The Most Underrated Aspect of Successful B2B Marketing Campaigns? Goals.

These days it's easy today to get caught up in chatter about Twitter, blogging, Facebook and how you have to be on all of them yesterday.

That's why it was so refreshing to speak with  C.C. Chapman  here at HubSpot last week.

C.C. is a  marketer , Dad, blogger, Twitterer, podcaster and prolific content producer. He's a huge advocate of new marketing tools and tactics, but he says it's dangerous to rush out and use them without deciding what you're trying to achieve with them.

"One of the first things we talk about is how are we going to measure success," he said. "If you just come in and say this is going to solve all my problems if I just throw up a blog or a video podcast, you're doomed."

Leads? SEO? Traffic? All of the above? Whatever it is, you need to be clear about it, so that you can pick the right tools and use them well.

Here's the full video recording of my conversation. Below the video I've listed a few of the sites C.C. mentions during our conversation.

Six Pixels of Separation
for immediate release
chris brogan's blog
Mashable
TechCrunch

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