17 AI SEO Tools and How to Use AI in 2023 [New Data]

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Erica Santiago
Erica Santiago



Optimizing your content to rank high in search engines can be tedious, especially when there are many factors to consider. Page load times, keywords, content quality, and videos are all things that can affect SEO.

A woman on her laptop uses AI SEO tools to boost her website's visibility.

Fortunately, AI SEO tools are available to streamline SEO optimization and boost your website's rankings.

In this article, we'll explore the various AI tools available to you, but first, let's dive into how marketers use AI and the definition of AI SEO.

How Marketers Use AI

What is AI SEO?

17 AI SEO Tools Marketers Should Know

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How Marketers Use AI

We surveyed more than 1,350 marketers to learn how they use AI. Here are some statistics we found:

  • The majority of the marketers we surveyed (48%) reported using generative AI to conduct research.
  • 45% of marketers use generative AI for content creation.
  • When creating marketing content, most marketers surveyed (22%) said they use AI to generate ideas.
  • 70% of marketers said generative AI is important to their content marketing strategy.

So, what do these statistics tell us? Essentially, AI plays a prominent role in the workflow of many marketers.

If you want to stay competitive as SEO continues to change the marketing landscape, then it's time to consider how AI can help your brand.

One way to leverage AI is in SEO.

Many AI SEO tools can analyze your website's performance and provide solutions to areas that need improvement. If you're looking for AI SEO tools to help your site rank high in SERPs, here are some tools you should consider.

17 AI SEO Tools Marketers Should Know

From content writing to keyword searching to video creation, marketers should check out 17 AI SEO tools.

1. HubSpot AI Tools

content assistantClick here to learn more about HubSpot's AI tools.

HubSpot has various AI tools that help you create optimized content that will rank high in SERPs. For example, our SEO suggestions tools can scan your website and automatically pinpoint opportunities for optimization.

Furthermore, our suite of AI tools is designed to revolutionize the way marketers create content, offering easy transitions between manual and AI-assisted creation. These tools are adept at generating copy for a wide range of needs, from blog posts and landing pages to marketing emails and beyond. Here’s a brief overview of each:

  • Empower your blogs with the AI Blog Writer which transforms your ideas into comprehensive, engaging blog posts. By simply feeding the tool an outline or a set of bullet points, it crafts content that is not only coherent and well-structured but also optimized for search engines. This tool is invaluable for maintaining a consistent blog output without sacrificing quality, ensuring your content strategy remains robust and your audience engagement is high.
  • Our AI Content Writer streamlines the content creation process across all your marketing channels. Whether it’s brainstorming ideas, crafting compelling marketing emails, or optimizing social media posts, this assistant ensures every piece of content is perfectly tailored to your audience and marketing objectives. It offers real-time suggestions to enhance your content’s impact, making it easier to achieve your content marketing goals.
  • The AI Paragraph Rewriter is your go-to tool for updating and enhancing existing content. It rephrases and revitalizes your paragraphs, ensuring they remain relevant, engaging, and SEO-friendly. This tool is perfect for breathing new life into your older content, extending its shelf life, and maximizing its reach and effectiveness.

These AI-powered tools are designed to complement your creative process, offering both the flexibility to toggle between manual and AI-assisted creation and the efficiency to produce high-quality content at scale.

2. AlliAI

AlliAIAlliAI allows users to optimize their website for SERPs in just minutes. A key feature is its Bulk Onpage Optimization, which creates site-wide optimization rules. The feature also deploys code changes down to individual pages.

AllAI also has a live editor that edits and optimizes text, content, and code within your page.

Furthermore, its Self-Optimizer for Traffic ROI automatically generates sitewide page titles with real-time focus keyword A/B testing to efficiently boost organic traffic.

3. Pro Rank Tracker

Pro Rank TrackerGetting real-time updates on where your content ranks in SERPs can be challenging. While it's possible to assess your ranking by manually searching in Google, the process can be time-consuming.

Plus, personalized and localized results can cause you to miscalculate your ranking.

Fortunately, Pro Rank Tracker is an SEO tool that provides daily automatic updates as well as updates on demand. Furthermore, its international tracking feature can track your rankings worldwide and in multiple languages.

4. RankIQ

rankiqCreated specifically for bloggers and businesses with a blog, RankIQ is an SEO toolset that helps users create SEO-optimized blog posts.

RankIQ provides SEO content briefs identifying topics that Google's algorithm wants you to cover, allowing you to create a blog outline in minutes.

Its content-optimizing writing assistant even tells you what to add in your post to make it more comprehensive and likely to rank at the top of search engine results. You can even optimize older, underperforming posts in less than 30 minutes.

5. INK

ink-1INK is an AI writing tool that learns from your competition so you can write brand content that outranks your competitors. The tool also serves as an SEO assistant by finding the right keywords to enhance and further optimize your content.

Advanced users can also access keyword clustering. Other key features are:

  • AI Writer, a long-form document editor
  • SEO Optimizer to score content for SEO
  • Fully automated keyword search

6. Jasper

jasperJasper is an AI writing assistant that can create SEO-optimized blog posts, emails, and other written marketing materials. All you have to do is provide the AI with seed words and clarify the tone of voice you desire.

