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Written by Jami Oetting
Simplicity never feels big enough. We want big, impressive, inspiring, creative ideas, right?
So we add, and add, and add. Paring back -- removing extra words, images, slogans, and the innumerable things a brand wants to communicate to a consumer in one ad -- isn't easy.
But when a brand conveys a message using only the most essential images and text, we take notice. We recognize how difficult it was to tell a story or highlight a benefit using only a few elements.
If you're looking for inspiration on how to make simple attention-grabbing, check out these minimalist print ads:
Originally published Jan 6, 2016 9:00:00 AM, updated October 29 2019