But does all this video really help marketers ... Read More
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At HubSpot, our marketers are outstanding teachers.
Not to toot our own horn, but they have a ton of tips, tricks, and hacks that can be used to help other marketers meet and exceed their goals. So in an effort to spread this knowledge, we've decided to start a weekly video tutorial series called #HubSpotHowTo.Read More
Video has become one of the most powerful forms of marketing content. As people become less and less patient, the text-only approach is no longer cutting it. We've moved into a visual-centric world, of which video is a critical piece.
One component of your marketing strategy that video's especially great for? Explaining to web users what your business does, what you stand for, and why customers need you. This is called "the explainer video," and it's a quick, memorable way to make an impact on people who might buy your product but need to know more information.Read More
Vine, the video-looping app released back in January 2013, has proven itself to be much more than a passing fad. As a result, many brands across all sorts of industries continue to use the platform as a visually creative way to connect with fans and followers.
But, for some marketers, Vine is still somewhat of an unknown.Read More
It's no secret that TV commercials -- like cold calls in the middle of dinner -- are usually interruptive.
One minute you're on the edge of your seat watching the nail-biting season finale of your favorite show ... and then boom -- a commercial for toothpaste hits. (Talk about a buzzkill.)Read More
Remember when it was enough to have a decent-looking website with a couple of your keywords on a few product pages? How times have changed! Increasingly, marketers have to come up with innovative ways to grab visitors' attention.
When infographics first blew up the internet, they had the same impact as when businesses starting publishing their own ebooks, reports, and white papers on the web.Read More
Have you ever visited someone else's website and felt confused about what the company did and where they wanted you to go on their site? An experience like that can really make you wonder about visitors' experiences on your own website. Do your site visitors understand what you do and where you want them to go?
These are critical pieces of information to know and keep checking in on regularly.Read More
The live video streaming app Meerkat was the talk of the town after its appearance at SXSW in March 2015 -- but its popularity was short-lived. Just a few weeks later, Twitter released Periscope, a similar live video streaming app. Although Meerkat kicked mobile video streaming off with a bang, you'll see in this Google Trends graph of each app’s interest over time that Periscope might be winning the race:Read More
Feel intimidated by the notion of creating an explainer video? There’s no need to be -- they just represent another excellent way to get your content out to your target audience. Besides the really big brands that we are all familiar with, a lot of lesser-known companies and even small startups are using them.
Even if you believe your product isn’t “cool” enough to become a cute, cuddly explainer video, someone out there who has a problem that can be solved by what you have to offer would likely see it in a much different light.Read More
Ah, the great mystery of viral content. I still remember the panic and helplessness I felt when, back during one of my internships, my boss asked me to "make a viral video." After all, I was in college and therefore knew exactly what would "hit" -- right? Right?
Well, not exactly. (And I didn't succeed in making a viral video.) Unfortunately, there's no tried-and-true formula for virality -- but it's still fascinating to look at content that does go viral and learn exactly how that happened.Read More
Having a fantastic vision for your business is great, but it's a whole new ballgame to try to communicate that vision to potential customers, investors, and partners. The goal is to get these movers, shakers, and decision-makers to understand what the heck you do and how it will solve all of their problems.
What's the best way to do this, you ask?Read More
In June 2013, Instagram added 15-second video to its highly utilized mobile app. With the addition of short-form video, Instagram combined two extremely popular trends into one platform: image-sharing and short-form video.
There are 150 million Instagram users worldwide, and 75 million use Instagram daily.Read More
For all the work that goes into pulling off a webinar, they tend to go by quite quickly. Coordinating speakers, polishing presentations, promoting the event -- all that work and then it's done in a flash.
Given all that effort, running a webinar shouldn’t be a fleeting way to generate a few leads.Read More
For many marketers, webinars prove to be very fruitful, as the tactic can often be a boon for their lead generation efforts. While a number of marketing pros out there are undoubtedly ... well ... pros at holding informative webinars, the truth is there's a hefty amount of work that needs to go into planning them in order to see great benefits.Read More
Movie directors often solely focus on how to shoot and cut great video, what with their savvy camera tricks and editing techniques. Inbound marketers, on the other hand, focus not only on the importance of how to generate top-notch video, but also why developing great videos is vital to their marketing efforts.Read More
Yesterday, Google announced a new program, “Giving Through Glass,” that will have five nonprofits use its exclusive Google Glass product to promote transparency and offer insight into the organizations' everyday work -- an intriguing project that could offer a guide for other nonprofits out there.Read More
But that doesn't always mean you should be measuring them. If you're trying to use videoRead More
When people talk about inbound marketing, most agree that in theory, video is a great tool to attract new visitors, connect and engage with your leads, and delight your loyal customers ... but most marketers would say actually doing video is a whole other ball game.Read More
Whoever said business content had to be limited to text? Creative content can be fun and effective, and it can take the form of more than just text-based blog articles and ebooks. And there are so many possibilities! Infographics, cartoons, and slideshows can all be great content options. But perhaps one of the most fun and engaging forms of content you can create is video!
