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    How to Create a Compelling Explainer Video

    By Eric Hinson

    video-camera-mic-lightingHaving a fantastic vision for your business is great, but it's a whole new ballgame to try to communicate that vision to potential customers, investors, and partners. The goal is to get these movers, shakers, and decision-makers to understand what the heck you do and how it will solve all of their problems.

    What's the best way to do this, you ask? Don't just tell them how awesome your company, service, or product is -- show them.

    What Is an Explainer Video?

    If a picture is worth a thousand words, imagine what a video could do.

    ...
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    Ashkon on Technology's Influence in Getting Found Online

    By Angela Bray

    Ashkon Not a double threat, not a triple threat, but more like a jack-of-all-trades, Ashkon [Davaron] can rap, sing, act, and write songs. He loves what he does and claims to do whatever project he’s feeling at the time. Jumping into California’s Bay Area hip-hop scene in 2006, he debuted “The Final Breakthrough” album and progressed to create internet music video hits like “ Hot Tubbin’ (On the Late Night) ” and the San Francisco Giants’ anthem of “Don’t Stop Believing.” Scoring over 2.3 million views? Virtual success.

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    How to Begin Video Marketing

    By Angela Bray

    Camcorder

    All of this may be used to produce things like how-to’s, customer features, valuable content, news, product updates, and event previews to be presented via webinars, email and social media.

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    7 Video Marketing Lessons from Daily Grommet

    By Magdalena Georgieva

    dailygrommet

    Daily Grommet is an online retailer that tells remarkable stories about its products through video. "I see what we do more as active curation," said Jesse Buckley, Video Director at the Daily Grommet. "We are selecting features ("Grommets") from a vast array of submissions (and relentless scouting), and then helping the people behind the products tell their brand stories."

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    The Best B2B Viral Video Ever

    By Kipp Bodnar

    YouTube is famous for funny videos of cats and kids, but what if you are a B2B company? Video can still tell a powerful story. The virality that is possible on video-sharing sites like YouTube adds a new level of reach to compelling video stories.

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    "Helpful" is the New "Viral"

    By Marta Kagan

    photo credit: woodleywonderworks http://www.flickr.com/photos/wwworks/

    So, you’re going to make a “viral video.” It’s going to be funny or perhaps sensational, or better yet, sensationally funny. You’re going to post it on YouTube and Facebook. You’ll blog about it, tweet about it, maybe even spend a few bucks advertising it (you know, just to prime the pump). It’s going to be amazing.

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    A Marketer's Guide To Video Codecs

    By Bradley Bush

    video codec Online video is growing rapidly, with sites like YouTube getting 30 hours of video uploaded every minute. While online video is fun to watch and an important part of your inbound marketing content strategy, it does require some technical knowledge to execute well. 

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    13 Must-Watch Marketing TED Presentations

    By Kipp Bodnar

    TED  Ideas worth spreadingsmall In 2006 the Sapling Foundation started curating TED (Technology Entertainment and Design), a global set of conferences seeking to spread innovative ideas. TED was founded in 1984 as a one-off event, and the conference was held annually and has been host to many of the brightest minds in the world, including Bill Gates, Larry Page, Richard Dawkins and many Nobel Prize winners.

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    Happy 5th Aniversary To YouTube’s First Viral Video

    By Kipp Bodnar

    youtube It might seem hard to believe, but one of the most popular sites on the Web, featuring videos of cats, lip dubs, dramatic chipmunks and other fun oddities, is only five years old. While YouTube launched in May of 2005, many argue that today marks the day when YouTube became part of popular culture and a fixture of online video sharing.

    On this day, five years ago, the first “viral video” appeared online under the name “Lazy Sunday.” "
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    How a Senator Uses Social Media

    By Patrick Shea

    At 29, Benjamin Downing is Massachusetts’s youngest current State Senator, and serves the largest Senate district in the Commonwealth, representing 48 communities in Berkshire, Hampshire and Franklin Counties. He is also the Chair of the Joint Committee on Revenue, Vice-Chairman of the Joint Committee on Higher Education, and is an active member of the Senate Committee on Ways & Means and the Joint Committees on Economic Development & Emerging Technologies, Consumer Protection & Professional Licensure and Veterans & Federal Affairs. 

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    10 Examples of Amazing Viral Marketing Videos

    By Jeanne Hopkins

    93 million. This number is the combined total of views for the 10 videos listed in the post below. That is nearly the number of people who watch the Super Bowl!

    These 10 videos provide great examples of what it takes to make a video that can capture the attention of millions and market your product in the process. Take a look at each of these videos. They are all very different and invoke different emotions in order to capture attention. These videos prove that it doesn't matter if your company is B2B or B2C; anyone can create a video that goes viral .

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    The Ultimate List: 300+ Social Media Statistics

    By Kipp Bodnar

    It's evident that the evolution of social media has a clear impact on marketing. However, a major issue is that too much misinformation and propaganda exists about social media adoption, usage and its business applications. While we have written at length about social media and inbound marketing on this blog for the past several years, we are also huge fans of data here at HubSpot. This post is a homage to all of the awesome data that exists on the web about social media, though is by no means even close to all of it.

    facebook infographic
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    A Marketer's Guide to HTML5

    By Kipp Bodnar

    Html5 Marketers have a lot to think about. From lead generation to integration with sales. The average day for a marketer is nothing short of chaos. Despite the chaos, marketers somehow find time to learn about industry changes that may impact future tactics and strategies. The emergence of HTML5 may be one of the most major industry shifting changes that has occured in recent years. Unfortunately it is flying under the radar of too many marketers.

    HyperText Markup Language (HTML) is a programing language for web pages . Think of HTML as the brick and mortar of pages on the web, it provides content and structure while CSS supplies style. HTML has changed over the years and it is on the cusp of its next version: HTML5.

    Why should marketers care about HTML5? Many reasons, but two major reasons are online video and SEO.

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    7 Social Media Marketing Videos From America's Best Universities

    By Kipp Bodnar

    Recently YouTube EDU , a section of YouTube that showcases videos from colleges and universities, celebrated its one year anniversary. This section of YouTube often gets overlooked by many users. It shouldn 't; it is a vault of free education that others pay thousands of dollars a year to access. For many of us in the marketing industry, college is a distant memory, but it doesn 't mean we should ignore the information being shared with today's students. After all, it could also help improve our own strategies.

    Social media is a popular topic in marketing today, and it is also top of mind for journalism and business schools at colleges around the world. Check out the following social media videos found on YouTube EDU :

    online video
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