How to Plan the Content for Your Lead Nurturing Campaigns

Thank you for joining us today for our exciting first session on Lead Nurturing: How to Plan the Content for Your Lead Nurturing Campaigns. We hope you learned some valuable take-aways on how to approach lead nurturing with goal setting and building a structure around defining your goals.  Both aspects are imperative to ensuring your lead nurturing programs will contribute to motivating your leads to take action and take steps toward becoming a customer.

Please complete the following homework before our next webinar on how to create a lead nurturing campaign:

• Download the Lead Nurturing Buying Cycle Worksheet.  This will help you categorize your offers and identifying how you can personalize your content to align with your goals.  
• Download the Lead Nurturing Campaign Development Worksheet.  This will help you define the goals of each email.
• Watch today's webinar as a refresher course. 

Next week we will conduct the second installment in this series: How to Set Up One Lead Nurturing Campaign in HubSpot. During this session, we will teach you how to create a lead nurturing campaign and how you should approach each of the emails in your series.  

Ellie and Mark are looking forward to seeing you next week at 4PM EST!  Enjoy your week.