From there, Jasper will analyze the information to create phrases, paragraphs, or full posts. Jasper has more than 50 templates users can choose from as well as other helpful features like:

  • Auto-save,
  • Plagiarism checker
  • Brand voice customization
  • Multi-user login

7. SEO.ai

seo.ai seo tools

SEO.ai leverage AI to speed up the content creation and optimization process. The platform also provides a range of powerful tools to help you find and evaluate relevant keywords. SEO.ai include features like:

  • Generate entire blog posts, including formatting, bullet points, and pull quotes
  • Keyword research with advanced AI options and insights.
  • Customize tone of voice, target audience, and language for each project.
  • AI-based suggestions and optimization options for headlines and titles.
  • Advanced SEO score with competitor benchmarking.

8. Paraphrasingtool.ai

Paraphrasingtool.ai is an AI writing assistant software that helps you paraphrase content by making sure its readable, genuine, and error-free. 

They also offer a number of other AI tools to help SEO specialists and website owners rank better on search engines. Whether you need to create SEO-optimized blog posts, rephrase existing materials, or make keyword clusters, Paraphrasingtool.ai has a ton of notable features including: 

  • Multimedia paraphrasing 
  • Downloadable results 
  • Sentence level rephrasing 
  • Multiple paraphrasing modes 
  • Tone customization 
  • 30+ AI tools

9. NeuronWriter

NeuronThis AI-powered optimization tool uses natural learning processing (NLP), Google SERPs data, and competition insights to help users create high-ranking, SEO-optimized articles and social media posts.

Key features are:

  • AI Writer, which generates AI-written content.
  • Internal Linking, which gives users recommendations for related sites — taking the guesswork out of link building.
  • Competitor Analysis, which analyzes the high-performing content from your competitor to give insight into what drives their ranking.

9. OutRanking

outrankingOutRankning examines data from top-ranking sites and uses the information to find opportunities to help its users rank higher.

Using SERP data, the tool can create an automated draft quickly, allowing users to make edits, fact-check, or re-write wherever they feel it's necessary.

OutRanking can generate SEO-optimized blog outlines, briefs, titles, and campaigns.

10. Diib

diibDiib uses SEO and traffic insights to foster business growth. The AI SEO tool provides you with a personalized growth plan that includes customized objectives alerts to help with SEO.

It includes features that help monitor SEO keywords and develop new ones.

It also monitors backlinks and tracks competitor rankings. Even better, Diibs provides a daily health score to stay on top of your website's health.

11. Surfer SEO

surferSurfer SEO is an AI tool focusing heavily on SEO strategy to boost organic traffic, visibility, and rankings in SERPs.

One of the tool's features, Grow Flow, provides weekly SEO insights to identify high-ranking keywords, research niche topics generate content ideas, and find relevant internal links.

You can also use its SEO Audit tool to pinpoint problems in your SEO. Other helpful features include:

  • Content Editor
  • Audit
  • AI Outline Generator

12. PageSpeed Insights

pagespeed insightsPage speed plays a role in how high your website ranks in SERPs because search engines don't want to send users to slow-loading platforms. In fact, page speed has played a role in Google's rankings since 2017.

PageSpeed Insights is a free tool provided by Google for website owners to examine how Google assesses their page speed.

13. Scalenut

scalenutScalenut is an all-in-one SEO marketing tool that includes a keyword planner, SERP analyzer, SEO article writer, and content optimizer. With Scalenut, you can analyze the search volume and relevance of potential keywords using AI.

Its article writer creates a guided workflow to automate outlines and create content based on SERP data. And its editor provides real-time feedback and recommendations to boost the visibility of your posts.

14. Pictory

pictoryVideos increase website retention time, which helps sites rank higher in SERPs. If you're looking for a quicker, more efficient way to incorporate videos into your web content, then Pictory could be your tool.

Pictory is an AI video generator that allows you to easily create and edit high-quality videos. To get started, upload a script for your video, which will serve as the base of your video content.

You can also use Pictory to edit videos based on text, which is especially useful for webinars, podcasts, and Zoom recordings.

Furthermore, Pictory has a feature that automatically captions and summarizes videos.

15. Nitro Pack

NitroPackAs I mentioned earlier, page speed is important in how your content ranks. Similar to Page Speed Insights, Nitro Pack is an AI tool that optimizes your website page loading time.

Nitro Pack includes features such as image optimization, which sizes, compresses, and adapts your images to load faster.

Other features, such as automatic caching and code optimization, are also excellent for improving page load time.

16. Neuraltext

neuraltextNeuraltext is a keyword research tool, AI copywriter, and content tool. The AI copywriting feature includes over 50 templates, such as Facebook ads, slogan ideas, blog ideas, and more.

Its content features use data from ranked pages on Google to help generate well-researched content.

To use its content features, type in a keyword, and the tool will pull from the top 20 results on Google along with data on suggested keywords, topics, questions, and statistics.

Now that you have a list of AI SEO tools to choose from, you're ready to find the right one to address any pain points in your SEO strategy.

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