How to Create a Compelling Explainer Video

    by Eric Hinson


    February 7, 2014 at 4:00 PM

    video-camera-mic-lightingHaving a fantastic vision for your business is great, but it's a whole new ballgame to try to communicate that vision to potential customers, investors, and partners. The goal is to get these movers, shakers, and decision-makers to understand what the heck you do and how it will solve all of their problems.

    What's the best way to do this, you ask?

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    6 Easy-to-Implement Instagram Video Ideas for Your Nonprofit

    by Debra Askanase


    January 21, 2014 at 4:00 PM

    play-buttonIn June 2013, Instagram added 15-second video to its highly utilized mobile app. With the addition of short-form video, Instagram combined two extremely popular trends into one platform: image-sharing and short-form video.

    There are 150 million Instagram users worldwide, and 75 million use Instagram daily.

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    Get More Bang for Your Buck: How to Repurpose Webinar Content

    by Katelyn deDiego


    January 14, 2014 at 11:00 AM

    webcam-computerFor all the work that goes into pulling off a webinar, they tend to go by quite quickly. Coordinating speakers, polishing presentations, promoting the event -- all that work and then it's done in a flash. 

    Given all that effort, running a webinar shouldn’t be a fleeting way to generate a few leads.

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    P&G's Olympic Effort: A Video About Moms and Athletes

    by Dan Lyons


    January 8, 2014 at 11:00 AM

    olympic-medalsA version of this post originally appeared in the Opinion section of Inbound Hub. To read more content like this, subscribe to the Opinion section.

    The Olympics is obviously a big deal for athletes -- but it's also a kind of competition for brands and marketers.

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    10 Things That Take a Webinar From Good to Great

    by Amanda Sibley


    January 3, 2014 at 2:00 PM

    webinar-tabletFor many marketers, webinars prove to be very fruitful, as the tactic can often be a boon for their lead generation efforts. While a number of marketing pros out there are undoubtedly ... well ... pros at holding informative webinars, the truth is there's a hefty amount of work that needs to go into planning them in order to see great benefits.

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