Simplicity never feels big enough. We want big, impressive, inspiring, creative ideas, right?
So we add, and add, and add. Paring back -- removing extra words, images, slogans, and the innumerable things a brand wants to communicate to a consumer in one ad -- isn't easy.
But when a brand conveys a message using only the most essential images and text, we take notice. We recognize how difficult it was to tell a story or highlight a benefit using only a few elements.
If you're looking for inspiration on how to make simple attention-grabbing, check out these minimalist print ads:

24 Memorable Minimalist Print Ads
Pantone

Orbit

Kit Kat

Hut Weber

Lego

MTV

Oral-B Floss

SanDisk

WWF

Bosch

Coca-Cola Light

Heinz

smart

Eveready Torches

BMW

Greenpeace: Lightbulb

Puma

Olay: Undo

Listerine

Citroen

Faber-Castell

Lego

Durex

Bayer Aspirin

