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Marketing / September 12, 2016 11 Creative Ways to Use Live Streaming on Snapchat, Facebook Live & More
11 Creative Ways to Use Live Streaming on Snapchat, Facebook Live & More

By Katherine Starr

Creative_Live_Streaming_Ideas.jpg

Video has been on the rise for a while, offering marketers a proven way to grab strangers' attention and keep their target audience engaged.

Live video streaming in particular has become increasingly popular as a tool for companies and groups to connect directly with their users, to gain greater product awareness, and to brand themselves creatively. In fact, just recently, the Content Marketing Institute predicted video -- specifically ... Read More

Marketing / August 30, 2016 How to Live Stream Successfully: A Preparation Checklist for Marketers
How to Live Stream Successfully: A Preparation Checklist for Marketers

By Amanda Zantal-Wiener

Raise your hand if you’d rather watch a video to learn something new than read about it.

Go ahead -- you’re not alone. 59% of executives say they’d rather watch a video than read text, too. And really, that number makes sense -- we are a society of video streamers. (I mean, hello, Netflix.)

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Marketing / August 29, 2016 17 Hidden YouTube Hacks, Tips & Features You'll Want to Know About
17 Hidden YouTube Hacks, Tips & Features You'll Want to Know About

By Lindsay Kolowich

When people talk about today's most popular social sharing websites, YouTube often gets left out of the conversation in favor of sites like Facebook and Twitter.

But don't be fooled: YouTube has a lot going for it. Although Facebook might be the largest social networking site, YouTube has the second greatest reach after Facebook in terms of general usage. It's also the second biggest search engine behind its parent company, Google.

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Marketing / August 29, 2016 The Evolution of Virtual Reality [Infographic]
The Evolution of Virtual Reality [Infographic]

By Sophia Bernazzani

Imagine being able to transport yourself to a completely different place -- an idyllic beach paradise, a front row seat at a Paul McCartney concert, an unexplored planet -- with the click of a button? Thanks to technological advancements in the world of virtual reality (VR), these immersive experiences define just a small taste of what's possible.

NASA defines VR as “the use of computer technology to create the effect of an interactive three-dimensional world in which the objects have a sense of spatial presence.”

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Marketing / August 5, 2016 Pushing Boundaries with Video: 6 Steps to Make a Video That Works
Pushing Boundaries with Video: 6 Steps to Make a Video That Works

By Heather Baker

Video is one of the most discussed marketing tools around, and certainly one of the most hyped. Cisco estimates that it will comprise 82% of all web traffic by 2020. And as the head of an inbound marketing agency with an in-house video department, I’ve seen first-hand the power of video. Our clients have used it to raise millions in funding, reduce homepage bounce rates by around 80%, and generate more leads than they know what to do with.

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Marketing / August 3, 2016 The Future of Social Video: A Brief Look Into What's Next [Infographic]
The Future of Social Video: A Brief Look Into What's Next [Infographic]

By Lindsay Kolowich

Over the past few years, video has become one of the most compelling ways for brands to tell their stories on social media.

From the instant popularity of Facebook Live videos to Instagram increasing their video length from 30 to 60 seconds, marketers are using the power of video to communicate their business' personalities and brand stories, to express creativity, and to build emotional connections with fans and followers.

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Marketing / June 27, 2016 7 of the Best Facebook Live Videos We've Ever Seen
7 of the Best Facebook Live Videos We've Ever Seen

By Carly Stec

This week, Facebook announced grand plans to take their already successful live broadcasting platform to great heights. The announcement included product updates like two-person broadcasts, waiting rooms for viewers, and Snapchat-esque filters all in the works.

With these updates in mind, carving out a strategy for Facebook Live seems like a no-brainer.

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Marketing / June 14, 2016 31 Video Marketing Statistics to Inform Your Strategy [Infographic]
31 Video Marketing Statistics to Inform Your Strategy [Infographic]

By Lindsay Kolowich

As marketers find more innovative ways to grab people's attention, video has become a meaningful part of the strategic marketing conversation.

Video is no longer an "up-and-coming" marketing tactic -- it's here, and it's a powerful way to communicate your brand story, explain your value proposition, and build relationships with your customers and prospects. 

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Marketing / May 30, 2016 10 Excellent Examples of Video Marketing on Facebook
10 Excellent Examples of Video Marketing on Facebook

By Ryan Philemon

Over recent years, the criteria for engagement on social media has evolved from announcing your brand or product to finding a way to tell a story.

Quality branded video campaigns allow companies to project said story in some really creative and unique ways. Whether you're spreading brand awareness, announcing a new product, or launching a company, great branded video makes customers feel an emotional connection. 

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Marketing / May 9, 2016 How to Use Facebook Live: A Complete Guide
How to Use Facebook Live: A Complete Guide

By Lindsay Kolowich

In their continued effort to promote video content in the News Feed, Facebook recently launched Facebook Live, a live video streaming service that lets anyone broadcast live videos from their mobile device straight to their Facebook News Feed.

