Before working with our HubSpot partner agency, we were struggling to gain exposure in the search engines. Increasing our website traffic via organic search was important to our business, but we didn’t know where to start. We had a decent amount of indexed website pages, but we didn’t know what our prospects were searching for. After partnering with Limitless Imaginations, an Inbound Marketing Agency, we decided to revamp our search marketing and blogging strategy.
The Result: Within 6 months we increased our organic traffic by 471%.
Here’s how we did it.
Step 1: Conduct a Website Analysis for Your Website
We used HubSpot’s On-Page Search Engine Optimization Worksheet to document our current website page titles and descriptions, URLs, keywords, alt text, and more. The goal was to determine the exact amount of pages we had, and to make sure each of them was optimized to completion. The process helped us analyze the current traffic and leads each page was generating. At the same time, we were able to review the content on each page to make sure it matched our SEO strategy.
Time Frame: 2-4 weeks
Step 2: Conduct Keyword Research for Your Website
The goal here was to identify primary and secondary keywords for each of our website pages, with an eye toward targeting those with high search volume and low competition. The tools we used during this process included HubSpot’s Keyword Grader and Google’s Keyword Tool. After we found our primary and secondary keywords for each website page, we made sure to incorporate them into our long-tail page titles, meta descriptions, headings, page content, and image alt text.
Time Frame: 1-3 months
Step 3: Blog Early, Blog Often
Our partner agency made it clear to us that frequent blogging had a direct impact on organic search results. They told us that HubSpot’s research shows that business blogging leads to 55% more website visitors. So we made sure to use HubSpot’s blog manager so that we could drive this increase in organic traffic. We now blog about two times per week, but have recently decided to increase this. We've been getting positive results from our blogging, so we'd like to generate even more great results by blogging even more.
Time Frame: 2-4 articles per week
How we promoted the blog articles: Social Media (LinkedIn, Facebook, Twitter, Google+), Email Marketing, Lead Nurturing, Article Directories, Social Bookmarking
Trust Deed Capital specializes in lending to experienced borrowers who make a business of finding properties to purchase at a discount, improving these properties where needed, and either selling them at a profit or holding them as a cash flow rental investment.
Originally published Apr 9, 2012 9:00:00 AM, updated October 20 2016