It would be highly beneficial to learn how to use some of the most popular SEO tools so that you can impress a potential employer. SEO tools are a critical part of any SEO job, so showing you have some basic knowledge about how to use them can set you apart from other candidates.
Some of the more popular tools include:
Moz SEO Suite
Many of these tools can be expensive, but most do offer a free or low-cost trial. Make sure you sign-up at a time when you can take the most advantage of that trial to be able to learn as much as you can.
You can also read blogs, tutorials, and watch videos that each of the tools creates for their users.
Do not be afraid to reach out to the SEO community to ask for help, as well! I was thrilled to help when a new SEO strategist reached out to me for Ahrefs training before a big interview she had. I am sure others will help, too. Consider making those connections on Twitter or LinkedIn.
You may be required to write or edit content, and create compelling title tags and meta descriptions, to encourage searchers to click your page in the search results.
Taking a creative writing course or sales copy course can help you stand out and will help you be successful as an SEO professional.
4. Volunteer your time.
The best way to get that first SEO job is to have proof you can do the work required.
Two ways you can gain some first-hand experience is to volunteer your time or start your own website.
By volunteering for a local nonprofit or a business, it gives you the opportunity to use all of your training and put it to work. Optimize a few sites and track your changes so when it comes time to find a job you have real-world data you can show a potential employer.
SEO Agency: the agency environment will usually have you working on several projects at one time and require a lot of communication with other departments. You may start out as an analyst or specialist and can work your way up to a management position. A position in an SEO agency can potentially provide more training opportunities.
Media/Web Company: As a beginner, this may be a harder path since there might be less training and hands-on help to assist you. Because their offerings are often so much more than just SEO, it might be a much busier and hectic environment.
In-house: working as an in-house SEO for a brand or company is also a great option. As a new SEO, you may work as an analyst or specialist underneath an SEO Manager or Director. This would typically fall under the marketing department and may or may not have good training opportunities - so you will want to get information about that before being hired.
Freelance: if you feel confident in your SEO skills and have what it takes to work solo, then working as a freelance SEO is another option. This is the option I chose and have been very successful with. The downside is managing client expectations, pricing, and inconsistent work loads. This is not the easiest path to take!
Starting The Job Hunt
If you have tackled all of the above and feel ready to find the job of your dreams, the tips below will help you prepare.
Write a Powerful SEO-focused Resume
Creating a powerful resume that outlines your SEO education and successes is critical. While many job descriptions will note that they require a college degree, having proven skills in SEO may override that requirement.
Make sure you include data that showcases your skills. If you increased traffic month-over-month, then make sure you include that. If the company is tracking revenue growth from SEO efforts, it is important you detail that as well.
Create a Website
A resume is typically one page and simply lists your experience and skills. However, it can be difficult to display visuals related to your experience through your resume. That's where a website can help.
Create a simple personal website that highlights your experience, proof of success, and education. Practice your SEO skills to help the website rank for relevant keywords.
Find A Job
Job boards like Indeed and networking communities like LinkedIn are great places to start your job search, but there are other ways to find opportunities as a professional SEO.
Below are some great options for finding SEO jobs:
Use Twitter to build relationships with the SEO community and let them know you are looking. Many have found jobs just from a tweet!
Women In Tech SEO is a wonderful community of women SEO professionals that offers many opportunities.
Remoters.net offers an SEO-only jobs board that offers a variety of open positions.
Good luck! You're now ready to go and find the job of your dreams.
Originally published Jul 1, 2021 7:00:00 AM, updated July 08 2021