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    How to Use Vine: A Simple Guide to Building an Effective Social Video Strategy [Infographic]

    By Lindsay Kolowich

    vine-strategy.jpeg

    Vine, the video-looping app released back in January 2013, has proven itself to be much more than a passing fad. As a result, many brands across all sorts of industries continue to use the platform as a visually creative way to connect with fans and followers.

    But, for some marketers, Vine is still somewhat of an unknown.

    The time limit is intimidating: For each Vine video, you have just six seconds to convey a message to your audience. What are best practices for planning out a six-second video? What equipment should you use? Which formats work best? How can you incorporate a call-to-action? How can you cross-promote on other social media networks?

    ...
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    In Case of Emergency: How to Create & Launch a Content Marketing Campaign in 5 Hours

    By Erik Devaney

    In marketing, as in life, situations will inevitably arise that require a certain amount of scrappiness. And a spur-of-the-moment, quick-turnaround-required content push -- while not ideal -- is a situation you ultimately might end up facing.

    Maybe it’s the end of the month, and your boss is freaking out. “We need more leads!” is the battle cry. ”And we need you, [your name], to create and promote some new content pronto so we can generate those leads!"

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    How Do People Use Twitter? [Infographic]

    By Katherine Boyarsky

    With over 270 million active global users, Twitter is a great platform for businesses to communicate with their current audience, gain new prospects, and drive traffic to their websites.

    But just because lots of people are on Twitter doesn't mean they all use it the same way. For marketers looking to drive traffic, subscribers, leads, and customers to their websites, knowing more about who uses the platform and how they use it is essential.

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    5 Online Marketing Tips Every Financial Advisor Should Know

    By Julie Edge

    According to a study by Hearts and Wallets, there is a significant gap in trust between consumers and financial institutions. 

    In fact, only one in five investors reported that they actually trust their financial advisor. 

    While it's easy for personality and passion to get lost in financial jargon and disclaimers, it's clear that advisors need to refocus their approach if they want to attract and keep clients.

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    5 Quick Tips for Getting High-Quality LinkedIn Recommendations [+ Email Template]

    By Emma Snider

    This post originally appeared on HubSpot's Sales Blog. To read more content like this, subscribe to Sales.

    It's hard to underemphasize the power of referrals in business today. According to a PeopleMetrics study, 78% of B2B prospects kick off their buying processes by asking for network referrals. With this in mind, businesses should strive to get referred to new potential customers before reaching out.  

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    Which Social Network Should You Advertise On?

    By Olivia Allen

    Social media advertising is a great tactic to use to supplement your other inbound marketing efforts. That said, each comes with its own strengths and weaknesses, and acknowledging these can help you put out the most suitable, engaging content possible.

    Social media has become a cornerstone of marketing strategy; it doesn’t matter what industry you’re in, social media is a tool you should be using everyday to interact with consumers.

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    13 Things NOT to Do on Facebook

    By Lindsay Kolowich

    These days, most businesses have gotten the hint that they need to have a presence on Facebook. Searching for a business on Facebook and seeing they don't have a Facebook Page garners the same reaction from users as searching for a business on Google and seeing they don't have a website: You just don't look legit.

    But once you've created that business page, navigating the waters of building a Facebook presence is another matter entirely.

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    20 Brilliant Twitter Cover Photo Examples From Real Brands

    By Carly Stec

    What do you think to yourself when you see someone's Twitter avatar is the default image of an egg?

    Chances are, you probably assume they are either inactive, a fake account, or someone not worth following. While almost all businesses understand that the egghead approach isn't doing them any justice, they often fail to understand that a plain, flat Twitter cover photo can be equally as off-putting to potential followers.

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    Why Pinterest’s Buy Button Could Dominate Social Media Commerce

    By Morgan Jacobson

    Sure, Facebook and Twitter boast more active users than Pinterest, but at 70 million monthly users, the pinning platform is nothing to sniff at. These two social media giants have already introduced their own versions of a buy button in order to speed ecommerce along for brands and buyers. Now Pinterest has made the announcement that they’ll add their own buy button to the mix.

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    10 Tips for Getting Long-Term Traffic to Your Content

    By Sujan Patel

    Most of us publish blog posts the same way. We spend tons of time writing posts and optimizing them for search and social media. We then hit publish. We'll excitedly watch as we see a burst of new traffic to our site ... then get disappointed as we see the post's popularity peter off. 

    It stinks, right? 

