Have you ever seen a particularly genius marketing campaign and thought to yourself, "Wow, why didn't I think of that?"
When Oreo shipped that timely Super Bowl blackout tweet, you could practically hear the collective sigh of envious marketers everywhere. Other great marketing campaigns -- like Dove's "Real Beauty" campaign or Old Spice's "The Man Your Man Could Smell Like" -- garnered similar reactions.
Even for smaller brands, some marketing campaigns work remarkably among their customer base -- while others are just sort of ... meh. How can you set yourself up for success with every one of your campaigns?
To help tackle the anatomy of a marketing campaign that actually works, Digital Alchemy Limited created the SlideShare below. Flip through it to learn helpful tips for how personalizing campaigns, choosing the right channels, getting the timing down, and delivering at scale can help your next campaign become a hit.
UTM Codes: How to Create UTM Tracking URLs on Google Analytics
The Ultimate Guide to Marketing Campaigns
Ad Tracking: What It Is & How to Do It
How to Implement a Brand Activation Strategy [+Examples]
13 Examples of Meme Marketing + 3 Best Practices to Follow
What Is Guerrilla Marketing? 11 Examples to Inspire Your Brand
What is Real-Time Marketing? (In 300 Words or Less)
17 Offbeat, Extreme, and Downright Unusual Ways Brands Have Promoted Their Products
Why Customer-Centric Brands Should Avoid Stealth Marketing
What Is Buzz Marketing? A 3-Minute Rundown
We're committed to your privacy. HubSpot uses the information you provide to us to contact you about our relevant content, products, and services. You may unsubscribe from these communications at any time. For more information, check out our Privacy Policy.
Outline your company's marketing strategy in one simple, coherent plan.
100% Free CRM
Nurture and grow your business with customer relationship management software.