e-commerce, m-commerce, f-commerce, local, group buying, international – consumers today have access to more channels than ever before. Welcome to the world of newcommerce – it's commerce anytime, anyplace and on any device. newcommerce represents the blurring of the margins between channels and is the intersection of e-commerce, local, mobile and social. It's the street vendor running credit cards through a mobile device; it's the apparel retailer selling through Facebook; it's the college student buying an Amazon eBook for class with her tablet at the local coffee shop. It's a fragmented universe that is becoming increasingly difficult for retailers to juggle. newcommerce is free from boundaries, it's opening doors and it's the focus of this year's Catalyst conference.

Originally published Feb 22, 2012 5:09:20 AM, updated July 28 2017

Topics:

Mobile Marketing