How the Brain Processes Different Types of Content [Infographic]

Sometimes, the movie adaptation of a book is better than the book itself. Maybe it's the acting, maybe it's the special effects or the soundtrack, or maybe the story is simply better told on the big screen than in our imaginations.

The reason? Different stories are better told in different formats depending on the message they're trying to convey.

The folks at Main Path Marketing created an infographic to break down common types of content marketing formats and how they communicate information to your audience. And some of their insights may surprise you. For example, did you know that the human brain processes videos 60,000X faster than text? That's part of what makes how-to videos so popular in online search habits.

Check out the full infographic below for helpful takeaways about how to tailor your content strategy according to how your audience interprets information.