I've seen the inside of hundreds of marketing agencies over more than a decade, including my own.
Most marketing agencies struggle to generate recurring revenue. Many suffer through the ups and downs of the cash-flow roller-coaster because they never make the switch to recurring-revenue engagements.
Some inch their way to consistency by securing one, two, and three thousand dollar per month engagements. But, those low fees aren't usually enough to justify much work, and after failing to make a big impact on their client's business, they get fired after 6 months or a year.
On the flip side, I've also had the opportunity to see many agencies ... Read More