In the summer of 2015, we saw two major developments in mobile marketing: First, Google announced a major algorithm update that rewards mobile-friendly websites, and penalizes those that aren't fully optimized for mobile in mobile search results.
A few weeks later, we saw the number of Google search queries on smartphones surpass the number of queries on desktop computers and tablets.
Since then, the number of consumers researching and buying on their mobile devices has only increased. Global mobile commerce now makes up 34% of all ecommerce transactions around the world, and it’s predicted to grow 31% in 2017.
What are the fastest growing mobile commerce markets? Which countries have the highest number of mobile shoppers? To learn the answers to these questions and more about mobile commerce (sometimes referred to as mCommerce), check out the infographic below from Coupofy.
