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Aaron Ross, CEO of PebbleStorm , blogger at ColdCalling 2.0 and the guy who started the inside sales team at , asked me to write a guest blog post on his blog about " How to Generate a Steady Flow of Inbound Sales Leads ". 

In the article, I listed the inbound marketing techniques that are critical to attract, capture and nurture prospects using a company's website and online marketing activities.

Here's the list of activities I discussed in order of their ability to increase high quality and a high quantity of leads. 

  1. Referrals & Brand Searches
  2. Free Tools/Free Trials
  3. Organic Search Engine Optimization
  4. Blogging
  5. Email Newsletters
  6. Webinars
  7. PPC
  8. Site and Email Newsletter Sponsorships
  9. Social Media 


Originally published Jun 30, 2008 11:54:00 PM, updated October 20 2016


Lead Generation