Jim Crimmins is the founder of PersuadeTheLizard, an ad rating site. He worked as a professional persuader for 27 years with the international marketing communications firm of DDB, ultimately as Worldwide Brand Planning Director and Chief Strategic Officer of DDB Chicago. Jim helped Anheuser-Busch, McDonald’s, State Farm, General Mills, Frito-Lay and many others influence what people choose and led a team that won 44 EFFIE Awards. Jim has taught marketing communication at Northwestern University. He has a Ph.D. in Sociology and a Masters in Statistics from the University of Chicago.
