And because of this, a coveted client has just signed on with your agency.
You've got to get to work, but you're at a loss. The client is in a niche industry -- one that you have little experience with. And the brand has done little in terms of content creation, so the team is unsure what types of content they need and how best to engage the audience.
In this situation, it's best to go back to the basics. You need to follow a proven formula to uncover the goals for creating and publishing content. Then, you can decided on the types of content you need to create to lead prospects through the buyer's journey.
CopyPress created this infographic to serve as a reference point when planning and creating content. Follow these five steps to create content ideas your client will love.
Originally published Feb 13, 2015 12:00:00 PM, updated February 01 2017