The Best Times to Post on Social Media in 2024 [New Data]

As a social media marketer or someone trying to build your social media presence, you know that it isn’t enough just to post new content — the times you post also play a crucial role.

So, if you are wondering what the best times to post on social media in 2024 are, I have got you covered. In this post, I have compiled some of the key statistics from leading studies on the best times to post on social media.

Best Time to Post on Instagram

Instagram has surpassed 2 billion monthly users, with most of its base accessing the platform via mobile.

Here are some of the most recent and relevant studies around the best time to post on Instagram:

• Based on analyzing 5.5 million social media posts, Buffer states that the best times to post on Instagram are 7 AM to 8 AM on weekdays.
• According to the same report, the best day to post on Instagram is Friday. The worst day is on Sunday.
• The worst times to post are 11 PM to 12 AM and 1 AM to 2 AM.
• SocialBee suggests that the best times to post on Instagram are between 11:00 AM and 02:00 PM on Mondays, Tuesdays, and Wednesdays, and at 10:00 AM on Saturdays.
• According to a SocialPilot study on over 50,000 Instagram accounts, the best time to post on Instagram is between 7 AM and 9 AM.
• Later states that the best time to post on Instagram is 4 AM.

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While posting at the right time is important, it is also important to optimize your posts with the right caption so that they reach the maximum audience. You can use tools like Hubspot AI Social Media Caption Generator to easily create engaging and impactful copy for your posts.

Best Time to Post on Facebook

When it comes to the best times to post on Facebook, marketers report almost identical numbers as they do on Instagram.

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• According to Buffer, the best time to post on Facebook is between 9 and 10 AM.
• The best days to post on Facebook are Fridays. The worst are on Saturdays and Sundays.
• The worst times to post...