The time where agencies use all their remaining creativity and joyful spirit to create festive holiday cards, videos, websites, and even fruitcake. It's also the time where agency staffers are given free reign to get down-right weird -- and this year did not disappoint.
If you're looking for messages of goodwill and hope for humanity, you won't find it in these examples, but you will find awkward people dancing around in onesies, a hipster santa, and a Pomeranian in 12 different outfits. And isn't that the most you can hope for this holiday?
Check out this list of the weird, wacky, and wonderful world of agency holiday cards:
There's nothing like pelting your co-workers with snowballs to spread a little good cheer around the office. Exit 10 used a Phantom camera to film the slow-motion, icy attack.
The agency created a mobile experience that lets the user experience a 3D snow globe. When you shake the phone it begins to snow, and by rotating the phone, you can see other parts of the winter landscape inside the globe. You can write your own message, and send the globe to your friends and family by email or social media.
Ogilvy & Mather Paris
If Christmas was the product of an advertising stunt, this video shows it would look a lot different. Ogilvy & Mather filmed a (fake) focus group to determine the marketing value of the holiday, and it brings up some questions about the strange traditions we all accept.
One woman's response: "I pay for the gifts, and the fat guy gets all the credit."
A young girl poses the question: "Why do I have to sit on his lap?"
There's not a lot to this one -- just a lot of awkward agency folks dancing around and lip syncing to a Christmas song -- which is pretty catchy. The video could also serve as a tour of the agency's office.
Door Number 3
Austin-based Door Number 3 introduces us to hipster santa who brags about his free-range reindeer and his sleigh that "runs on penguin tears and pure Santa sweat." He also makes a request for soy milk and gluten-free cookies this year -- in case you were wondering.
Plan B brings the Elf on the Shelf (albeit a creepy version) to the agency world to report on who is being naughty or nice -- both in their dealings with clients and their professional behavior in the office.
Klick Health remixed "Jingle Bells" using 131 office sounds to create a truly unique holiday tune.
The agency created a bookmarklet to that adds the Oxford comma to web pages because "missing Oxford commas ruin Christmas." Copy editors and The Chicago Manual Of Style followers can stop praying for that Christmas miracle.
The holidays are a time of joy, laughter, and shame fueled by free alcohol and inordinate amounts of sugar at your office holiday party. Luckily, Cleveland-based Brokaw has put together a post-holiday apology maker to help you atone for your behavior.
Zulu Alpha Kilo
The agency employed its reputation management skills to rebrand and make-over the abominable snowman. A series of 16 videos shows the creature's start as a "tough" client to his transformation into a charitable, well-read vegan.
The agency used popular movies as inspiration for a set of holiday-themed posters.
Organic tries to erase fruitcake's bad reputation with the Fruitcake-O-Matic. The site lets you create your own treat, and send it to a friend. The agency is sending 20 real cakes to users each day.
Wunderman created a "12 Days of GIFAWAYS," where a "snowbro" plays a charades-type game and viewers guess to win a gift.
The Pita Group
The holidays can be a stressful time. Luckily, this agency decided to take it out on fruitcake, not clients.
The Duffy Agency
The Duffy Agency created an Instagram Christmas tree with ornaments featuring the faces of the agency's friends and business partners. (If you look closely, you might just see an ornament with my face.)
Did I miss any? Let me know in the comments!
Originally published Dec 19, 2014 12:00:00 PM, updated February 01 2017