At a conference in June, a Facebook VP said that in five years time the platform would be "all video." That's a bold statement, but it's not unbelievable if you've scrolled through your News Feed lately.
Video has been on the rise for a while, offering marketers a proven way to grab strangers' attention and keep their target audience engaged.
Live video streaming in particular has become increasingly popular as a tool for companies and groups to connect directly with their users, to gain greater product awareness, and to brand themselves creatively.Read More
Raise your hand if you’d rather watch a video to learn something new than read about it.
Go ahead -- you’re not alone. 59% of executives say they’d rather watch a video than read text, too. And really, that number makes sense -- we are a society of video streamers. (I mean, hello, Netflix.)Read More
When people talk about today's most popular social sharing websites, YouTube often gets left out of the conversation in favor of sites like Facebook and Twitter.
But don't be fooled: YouTube has a lot going for it. Although Facebook might be the largest social networking site, YouTube has the second greatest reach after Facebook in terms of general usage. It's also the second biggest search engine behind its parent company, Google.Read More
Imagine being able to transport yourself to a completely different place -- an idyllic beach paradise, a front row seat at a Paul McCartney concert, an unexplored planet -- with the click of a button? Thanks to technological advancements in the world of virtual reality (VR), these immersive experiences define just a small taste of what's possible.
NASA defines VR as “the use of computer technology to create the effect of an interactive three-dimensional world in which the objects have a sense of spatial presence.”Read More
Video is one of the most discussed marketing tools around, and certainly one of the most hyped. Cisco estimates that it will comprise 82% of all web traffic by 2020. And as the head of an inbound marketing agency with an in-house video department, I’ve seen first-hand the power of video. Our clients have used it to raise millions in funding, reduce homepage bounce rates by around 80%, and generate more leads than they know what to do with.Read More
Over the past few years, video has become one of the most compelling ways for brands to tell their stories on social media.
From the instant popularity of Facebook Live videos to Instagram increasing their video length from 30 to 60 seconds, marketers are using the power of video to communicate their business' personalities and brand stories, to express creativity, and to build emotional connections with fans and followers.Read More
So, you want to push the envelope with Instagram video but you don't have the budget, resources, or expertise to get the job done, right?
This week, Facebook announced grand plans to take their already successful live broadcasting platform to great heights. The announcement included product updates like two-person broadcasts, waiting rooms for viewers, and Snapchat-esque filters all in the works.
With these updates in mind, carving out a strategy for Facebook Live seems like a no-brainer.Read More
As marketers find more innovative ways to grab people's attention, video has become a meaningful part of the strategic marketing conversation.
Video is no longer an "up-and-coming" marketing tactic -- it's here, and it's a powerful way to communicate your brand story, explain your value proposition, and build relationships with your customers and prospects.Read More
Over recent years, the criteria for engagement on social media has evolved from announcing your brand or product to finding a way to tell a story.
Quality branded video campaigns allow companies to project said story in some really creative and unique ways. Whether you're spreading brand awareness, announcing a new product, or launching a company, great branded video makes customers feel an emotional connection.Read More
Remember when Instagram first started allowing users to post videos back in 2013?
The first Instagram videos had to be recorded on your phone and could only be up to 15 seconds long. Those were the days that people compared Instagram video to its Twitter-owned counterpart, Vine.Read More
In their continued effort to promote video content in the News Feed, Facebook recently launched Facebook Live, a live video streaming service that lets anyone broadcast live videos from their mobile device straight to their Facebook News Feed.
Why are marketers getting so excited about Facebook Live? Because it's an awesome way for them to use the power of live video to communicate their brand stories and build authentic, intimate relationships with fans and followers.Read More
Not sure if video marketing is worth your time? Here's an eye-opening statistic for you: According to Aberdeen, businesses that use video grow revenue 49% faster year-over-year than businesses that don't. Still not convinced? Here's a SlideShare presentation with more stats that illustrate the importance of video.Read More
For many marketers, video is one of the most illusive content formats. Yes, we know video exists, and some of us have even dabbled in producing videos for our companies before. But when it comes to proving the value of video marketing, there definitely seems to be a knowledge gap.
