The Top Marketing Trends of 2024 & How They've Changed Since 2023 [Data from 1400+ Global Marketers]

Every time I think I have this whole marketing thing down to a science, something changes in the blink of an eye. And if you're a marketer like myself, you've probably experienced the same feeling of whiplash as marketing trends continue to shift.

Keeping up with the latest marketing trends isn’t always easy. But, to succeed in the fast-paced marketing world — and maintain a sense of relevance with your audience — it's vital to stay ahead of them.

Fortunately, I gathered all the information you need on the latest marketing trends — straight from industry experts and HubSpot's survey of 1,400+ global marketing professionals — and crafted this guide just for you.

Let's take a deep dive into marketing trends for 2024, shall we?

1. Short-form Video Content (TikTok, Reels, YouTube Shorts, etc.) will continue to rule.

Who hasn‘t spent way too much time scrolling through TikTok? I’m not afraid to admit I‘ve bought clothes, pet supplies, and other products after watching a few too many reels, TikToks, and YouTube Shorts. And I’m not alone.

According to a recent survey, 56% of U.S. consumers said they bought something based on an ad they saw on TikTok, and 36% said they were willing to.

“Video creates a deeper connection with your potential customer base, and it is easy for brands to repurpose video content into podcasts and text-based content,” Neil Patel, CMO and Co-Founder of NP Digital says.

So, it‘s no surprise our survey found that 53% of marketers are leveraging short-form videos like TikToks, Instagram Reels, and YouTube Shorts in 2024, and 38% are continuing to invest the same as in previous years.

Only 8% say they’ll decrease their investment.

Long-form videos can offer depth and large amounts of information about a product, brand, or service to audiences.

However, both B2C and B2B marketers have learned that getting to the point with short-form videos can actually be much more effective.

Not only does it take...