Brand rely on the holiday season to give their retail sales numbers one final boost. In fact, 27% of total annual online sales occur during November and December.

To achieve the sales numbers many online and brick-and-mortar retailers need, they are turning to social media to drive traffic, brand awareness, and sales. And because it is becoming more and more difficult to stand out -- or even show up in a fan or follower's feed -- brands are budgeting for paid social campaigns. Check out the below graphic to find out how marketers plan to invest in social during this season of giving.

Graphic via Offerpop.

Originally published Nov 28, 2014 2:00:00 AM, updated July 28 2017


Holiday Marketing