Can putting a video on a landing page help increase that page's conversion rate?Read More
Who hasn’t heard the phrase “content is king”? It's a mantra for marketing teams, but what type of content is the most effective?
Blogs are great at providing information for people who are digging deep to find the answers to their problems, but when there is a choice between reading a blog and watching a video, marketers are realizing that often times the video wins out.Read More
Today, internet users have more control over what they look at online than ever before. To earn their attention, marketers like us have to create content that's worthy of our audience's time and emotional investment.But what's the best way to cut through the clutter to make sure our content gets seen?
Well, it helps to create content that's poised to go viral, of course.Read More
Have you ever visited someone else's website and felt confused about what the company did and where they wanted you to go on their site? An experience like that can really make you wonder about visitors' experiences on your own website. Do your site visitors understand what you do and where you want them to go?
Not only are these critical pieces of information to know, but they're also worth checking in on regularly.Read More
Everyone and their mother seems to have a strong opinion about work-life balance.
Some argue that balancing career and lifestyle is necessary for your overall happiness. Others argue that the concept of "balancing" your work and your life, which implies that the two are on par with one another, is plain old wrong. Still others argue the whole thing is completely imaginary and unrealistic, and that we're making ourselves unhappy by pursuing it in the first place.Read More
Serving as snackable -- and often laughable -- bits of visual content, GIFs help us accurately convey our thoughts and feelings when we're limited to virtual communication.
The trouble is, finding the perfect GIF by hunting through Google Image Search or that desktop folder of your favorites can take way more time than it's worth.Read More
One of the wisest things I've ever read about product marketing came from the writer of a children's book.
"If you want to build a ship, don't drum up people to collect wood and don't assign them tasks and work, teach them to long for the endless immensity of the sea," said Antoine de Saint-Exupéry, creator of The Little Prince.Read More
We're easily distracted these days. For instance, did you know that the average person picks up their phone more than 1500 times a week? And that 95% of ... oh look, a cat!
Holding concentration in the digital world is difficult. In fact, it's gotten so bad that our attention spans have, on average, shrunk to 8.25 seconds -- that's shorter than a goldfish.Read More
Creating a video (or video series) to help market your product or service is a no-brainer. It's an easy, shareable way to communicate your company's core message.
Chances are though, you don’t have the in-house resources to create a clip or much time to waste on learning video editing software yourself.Read More
When the live video streaming apps Meerkat and Periscope were first released in early 2015, many marketers weren't sure whether they'd be a passing trend or here to stay.
Turns out, the live streaming apps have been growing rapidly over the past few months. In August 2015, Twitter-owned Periscope reported it'd surpassed 10 million registered accounts only four months after launching -- and it has almost two million daily active users.Read More
Many a marketing team, big and small, has gathered around a conference table to brainstorm a list of crazy ideas. You know what I'm talking about -- those "big, hairy, audacious goals" discussed so often that they've earned a place in the business lexicon.
Much more rarely, though, do teams actually execute on these crazy ideas.Read More
It's no secret that cool visual content is a critical way for marketers to gain -- and keep -- people's attention.
Social networks are catching up, too. Facebook keeps changing its News Feed to display bigger images and videos, Twitter pulls pictures and videos right into its timeline (and even autoplays them), and Instagram continues to expand their advertising capabilities, albeit slowly.Read More
Even if you're already on the visual content bandwagon, it can be a struggle to actually start creating it -- especially when you're trying to communicate complex, detailed, and abstract topics.
So what's a marketer to do?Read More
At HubSpot, our marketers are outstanding teachers.
Not to toot our own horn, but they have a ton of tips, tricks, and hacks that can be used to help other marketers meet and exceed their goals. So in an effort to spread this knowledge, we've decided to start a weekly video tutorial series called #HubSpotHowTo.Read More
Video has become one of the most powerful forms of marketing content. As people become less and less patient, the text-only approach is no longer cutting it. We've moved into a visual-centric world, of which video is a critical piece.
