iStock_000020529009XSmall-1There are all sorts of do's and don'ts out there on optimizing your content for Pinterest. Keep descriptions short and hashtag-rich. Don't use shortened links. Include price information. Verify your account.

But we don't often hear about optimizing one of the most important pieces of content on Pinterest: the image itself. Are there certain color balances, layouts, and sizes that perform better than others? Seems like a pretty important thing to optimize on an social network that's all about sharing visual content.

Well there's no reason for us to wonder any more: a new infographic by Curalate breaks down exactly which aspects of images on Pinterest increase engagement, and which don't. So check out the infographic below to see how you can improve your images on Pinterest -- and if any of the insights strike your fancy, feel free to pin the image or tweet the takeaways below. 


8 Tweetable Takeaways

1) Images that are reddish-orange get roughly twice as many repins as blue images. (Tweet This Stat)

2) Images with multiple dominant colors have 3.25 times more repins than single dominant color images. (Tweet This Stat)

3) Images with medium lightness are repinned 20 times more than very dark images. (Tweet This Stat)

4) Images that are 50% saturated have 10 times more repins than very desaturated images. (Tweet This Stat)

5) Vertical images with an aspect ratio between 2:3 and 4:5 get 60% more repins than very tall images. (Tweet This Stat)

6) Images with <10% background receive 2-4 times more repins than images with >40% background. (Tweet This Stat)

7) Images with a smooth texture are repinned 17 times more than images with a rough texture. (Tweet This Stat)

8) Brand images without faces receive 23% more repins than images with faces. (Tweet This Stat)

Did any of these trends surprise you? What kind of images work best on your Pinterest account? 

Originally published Jun 27, 2013 12:00:00 PM, updated February 01 2017


Pinterest Marketing