Why are marketers getting so excited about Facebook Live? Because it's an awesome way for them to use the power of live video to communicate their brand stories and build authentic, intimate relationships with fans and followers. 

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Marketing / May 2, 2016 How to Use Video in Each Stage of the Buyer's Journey [Free Interactive Guide]
How to Use Video in Each Stage of the Buyer's Journey [Free Interactive Guide]

By Ellen Bartolino

Video has quickly become one of the most powerful mediums for sharing your message: 78% of people watch videos online every week. What's more, 55% of people watch videos online every day.

But like any new marketing tactic, video needs to be done right to have an impact on your business.

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Marketing / April 14, 2016 16 Video Marketing Statistics Every Marketer Should Know [SlideShare]
16 Video Marketing Statistics Every Marketer Should Know [SlideShare]

By Erik Devaney

For many marketers, video is one of the most illusive content formats. Yes, we know video exists, and some of us have even dabbled in producing videos for our companies before. But when it comes to proving the value of video marketing, there definitely seems to be a knowledge gap.

Can putting a video on a landing page help increase that page's conversion rate?

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Marketing / March 9, 2016 7 Video Techniques For a Limited Budget
7 Video Techniques For a Limited Budget

By Katie Constantine

Who hasn’t heard the phrase “content is king”? It's a mantra for marketing teams, but what type of content is the most effective?

Blogs are great at providing information for people who are digging deep to find the answers to their problems, but when there is a choice between reading a blog and watching a video, marketers are realizing that often times the video wins out.

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Marketing / February 22, 2016 Why Some Things Go Viral — And Others Don’t [Video]
Why Some Things Go Viral — And Others Don’t [Video]

By Lindsay Kolowich

Today, internet users have more control over what they look at online than ever before. To earn their attention, marketers like us have to create content that's worthy of our audience's time and emotional investment.But what's the best way to cut through the clutter to make sure our content gets seen?

Well, it helps to create content that's poised to go viral, of course.

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Marketing / February 18, 2016 How Effective Is Your Website? Watch Marketing Experts Critique Real Sites in Real Time
How Effective Is Your Website? Watch Marketing Experts Critique Real Sites in Real Time

By Andrea Francis

Have you ever visited someone else's website and felt confused about what the company did and where they wanted you to go on their site? An experience like that can really make you wonder about visitors' experiences on your own website. Do your site visitors understand what you do and where you want them to go?

Not only are these critical pieces of information to know, but they're also worth checking in on regularly.

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Marketing / February 5, 2016 8 TED Talks About Work/Life Balance That'll Change the Way You Think
8 TED Talks About Work/Life Balance That'll Change the Way You Think

By Lindsay Kolowich

Everyone and their mother seems to have a strong opinion about work-life balance.

Some argue that balancing career and lifestyle is necessary for your overall happiness. Others argue that the concept of "balancing" your work and your life, which implies that the two are on par with one another, is plain old wrong. Still others argue the whole thing is completely imaginary and unrealistic, and that we're making ourselves unhappy by pursuing it in the first place.

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Marketing / November 11, 2015 The Best Promotional Product Videos Ever (And Why They Make You Buy)
The Best Promotional Product Videos Ever (And Why They Make You Buy)

By Meghan Keaney Anderson

One of the wisest things I've ever read about product marketing came from the writer of a children's book.

"If you want to build a ship, don't drum up people to collect wood and don't assign them tasks and work, teach them to long for the endless immensity of the sea," said Antoine de Saint-Exupéry, creator of The Little Prince.

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Marketing / November 6, 2015 How to Market to Goldfish: What Decreasing Attention Spans Mean for Marketers [Infographic]
How to Market to Goldfish: What Decreasing Attention Spans Mean for Marketers [Infographic]

By Sarah Quinn

We're easily distracted these days. For instance, did you know that the average person picks up their phone more than 1500 times a week? And that 95% of ... oh look, a cat! 

Holding concentration in the digital world is difficult. In fact, it's gotten so bad that our attention spans have, on average, shrunk to 8.25 seconds -- that's shorter than a goldfish.

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Marketing / October 27, 2015 5 Creative Ways to Use Meerkat or Periscope In Your Marketing [SlideShare]
5 Creative Ways to Use Meerkat or Periscope In Your Marketing [SlideShare]

By Lindsay Kolowich

When the live video streaming apps Meerkat and Periscope were first released in early 2015, many marketers weren't sure whether they'd be a passing trend or here to stay.

Turns out, the live streaming apps have been growing rapidly over the past few months. In August 2015, Twitter-owned Periscope reported it'd surpassed 10 million registered accounts only four months after launching -- and it has almost two million daily active users.

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Marketing / October 21, 2015 Design Disruptors: The Story Behind One Startup's Decision to Produce a Feature-Length Documentary
Design Disruptors: The Story Behind One Startup's Decision to Produce a Feature-Length Documentary

By Lindsay Kolowich

Many a marketing team, big and small, has gathered around a conference table to brainstorm a list of crazy ideas. You know what I'm talking about -- those "big, hairy, audacious goals" discussed so often that they've earned a place in the business lexicon.

