'Tis the Season: How Marketers Are Using Social to Drive Sales This Holiday [Infographic]

Download Now: Free Marketing Plan Template
Jami Oetting
Jami Oetting

Updated:

Published:

holiday-social-media

Brand rely on the holiday season to give their retail sales numbers one final boost. In fact, 27% of total annual online sales occur during November and December.

To achieve the sales numbers many online and brick-and-mortar retailers need, they are turning to social media to drive traffic, brand awareness, and sales. And because it is becoming more and more difficult to stand out -- or even show up in a fan or follower's feed -- brands are budgeting for paid social campaigns. Check out the below graphic to find out how marketers plan to invest in social during this season of giving.

Graphic via Offerpop.

Related Articles

Outline your company's marketing strategy in one simple, coherent plan.

    Marketing software that helps you drive revenue, save time and resources, and measure and optimize your investments — all on one easy-to-use platform

    START FREE OR GET A DEMO