Three PR and Social Media Measurement Tips From KD Paine

Lauren Brown
Lauren Brown

Updated:

Published:

A main criticism of social media is that it's impossible to measure its impact. 

Not so, says KD Paine, author of the new book "Measuring Public Relationships."

Paine has made a career of social media measurement; in addition to her recent book, she is also the founder and CEO of KD Paine & Partners LLC and writes her own blog, PR Measurement.

Recently, HubSpot's Rick Burnes caught up with Paine. He spoke with her about today's marketplace, ways to form relationships with stakeholders and some current success stories.

On Ford's Social Media Success

From the video above:  "They say, 'Ford is not like the other three,' and because they're not like the other three, that's why they're selling cars. That's their key message, and you can track that through social media."

On Measuring Reputations

From the video above: "All those things [like reputation] are intangible, but you can make them very measurable."

On Measurement Priorities

From the video above: "Figure out what's not working; don't try to justify your existence."

Check out the full conversation here (we apologize for some scratchy audio during the conversation):

Webinar: Marketing in a Recession




Want to learn effective ways for generating leads and marketing in a economic downturn?


Download the free webinar for tips and tricks to drive more visitors and leads to your website!

Topics: Social Media

Related Articles

We're committed to your privacy. HubSpot uses the information you provide to us to contact you about our relevant content, products, and services. You may unsubscribe from these communications at any time. For more information, check out our Privacy Policy.

Outline your company's marketing strategy in one simple, coherent plan.

Marketing software that helps you drive revenue, save time and resources, and measure and optimize your investments — all on one easy-to-use platform

START FREE OR GET A DEMO