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    Don't Worry About Facebook Instant Articles: Here's Why They're Actually a Good Thing

    By Joe Chernov

    Last week, Facebook made a big announcement: the release of their new Instant Articles feature. It allows publishers to create and distribute mixed-media articles in a self-contained Facebook "capsule," while promising mobile app users a more visually interesting reading experience that loads significantly faster that articles have previously.

    In response, my HubSpot colleague Kipp Bodnar wrote a blog post concluding that Instant Articles is bad for marketers. But I think he's missing the point.

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    How to Create a Social Media Crisis Management Plan [Free Template]

    By Brittany Leaning

    Social media community managers and public relations professionals have to deal with little problems every single day. These could include nasty comments, unhappy customers, delivery issues, or a marketing faux pas -- all problems that arise frequently and deserve reasonable and empathetic responses. 

    There are times when they also have to deal with real crises, such as gun terror, natural disasters, and white collar crime.

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    11 Examples of Facebook Ads That Actually Work (And Why)

    By Amanda Sibley

    As a marketer, you know by now that most (if not all) of your potential customers are likely a part of Facebook's massive community. There are 890 million people signing into Facebook every single day. So, whether your target audience is college students or CEOs, they're probably using Facebook -- and some of them are using it daily.

    The trouble is, posting on Facebook alone isn't enough anymore for most brands, especially for those just starting out.

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    Social Media for Finance Marketers: 3 Steps to Getting Started

    By Andrea Francis

    When we think of marketers, we often think of using social media to promote content and engage with consumers online. But this isn't the reality for all marketers (even though it should be).

    When you're working within the highly regulated finance industry, there can be legal implications for companies that are seen as being "over-promotional" on social networks like Twitter and Facebook.

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    How to Use Pinterest to Generate Revenue [Infographic]

    By Carly Stec

    Home to countless cookie recipes, laughable memes, and perfect last-minute gift ideas, there's certainly already a lot to love about Pinterest.

    But what if we told you that the content sharing service had even more to offer?

    The simple truth is this: Amidst the ab workouts and IKEA furniture hacks, there lies a huge opportunity for businesses to use Pinterest to drive revenue.

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    A Beginner's Guide to Publishing on LinkedIn Pulse

    By Carly Stec

    Try as I may, I'll never be able to recreate my mother's tomato sauce recipe.

    It's a science; a tried-and-tested formula that took her years to master. (Time well spent, if you ask me.)

    But the great thing about formulas is that they provide us with a starting point -- a list of the elements we need to produce an intended outcome.

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    The Social Media Content Calendar Every Marketer Needs [Free Template]

    By Corey Eridon

    We have a 9 a.m. meeting? Yikes! Hold on -- let me just click around the internet like a maniac to find something for the morning tweet. 

    Sound familiar? Scrambling for social content is not a new phenomenon. We have meetings. We run late. Things come up. And it's really hard to get any meaningful amount of work done when you have the next social media update looming over your head every 30, 60, 90 minutes. It all moves so fast that you might periodically feel a case of the vapors coming on, which is why pre-scheduled social media content should be your new best friend.

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    How to Tweet on Twitter: 12 Templates to Get You Started

    By Lindsay Kolowich

    Not sure what to tweet to get your followers to engage with you? Whether you're just getting started with Twitter or you've been using it for a while, but feel like you're in a rut, it can be hard to come up with new ideas for what to publish.

    Sometimes, it can help to follow some tried-and-true tropes. Here are several Twitter "formulas" you can follow. 

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    Which Live Streaming App Should You Use? Inside the Best Features of Periscope, Meerkat & More

    By Steve Garfield

    Live streaming has come a long way in the last decade. Back in 2008, I covered the U.S. Presidential Primary in New Hampshire with a Nokia N95, and streamed in 3G, using Qik. Other options at the time were Flixwagon and Kyte ... ever use one of those?

    Luckily, today, we have mobile devices that can record in HD and stream over 4G and/or wifi. The user experience is a lot better for both live streamers and viewers -- which is why live streaming on mobile apps is becoming more and more popular.

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    How Ecommerce Can Capitalize on How Men and Women Use Pinterest

    By Ted Ammon

    Pinterest has long been recognized as a female-centric social media platform with 80% of its total users identifying as female, but the times are changing. One of the biggest differences we see lately is the ability to narrow search results for males, so search results show men's watches or women's watches, based on your interests. Since users are able to select search results to more closely reflect their interests (whether shopping for themself or someone else), this benefits all users. And, this is just a first step in making Pinterest more appealing to men. With this particular task out the way, Pinterest still has a few more steps to attract and keep male users.

