On most social networks, you can't show your followers personalized content in your profile. You have one name, one description, one link back to your website. Maybe they can receive targeted content through their news feeds, but in general, it's kind of a one-size-fits-all deal ... which ends up not fitting everyone who follows you.
Luckily, one social network is helping those who want to serve their global followers: LinkedIn. In the next two weeks, LinkedIn's launching "language preference" targeting options that'll allow your followers to only see your company's content in the language they prefer.
And we're not talking about automatic, poorly translated posts -- you're completely in control of the translation. You can create tailored status updates that'll appear for only people in a certain geographic region. You can create alternative translations of your company name and description in many different languages. You're in charge of your social media's global presence.
The best part? All of this content lives on one Company Page, making your LinkedIn Page more relevant for people all over the world speaking many different languages. Bonus: It's a fairly simple thing to implement on your end. If you're looking to tailor your Company Page to a global audience, keep on reading. We'll give you a quick and simple tutorial on the two newest features.
How to Customize Your Updates to Global AudiencesThere are two ways you can customize your LinkedIn Company Page for specific languages: Targeted Updates and customized Company name and description. Here's how to implement each.
If you want to send a targeted update to a group, you must have at least 100 followers within the selected group. If you've met that requirement, here's how you can make sure you're sending out a tailored update.
1) Create your company update, then select "Targeted audience" under the "Share with" tab.
2) Choose your target audience and hit "Select." In this screenshot, there should be a "language" option. Look for it in the coming weeks.
3) Then hit "Share." Your post should only be visible to the audiences you targeted it to.
Company Name and Description
The other option is to display your Company Name and Description in other languages. Here's how you can do that.
1) On your Company Page, click "Edit."
2) Under the "Overview" tab, you'll see the option to optimize your Company Name and Description. Choose which language you'd like to optimize.
3) Then, add in a translated Company Name and Description. You can also choose to make this new language the default language.
And that's it! These are two little ways to optimize your LinkedIn Company Page, but they could have a big impact for your global business.
Would you use this feature to promote your content on LinkedIn? Would love to hear your thoughts in the comments.