, considering Facebook is home to more than 1.4 billion monthly active users, you're making a smart move.

    But if you think you can just slap together a Facebook Page and expect the leads and customers to roll right in, you've got another thing coming. The chances of actually generating leads and customers from Facebook are pretty slim if you're not creating a Facebook Page with the potential to get noticed, Liked, and engaged with.

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    What the Best Social Media Community Managers Actually Do in Their Jobs

    By Lindsay Kolowich

    Searching for someone to run your social media efforts can be both an eye-opening and frustrating experience. It might seem that, of the applicants who can boast any goal or metric from their job, the one thing they point to doing is "driving engagement." While engagement metrics can be tied back to a business' bottom line, more often than not, social media marketers aren't moving the metrics CEOs care about.

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    In Case of Emergency: How to Create & Launch a Content Marketing Campaign in 5 Hours

    By Erik Devaney

    In marketing, as in life, situations will inevitably arise that require a certain amount of scrappiness. And a spur-of-the-moment, quick-turnaround-required content push -- while not ideal -- is a situation you ultimately might end up facing.

    Maybe it’s the end of the month, and your boss is freaking out. “We need more leads!” is the battle cry. ”And we need you, [your name], to create and promote some new content pronto so we can generate those leads!"

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    How Do People Use Twitter? [Infographic]

    By Katherine Boyarsky

    With over 270 million active global users, Twitter is a great platform for businesses to communicate with their current audience, gain new prospects, and drive traffic to their websites.

    But just because lots of people are on Twitter doesn't mean they all use it the same way. For marketers looking to drive traffic, subscribers, leads, and customers to their websites, knowing more about who uses the platform and how they use it is essential.

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    5 Online Marketing Tips Every Financial Advisor Should Know

    By Julie Edge

    According to a study by Hearts and Wallets, there is a significant gap in trust between consumers and financial institutions. 

    In fact, only one in five investors reported that they actually trust their financial advisor. 

    While it's easy for personality and passion to get lost in financial jargon and disclaimers, it's clear that advisors need to refocus their approach if they want to attract and keep clients.

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    5 Quick Tips for Getting High-Quality LinkedIn Recommendations [+ Email Template]

    By Emma Snider

    This post originally appeared on HubSpot's Sales Blog. To read more content like this, subscribe to Sales.

    It's hard to underemphasize the power of referrals in business today. According to a PeopleMetrics study, 78% of B2B prospects kick off their buying processes by asking for network referrals. With this in mind, businesses should strive to get referred to new potential customers before reaching out.  

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    Which Social Network Should You Advertise On?

    By Olivia Allen

    Social media advertising is a great tactic to use to supplement your other inbound marketing efforts. That said, each comes with its own strengths and weaknesses, and acknowledging these can help you put out the most suitable, engaging content possible.

    Social media has become a cornerstone of marketing strategy; it doesn’t matter what industry you’re in, social media is a tool you should be using everyday to interact with consumers.

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    13 Things NOT to Do on Facebook

    By Lindsay Kolowich

    These days, most businesses have gotten the hint that they need to have a presence on Facebook. Searching for a business on Facebook and seeing they don't have a Facebook Page garners the same reaction from users as searching for a business on Google and seeing they don't have a website: You just don't look legit.

    But once you've created that business page, navigating the waters of building a Facebook presence is another matter entirely.

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    20 Brilliant Twitter Cover Photo Examples From Real Brands

    By Carly Stec

    What do you think to yourself when you see someone's Twitter avatar is the default image of an egg?

    Chances are, you probably assume they are either inactive, a fake account, or someone not worth following. While almost all businesses understand that the egghead approach isn't doing them any justice, they often fail to understand that a plain, flat Twitter cover photo can be equally as off-putting to potential followers.

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