Much more rarely, though, do teams actually execute on these crazy ideas.

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Marketing / September 10, 2015 The 11 Best Photo & Video Editing Apps for Mobile (And Why They're So Great)
The 11 Best Photo & Video Editing Apps for Mobile (And Why They're So Great)

By Lindsay Kolowich

It's no secret that cool visual content is a critical way for marketers to gain -- and keep -- people's attention.

Social networks are catching up, too. Facebook keeps changing its News Feed to display bigger images and videos, Twitter pulls pictures and videos right into its timeline (and even autoplays them), and Instagram continues to expand their advertising capabilities, albeit slowly.

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Marketing / July 15, 2015 Videos For Marketers By Marketers: Introducing HubSpot's New 'How-To' Video Series
Videos For Marketers By Marketers: Introducing HubSpot's New 'How-To' Video Series

By Katherine Boyarsky

At HubSpot, our marketers are outstanding teachers. 

Not to toot our own horn, but they have a ton of tips, tricks, and hacks that can be used to help other marketers meet and exceed their goals. So in an effort to spread this knowledge, we've decided to start a weekly video tutorial series called #HubSpotHowTo.

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Marketing / July 10, 2015 How to Create a Killer Explainer Video [Infographic]
How to Create a Killer Explainer Video [Infographic]

By Lindsay Kolowich

Video has become one of the most powerful forms of marketing content. As people become less and less patient, the text-only approach is no longer cutting it. We've moved into a visual-centric world, of which video is a critical piece.

One component of your marketing strategy that video's especially great for? Explaining to web users what your business does, what you stand for, and why customers need you. This is called "the explainer video," and it's a quick, memorable way to make an impact on people who might buy your product but need to know more information.

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Marketing / July 3, 2015 How to Use Vine: A Simple Guide to Building an Effective Social Video Strategy [Infographic]
How to Use Vine: A Simple Guide to Building an Effective Social Video Strategy [Infographic]

By Lindsay Kolowich

Vine, the video-looping app released back in January 2013, has proven itself to be much more than a passing fad. As a result, many brands across all sorts of industries continue to use the platform as a visually creative way to connect with fans and followers.

But, for some marketers, Vine is still somewhat of an unknown.

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Marketing / June 10, 2015 How to Use Video in Your Marketing: 20 Ideas to Try Today
How to Use Video in Your Marketing: 20 Ideas to Try Today

By Andrea Francis

Remember when it was enough to have a decent-looking website with a couple of your keywords on a few product pages? How times have changed! Increasingly, marketers have to come up with innovative ways to grab visitors' attention.

When infographics first blew up the internet, they had the same impact as when businesses starting publishing their own ebooks, reports, and white papers on the web.

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Marketing / April 21, 2015 Periscope or Meerkat? The Marketer's Guide to Live Video Streaming [Free Ebook]
Periscope or Meerkat? The Marketer's Guide to Live Video Streaming [Free Ebook]

By Brittany Leaning

The live video streaming app Meerkat was the talk of the town after its appearance at SXSW in March 2015 -- but its popularity was short-lived. Just a few weeks later, Twitter released Periscope, a similar live video streaming app. Although Meerkat kicked mobile video streaming off with a bang, you'll see in this Google Trends graph of each app’s interest over time that Periscope might be winning the race:

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Marketing / January 29, 2015 20 Examples of Fabulous Explainer Videos
20 Examples of Fabulous Explainer Videos

By Lisa Isbell

Feel intimidated by the notion of creating an explainer video? There’s no need to be -- they just represent another excellent way to get your content out to your target audience. Besides the really big brands that we are all familiar with, a lot of lesser-known companies and even small startups are using them.

Even if you believe your product isn’t “cool” enough to become a cute, cuddly explainer video, someone out there who has a problem that can be solved by what you have to offer would likely see it in a much different light.

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Marketing / December 22, 2014 The Making of a Viral Video: How One Dog Racked Up 1.6 Million Views on YouTube
The Making of a Viral Video: How One Dog Racked Up 1.6 Million Views on YouTube

By Lindsay Kolowich

Ah, the great mystery of viral content. I still remember the panic and helplessness I felt when, back during one of my internships, my boss asked me to "make a viral video." After all, I was in college and therefore knew exactly what would "hit" -- right? Right?

Well, not exactly. (And I didn't succeed in making a viral video.) Unfortunately, there's no tried-and-true formula for virality -- but it's still fascinating to look at content that does go viral and learn exactly how that happened.

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Marketing / January 3, 2014 10 Things That Take a Webinar From Good to Great
10 Things That Take a Webinar From Good to Great

By Amanda Sibley

For many marketers, webinars prove to be very fruitful, as the tactic can often be a boon for their lead generation efforts. While a number of marketing pros out there are undoubtedly ... well ... pros at holding informative webinars, the truth is there's a hefty amount of work that needs to go into planning them in order to see great benefits.

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