Catalyst 2012

Amy DiFrancesco
Amy DiFrancesco

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e-commerce, m-commerce, f-commerce, local, group buying, international – consumers today have access to more channels than ever before. Welcome to the world of newcommerce – it's commerce anytime, anyplace and on any device. newcommerce represents the blurring of the margins between channels and is the intersection of e-commerce, local, mobile and social. It's the street vendor running credit cards through a mobile device; it's the apparel retailer selling through Facebook; it's the college student buying an Amazon eBook for class with her tablet at the local coffee shop. It's a fragmented universe that is becoming increasingly difficult for retailers to juggle. newcommerce is free from boundaries, it's opening doors and it's the focus of this year's Catalyst conference.

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