As artificial intelligence advances, more businesses are interested in AI-powered solutions to improve their marketing efforts. One of the keys to making the most of the tech in marketing is to write effective AI prompts to generate the desired outcomes.
Marketers need to know how to communicate their goals effectively to AI systems. It's a new skill that requires an understanding of how to write clear, concise, and effective instructions that a machine can understand.
In this article, we'll share AI prompts marketers can use to optimize their generated results and better meet their marketing needs. If you're short on time, jump to the topic you need.
- AI Prompts for Lead Generation
- AI Prompts for Drafting Social Media Posts
- AI Prompts to Create Podcast or Video Content
- AI Prompts for Content Promotion
- AI Prompts for Repurposing Outdated Content
AI Prompts for Marketers
Marketers can use AI for more than one purpose. They can use it to brainstorm entire processes or series if done correctly. So as you find inspiration for your own AI prompts, feel free to try them out in HubSpot's content assistant.
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This content assistant tool natively integrates with the HubSpot products you know and love, allowing you to toggle between manual and AI content creation to generate copy for blogs, emails, and more. Now let's get into the different prompts you can use for your marketing strategy.
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AI Prompts for Lead Generation
Lead generation is the process of attracting prospects to your business and increasing their interest from prospect to customer. AI can empower marketers to attract more potential customers based on buyer persona characteristics if specified in the AI prompt. The following examples showcase how to get those customized results.
1. Generate ideas for a new product launch in [month] that incorporates the theme of [season] and [tone].
2. Brainstorm content ideas for a blog post about [topic] in [number] of words or less that is search engine optimized in formatting using H2s and H3s accordingly.
3. Suggest high-volume keyword clusters for [topic] to optimize search engine rankings.
4. Identify popular trends in the industry of [product or service] that an audience of [target audience] will be interested in this [upcoming season].
5. Generate ideas for an upcoming marketing campaign about [new product] with a marketing mix consisting of [product] [price] [place] [promotion channels].
6. Suggest [number] ways to improve website traffic during [holiday season].
7. Identify potential target audiences in [location] that would be interested in buying [product] to solve [pain point].
8. Suggest new strategies for lead generation in [market] and [industry].
9. Generate ideas for creating a viral social media campaign using recent [social media platform] trending audios or popular memes from [month] [year].
10. Identify new channels for advertising [product] aside from [current platforms already in use].
AI Prompts for Drafting Social Media Posts
Did you know that AI can recognize different social media platforms from one another? Marketers benefit from using AI prompts for their preferred channels instead of basing strategy on generalizations. Here are some excellent examples to follow for social media drafts.
11. Write a tweet promoting a new product suited for a target audience in [industry] and [location].
12. Generate a post for Instagram featuring a customer testimonial about [product] in [number] words or less.
13. Write a Facebook post introducing a new product feature and rephrase its current description to sound more exciting and effective: [insert current product description text].
14. Create a LinkedIn post promoting a new job opening in [number] words or less with a strong call to action at the end.
15. Draft a Pinterest post featuring a new product line and provide tips on improving product photography for [type of aesthetic].
16. Write a YouTube video description for a new product review that links to [insert links] for viewers to go to the product landing page for more information.
17. Draft a TikTok video script showcasing a product demonstration for 2 minutes at maximum.
18. Create a Snapchat story promoting a limited-time offer and describe the type of stickers or filters that can improve it.
19. Write a blog post title to promote a new social media campaign in [number] characters or less.
20. Draft an email subject line to promote a new blog post that feels personal, enticing, and not spammy.
AI Prompts to Create Podcast or Video Content
Developing ideas for podcasts or videos on your own can be exhausting. Thankfully, AI can provide ideas for them and even walk you through the script and development process if you specify it in your prompt. See the different types of prompts that can help you create multimedia content.
21. Draft a podcast episode about the latest [industry] trends and innovations that contains [number] minutes of dialogue.
22. Produce [number] of topics for a video series featuring interviews with thought leaders in [industry].
23. Develop a podcast episode discussing the benefits of [products or services] divided into four chapters.
24. Create a video series that showcases customer success stories.
25. Produce a podcast episode on the history and evolution of [brand or industry].
26. Develop a video series on best practices for using [products or services] in [number] of different ways.
27. Create a podcast episode that features an expert roundtable discussion on [industry topics].
28. Produce ideas for a video series featuring a behind-the-scenes look at your company's operations.
29. Develop a podcast episode that offers tips and advice on succeeding in [industry] as an entrepreneur.
30. Create a video series highlighting the impact of [products or services] on the lives of customers or clients in [demographic].
AI Prompts for Content Promotion
Marketers looking for more effective ways to promote their products or service can use AI for best practices. Explore the different channels, tips, and methods this technology can yield using solid AI prompts.
31. Suggest the best time and day of the week to publish a blog post about [topic].
32. Write a press release announcing a new product launch geared toward [target audience] that sounds confident, exciting, and interesting.
33. Generate ideas for outreach emails to promote a new product, including [number] of attention-grabbing subject lines and [number] of clear calls to action.
34. Write a guest post for a popular industry blog discussing the impact of [product] on [marketing strategy].
35. Suggest the [number] best hashtags for a social media campaign on [social media platform] to reach [target audience].
36. Draft a script for a 60-second podcast ad that has a friendly tone and witty humor fit for [target audience characteristics].
37. Create a landing page for a new product promotion divided into [number] sections about different benefits based on this description: [insert new product description].
38. Write a script for a TV commercial involving [number] actors in [setting] that promote [product].
39. Draft a product description for an e-commerce site that is [number] sentences long and enticing to [target audience].
40. Generate ideas for cross-promotion with other businesses in the [market], specifically with brands such as [brand names].
AI Prompts for Repurposing Content
AI can allow marketers to reuse and recycle outdated content into something new or more useful in the current year — a process known as historical optimization. When making AI prompts for content repurposing, think outside the box and see how you can transform your old work into something new.
41. Repurpose a blog post into a video script using this article: [insert old blog post].
42. Turn a webinar into a podcast episode using this pre-existing transcript: [insert old webinar transcript].
43. Repurpose an ebook into a series of [number] blog posts using this pre-existing text: [insert old e-book content].
44. Generate ideas for updating an outdated infographic on [topic] for 2023.
45. Rewrite a blog post into a social media post series of [number] posts on [social media platform of choice].
46. Turn an old product page into a landing page for a new product using this pre-existing copy: [insert old product page content].
47. Generate ideas for repurposing a white paper into a video series about [topic] using this pre-existing text: [insert old whitepaper content].
48. Rewrite an old email campaign into a new one with updated messaging suited for [season] [year].
49. Turn a research report into a series of social media posts using this information: [facts from research report].
50. Generate ideas for repurposing an old product demo into a webinar.
Use Thorough AI Prompts for Thorough Results
AI is becoming incredibly useful for marketers in more ways than one. When you leverage this technology, make sure you're using specific and concise prompts to yield the results your team is looking for.