Brand rely on the holiday season to give their retail sales numbers one final boost. In fact, 27% of total annual online sales occur during November and December.
To achieve the sales numbers many online and brick-and-mortar retailers need, they are turning to social media to drive traffic, brand awareness, and sales. And because it is becoming more and more difficult to stand out -- or even show up in a fan or follower's feed -- brands are budgeting for paid social campaigns. Check out the below graphic to find out how marketers plan to invest in social during this season of giving.