This post contains older information, but has been left up for historical reasons. For more up-to-date information, please see our Lead Generation Hub .
Aaron Ross, CEO of PebbleStorm , blogger at ColdCalling 2.0 and the guy who started the inside sales team at Salesforce.com , asked me to write a guest blog post on his blog about " How to Generate a Steady Flow of Inbound Sales Leads ".
In the article, I listed the
techniques that are critical to attract, capture and nurture prospects using a company's website and online marketing activities.
Here's the list of activities I discussed in order of their ability to increase high quality and a high quantity of leads.
- Referrals & Brand Searches
- Free Tools/Free Trials
- Organic Search Engine Optimization
- Email Newsletters
- Site and Email Newsletter Sponsorships
- Social Media