The Consequences of Social Media Shaming [Video]

Lindsay Kolowich Cox
Lindsay Kolowich Cox




Believe it or not, in the early days of social media, Twitter was a healing place.

People used Twitter as a platform to share their shameful secrets with the world, and to connect with one another when they realized they were no longer alone. It gave voiceless people a voice -- and became a place not for shaming others, but for radical de-shaming, de-stigmatizing, and building up a strong network of support.

And then, things shifted. Because Twitter gave everyone the opportunity to have a voice and be heard, over time, people started hunting for each others' shameful secrets instead of supporting one another. Whenever anyone transgressed, whether they were a celebrity or a journalist or a high school classmate, Twitter became a platform for "getting" them; "hitting them" with the weapon of words.

And it worked.

In his INBOUND15 Spotlight talk, Jon Ronson -- journalist, humorist, documentary filmmaker, and author of several best-selling books -- talks about the evolution and consequences of social media shaming on Twitter. Check out the video of his Spotlight talk below. (And click here to watch him and researcher/storyteller Brené Brown continue the conversation about shaming on social media.)

What do you think about the issues around social media shaming? Share with us in the comments.


This post originally appeared on the Marketing section. To read more content like this, subscribe to Marketing. 

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