How to Use Tracking URLs for Email Marketing

Jenn Yorke

Updated:

Published:

Tracking URLs in EmailWhy Should I Use Tracking URLs in Emails?

Marketing is all about driving knowledge of your product or service and bringing your sales people great leads! In order to do that, you need to have an understanding of where your website visitors are coming from and which website visitors actually turn into the best leads. If you're sending lots of emails, wouldn't you want to know which ones are actually effective? Tracking URLs help you see what's working and what isn't so you can work smarter!


How to Use Tracking URLs in Emails

What Tracking URLs in Emails can do!

Tracking URLs in emails can help you increase the efficacy of your emails. You can easily run tests, try different language, show different offers, and see exactly which offers and language resonated with your audience. The great thing about that is you can then use the best messaging moving forward, rather than sending email willy-nilly. This saves you time, since you'll get more click throughs faster!

Image used with permission from RambergMediaImages

Topics: Email Marketing

Related Articles

We're committed to your privacy. HubSpot uses the information you provide to us to contact you about our relevant content, products, and services. You may unsubscribe from these communications at any time. For more information, check out our Privacy Policy.

Outline your company's marketing strategy in one simple, coherent plan.

Marketing software that helps you drive revenue, save time and resources, and measure and optimize your investments — all on one easy-to-use platform

START FREE OR GET A DEMO