You need to know something and know it well. And, as many have said before me, "If you know something about everything, then you know nothing about something." Building your niche expertise, while also working to maintain a general scope of knowledge, can create major resource issues.
Importance of Niche Expertise
Whether as an individual or as an entity, having a niche expertise is vital in today's marketplace. It's the only way to substantively differentiate yourself from the competition without having to defend yourself with, "No really, we're better at marketing. We just are."
If you pick the right niche — something you’re passionate about — you should also be able to devote enough time and energy to learning everything available about that topic and then build ... Read More