Small- and medium-sized businesses are turning to social media to generate leads and customers. In fact, in 2013, 36% of SMBs attracted a customer from their Twitter marketing campaigns. As more and more companies look to Twitter to generate site traffic and customers, the interactions on Twitter become more meaningful to customers and companies alike.
Twitter recently launched a study of 1,000 people living in the United States who use Twitter monthly, and follow SMBs on Twitter, to determine how businesses interact with their followers. I have highlighted some of the best takeaways from their report to help give you both an understanding of how SMBs are using Twitter, as well as how they're interacting with their followers. To view the full report, check it out on Twitter's website.
8) 81% of people who follow an SMB are more likely to take an action after seeing something on Twitter than any other marketing channel -- including visiting their website, getting an email, and getting direct mail.(Tweet This Stat.)
9) 9 out of 10 people have engaged in a conversion with or about an SMB on Twitter. (Tweet This Stat.)