These days, social media is becoming an important part of many businesses' internet presence . People post product questions on Facebook, seek recommendations on Twitter, and view promotional videos on YouTube.
One type of video that is easy for any marketer to create is the screencast, or a video recording of action or movement on your screen. This type of video can be a great tool to provide visual instructions on how to complete a particular task on your website or perhaps even to demo your product. While the recording captures your screen, you can also record a voiceover to narrate what's happening to your viewers.
Not a double threat, not a triple threat, but more like a jack-of-all-trades, Ashkon [Davaron] can rap, sing, act, and write songs. He loves what he does and claims to do whatever project he’s feeling at the time. Jumping into California’s Bay Area hip-hop scene in 2006, he debuted “The Final Breakthrough” album and progressed to create internet music video hits like “ Hot Tubbin’ (On the Late Night) ” and the San Francisco Giants’ anthem of “Don’t Stop Believing.” Scoring over 2.3 million views? Virtual success.
All of this may be used to produce things like how-to’s, customer features, valuable content, news, product updates, and event previews to be presented via webinars, email and social media.
If you are like me, you don’t think much about the time you spend watching online video. It sort of just happens—an article takes you to YouTube, a friend emails you about a video, a coworker shares an interview… Well, it is time to quantify these experiences.
Daily Grommet is an online retailer that tells remarkable stories about its products through video. "I see what we do more as active curation," said Jesse Buckley, Video Director at the Daily Grommet. "We are selecting features ("Grommets") from a vast array of submissions (and relentless scouting), and then helping the people behind the products tell their brand stories."
YouTube is famous for funny videos of cats and kids, but what if you are a B2B company? Video can still tell a powerful story. The virality that is possible on video-sharing sites like YouTube adds a new level of reach to compelling video stories.
So, you’re going to make a “viral video.” It’s going to be funny or perhaps sensational, or better yet, sensationally funny. You’re going to post it on YouTube and Facebook. You’ll blog about it, tweet about it, maybe even spend a few bucks advertising it (you know, just to prime the pump). It’s going to be amazing.
Your mom hates it when you block her from Facebook. She hates it when you ask her for cash. Most of all, your mom hates it when you play the video game Dead Space 2, and that is why you should play it.
Videos present a great way to create remarkable content and expose your business to more PR opportunities. But coming up with creative ideas and engaging in video production can be time-consuming or expensive. That is where crowdsourced videos come in to offer the perfect solution for a clever and well-budgeted clip.
In 2006 the Sapling Foundation started curating TED (Technology Entertainment and Design), a global set of conferences seeking to spread innovative ideas. TED was founded in 1984 as a one-off event, and the conference was held annually and has been host to many of the brightest minds in the world, including Bill Gates, Larry Page, Richard Dawkins and many Nobel Prize winners.
Here are 25 easy ways you can get more social media followers:
It might seem hard to believe, but one of the most popular sites on the Web, featuring videos of cats, lip dubs, dramatic chipmunks and other fun oddities, is only five years old. While YouTube launched in May of 2005, many argue that today marks the day when YouTube became part of popular culture and a fixture of online video sharing.On this day, five years ago, the first “viral video” appeared online under the name “Lazy Sunday.” "
YouTube is well known as the most popular video platform that empowers anyone to "broadcast" themselves. While this channel emphasizes the production aspect of video, marketers should remember that YouTube also equips them with a powerful analytics tool.
This is the first episode from a series of videos that will tackle commonly asked questions about marketing. David Meerman Scott, a Marketer in Residence at HubSpot , responds to frequent challenges marketers and business owners face and offers tips to solve these issues. We encourage you to submit a question and subscribe to our Weekly Marketing Cast !
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