May 1, 2013 at 2:00 PM
As inbound marketers -- especially us email marketers -- we all but obsess over our clickthrough rates. If people are clicking through in our emails, it means we’ve provided content that's interesting and relevant enough to make them want to learn more.
March 22, 2013 at 9:00 AM
The Next Web published a great article recently calling out a company, Fab, for their pretty remarkable email opt-out campaign. That's right, they run an automated email opt-out campaign.
What makes this campaign stand out from the crowd is that Fab isn't just emailing their unengaged contacts to see if they want to change their preference settings ...
Read More
March 15, 2013 at 9:00 AM
If you’re like most marketers, email marketing is one of the most powerful channels at your disposal. Email reaches out to an already engaged audience -- people who have already said yes to your marketing by opting in to your list (right?). It’s also an incredibly cost-effective channel. In fact, Magill research estimated that marketers earned $39 for every $1 they spent on email marketing in 2012. Now that’s a pretty good stat to include in your next presentation about the value of email marketing if I've ever heard one.
March 14, 2013 at 12:30 PM
It's difficult, I know. If you've been buying lists since ... well, the dawn of Marketing. It's hard to imagine another way of doing things. Even as your lists get worse and worse (along with the results they drive), it just feels like that's the way things are. You just have to buy more lists, and negotiate better prices to make up for the decreasing returns.
But there actually is another way -- a more sustainable, lovable way -- to build an email list and generate leads for your sales team. Want to know what it is? I promise, it's well within your reach.
In much of the world, today is Valentine’s Day, a celebration of love. But this letter I am sending you is not a love letter. This is an open letter to the marketing community about one big way in which we're not being lovable.
We, the marketing industry, have a problem with spam.
Inbound Marketing Blog Feed
