Update: HubSpot Guerrilla Marketing

At HubSpot, we’re big believers in the power of inbound. Time and again, the inbound approach proves its effectiveness in helping businesses grow while providing real value to customers.

We also believe in delighting our customers and giving them the tools they need to stand out in a crowd. Literally.

That’s why we’re thrilled to officially announce a program that’s been in development for some time, the HubSpot Guerrilla Marketing program.

Guerrilla marketing is a creative and cost-effective approach to reaching your audience. On-location activations help brands grow brand awareness through shareable moments and word of mouth -- by making a bold, clever statement.

Our new program will offer end-to-end guerrilla marketing services, including:

• Market Research and Brand Analysis
• Creative Services
• Site Production
• Street Team Management
• Measurement and Reporting

Be sure to tune in to HubSpot’s Facebook Live at 11:30 am EST, where we’ll be showcasing some of our beta customer guerrilla marketing campaigns, discussing the program rollout and meeting the members of our new team.

The HubSpot Guerrilla Marketing program will be led by HubSpot newcomer, Lisa Rajako, a creative agency veteran often recognized for her previous Cannes Lions award-winning work on  for a global CPG brand across Europe.  And her work with industrial-grade, exploding ketchup packets for the release of horror film, Saw XXVI? The stuff of marketing legend. 

UPDATE: Due to numerous foreseen and some unforeseen circumstances, the HubSpot Guerrilla Marketing program has ended. We’d like to thank our customers, fans and followers for the enthusiasm shown for the program, and we hope to re-introduce the program at a later date under new direction.

You can learn more about the reasoning behind this decision in this Medium post from Guerrilla Marketing Program director Lisa Rajako.