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    The Best Promotional Product Videos Ever (And Why They Make You Buy)

    By Meghan Keaney Anderson

    One of the wisest things I've ever read about product marketing came from the writer of a children's book.

    "If you want to build a ship, don't drum up people to collect wood and don't assign them tasks and work, teach them to long for the endless immensity of the sea," said Antoine de Saint-Exupéry, creator of The Little Prince.

    The goal in crafting a perfect product video is not far off. If you want your video to resonate, it should be about more than just the product. It should be about the problem, the solution, the experience, and the larger vision of what you're trying to ... Read More

    5 Tips to Help Make a Killer Marketing Video

    By Lauren Colman

    Creating a video (or video series) to help market your product or service is a no-brainer. It's an easy, shareable way to communicate your company's core message.

    Chances are though, you don’t have the in-house resources to create a clip or much time to waste on learning video editing software yourself.

    Read More
    5 Creative Ways to Use Meerkat or Periscope In Your Marketing [SlideShare]

    By Lindsay Kolowich

    When the live video streaming apps Meerkat and Periscope were first released in early 2015, many marketers weren't sure whether they'd be a passing trend or here to stay.

    Turns out, the live streaming apps have been growing rapidly over the past few months. In August 2015, Twitter-owned Periscope reported it'd surpassed 10 million registered accounts only four months after launching -- and it has almost two million daily active users.

    Read More
    The 11 Best Photo & Video Editing Apps for Mobile (And Why They're So Great)

    By Lindsay Kolowich

    It's no secret that cool visual content is a critical way for marketers to gain -- and keep -- people's attention.

    Social networks are catching up, too. Facebook keeps changing its News Feed to display bigger images and videos, Twitter pulls pictures and videos right into its timeline (and even autoplays them), and Instagram continues to expand their advertising capabilities, albeit slowly.

    Read More
    25 Video Marketing Statistics for 2015 [Infographic]

    By Lindsay Kolowich

    It's no secret video is becoming a bigger and bigger part of companies' inbound marketing strategies. This year alone, we've seen Twitter launch video autoplay in our feeds, Facebook give advertisers the option to buy video ads, and the rise of live streaming video via Periscope and Meerkat.

    Nowadays, the play button is becoming "the most compelling call-to-action on the web," to borrow the words from business leader Andrew Angus.

    Read More
    How to Create a Killer Explainer Video [Infographic]

    By Lindsay Kolowich

    Video has become one of the most powerful forms of marketing content. As people become less and less patient, the text-only approach is no longer cutting it. We've moved into a visual-centric world, of which video is a critical piece.

    One component of your marketing strategy that video's especially great for? Explaining to web users what your business does, what you stand for, and why customers need you. This is called "the explainer video," and it's a quick, memorable way to make an impact on people who might buy your product but need to know more information.

    Read More
    7 Terrible Commercials You Wish You Could Unwatch

    By Carly Stec

    It's no secret that TV commercials -- like cold calls in the middle of dinner -- are usually interruptive.

    One minute you're on the edge of your seat watching the nail-biting season finale of your favorite show ... and then boom -- a commercial for toothpaste hits. (Talk about a buzzkill.)

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    Marketing Grader Live: Watch Experts Critique Real Websites

    By Andrea Francis

    Have you ever visited someone else's website and felt confused about what the company did and where they wanted you to go on their site? An experience like that can really make you wonder about visitors' experiences on your own website. Do your site visitors understand what you do and where you want them to go?

    These are critical pieces of information to know and keep checking in on regularly.

    Read More
    Periscope or Meerkat? The Marketer's Guide to Live Video Streaming [Free Ebook]

    By Brittany Leaning

    The live video streaming app Meerkat was the talk of the town after its appearance at SXSW in March 2015 -- but its popularity was short-lived. Just a few weeks later, Twitter released Periscope, a similar live video streaming app. Although Meerkat kicked mobile video streaming off with a bang, you'll see in this Google Trends graph of each app’s interest over time that Periscope might be winning the race:

    Read More
    20 Examples of Fabulous Explainer Videos

    By Lisa Isbell

    Feel intimidated by the notion of creating an explainer video? There’s no need to be -- they just represent another excellent way to get your content out to your target audience. Besides the really big brands that we are all familiar with, a lot of lesser-known companies and even small startups are using them.

    Even if you believe your product isn’t “cool” enough to become a cute, cuddly explainer video, someone out there who has a problem that can be solved by what you have to offer would likely see it in a much different light.

    Read More
    The Making of a Viral Video: How One Dog Racked Up 1.6 Million Views on YouTube

    By Lindsay Kolowich

    Ah, the great mystery of viral content. I still remember the panic and helplessness I felt when, back during one of my internships, my boss asked me to "make a viral video." After all, I was in college and therefore knew exactly what would "hit" -- right? Right?

    Well, not exactly. (And I didn't succeed in making a viral video.) Unfortunately, there's no tried-and-true formula for virality -- but it's still fascinating to look at content that does go viral and learn exactly how that happened.

    Read More
    How to Create a Compelling Explainer Video

    By Eric Hinson

    Having a fantastic vision for your business is great, but it's a whole new ballgame to try to communicate that vision to potential customers, investors, and partners. The goal is to get these movers, shakers, and decision-makers to understand what the heck you do and how it will solve all of their problems.

    What's the best way to do this, you ask?

    Read More
    Ashkon on Technology's Influence in Getting Found Online

    By Angela Bray

    Ashkon Not a double threat, not a triple threat, but more like a jack-of-all-trades, Ashkon [Davaron] can rap, sing, act, and write songs. He loves what he does and claims to do whatever project he’s feeling at the time. Jumping into California’s Bay Area hip-hop scene in 2006, he debuted “The Final Breakthrough” album and progressed to create internet music video hits like “ Hot Tubbin’ (On the Late Night) ” and the San Francisco Giants’ anthem of “Don’t Stop Believing.” Scoring over 2.3 million views? Virtual success.

    Read More
    How to Begin Video Marketing

    By Angela Bray


    All of this may be used to produce things like how-to’s, customer features, valuable content, news, product updates, and event previews to be presented via webinars, email and social media.

    Read More
    7 Video Marketing Lessons from Daily Grommet

    By Magdalena Georgieva


    Daily Grommet is an online retailer that tells remarkable stories about its products through video. "I see what we do more as active curation," said Jesse Buckley, Video Director at the Daily Grommet. "We are selecting features ("Grommets") from a vast array of submissions (and relentless scouting), and then helping the people behind the products tell their brand stories."

    Read More
    The Best B2B Viral Video Ever

    By Kipp Bodnar

    YouTube is famous for funny videos of cats and kids, but what if you are a B2B company? Video can still tell a powerful story. The virality that is possible on video-sharing sites like YouTube adds a new level of reach to compelling video stories.

    Read More
    "Helpful" is the New "Viral"

    By Marta Kagan

    photo credit: woodleywonderworks http://www.flickr.com/photos/wwworks/

    So, you’re going to make a “viral video.” It’s going to be funny or perhaps sensational, or better yet, sensationally funny. You’re going to post it on YouTube and Facebook. You’ll blog about it, tweet about it, maybe even spend a few bucks advertising it (you know, just to prime the pump). It’s going to be amazing.

    Read More
    A Marketer's Guide To Video Codecs

    By Bradley Bush

    video codec Online video is growing rapidly, with sites like YouTube getting 30 hours of video uploaded every minute. While online video is fun to watch and an important part of your inbound marketing content strategy, it does require some technical knowledge to execute well. 

    Read More

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