Who Should Come to a Shoot?

Video shoots, whether they be for a broadcast commercial, branded content or even a corporate training video, can be hectic. Makeups artists, directors, producers, key grips, effects artists and more will be there managing the talent, set and direction of the project. But the agency or marketer commissioning the work and the client also have important roles on set and during the editing and reviewing process.

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Before the shoot:

• Find out who the key decision makers are and who will have final review and approval of the project. Ensure that a person who understands that vision will be present.
• Make the client feel comfortable and easy on set. Invite them to take behind-the-scenes photos of the project and ensure that their client account manager is there to discuss any issues that may occur.
• Discuss with the director or producer when and how the client will be able to review and provide feedback during the shoot.