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Everything You Need to Know about Landing Page Design

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Motion, Consistency, Repetition & More: 23 Design Principles to Boost Conversions [SlideShare]

When you break a landing page down to its most basic level, you're left with a few things: a catchy headline, a form, a few bullet points, and maybe a supporting visual. These elements are often...Read more

7 Conventional Landing Page Design Tactics You Should Still Test

  Conventional wisdom is usually the safe play. Why take risks when there’s an established “right way” to do things? In marketing, however, success often falls to those willing to buck trends...Read more

6 Costly Landing Page Mistakes That Are Easy to Fix

Imagine travelling all the way to the INBOUND 2014 conference and forgetting to exchange business cards with all the people you met. You’d be kicking yourself, right? You would’ve had jovial...Read more

Landing Page Best Practices You Should Still Test For Yourself

Wouldn't it be nice if people in your industry did some A/B tests, talked about or published their results, and then you could just replicate their tactics and get the same results? Think of how much...Read more

A Go-To Guide to Screwing Up Your Landing Pages

Landing pages are the core of the conversion process. They are one of the best ways you can convert website visitors into leads and leads into customers. But a high-converting landing page isn't just...Read more

6 Signs Your Landing Page Needs to Be Redesigned

When it comes to marketing, there's no end in sight. You can optimize, A/B test, and optimize some more, and there will still be something else you can improve. The key is knowing what's worth...Read more

What Is a Trust Seal, and Does Your Landing Page Need One? [FAQs]

So you're reading up on creating your first landing page, and everything seems like a no-brainer. Great headline? Check. Form that's the proper length? Check. Customized "submit" button? Check,...Read more

13 Solutions to Your Most Common Landing Page Problems

On the surface, landing pages seem simple, right? They're one page with one form. They have a paragraph or two of copy, and an accompanying image. If you have all the elements of successful...Read more

Should You Remove Navigation From Your Landing Pages? Data Reveals the Answer

For years, we've preached the importance of removing links from your landing pages: top navigation, sidebar navigation, footers, social media links -- anything that distracts viewers from filling out...Read more

The 7 Principles of Conversion-Centered Landing Page Design

Designing an optimized landing page isn't exactly a cakewalk. If you want to achieve a respectable conversion rate, that is. So ... how schooled are you in the concept of conversion-centered design?...Read more

7 Key Design Tips for High-Converting Landing Pages

Here's some food for thought: Companies see a 55% increase in leads when increasing their number of landing pages from just 10 to 15, according to our 2012 Marketing Benchmarks Report. Here's some...Read more