One component of your marketing strategy that video's especially great for? Explaining to web users what your business does, what you stand for, and why customers need you. This is called "the explainer video," and it's a quick, memorable way to make an impact on people who might buy your product but need to know more information.Read More
Vine, the video-looping app released back in January 2013, has proven itself to be much more than a passing fad. As a result, many brands across all sorts of industries continue to use the platform as a visually creative way to connect with fans and followers.
But, for some marketers, Vine is still somewhat of an unknown.Read More
It's no secret that TV commercials -- like cold calls in the middle of dinner -- are usually interruptive.
One minute you're on the edge of your seat watching the nail-biting season finale of your favorite show ... and then boom -- a commercial for toothpaste hits. (Talk about a buzzkill.)Read More
Remember when it was enough to have a decent-looking website with a couple of your keywords on a few product pages? How times have changed! Increasingly, marketers have to come up with innovative ways to grab visitors' attention.
When infographics first blew up the internet, they had the same impact as when businesses starting publishing their own ebooks, reports, and white papers on the web.Read More
The live video streaming app Meerkat was the talk of the town after its appearance at SXSW in March 2015 -- but its popularity was short-lived. Just a few weeks later, Twitter released Periscope, a similar live video streaming app. Although Meerkat kicked mobile video streaming off with a bang, you'll see in this Google Trends graph of each app’s interest over time that Periscope might be winning the race:Read More
Feel intimidated by the notion of creating an explainer video? There’s no need to be -- they just represent another excellent way to get your content out to your target audience. Besides the really big brands that we are all familiar with, a lot of lesser-known companies and even small startups are using them.
Even if you believe your product isn’t “cool” enough to become a cute, cuddly explainer video, someone out there who has a problem that can be solved by what you have to offer would likely see it in a much different light.Read More
Ah, the great mystery of viral content. I still remember the panic and helplessness I felt when, back during one of my internships, my boss asked me to "make a viral video." After all, I was in college and therefore knew exactly what would "hit" -- right? Right?
Well, not exactly. (And I didn't succeed in making a viral video.) Unfortunately, there's no tried-and-true formula for virality -- but it's still fascinating to look at content that does go viral and learn exactly how that happened.Read More
Having a fantastic vision for your business is great, but it's a whole new ballgame to try to communicate that vision to potential customers, investors, and partners. The goal is to get these movers, shakers, and decision-makers to understand what the heck you do and how it will solve all of their problems.
What's the best way to do this, you ask?Read More
In June 2013, Instagram added 15-second video to its highly utilized mobile app. With the addition of short-form video, Instagram combined two extremely popular trends into one platform: image-sharing and short-form video.
There are 150 million Instagram users worldwide, and 75 million use Instagram daily.Read More
For all the work that goes into pulling off a webinar, they tend to go by quite quickly. Coordinating speakers, polishing presentations, promoting the event -- all that work and then it's done in a flash.
Given all that effort, running a webinar shouldn’t be a fleeting way to generate a few leads.Read More
For many marketers, webinars prove to be very fruitful, as the tactic can often be a boon for their lead generation efforts. While a number of marketing pros out there are undoubtedly ... well ... pros at holding informative webinars, the truth is there's a hefty amount of work that needs to go into planning them in order to see great benefits.Read More
Movie directors often solely focus on how to shoot and cut great video, what with their savvy camera tricks and editing techniques. Inbound marketers, on the other hand, focus not only on the importance of how to generate top-notch video, but also why developing great videos is vital to their marketing efforts.Read More
Yesterday, Google announced a new program, “Giving Through Glass,” that will have five nonprofits use its exclusive Google Glass product to promote transparency and offer insight into the organizations' everyday work -- an intriguing project that could offer a guide for other nonprofits out there.Read More
But that doesn't always mean you should be measuring them. If you're trying to use videoRead More
When people talk about inbound marketing, most agree that in theory, video is a great tool to attract new visitors, connect and engage with your leads, and delight your loyal customers ... but most marketers would say actually doing video is a whole other ball game.Read More
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