You need to move fast to capitalize on press opportunities for your clients. But fast-moving doesn't mean a lack of processes and procedures. In fact, if you don't have an adaptable yet repeatable workflow in place for planning and executing on a client's communications plan, you're probably wasting resources, including your time and your client's budget.
What you need is a modern and efficient process that can be continually improved upon. The first step is understanding your current workflow and where improvements can be made.
Frederik Vincx put together the below SlideShare on how to improve your PR or communications team's processes and workflow to create better results for your clients. Learn how to evaluate and modernize your agency's workflows.
