A buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers.

When creating your buyer persona(s), consider including customer demographics, behavior patterns, motivations, and goals. The more detailed you are, the better.

Buyer personas provide tremendous structure and insight for your company. A detailed buyer persona will help you determine where to focus your time, guide product development, and allow for alignment across the organization. As a result, you will be able to attract the most valuable visitors, leads, and customers to your business.

Ready to put this definition into practice? Learn how to create a detailed buyer persona for your business.

free buyer persona creation template

Originally published Jul 18, 2018 8:00:00 PM, updated July 22 2018

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Buyer Personas