It's a brand new month, everyone! It's a time for new beginnings. New campaigns, new landing pages, new blog posts, new emails, and new social media posts are all on the horizon.
But wait ... aren't we forgetting something? With last month's activities all done, we need to pause for a second to examine what worked and what didn't. And you can't do that just by saying last month's activities were "great" ... "great" doesn't pay the bills.
If you can prove that your marketing activities actually made an impact in your business, you'll have many more opportunities at your disposal. More budget to play with. And more potential hires to bring on board. Sounds like every marketer's dream, right?
First things first -- which metrics should you be paying attention to in the first place? Not all metrics were created equal, and if you're going to capture your boss' attention with this PowerPoint deck, you're going to need to tell your story efficiently through data. Click through the SlideShare below to see what's inside our marketing metrics template and get tips on how you can put together your marketing report deck.
So now you know what metrics you need ... but what about customizing the PowerPoint slides to fit your business? Follow these four steps so you'll have engaging, accurate, and concise slides to show to your boss.
2) Open up Excel, and fill in the metrics you want to track.
Equations and graphs will automatically populate based on the metrics you add.
3) Copy the graphs and paste them into PowerPoint.
4) Customize your graphs and charts to fit your company's theme.
After crunching a bunch of numbers, you probably need a little creative break anyway. Click on individual elements in the graph to customize them. If you really want to get fancy with your presentation, check out these five simple PowerPoint tips.
5) Add relevant examples to back up your graphs.
If you truly want to explain your marketing team's success from the past month, don't forget to include a slide here or there that touches on specific examples. For example, if you have a blog post that drove a crazy number of leads in a month, you could include that example slide with a few bullet-point takeaways after the "Leads Generated by Marketing" slide. These specific examples give color to your presentation and justify time spent on future projects.
And that's it! Easy peasy way to track your team's success. After a few months of this, who knows, you may have an even bigger budget or a brand new marketer on board.
Originally published Oct 1, 2013 8:00:00 AM, updated July 28 2017