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    How Celebrities Market Themselves: Inside Jordin Sparks' Rebranding Campaign

    By Lindsay Kolowich

    Musical artists don't become famous just because their music is good. (Just watch Katy Perry's lip-sync malfunction at the NRJ Music Awards and you'll see my point.) Believe it or not, pop stars have to market themselves just like we have to market our businesses.

    And often, artists will hire entire marketing teams to do this, especially those trying to build their brand or rebrand entirely.

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    A Detailed Guide to Photo & Image Sizes on Facebook, Twitter, YouTube & More [Infographic]

    By Lindsay Kolowich

    When you're designing cover photos, graphics, and other social media assets, sometimes knowing the bare bones image dimensions isn't enough.

    What if you wanted to place text or an arrow on your Facebook cover photo without it getting covered by the profile photo? And what about the shared link thumbnails on Facebook or in-stream photos on Twitter ... how big should those be?

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    Facebook Updates News Feed Algorithm to Balance Content From Friends Vs. Pages

    By Lindsay Kolowich

    Today, Facebook announced three brand new updates to the News Feed algorithm specifically meant to improve user experience. How? By providing a better balance of updates from friends versus updates from businesses, publishers, public figures, and local organizations.

    Every time Facebook updates its algorithm, brands and marketers freak out. To help you quickly get to the bottom of this change, here's a quick rundown of the three News Feed algorithm updates and how they might affect your Page.

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    Periscope or Meerkat? The Marketer's Guide to Live Video Streaming [Free Ebook]

    By Brittany Leaning

    The live video streaming app Meerkat was the talk of the town after its appearance at SXSW in March 2015 -- but its popularity was short-lived. Just a few weeks later, Twitter released Periscope, a similar live video streaming app. Although Meerkat kicked mobile video streaming off with a bang, you'll see in this Google Trends graph of each app’s interest over time that Periscope might be winning the race:

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    How Often Should You Post on Facebook? [New Benchmark Data]

    By Lindsay Kolowich

    How often should you post to your business' Facebook Page?

    "It depends." Hmph. Not the definitive answer most people want. 

    Truth is, this response isn't wrong, as frustrating as it is. It does depend -- on your followers' age range, interests, Facebook habits, and so on. But that doesn't mean we can't glean some valuable insights on how post frequency affects clickthrough rate.

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    How to Change Photo Privacy Settings on Facebook, Twitter & Other Popular Social Networks [Infographic]

    By Lindsay Kolowich

    In a world where the phrase "pics or it didn't happen" is a widespread mantra, people of all ages are sharing a wide range of information about themselves on social media.

    Of course, social media websites were designed to encourage sharing. Many of us spend a large chunk of our days sharing lots of professional information on social, whether we're managing our company's Facebook account or tweeting pictures of the event we're attending.

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    5 Quick Tips for Using Periscope, Twitter's New Live Video Streaming App

    By Jessica Webb

    In the last month or so, there's been a big surge in live video broadcasting. Thanks to smartphone apps like Periscope, users can record live video streams and share them with their network.

    For example, a friend of mine recently used Periscope to livestream an iPhone video of her walking her dog. She shared a link to the live stream on Twitter, and a few of her followers clicked through and watched her walk her dog in real time. Kind of weird, but at the same time, kind of cool.

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    A Simple Guide to Using Hashtags on Twitter [Infographic]

    By Lindsay Kolowich

    I have a love-hate relationship with hashtags on Twitter.

    On the one hand, they're a useful way to tie different conversations into one stream. When it comes to following a news item, entering a contest, or figuring out out what's going on in your favorite sports game, they can be super helpful -- and sometimes even fun.

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    4 Ways Healthcare Marketers Should Utilize Social Media

    By Mandy King

    Social media is no longer a marketing afterthought for companies and organizations. Every major brand is present across the major social media platforms, and they are actively planning strategic campaigns around social activity. Companies from every industry have made the leap into social media, but healthcare has lagged behind. Why is this?

    Part of it is a lack of understanding about what social media is and how it integrates with current healthcare marketing efforts. Part of it is a fear of how it affects patient privacy and compliance with regulations such as HIPAA. What many healthcare organizations don't realize is that these obstacles are all easily overcome and shouldn't stand in the way of building up social media strategies.

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    A Handy Little Guide to Creating Visual Content for Social Media [Infographic]

    By Lindsay Kolowich

    Want more views, clickthroughs, shares, and overall engagement on your social media posts? You're not alone. According to the 2014 State of Inbound Marketing, 84% of marketers cited organic, top-of-the-funnel sources like social media, blogs, and search engines as rising in importance in 2014.

    Posting visual content is one of the most important things you can do to improve your social media strategy.

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