It's difficult, I know. If you've been buying lists since ... well, the dawn of Marketing. It's hard to imagine another way of doing things. Even as your lists get worse and worse (along with the results they drive), it just feels like that's the way things are. You just have to buy more lists, and negotiate better prices to make up for the decreasing returns.
But there actually is another way -- a more sustainable, lovable way -- to build an email list and generate leads for your sales team. Want to know what it is? I promise, it's well within your reach.