The 2024 State of Marketing & Trends Report: Data from 1400+ Global Marketers

If you’re anything like me, you wish you had more time and resources to get through your work, ponder game-changing ideas, brush up on digital marketing industry trends, and ultimately give your audiences unforgettable brand experiences.

Well, research shows artificial intelligence (AI) is becoming the marketer's ultimate assistant in many of these quests. It’s also one global marketing trend that is evolving our landscape (and competition) faster than ever.

But AI is just one marketing industry trend we’re navigating today. Let’s use the data from our survey of 1460 B2B and B2C marketers worldwide to unpack the top marketing trends of 2024 and identify how they can help you win over your audiences.

Top Digital Marketing Trends in 2024:

1. AI is driving marketing industry growth, but it still faces adoption barriers like job security concerns, brand reputation, and a lack of knowledge about how to use it.
2. Social media apps could drive higher ROI than ever in 2024 as they evolve into frictionless ecommerce platforms.
3. Facebook (really, Facebook) still proves to be a powerful platform for marketers.
4. Short-form video offers the highest content ROI and will earn more investment than all other formats.
5. Marketers will turn to social media targeting, first-party data, and AI tools to reach audiences after Chrome's third-party cookie phaseout.
6. Marketers will use social media targeting and first-party data in response to Chrome's third-party cookie phaseout.
7. Marketers still struggle with disconnected data, tools, and company silos.

Digital Marketing Industry Trend #1: AI is driving marketing industry growth.

We can’t discuss marketing trends without AI. With image generators, content generators, and video generators, among other tools, AI is driving a great deal of marketing industry growth.

In fact, it is quickly becoming the ultimate marketing assistant, with 64% of marketers already using it and 38% of others planning to...