Editor's note: Facebook has confirmed to TechCrunch that rather than creating a Dislike button, it will be rolling out "Reactions," a set of six emojis that will allow users to respond to updates with love, laughter, happiness, shock, sadness, and anger. 

Over the years, Facebook has done a really great job of proving its ability to really understand its audience. 

You know, like that time Facebook enabled GIFs? Or what about that time when it gave us more control over what we see in our News Feeds? (You get me, Mark Zuckerberg. You really get me.)

While we commend Facebook for its commitment to our wants and needs as loyal users, there's one thing that's always been missing: the Dislike button. After all, we can't be expected to like everything all the time, right?

Well, after years of refusal, Facebook announced today that the sought after Dislike button -- or something similar -- is finally in the works. 

What they really want is the ability to express empathy. Not every moment is a good moment,” explained Zuckerberg.

While Zuckerberg has yet to confirm that the update will, in fact, introduce a literal thumbs down option, he has promised "more options than just 'Like' as a quick way to emote and share what you're feeling on a post."

Though a official release date has yet to be announced, you can learn more about Zuckerberg's plans by checking out his explanation of the project below:

What do you think about Facebook's plans to introduce new engagement options? We're excited about the update, but we want to hear from you. Let us know more about what you're thinking in the comments section below.

free guide to facebook advertising

Originally published Sep 15, 2015 4:12:00 PM, updated July 28 2017


Facebook Engagement